About Skylads products Skylads develops automation and optimisation technologies used by trading desks and advertising agencies to better streamline campaign set up and boost results.

1. INTELLIGENT MACHINES

2. Intelligent Machines Confiden'al. Copyright by Skylads. All Rights Reserved. 2
What is Skylads?
Skylads develops automa'on and op'miza'on technologies used by trading
desks and adver'sing agencies to be?er streamline the building process of
digital programma'c campaigns while boos'ng campaign results.
Giving programma'c media buyers smart tools to
minimize 0me-consuming tasks and focus more on value
added ac'vi'es: strategic analysis & client advisory.
The vision:
Skylads is a R&D company specializing in the fields of
Ar0ficial Intelligence, Applied Mathema0cs and Big Data.
Technology Company
Inventing
Intelligent Machines
TechnologyResearch
Knowledge
/ Expertise

3. Intelligent Machines
Positioning
Confiden'al. Copyright by Skylads. All Rights Reserved. 3
How does it work?
Skylads has created the suite, which
acts on top of your Media Buying PlaJorm (DSP)
to automate and op'mize the programma'c
media buying process.
Fast Facts
• NOT a DSP.
• Works like a plugin on top of the DSP.
• Flexible integra'on.
• Currently integrated to MediaMath and
AppNexus (more plaJorms to come).

4. Intelligent Machines 4 Confiden'al. Copyright by Skylads. All Rights Reserved.
SKOTT Tech
Universal Programma0c
Campaign Implementa0on API
FEATURES
▪ Create hundreds of campaigns and strategies with target
op'ons (including supply type, contextual, audience,
device, inventory type and more)
▪ Bulk upload and updates
▪ Create concepts in bulk with the right crea'ves
▪ Automa'cally assign concepts to appropriate strategies
USAGE
▪ Skylads intakes campaign requirements in excel and
uploads into the DSP
▪ Clients can u0lize the SkoMGatewayTM API for self
service use, however, training required
Data
Management
Platform
1st Party
Data
3rd Party Data
Legacy Systems
Demand-Side Platform
(DSP)
External
System
Real-Time
Data
Stream

5. Intelligent Machines 5 Confiden'al. Copyright by Skylads. All Rights Reserved.
AI campaign op0miza0on engine
FEATURES
▪ Works in partnership with your DSP
▪ Manages groups of campaigns by dynamically op0mizing
the budget breakdown
▪ Adjusts strategies’ bids, pacing and frequency dynamically
▪ Can op'mize towards any kind of goal (CPM, CPC, CPA,
ROI, CTR and more)
USAGE
▪ Skylads intakes campaign requirements in word and
uploads into T1
▪ U'lizes A.I. campaign op'miza'on engine R.SkoM.ioTM
SKOTT Tech
R.SKOTT.io
DATA
MINING
STATISTICS
REINFORCEMENT
LEARNING
CONTROL
THEORY
PREDICTIVE
ANALYSIS