This document discusses a plan for the USC Early Head Start program to build connections through social media. It provides background on the program serving 148 children and families. The plan is to use Facebook, Twitter, a program website, Instagram and MailChimp to share updates, successes, resources and information with teachers, parents, community partners and leadership. It aims to foster community, transparent communication and promote the program. The plan will assess success based on increased connections, access to information, attendance and sense of community through metrics and surveys.

2. Building Connections through
Social Media

3. USC SECE Early Head Start

4. USC Early Head Start
 148 children and their parents receive
services at their home
 Provided by 12 Home Visiting Teachers
 90% of families are within poverty
guidelines
 93% of families are Hispanic, 3% African
American, 3% Asian and 1% Caucasian

5. USC Early Head Start
USC SECE is funded by
 Grants from the U.S. Dept. of Health
and Human Services, Administration for
Children and Families,
 California State Dept. of Education,
Child Development Division

6. Current Connections
 Monthly Calendar
 Letters
 Flyers
 In person meetings

7. Why Social Media?
 Foster internal community
 Provide immediate and transparent
communication
 Allow for two way discussion
 Promote positive image and branding
 Create easy access to information

8. Who Benefits?
Internally
 Teachers, Policy Council, Board,
Contracted Consultants

9. Who Benefits?
Externally
 Parents, Children, Local Schools,
Community Partners

10. Who Benefits?
 USC SECE Early Head Start!

11. How will this happen?
 Facebook
 Twitter
 Program Website
 Instagram
 MailChimp

12. Facebook
 Teachers post twice monthly parent and
child successes
 Community Consultants provide
program specific resources and
information at least once a month
 Program leaders provide weekly
announcements and successes

13. Facebook
 Parents, Schools, Teachers, Parent
Leadership, Board and Community will
be able to provide feedback and
questions

14. Twitter
 EHS Supervisor
provides program
meeting
information weekly
 EHS Supervisor
provides
developmental
information and
resources at least
once daily

16. Program Website
 Parent and staff portals with policies,
procedures, forms, and meeting minutes
 Referral information and forms
 Community Consultant contract
information

17. Instagram
 Photos and videos posted weekly by
teachers and supervisor to document
success and provide positive branding
USC EHS

18. MailChimp
 Weekly email to parents, community
partners, and staff regarding program
meetings and events.

19. Asses Success
 Is there an increase in connections?
 Are the connections increasing other’s
access to timely information?
 Is there an increase in attendance,
feedback and sense of community?

20. Is it Working?
 Social Media Reports and Tracking
Systems
 Surveys
 Focus Group Outcomes