WHITEPAPER - Fine Tune Your Hotel Forecast with Big DataDuetto
The document discusses how hotels can improve demand forecasting through the use of big data. It outlines seven key types of data that can be analyzed: 1) historical booking data, 2) competitor pricing, 3) events and macroeconomic factors, 4) air traffic data, 5) social reviews and ratings, 6) weather data, and 7) web shopping behavior data. When these various data sources are combined and analyzed, it allows hotels to generate highly accurate forecasts that can optimize pricing and drive greater profits.
lecture 1 applied econometrics and economic modelingstone55
This document discusses the key concepts in econometrics including:
1) Estimating economic relationships using statistical methods to understand the effects of things like advertising on sales or stock prices.
2) Testing economic hypotheses to determine if policies are effective or if demand is elastic.
3) Forecasting economic variables to project things like firm sales, energy demand, or government revenues.
Jean Fares is a fashion designer from Lebanon known for his elegant mixes of color. His designs have been worn by celebrities on red carpets for events like the Oscars, Golden Globes, and NAACP Image Awards. Fares aims to communicate Middle Eastern culture and values through his fashion while pushing boundaries from the Middle East to the global stage.
2013 Jean Fares Couture collection look bookNorma HAYEK
The document provides information about the 2013 Jean Fares Couture collection showing in Los Angeles. It includes 23 different looks or outfits from the collection. Contact information is provided for The Ross Group regarding the collection.
The document discusses fashion designer Jean Fares and his fashion house Jean Fares Couture. It provides details about Fares' background and philosophy, describes Jean Fares Couture's collections and ready-to-wear lines. It also lists many famous Hollywood stars and celebrities who have worn Jean Fares Couture designs, praising the brand's innovative couture gowns.
WHITEPAPER - Fine Tune Your Hotel Forecast with Big DataDuetto
The document discusses how hotels can improve demand forecasting through the use of big data. It outlines seven key types of data that can be analyzed: 1) historical booking data, 2) competitor pricing, 3) events and macroeconomic factors, 4) air traffic data, 5) social reviews and ratings, 6) weather data, and 7) web shopping behavior data. When these various data sources are combined and analyzed, it allows hotels to generate highly accurate forecasts that can optimize pricing and drive greater profits.
lecture 1 applied econometrics and economic modelingstone55
This document discusses the key concepts in econometrics including:
1) Estimating economic relationships using statistical methods to understand the effects of things like advertising on sales or stock prices.
2) Testing economic hypotheses to determine if policies are effective or if demand is elastic.
3) Forecasting economic variables to project things like firm sales, energy demand, or government revenues.
Jean Fares is a fashion designer from Lebanon known for his elegant mixes of color. His designs have been worn by celebrities on red carpets for events like the Oscars, Golden Globes, and NAACP Image Awards. Fares aims to communicate Middle Eastern culture and values through his fashion while pushing boundaries from the Middle East to the global stage.
2013 Jean Fares Couture collection look bookNorma HAYEK
The document provides information about the 2013 Jean Fares Couture collection showing in Los Angeles. It includes 23 different looks or outfits from the collection. Contact information is provided for The Ross Group regarding the collection.
The document discusses fashion designer Jean Fares and his fashion house Jean Fares Couture. It provides details about Fares' background and philosophy, describes Jean Fares Couture's collections and ready-to-wear lines. It also lists many famous Hollywood stars and celebrities who have worn Jean Fares Couture designs, praising the brand's innovative couture gowns.
Este documento presenta la letra de la canción "What a Wonderful World" interpretada por Louis Armstrong y Kenny G. La letra describe las maravillas de la naturaleza como los árboles, flores, cielos y nubes, y cómo estas bellezas naturales hacen que el mundo sea maravilloso.
Jean Fares Couture is a Lebanese luxury fashion house founded in 1992 by designer Jean Fares. The brand is known for its refined sequined gowns mixing colors, asymmetrical cuts, and embroidered stones. Many famous Hollywood stars and celebrities regularly wear Jean Fares' innovative couture creations to awards shows and film festivals around the world. The document provides numerous examples of celebrities photographed wearing Jean Fares designs.
Liam McCormick was an Irish architect born in 1916 who is renowned for his modernist church designs in Donegal, particularly St. Aengus' Church in Burt. The church uses circular geometry inspired by a nearby Bronze Age fort, with interior and exterior rings to house facilities in the crescent-shaped space between. Natural light illuminates the altar through an oculus in the tower above, symbolizing God's light. McCormick's innovative and metaphor-rich design for St. Aengus' Church cemented his reputation as one of Ireland's most influential 20th century architects.
The document provides biographies of key members of the Dawson Marketing Group. It introduces James Dawson, the president and founder of the company, and describes his experience leading successful branding efforts for various organizations. It then summarizes the backgrounds and areas of expertise of other members, including the chief research officer, creative director, vice president of new media, and media director. The biographies emphasize the individuals' proven track records in marketing, research, creative services, new media, and media planning.
Jean Fares Pret-A-Porter, 2013 collection: Behind the scenes.Norma HAYEK
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and support overall brain health.
How Smart is your Smartphone (March 2011)Jose Colucci
Answering the question... How smart is your Smartphone? No... but really. How smart is it? As smart as the applications? As smart as the user? As smart as the designers? Or does it depend on something else?
Neustar's ElementOne platform uses customer data and demographic/behavioral data to create precise audience segments tailored to each business. It identifies the most profitable targets and groups households into 232 unique "elements" exhibiting similar behaviors. Custom segments of 40-50 groups are created by combining relevant elements. These segments improve targeting and results across marketing, from strategy and messaging to media planning and customer acquisition.
ConsumerBase is a leading provider of online and offline behavioral data and database services. They collect data from proprietary and partner websites, and thoroughly validate and clean the data. ConsumerBase sends targeted emails to capture consumer behavior across 36 categories, which are then appended to their database. They offer list rental and append services, as well as modeling, profiling and creative design to help clients improve campaign performance and returns. Case studies demonstrate how ConsumerBase's services can lower costs and improve results for clients.
Valid USA - Data Solutions and Omni-channel CommunicationRick Miller
Valid USA is a wholly owned subsidiary of Valid S.A. that provides secure database and data processing solutions including data hygiene, campaign management, modeling, analytics, and omni-channel communication. They handle big data through solutions tailored to meet business objectives, ensuring clients receive actionable data to communicate relevant messages to customers. Valid also offers services such as customer profiling, churn modeling, and lifetime value modeling to provide strategic customer insights.
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Smart and proactive decision making is not only an advantage but a key to success of any business. This requires quantitative insights into various business operations and influences. The recent advancements in technology and a significant reduction in data storage costs have given rise to vast and versatile sources of data that provide a wealth of such insights. Harnessing them to accelerate and optimize your business is cardinal for keeping up with the emerging trends.
This document discusses how The Data People uses data analytics to help businesses better understand their customers. They identify a company's most valuable customers through analyzing data on profitability, attitudes, demographics and more. The Data People then builds customer profiles and segments to tailor marketing strategies. Case studies show how they helped clients like Alliance & Leicester and Holmes Place increase response rates, reduce costs and lower customer churn through data-driven insights.
This document discusses how The Data People uses data analytics to help businesses better understand their customers. They identify a company's most valuable customers through analyzing data on profitability, demographics, lifestyle, and usage. The Data People then builds customer profiles and segments customers to tailor marketing strategies. Case studies show how they helped Alliance & Leicester increase website visits by over 100% and Holmes Place reduce customer acquisition costs and increase retention rates through predictive modeling.
Part 2 of NexTargeting Webinar: Building Audience Insights[x+1]
This document summarizes a webinar on building audience insights from data in two parts. It outlines a framework for analyzing data, moving from actionable data points to findings to insights and actions. Key steps include taking stock of available data, applying a multivariate approach to bring context, identifying findings that explain performance variances, deriving insights from findings, and defining actions. An example analysis is provided that identified coastal states, urban areas, and middle-to-upper income and wealth homeowners as driving performance for a campaign.
Infocore is a direct marketing organization established in 1992 that provides data sourcing, campaign management, and detailed analytics services. They source data from hundreds of partners and append additional attributes to target audiences hyper-specifically. Infocore's Precision Data Platform rigorously vets data sources and provides unbiased recommendations. They have deployed over 1 billion emails with above industry average open, click, and conversion rates. Clients praise Infocore as a valuable partner that helps grow their brands through targeted email campaigns.
This document discusses how The Data People helps companies identify their best customers and maximize profits through data-driven strategies and analytics. They analyze customer data to build detailed profiles, identify valuable customer segments, predict churn, and develop targeted marketing strategies. Case studies show how they helped companies like Alliance & Leicester increase website visits by 100% through improved targeting, and helped Nescafe launch a successful direct marketing campaign by creating an accurate customer profile model.
The document provides guidance on creating a business model canvas and cash flow projections. It discusses key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It emphasizes the importance of understanding the customer and evaluating potential markets. Examples of forecasting sales for new businesses are also provided based on location, competition, leads, and online sales.
Este documento presenta la letra de la canción "What a Wonderful World" interpretada por Louis Armstrong y Kenny G. La letra describe las maravillas de la naturaleza como los árboles, flores, cielos y nubes, y cómo estas bellezas naturales hacen que el mundo sea maravilloso.
Jean Fares Couture is a Lebanese luxury fashion house founded in 1992 by designer Jean Fares. The brand is known for its refined sequined gowns mixing colors, asymmetrical cuts, and embroidered stones. Many famous Hollywood stars and celebrities regularly wear Jean Fares' innovative couture creations to awards shows and film festivals around the world. The document provides numerous examples of celebrities photographed wearing Jean Fares designs.
Liam McCormick was an Irish architect born in 1916 who is renowned for his modernist church designs in Donegal, particularly St. Aengus' Church in Burt. The church uses circular geometry inspired by a nearby Bronze Age fort, with interior and exterior rings to house facilities in the crescent-shaped space between. Natural light illuminates the altar through an oculus in the tower above, symbolizing God's light. McCormick's innovative and metaphor-rich design for St. Aengus' Church cemented his reputation as one of Ireland's most influential 20th century architects.
The document provides biographies of key members of the Dawson Marketing Group. It introduces James Dawson, the president and founder of the company, and describes his experience leading successful branding efforts for various organizations. It then summarizes the backgrounds and areas of expertise of other members, including the chief research officer, creative director, vice president of new media, and media director. The biographies emphasize the individuals' proven track records in marketing, research, creative services, new media, and media planning.
Jean Fares Pret-A-Porter, 2013 collection: Behind the scenes.Norma HAYEK
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and support overall brain health.
How Smart is your Smartphone (March 2011)Jose Colucci
Answering the question... How smart is your Smartphone? No... but really. How smart is it? As smart as the applications? As smart as the user? As smart as the designers? Or does it depend on something else?
Neustar's ElementOne platform uses customer data and demographic/behavioral data to create precise audience segments tailored to each business. It identifies the most profitable targets and groups households into 232 unique "elements" exhibiting similar behaviors. Custom segments of 40-50 groups are created by combining relevant elements. These segments improve targeting and results across marketing, from strategy and messaging to media planning and customer acquisition.
ConsumerBase is a leading provider of online and offline behavioral data and database services. They collect data from proprietary and partner websites, and thoroughly validate and clean the data. ConsumerBase sends targeted emails to capture consumer behavior across 36 categories, which are then appended to their database. They offer list rental and append services, as well as modeling, profiling and creative design to help clients improve campaign performance and returns. Case studies demonstrate how ConsumerBase's services can lower costs and improve results for clients.
Valid USA - Data Solutions and Omni-channel CommunicationRick Miller
Valid USA is a wholly owned subsidiary of Valid S.A. that provides secure database and data processing solutions including data hygiene, campaign management, modeling, analytics, and omni-channel communication. They handle big data through solutions tailored to meet business objectives, ensuring clients receive actionable data to communicate relevant messages to customers. Valid also offers services such as customer profiling, churn modeling, and lifetime value modeling to provide strategic customer insights.
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Smart and proactive decision making is not only an advantage but a key to success of any business. This requires quantitative insights into various business operations and influences. The recent advancements in technology and a significant reduction in data storage costs have given rise to vast and versatile sources of data that provide a wealth of such insights. Harnessing them to accelerate and optimize your business is cardinal for keeping up with the emerging trends.
This document discusses how The Data People uses data analytics to help businesses better understand their customers. They identify a company's most valuable customers through analyzing data on profitability, attitudes, demographics and more. The Data People then builds customer profiles and segments to tailor marketing strategies. Case studies show how they helped clients like Alliance & Leicester and Holmes Place increase response rates, reduce costs and lower customer churn through data-driven insights.
This document discusses how The Data People uses data analytics to help businesses better understand their customers. They identify a company's most valuable customers through analyzing data on profitability, demographics, lifestyle, and usage. The Data People then builds customer profiles and segments customers to tailor marketing strategies. Case studies show how they helped Alliance & Leicester increase website visits by over 100% and Holmes Place reduce customer acquisition costs and increase retention rates through predictive modeling.
Part 2 of NexTargeting Webinar: Building Audience Insights[x+1]
This document summarizes a webinar on building audience insights from data in two parts. It outlines a framework for analyzing data, moving from actionable data points to findings to insights and actions. Key steps include taking stock of available data, applying a multivariate approach to bring context, identifying findings that explain performance variances, deriving insights from findings, and defining actions. An example analysis is provided that identified coastal states, urban areas, and middle-to-upper income and wealth homeowners as driving performance for a campaign.
Infocore is a direct marketing organization established in 1992 that provides data sourcing, campaign management, and detailed analytics services. They source data from hundreds of partners and append additional attributes to target audiences hyper-specifically. Infocore's Precision Data Platform rigorously vets data sources and provides unbiased recommendations. They have deployed over 1 billion emails with above industry average open, click, and conversion rates. Clients praise Infocore as a valuable partner that helps grow their brands through targeted email campaigns.
This document discusses how The Data People helps companies identify their best customers and maximize profits through data-driven strategies and analytics. They analyze customer data to build detailed profiles, identify valuable customer segments, predict churn, and develop targeted marketing strategies. Case studies show how they helped companies like Alliance & Leicester increase website visits by 100% through improved targeting, and helped Nescafe launch a successful direct marketing campaign by creating an accurate customer profile model.
The document provides guidance on creating a business model canvas and cash flow projections. It discusses key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It emphasizes the importance of understanding the customer and evaluating potential markets. Examples of forecasting sales for new businesses are also provided based on location, competition, leads, and online sales.
Nielsen is a global marketing research company that monitors consumer purchasing behavior and media consumption habits. It collects data from over 250,000 households worldwide using handheld scanners and point-of-sale technology. Nielsen uses this data to provide analytics to clients on topics like marketing performance, advertising effectiveness, pricing strategies, retail and shopper behavior, brand and product management, and social media intelligence.
Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
- Increasing online exposure through methods like press releases, social media, videos and mobile apps to engage new customers and generate leads.
- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
- Over 95,000 customers were invited to take a survey about their satisfaction. As of January 23rd, 2,563 customers had responded, a 3% response rate.
- So far, 63% of respondents provided written feedback totaling 1,445 comments. Several customer groups were excluded from the survey.
- A reminder was sent to non-respondents. Additional responses are still needed from certain business areas to achieve statistically valid scores.
- Customer comments and survey results will be analyzed to identify key themes about areas that need improvement and those performing well. Insights from verbatim comments provide additional context.
Anosales is a multidisciplinary demand generation, data management and technology firm that has been helping clients expand their customer base and increase revenue since 2010 through skills in areas like sales, marketing, data management and web development. They provide services like lead generation, database management, mobile and web app development to energize sales and marketing efforts and help clients achieve significant revenue growth across multiple continents.
The document discusses using customer insight to drive performance for a large wireless communication company. It describes implementing a phased approach including developing tactical targeting tools, identifying growth opportunities, and establishing an infrastructure to capture value. Case studies demonstrate segmenting the customer base to understand needs, prioritize initiatives, and maximize revenue and retention through targeted campaigns.
Anosales is a multidisciplinary demand generation, data management and technology firm that has been helping clients expand their customer base and increase revenue since 2010 through skills in areas like sales, marketing, data management and web development. They provide services including business intelligence, lead generation, database management, mobile app development and more to energize clients' sales and marketing efforts and help them achieve significant revenue growth across various industries and global markets.
Similar to Analytical Strategies For Energy Marketing (20)
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
20. Reports & Deliverables: Customer Profile Report Provides a snapshot of more than a dozen demographic variables showing customers who have purchased in the past compared to U.S. or local market averages