Say hello to Joe.and see why he wants a CRM
Here’s Joe
Joe has one of these...
and one of these
works in one of these
spends a lot of time in this
spends even more time on this
does some of this
does this for his customers
needs to keep in contact with all these…………….wherever they are
doesn’t have much of this
even less of this
needs to do lots of
and sell lots of these
he has people like this expecting answers
wants to plan ahead
and earn lots of
so what is Joe to do?
he could……..clone himselfbut that’s not reallyan option…….... yet
or hire more staffBut it takes:time
expense
long term commitment
unknown riskmaybe get bigger officesbut that means…sky high costsbig disruptionmore overheads
perhaps start lots of spreadsheets?there may be difficulties with:   Access      Management           Maintenance                 and loss of data!
he must hold more meetings……….or perhaps not
so Joe rushes about being
when he should be
either way he will spend a lot more&

Joe's CRM

Editor's Notes

  • #28 What most organisations what same fundamental deliverablesfrom a CRMTarget and serve customers on an individual basisEstablish & Enhance Long-term relationships with themRemove barriersReduces Advertising CostsTarget Specific CustomersTrack effectiveness of campaignsService not priceTarget client spendMarketing CyclesCustomer ChannelCRM allows a company to address all the types of customers it serves at different points in their life cycle and to choose the marketing program that best fits a customers attitude toward the company and willingness to purchase its products and services.CRM solutions/programs enable organisations to win back customers who have defected or may be planning to, create loyalty among existing customers, to up sell or cross sell services to these customers and to prospect for new ones.
  • #29 What most organisations what same fundamental deliverablesfrom a CRMTarget and serve customers on an individual basisEstablish & Enhance Long-term relationships with themRemove barriersReduces Advertising CostsTarget Specific CustomersTrack effectiveness of campaignsService not priceTarget client spendMarketing CyclesCustomer ChannelCRM allows a company to address all the types of customers it serves at different points in their life cycle and to choose the marketing program that best fits a customers attitude toward the company and willingness to purchase its products and services.CRM solutions/programs enable organisations to win back customers who have defected or may be planning to, create loyalty among existing customers, to up sell or cross sell services to these customers and to prospect for new ones.