Modernize the wholesale experience by embracing technological innovations. Driven by competitors as Amazon Business or Alibaba, wholesalers are looking for new ways to do business. E-commerce, mobility, and social networking offer unparalleled opportunities to connect, collaborate, transact, and differentiate – so how can they drive the future of wholesaling?

1. PUBLIC
Cassandra Girard and Susanne Adam, SAP
October17,2017
Revamp the Wholesale Business Model

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Wholesale distribution companies are being affected by
outside forces more than ever before
IoT, machine learning, and
Big Data
E-commerce and mobile
(must-haves)
Increased competition from
nontraditional sources
Customers demand more
services
Industry challenges
Market trends shaping the industry

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
How to compete and thrive

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Reimagine
Business models
Business processes
Work
Differentiate with service
Turn built-in core business competencies into products
§ Virtual trainings and chats with technical reps
§ Demand analytics, smart vending, and 3D printing
§ From sales to consulting
Customer engagement
§ Real-time insight on any device
§ Various – and orchestrated – order channels
§ Self-services
Interactive technology
Humans and machinescoming together is a powerful mix
§ Product suggestions
§ Qualified leads and deals
§ Customer segmentation

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Experience management
Platform, infrastructure, and integration
Commerce Marketing Service Sales Revenue
Data management
customer | product

6. Thank you.
Contact information:
Cassandra Girard
VP, Consumer Industries
+1514 448 8375
Susanne Adam
Solution Expert, IBU Wholesale Distribution
Neue Bahnhofstr. 21, 66386 St. Ingbert, Germany
+49 173 3090304