Mobile Review Prank
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A host reviewing new mobile phones on his TV show has a giant foam replica of the Wham WS35 or W36 unexpectedly fall on his head while hyping up his next review. After inspecting the foam phone that fell on him, he reads the message on it along with the audience and realizes it was a viral marketing stunt, laughing it off and acknowledging they found their answer.
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This location recce sheet provides details for filming at Stanwix newsagents. It notes that Emma Dixon will drive to the location, and lists the contact number. Potential safety issues include slippery floors and tall shelves that could fall. Filming must be quick to minimize disrupting business operations. Photos were taken at the location, but further permissions may be required. A sketch of the shop layout and electricity points is included.
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This document defines key concepts related to brand activation. It begins by defining brand activation as a process of conveying a brand's promise to consumers through experiences that communicate the brand's big idea. It then defines a brand activation platform as a physical or emotional space where the brand can interact with consumers in a distinctive and meaningful way. A brand activation idea is a creative theme derived from the activation platform that works across channel-specific activities to achieve marketing objectives. Brand activation channels are then defined as the consumer touchpoints where the brand activation idea can create interactions, such as TV, print, social media, events, etc. It provides an example of a brand activation campaign with defined communication big idea, activation platform, ideas, and channels.
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media Recce powerpoint
This location recce sheet provides details for filming at Stanwix newsagents. It notes that Emma Dixon will drive to the location, and lists the contact number. Potential safety issues include slippery floors and tall shelves that could fall. Filming must be quick to minimize disrupting business operations. Photos were taken at the location, but further permissions may be required. A sketch of the shop layout and electricity points is included.
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Cute
1) A group of college girls are discussing a sale one of them missed when a large teddy bear falls on one of the girls.
2) Chris Gayle is shown straddling the bear and offers the girl a Wham mobile phone, telling her she doesn't need an expensive phone to get a cute one.
3) He shows her affordable Wham phone models and offers her chocolates arranged to spell out "Wham" to promote the phone brand.
Baap
A young student leaves college and is confronted by some wealthy classmates in an SUV who mock him for taking out a loan to pay for his education. The student confidently responds that it is better to take responsibility for himself rather than rely on his parents. He explains that with Canara Bank's hassle-free, low interest education loans, he is able to pay for his own education. He concludes that Canara Bank offers more than just banking, but "CanBanking".
Boss
1) A man is offered a promotion by his boss who hands him a letter, but the man shows no reaction.
2) The man then hands his boss a resignation letter, surprising him. When asked why, the man says he wants to start his own business and be his own boss.
3) As the man leaves, he looks at the camera and says he can now start out on his own thanks to Canara Bank's hassle-free, low interest MSME loans. The ad concludes by saying Canara Bank offers "CanBanking", not just banking.
Dhuk Dhuk
A young boy watches Arnold Schwarzenegger riding a motorcycle in Terminator and imitates the sound on his tricycle. As he grows up, he continues to imitate the sound while riding his bicycle. He questions if he can make his dream of owning a motorcycle come true. The ad then notes that with Canara Bank's affordable vehicle loans, he can turn his dream into reality. It emphasizes that Canara Bank offers more than just banking, but "CanBanking". In the end, the young man is shown excitedly watching his father rev a motorcycle, demonstrating that his dream has been achieved.
Doll House
A little girl builds a cardboard dollhouse that her father secretly watches. The next day she finds an expensive store-bought dollhouse has replaced her creation, but she searches and finds her original dollhouse, pushing the new one aside to play with the one she made. As an adult, the girl realizes she can take out a low-interest home loan from Canara Bank to build her dream home, just as she built her dollhouse as a child.
Koi Bank
The document is a summary of a TV commercial for Canara Bank mobile banking. It shows a man dressed in a bank uniform struggling to keep up with an active young woman's aerobics workout and attempts to catch a bus. Later that night, as the woman searches on her phone for a bank that can keep up with her 24/7, search results prominently feature Canara Bank. The woman realizes that with Canara Bank mobile banking, the bank can keep pace with her busy lifestyle.
Car
1) The TVC opens with a man looking disdainfully at his old bicycle. A voice asks if he wants to change his situation.
2) A large hand then presents the man with a colorful image of a car to replace the bicycle, offering Canara Bank's affordable vehicle loans with easy EMIs.
3) Encouraged, the man confidently says he can change his situation, and is then seen happily driving a new car as the black and white scene becomes colorful, signifying the loan enabling his new start.
Office
The document is a TV commercial script for Canara Bank's MSME loans. It begins in black and white with a man working late at night. A voice asks if he wants to change his situation, and a giant hand brings a colored picture of him succeeding. When he nods yes, the hand erases obstacles like the sad musician. It hands the man information about Canara Bank's easy EMIs for MSME loans. Reassured, the man confidently says "I Can." The frame then fills with color as he smiles, signifying his new successful future with the bank's loan. The commercial promotes Canara Bank's MSME loans for changing one's circumstances through easy financing terms.
Bungalow
1) The TVC opens with a girl standing outside her old, dilapidated flat in black and white, playing a sad flute tune.
2) A voiceover asks if she wants to change her situation, and a giant hand replaces the old building with a picture of a beautiful new home.
3) When the girl nods yes, the annoying flute player is thrown out. The hand then gives her information about Canara Bank's affordable home loans with easy EMIs.
4) Reassured, the girl confidently says "I Can" change her picture, as the frame dissolves into color with her standing in front of her new home.
It's Who I Am
1) Chris Gayle gets a call from his niece before her big soccer game; she is nervous.
2) They do a chant together over the phone to boost her confidence, with Chris describing himself as forces of nature like an earthquake, flood, fire, and hurricane.
3) After the chant, Chris' niece feels more confident and hangs up, ready to play without needing luck as Chris heads to his own game.
College Prank
A reporter asks a college student if he has a mobile phone, which the student says no to. Suddenly, a large foam replica of a Wham phone falls from the sky and hits the student on the head. Confused, the student sees a message on his phone and realizes it was all part of a prank when the reporter puts his arm around him and points to the cameras, with the message of the prank being "I Got it."
Wait
A young college student is waiting at a bus stop with his friend. He says he is going to save up money to buy a killer mobile phone for his birthday. Suddenly, a large cigarette boat falls on the boy. Chris Gayle, dressed in an attractive Gucci suit, is standing on the boat holding a magazine with his face on the cover. He hands the crushed boy a Wham mobile phone and tells him he can afford one of their affordable phones starting at Rs. 3,500. Chris scrolls through the Wham phone models on his phone to show the boy. He asks if the boy "gets it" and the boy responds that he does "get it" without looking up from the new phone. A
Rich
1) A group of college students are looking at memes on their phones and laughing, while one student does not have a phone. 2) A piano suddenly falls on the phone-less student. 3) Chris Gayle emerges from the piano playing it and tells the student he does not need to be rich to have a phone, encouraging him to get an affordable Wham phone. 4) The student accepts the Wham phone and the piano lifts off of him.
Old Man
The document is a storyboard for a TV commercial about Canara Bank's pension delivery service. It follows an elderly man struggling to get to his couch who is unable to reach the TV remote. His pension payment then gets delivered to his doorstep in an envelope, allowing him to relax and use the remote without difficulty. The commercial promotes Canara Bank's service to deliver pension payments directly to customers' homes if they are sick or hospitalized.
Shoes
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Dream
1) A father and son walk past a university and the son expresses a dream of becoming a doctor.
2) The father worries about affording his son's education as his life savings are shown shrinking away.
3) He takes his son to Canara Bank where the manager assures him that education loans are available at affordable interest rates up to Rs. 4 lakhs with no interest and 5% interest for studies in India.
Channa
A man is excited to buy food from a street vendor but has his wallet stolen by a crow. Disheartened, he discovers his Canara Bank debit card still in his pocket and uses it to withdraw cash from the nearby ATM. He pays the vendor and enjoys his food while the crow, now hungry, trades the empty wallet for some of the food. The commercial promotes the convenience of Canara Bank debit cards for cashless transactions and withdrawals up to Rs. 50,000 per day.
The Grown Up
1) The document describes a TV commercial for Canara Bank that shows a father opening a savings account for his young son.
2) In the commercial, the father tells the story of how his son gave him his first paycheck in an envelope and the father took him to the bank to open a savings account.
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Baby
A married couple is excited to purchase a new home after learning they are expecting a baby. They decide to apply for a home loan through Canara Bank because they have trusted the bank for generations, with both the man's father and grandfather banking there for many years. This gives them confidence that Canara Bank is a reliable long-term partner they can depend on for more than just the 20 years of the loan.
Kambal
The younger brother tells Shikhar that when he wanted to start his own business after quitting his job, his elder brother was the first one to bring him to Canara Bank. The younger brother fondly remembers how as children they used to share a blanket while sleeping on the same charpai, and how his elder brother would always cover him fully with the blanket without saying anything. The elder brother jokes that he didn't know the younger one was awake back then. Both brothers share a laugh, showing the strong trust and support they have for each other. The MVO notes that beyond money, we place our trust in those embarking on new paths. Shikhar wishes the younger brother all the best for his new
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1) A group of college girls are discussing a sale one of them missed when a large teddy bear falls on one of the girls.
2) Chris Gayle is shown straddling the bear and offers the girl a Wham mobile phone, telling her she doesn't need an expensive phone to get a cute one.
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1) A man is offered a promotion by his boss who hands him a letter, but the man shows no reaction.
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A little girl builds a cardboard dollhouse that her father secretly watches. The next day she finds an expensive store-bought dollhouse has replaced her creation, but she searches and finds her original dollhouse, pushing the new one aside to play with the one she made. As an adult, the girl realizes she can take out a low-interest home loan from Canara Bank to build her dream home, just as she built her dollhouse as a child.
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The document is a summary of a TV commercial for Canara Bank mobile banking. It shows a man dressed in a bank uniform struggling to keep up with an active young woman's aerobics workout and attempts to catch a bus. Later that night, as the woman searches on her phone for a bank that can keep up with her 24/7, search results prominently feature Canara Bank. The woman realizes that with Canara Bank mobile banking, the bank can keep pace with her busy lifestyle.
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1) The TVC opens with a man looking disdainfully at his old bicycle. A voice asks if he wants to change his situation.
2) A large hand then presents the man with a colorful image of a car to replace the bicycle, offering Canara Bank's affordable vehicle loans with easy EMIs.
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Office
The document is a TV commercial script for Canara Bank's MSME loans. It begins in black and white with a man working late at night. A voice asks if he wants to change his situation, and a giant hand brings a colored picture of him succeeding. When he nods yes, the hand erases obstacles like the sad musician. It hands the man information about Canara Bank's easy EMIs for MSME loans. Reassured, the man confidently says "I Can." The frame then fills with color as he smiles, signifying his new successful future with the bank's loan. The commercial promotes Canara Bank's MSME loans for changing one's circumstances through easy financing terms.
Bungalow
1) The TVC opens with a girl standing outside her old, dilapidated flat in black and white, playing a sad flute tune.
2) A voiceover asks if she wants to change her situation, and a giant hand replaces the old building with a picture of a beautiful new home.
3) When the girl nods yes, the annoying flute player is thrown out. The hand then gives her information about Canara Bank's affordable home loans with easy EMIs.
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It's Who I Am
1) Chris Gayle gets a call from his niece before her big soccer game; she is nervous.
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College Prank
A reporter asks a college student if he has a mobile phone, which the student says no to. Suddenly, a large foam replica of a Wham phone falls from the sky and hits the student on the head. Confused, the student sees a message on his phone and realizes it was all part of a prank when the reporter puts his arm around him and points to the cameras, with the message of the prank being "I Got it."
Wait
A young college student is waiting at a bus stop with his friend. He says he is going to save up money to buy a killer mobile phone for his birthday. Suddenly, a large cigarette boat falls on the boy. Chris Gayle, dressed in an attractive Gucci suit, is standing on the boat holding a magazine with his face on the cover. He hands the crushed boy a Wham mobile phone and tells him he can afford one of their affordable phones starting at Rs. 3,500. Chris scrolls through the Wham phone models on his phone to show the boy. He asks if the boy "gets it" and the boy responds that he does "get it" without looking up from the new phone. A
Rich
1) A group of college students are looking at memes on their phones and laughing, while one student does not have a phone. 2) A piano suddenly falls on the phone-less student. 3) Chris Gayle emerges from the piano playing it and tells the student he does not need to be rich to have a phone, encouraging him to get an affordable Wham phone. 4) The student accepts the Wham phone and the piano lifts off of him.
Old Man
The document is a storyboard for a TV commercial about Canara Bank's pension delivery service. It follows an elderly man struggling to get to his couch who is unable to reach the TV remote. His pension payment then gets delivered to his doorstep in an envelope, allowing him to relax and use the remote without difficulty. The commercial promotes Canara Bank's service to deliver pension payments directly to customers' homes if they are sick or hospitalized.
Shoes
The document is a summary of a TV commercial for Canara Bank's MWallet app. It shows a man out shopping who sees a pair of shoes he likes in a store window. When he goes to pay the attendant for the shoes, he pays using his mobile phone rather than cash or cards. He is then able to use his phone to make other purchases like a watch. The commercial promotes that the MWallet app allows using your phone like a wallet to make purchases, payments, and transfers.
Dream
1) A father and son walk past a university and the son expresses a dream of becoming a doctor.
2) The father worries about affording his son's education as his life savings are shown shrinking away.
3) He takes his son to Canara Bank where the manager assures him that education loans are available at affordable interest rates up to Rs. 4 lakhs with no interest and 5% interest for studies in India.
Channa
A man is excited to buy food from a street vendor but has his wallet stolen by a crow. Disheartened, he discovers his Canara Bank debit card still in his pocket and uses it to withdraw cash from the nearby ATM. He pays the vendor and enjoys his food while the crow, now hungry, trades the empty wallet for some of the food. The commercial promotes the convenience of Canara Bank debit cards for cashless transactions and withdrawals up to Rs. 50,000 per day.
The Grown Up
1) The document describes a TV commercial for Canara Bank that shows a father opening a savings account for his young son.
2) In the commercial, the father tells the story of how his son gave him his first paycheck in an envelope and the father took him to the bank to open a savings account.
3) At the bank, the son insists on filling out the account forms himself, showing that he has grown up, which makes the father proud.
Baby
A married couple is excited to purchase a new home after learning they are expecting a baby. They decide to apply for a home loan through Canara Bank because they have trusted the bank for generations, with both the man's father and grandfather banking there for many years. This gives them confidence that Canara Bank is a reliable long-term partner they can depend on for more than just the 20 years of the loan.
Kambal
The younger brother tells Shikhar that when he wanted to start his own business after quitting his job, his elder brother was the first one to bring him to Canara Bank. The younger brother fondly remembers how as children they used to share a blanket while sleeping on the same charpai, and how his elder brother would always cover him fully with the blanket without saying anything. The elder brother jokes that he didn't know the younger one was awake back then. Both brothers share a laugh, showing the strong trust and support they have for each other. The MVO notes that beyond money, we place our trust in those embarking on new paths. Shikhar wishes the younger brother all the best for his new
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❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Mobile Review Prank
- 1. Wham Activation Idea / Viral Film – Mobile Review Route: Get It
- 2. We see a host of a Youtube / TV show that reviews new mobiles in the market.
- 3. While he goes about hosting the show. He goes, “And now for the best mobile in the market at a low price we have…”
- 4. Suddenly, we see a giant foam replica of the Wham WS35 or W36 falling on his head and dropping to the floor.
- 5. Following which, he inspects what just fell on his head and reads the message on the mobile along with the audience.
- 6. He now gets the joke and laughs while saying, “Well I guess we have our answer.”