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İLERI KARAR TEORISI VE
OYUNLAR

Yrd. Doç. Dr. Tuğba Efendigil
Madina ARTYKOVA
Nima GHESHLAGHI
1
DEMATEL AND REVISED DEMATEL
1. Introduction
2. Literature Review
3.The methodology and examples for both DEMATEL and Revised
DEMATEL

2
1. Introduction
Decision Making Trial and Evaluation Laboratory (DEMATEL) has
been applied in many situations, such as marketing strategies, control
systems, safety problems, developing the competencies of global
managers and group decision making. It has been incorporated into
other methods such as Analytical Network Process (ANP), Multiple
Criteria Decision Making(MCDM), fuzzy set theory
2. Literature Review
Wu and Lee proposed an effective method combining fuzzy logic and the
DEMATEL to segment required competencies for better promoting the
competency development of global managers which involves the vagueness of
human judgments.
Yang et al. used DEMATEL not only to detect complex relationships and build
an impact-relation map (IRM) of the criteria, but also to obtain the influence
levels of each element over others; they then adopted these influence level values
as the basis of the normalization super matrix for determining ANP weights to
obtain the relative importance .
The ANP which is the general form of analytic hierarchy (AHP) , has been
applied successfully in many practical decision-making problems, such as project
selection, product planning, green supply chain management, and optimal
scheduling problems
Literature Review
Wei et al. proposed SEM modified by DEMATEL technique as the causal model of Webadvertising effects .Wu et al applied the DEMATEL method to not only evaluate the
importance of the criteria but also construct the causal relationships among the criteria to
evaluate the outreach personnel program.
Yang and Tzeng proposed an integrated multiple criteria decision making (MCDM)
technique which combines the DEMATEL and a novel cluster-weighted ANP method in
their work , in which the DEMATEL method is used to visualize the structure of
complicated causal relationships between criteria of a system and obtain the influence level
of these criteria.
Buyukozkan and Ozturkcan developed a novel approach based on a combined ANP and
DEMATEL technique to help companies determine critical Six Sigma projects and identify
the priorities of these projects especially in logistics companies
In this presentation we firstly explain the both DEMATEL and Revised DEMATEL structure
And application will be explained on the other presentation
The original DEMATEL
Step 1: Find the average matrix A
Step 2: Calculate the normalized initial direct-relation matrix D

Matrix D is obtained by dividing each element of A by the scalar s.

Step 3: Compute the total relation matrix
The original DEMATEL assumes that Dm would converge to zero matrix and the total relation matrix

However, the assumption that
Therefore = D + D1 +

limm!1 Dm ¼ ½ is incorrect which is to be shown in the next section.
might not exist (Revised DEMATEL)

Step 4: Set a threshold value and obtain the impact-relations-map.
7
The original DEMATEL (Example)
The answer matrices corresponding to the intelligible maps are as follows:

The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following:

By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also
five, the normalized initial direct-relation matrix D is given by dividing the initial direct relation matrix by
five, which is
EXAMPLE
According to DEMATEL, to compute the total relation matrix T:

9
INFEASIBILITY OF DEMATEL
To demonstrate the infeasibility of the original DEMATEL, let us consider the following example.
Assume two intelligible maps of as system are given by two experts:

The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following:

By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also five, the normalized
initial direct-relation matrix D is given by dividing the initial direct relation matrix by five

10
According to DEMATEL, to compute the total relation matrix T,
a null matrix such that the DEMATEL can successfully work.

must be computed and be

However
which is not as expected as a null matrix
matrix T cannot be obtained because

Therefore, for this example, the total relation
does not converge.

The infeasibility of DEMATEL !

11
A simple guideline

for choosing DEMATEL or revised
DEMATEL is to check the normalized initial direct-relation matrix. If each column
sum of the matrix is less than one, then DEMATEL is applicable. Otherwise,
DEMATEL is not applicable and revised DEMATEL should be used.

12
THE REVISED DEMATEL
1. Calculate the initial average matrix
2. Calculate the normalized initial-direct relation matrix X.

and ε is a very small positive number, for example,

3. Derive the total influence matrix S
Similar to the original DEMATEL, the revised DEMATAL also requires the infinite power of the
normalized initial-direct relation matrix become a null matrix, which is not guaranteed by the original
DEMATEL but guaranteed by revised DEMATEL.

13
INFEASIBILITY OF DEMATEL
To demonstrate the infeasibility of the original DEMATEL, let us consider the following example.
Assume two intelligible maps of as system are given by two experts:

The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following:

By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also five, the normalized
initial direct-relation matrix D is given by dividing the initial direct relation matrix by five

14
REVISIT EXAMPLE 1 BY THE REVISED
DEMATAL AS FOLLOWS:
Step 1. Let us revisit Example 1 by the revised DEMATAL as follows:

Step 2.Let

Step3. Since

The initial influence matrix is X:

we have :

15
In this presentation we tried to give a brief literature
review of DEMATEL method. After explaining the
steps of models for both DEMATEL and Revised
DEMATEL, numerical examples are given for both of
them.
Application of this model for practical cases ‘‘hospital
service quality and Taiwanese higher education’’ using
DEMATEL will be presented for the next presentation.
THANKS FOR YOUR ATTENTION

Any Questions…

17

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Revised DEMATEL1

  • 1. İLERI KARAR TEORISI VE OYUNLAR Yrd. Doç. Dr. Tuğba Efendigil Madina ARTYKOVA Nima GHESHLAGHI 1
  • 2. DEMATEL AND REVISED DEMATEL 1. Introduction 2. Literature Review 3.The methodology and examples for both DEMATEL and Revised DEMATEL 2
  • 3. 1. Introduction Decision Making Trial and Evaluation Laboratory (DEMATEL) has been applied in many situations, such as marketing strategies, control systems, safety problems, developing the competencies of global managers and group decision making. It has been incorporated into other methods such as Analytical Network Process (ANP), Multiple Criteria Decision Making(MCDM), fuzzy set theory
  • 4. 2. Literature Review Wu and Lee proposed an effective method combining fuzzy logic and the DEMATEL to segment required competencies for better promoting the competency development of global managers which involves the vagueness of human judgments. Yang et al. used DEMATEL not only to detect complex relationships and build an impact-relation map (IRM) of the criteria, but also to obtain the influence levels of each element over others; they then adopted these influence level values as the basis of the normalization super matrix for determining ANP weights to obtain the relative importance . The ANP which is the general form of analytic hierarchy (AHP) , has been applied successfully in many practical decision-making problems, such as project selection, product planning, green supply chain management, and optimal scheduling problems
  • 5. Literature Review Wei et al. proposed SEM modified by DEMATEL technique as the causal model of Webadvertising effects .Wu et al applied the DEMATEL method to not only evaluate the importance of the criteria but also construct the causal relationships among the criteria to evaluate the outreach personnel program. Yang and Tzeng proposed an integrated multiple criteria decision making (MCDM) technique which combines the DEMATEL and a novel cluster-weighted ANP method in their work , in which the DEMATEL method is used to visualize the structure of complicated causal relationships between criteria of a system and obtain the influence level of these criteria. Buyukozkan and Ozturkcan developed a novel approach based on a combined ANP and DEMATEL technique to help companies determine critical Six Sigma projects and identify the priorities of these projects especially in logistics companies
  • 6. In this presentation we firstly explain the both DEMATEL and Revised DEMATEL structure And application will be explained on the other presentation
  • 7. The original DEMATEL Step 1: Find the average matrix A Step 2: Calculate the normalized initial direct-relation matrix D Matrix D is obtained by dividing each element of A by the scalar s. Step 3: Compute the total relation matrix The original DEMATEL assumes that Dm would converge to zero matrix and the total relation matrix However, the assumption that Therefore = D + D1 + limm!1 Dm ¼ ½ is incorrect which is to be shown in the next section. might not exist (Revised DEMATEL) Step 4: Set a threshold value and obtain the impact-relations-map. 7
  • 8. The original DEMATEL (Example) The answer matrices corresponding to the intelligible maps are as follows: The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following: By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also five, the normalized initial direct-relation matrix D is given by dividing the initial direct relation matrix by five, which is
  • 9. EXAMPLE According to DEMATEL, to compute the total relation matrix T: 9
  • 10. INFEASIBILITY OF DEMATEL To demonstrate the infeasibility of the original DEMATEL, let us consider the following example. Assume two intelligible maps of as system are given by two experts: The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following: By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also five, the normalized initial direct-relation matrix D is given by dividing the initial direct relation matrix by five 10
  • 11. According to DEMATEL, to compute the total relation matrix T, a null matrix such that the DEMATEL can successfully work. must be computed and be However which is not as expected as a null matrix matrix T cannot be obtained because Therefore, for this example, the total relation does not converge. The infeasibility of DEMATEL ! 11
  • 12. A simple guideline for choosing DEMATEL or revised DEMATEL is to check the normalized initial direct-relation matrix. If each column sum of the matrix is less than one, then DEMATEL is applicable. Otherwise, DEMATEL is not applicable and revised DEMATEL should be used. 12
  • 13. THE REVISED DEMATEL 1. Calculate the initial average matrix 2. Calculate the normalized initial-direct relation matrix X. and ε is a very small positive number, for example, 3. Derive the total influence matrix S Similar to the original DEMATEL, the revised DEMATAL also requires the infinite power of the normalized initial-direct relation matrix become a null matrix, which is not guaranteed by the original DEMATEL but guaranteed by revised DEMATEL. 13
  • 14. INFEASIBILITY OF DEMATEL To demonstrate the infeasibility of the original DEMATEL, let us consider the following example. Assume two intelligible maps of as system are given by two experts: The initial direct relation matrix, which is obtained by averaging the answer matrices, is as following: By finding the maximum of the row sums, which is five, and the maximum of the column sums, which is also five, the normalized initial direct-relation matrix D is given by dividing the initial direct relation matrix by five 14
  • 15. REVISIT EXAMPLE 1 BY THE REVISED DEMATAL AS FOLLOWS: Step 1. Let us revisit Example 1 by the revised DEMATAL as follows: Step 2.Let Step3. Since The initial influence matrix is X: we have : 15
  • 16. In this presentation we tried to give a brief literature review of DEMATEL method. After explaining the steps of models for both DEMATEL and Revised DEMATEL, numerical examples are given for both of them. Application of this model for practical cases ‘‘hospital service quality and Taiwanese higher education’’ using DEMATEL will be presented for the next presentation.
  • 17. THANKS FOR YOUR ATTENTION Any Questions… 17