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Théo Hoffenberg
CEO – Reverso-Softissimo
A quick test
“turnover” = ?
Depends on
the context!
How do we best understand context?
Today’s
translation tools
Dictionaries
Reliable Impractical
? ?
Machine Translation
Practical Unreliable
Translation Memories
✕
Easy to store Seldom reusable!
What everyone really needs…
Short or longer expressions
Detailed view
Focus on one translation
Build or share your own phrasebook
Take it in
your pocket!
SMT
techniques
TM Dic.
A unique technology mash up
Enrich Reverso Context with
your own translation memory
Extract more from your
Translation Memories
• The best way to translate words and expressions,
in context
• Ready to use with millions of texts and easily
customizable with your TMs
• Available for web, tablet and mobile app

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Reverso Context by Théo Hoffenberg (Reverso)

Editor's Notes

  1. Hi My name is Theo Hoffenberg – I’m the CEO of Reverso, a leading provider of customized MT solutions for large corporations I also run Reverso.net, the leading independent online translation and dictionary portal Today we’re going to talk about Reverso Context – an innovative solution to provide relevant translations and examples for millions of words and phrases
  2. When translating, context is key. Let’s take a simple example : what does the English word ‘turnover’ mean?
  3. Of course the first answers is : It depends! Or if asked more : here are some possible translations with some contexts  “Turnover was up 30% this year” ≠ “The company suffers from high staff turnover rates” : an apple turnover, a complete turnover
  4. What’s the best way to capture context? Examples: Humans are incredibly good at inferring context from examples, but have trouble to define rules for selecting a translation With millions of examples, it‘s very likely that we have some that are matching or close to Your context Paired with powerful big data algorithms, aligned bilingual corpora can be of tremendous help to find the right translations. Let’s see how.
  5. Let’s think about how a person does translations today – any person, whether that be an engineer writing technical emails, or an employee in the translation department of a big company. Their main tools are mostly, : dictionaries, machine translation, and sometimes translation memories
  6. Dictionaries are rather reliable sources of information – however, they’re not very practical: They’re static and usually stay on a conceptual level, making them hard to read You have to choose the right translation for your context, which isn’t always obvious You often need to know how to use the translation. Dictionaries don’t always give you the manual on how to use the translations it provides
  7. On the opposite, MT is very practical but not very reliable: Its black box approach offers little reassurance that context is correctly taken into account Small inputs are often mistranslated as the limited number of surrounding words make it hard to infer context in a statistically relevant way
  8. Translation Memories are used for very repetitive texts but they lack “sub-segment” finesse: Matching full segments is rare enough to severely hinder the usefulness of TMs outside of technical documentation departments Matching at the segment level is good. Matching at the sub-segment level is an order of magnitude better! No one so far has been able to offer a practical and reliable way to match at the sub-segment level
  9. What people need is a tool that combines all these technologies in a more efficient and flexible way – that’s why we’ve created Reverso Context. In Context, anyone can type any word or expression and get: The most frequently used translations, together with part-of-speech information when applicable Varied examples, in context, selected from millions of real-life texts. For people, this is a critical element of reassurance: by picking a translation that is used in a context similar to theirs, they can be sure they aren’t mistranslating.
  10. You can type any expression, and it will give you either the exact match often with translation (even if it would never be a dictionary entry) or simply close match with relevant examples. Very intuitively, you will find the right type of segment to send to Context (add or remove a word in case too many or too few results).
  11. Expanding the results reveals a slew of useful information: More translations for his input are provided Frequencies offer an indication on how frequently-used the various translations are Idiomatic or simply frequent phrases containing your input are suggested
  12. Selecting a particular translation shows even more options: Filter examples on this specific translation and show frequencies Show reverse translations as an additional check or provider of synonyms When relevant, additional information like conjugations and definitions from the Reverso dictionaries are one click away
  13. Select the example you found relevant and add it to your phrasebook to learn and share vocabulary in context. It’s good to make your own glossary, to learn, to share with colleagues and so easy to create
  14. People can use Reverso Context at work… or take it with them in their pocket! Reverso Context is available on the web, and as an iPhone / Android app: A free app for everyone A premium version with advanced offline features, including unlimited history and number of favorites
  15. To achieve this level of power and flexibility, Reverso Context combines several technical layers in a way never seen before: Statistical language models, Smart corpus ingestion, with advanced pre-filtering and cleaning of millions of texts Integration of existing lexicons, Translation diversity models, Idioms suggestions, linguistic algorithms A friendly user interface, adopted by millions of users already, a clean API
  16. What if your company decided to add their own Translation Memory to Reverso Context? Query your TM as easily as a dictionary Specific version of combined with our huge general-purpose corpora Usable by translators and any employee alike! You can also decide to allow some part to be shared publicly and spread your terminology
  17. That’s not all: Reverso Context has powerful analysis and extraction tools embedded, so you can easily: Extract a corporate glossary from your TM that they can be share with all employees Avoid common mistranslations by singling out and sharing “false friends” and other industry- or company-specific vocabulary