LongChamp originated in Paris as a tobacco company founded by Jean Cassegrain in the late 19th century. It began producing leather goods such as wallets and lighters in the 1960s and by 1970 was known internationally for its accessories. Its most famous product, the le Pliage bag, became popular in the 1990s. Longchamp emphasizes quality craftsmanship from operating its own factories and maintains family ownership since its founding. A recent marketing campaign titled "More than Just a Bag" promotes the brand's bags as simple, fashionable, versatile, colorful and sophisticated for women ages 16-29 primarily through social media platforms like YouTube, Facebook, Instagram and Twitter with an estimated budget between $259,640
Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world Gucci offers luxury and excellence, I hope this Slideshare informs you and teaches you how the powerhouse known as Gucci came to be.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
This is my final project at Polimoda Fashion Institute where I have completed a Master Degree in "International Fashion Business and Marketing". I was the leader of this project, which is about the brand Céline and it has to deal with:
Product; Marketing; PR & Communications; Graphic Design; E-commerce and Socials; Budgeting
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
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Group Members Names on Cover page.
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Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world Gucci offers luxury and excellence, I hope this Slideshare informs you and teaches you how the powerhouse known as Gucci came to be.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
This is my final project at Polimoda Fashion Institute where I have completed a Master Degree in "International Fashion Business and Marketing". I was the leader of this project, which is about the brand Céline and it has to deal with:
Product; Marketing; PR & Communications; Graphic Design; E-commerce and Socials; Budgeting
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
About icebergs, snakes and the Cutty SargHeike Philp
This presentation cites examples of how to use the whiteboard of a virtual classroom collaboratively for language teaching and learning and teacher development.
Une analyse sur le management de Céline, avec une petite présentation de la marque, les systèmes d'autorité et de communication, une approche apollinienne, une organisation dionysiaque, les concepts clés de l'analyse stratégique, la place des hommes et des femmes, le mythe d'Adam et abraham de Herzberg, le management des hommes et des femmes et pour finir la culture d'entreprise chez Céline.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
The UpDeck: The Luxury Edit - Embracing FinstaRE UP Agency
To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr
The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This first edition of the report focuses on the representation of peers, and how luxury brands try to change the influential loops. With a central question: Will you touch them?
Report agenda:
The word: Finsta
Forewords
Agenda
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Takeaways: Consensual sex sells for brands
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- Jimmy Choo, SS18
- Cartier, and Sofia Coppola
- House 99, and David Beckham
- Louis Vuitton, and Jaden Smith
- Gucci, Guilty
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Takeaways: WeChat turns
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- Celine, Pop-up store
- Vacheron Constantin, Online and offline shopping
- Moncler, Platforms
Trend 3: Embracing paparazzi
Takeaways: Embrace 'Finsta'
- Balenciaga SS18
- Yeezy, Season 6
- Moschino, SS17
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
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behavior and safety performance. The research findings unequivocally underscore the palpable and
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improving safety performance indicators such as accidents, injuries, and property damages. These results
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
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research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
2. History behind LongChamp
Originated in Paris
LongChamp began as a tobacco company, founded by
Jean Cassegrain.
Started creating leather goods such as wallets, passport
covers and lighters.
By 1960, Longchamp products were sold to more than
100 countries and known for its accessories by 1970s.
It’s most famous product, le pliage
3. Brand Quality
Leather: something that we’re passionate
about. Even though the company has
changed a lot over the years, leisure has
remained a focal point.
Quality/craftsmanship: We operate our own
factories, which is obviously very important to
us in maintaining both of those things.
Family: we’ve always been a family business.
4. CAMPAIGN:
“ MORE THAN JUST A BAG”
The Big Idea
Simple
Fashionable
Versatile
Colorful
Sophisticated
