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A Meaningful Journey: One Entrepreneur's Quest to Bring Together Capitalism and Meaning

Bryan Hassin
Bryan Hassin
Bryan HassinSmart Energy Entrepreneur and Global Startup Leader at Smart Office Energy Solutions

This was presented at the Academy Of Management's 2011 Annual Meeting in San Antonio, Texas. This presentation was part of an All-Academy Session entitled: Creating Social Value: From Box Checking to Embedded Philosophy (http://program.aomonline.org/2011/submission.asp?mode=ShowSession&SessionID=822). The session explored different methods of creating social value within organizations; this presentation is a case study of one such method: creating a business with social value inextricably aligned with economic value.

A Meaningful Journey: One Entrepreneur's Quest to Bring Together Capitalism and Meaning

1 of 23
AOM2011: A Meaningful Journey,[object Object],From box checking to embedded philosophy:,[object Object],One entrepreneur’s quest to bring capitalism and meaning together,[object Object],Bryan Guido Hassin,[object Object],@guido23,[object Object]
I’ll share this presentation on green business as a story—my own entrepreneurial journey,[object Object]
My mission: build a business that uses information technology to address the energy challenge,[object Object],Inspired by epic quests,[object Object],That quest is energy,[object Object],Business is the best medium to address it,[object Object],Information technology is a powerful weapon,[object Object]
Businesses that trade economic value for green value aren’t “sustainable.”,[object Object],“Corporate Social Responsibility”,[object Object],4,[object Object],Wanted: business that aligns economic and green value for sustainable meaning,[object Object]
Wanted: meaningful alignment of economic, green value at SCALE,[object Object],5,[object Object],Scale,[object Object],Alignment of economic, green value,[object Object]
Found: Smart Office Energy Solutions,[object Object],6,[object Object]
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A Meaningful Journey: One Entrepreneur's Quest to Bring Together Capitalism and Meaning