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Analytical Strategies for Successful  Marketing Communications
Contents
What We Do ,[object Object],[object Object]
Who We Are ,[object Object],[object Object]
  Why We Are Successful ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why We Are Successful ,[object Object],[object Object],[object Object],[object Object],[object Object]
On Demand Targeting ,[object Object]
On-Demand Targeting ,[object Object],[object Object]
On-Demand Targeting ,[object Object],[object Object],[object Object]
Analytic Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Variables (Experian Data) Consumer Universe (120 MM Households) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Universe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affluence Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes This Data So Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes This Data So Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes This Data So Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recession Sensitivity Ranking ,[object Object],[object Object],[object Object],[object Object]
On-Demand Targeting Process
On-Demand Targeting Process
Reports & Deliverables: Customer Profile Report Provides a snapshot of more than a dozen demographic variables showing customers who have purchased in the past compared to U.S. or local market averages
Sample Profile Variables
Reports & Deliverables: Model Report ,[object Object],[object Object],[object Object],Model Report
Graphical View of Key Deciles
Reports & Deliverables: Count Distribution Report ,[object Object]
Reports & Deliverables: Targeted List with Scores ,[object Object],[object Object],[object Object],[object Object]
Reports & Deliverables: Trade Area Segmentation/Trade Area Map ,[object Object],[object Object],[object Object],[object Object],[object Object],Trade Area Map
Previous Profiles and Models Developed
Analytical Strategies for Successful  Marketing Communications

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