This document discusses a 3-step migration lifecycle approach for maximizing competitive advantage when migrating to AWS: Act, Enhance, Pioneer. The Act phase involves lifting workloads to basic AWS services like EC2, VPC and S3 to reduce costs. Enhance focuses on improving scalability, agility and availability by re-architecting to services like EBS, RDS and Elastic Beanstalk. Pioneer aims to gain sustainable competitive advantages by refactoring for microservices, automation and removing single points of failure using services like Lambda, DynamoDB and API Gateway. Use cases and migration strategies are provided.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Rethinking Your Migration Strategy to
Maximise Your Competitive Advantage
Gene Tang, Senior Solutions Architect, Rackspace
Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC

2. Rethinking Your
Migration Strategy to
MAXIMIZE YOUR
COMPETITIVE ADVANTAGE

3. 3
AGENDA
Who is Rackspace?
Motivation
3-Step Migration Lifecycle
Use Cases

4. 4
ABOUT ME
Gene Tang
Senior Solutions Architect
5-Year Racker
IT Professional for 12+ years
Cloud Architect + Big Data Architect

5. 5

6. 6

7. 7

8. 8
Managed
Platforms
Managed
Security
Managed
DevOps

9. 9
Managed
Platforms
Managed
Security
Managed
DevOps

10. 10
Managed
Platforms
Managed
Security
Managed
DevOps

11. 11
Migrating
to AWS

12. 12
Cloud Adoption Framework
(AWS CAF)
Migrating
to AWS

13. 13
Re-ArchitectForklift

14. 14
Transformation
Effort
Forklift

15. 15
Re-Architect
Cloud
Advantages

16. 16
Re-ArchitectForklift
?

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Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER
MIGRATION LIFECYCLE

18. 18
Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER

19. 19
Reduced Costs
ACT
Enterprise Hardware
Global Footprint Refocused Skills

20. 20
ACT
Forklift

21. 21
ACT
Forklift
EC2VPC
Elastic Load
Balancing
CloudFront
Base Services

22. 22
EC2VPC
Elastic Load
Balancing
CloudFront
Base Services
Forklift
ACT
Supporting Services
Import/
Export Snowball
Storage
Gateway
Direct
Connect
Database
Migration
Service

23. 23
Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER

24. 24
MANAGED SERVICES
Managed
Services

25. 25
ENHANCE
Improved
Scalability
Increased
Agility
Reduced
Time-to-Market
Reduced
Costs
Improved
Availability
Improved
Security

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ENHANCE
Re-Architect
“Re-Platform”

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Base Services
S3
RDS
Elasticsearch
Service
EMR
SESDirectory
Service
Re-Architect
“Re-Platform”
ENHANCE
Elastic
Beanstalk
ElastiCache

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ENHANCE
Re-Architect
“Re-Platform”
Supporting Services
CloudTrail AWS Config
Auto-Scaling
Inspector
IAM
Trusted
Advisor
CloudWatch
Base Services
S3
RDS
Elasticsearch
Service
EMR
SESDirectory
Service
Elastic
Beanstalk
ElastiCache

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Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER

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PIONEER
Advantages
at their

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PIONEER
Sustainable
Competitive Advantage

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PIONEER
Re-Architect
“Refactor”

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PIONEER
http://aws.amazon.com/architecture
Stateless
Applications
Loose
coupling
Automated
Infrastructure
Micro-
Services
Disposable
Infrastructure
Utilise
Caching
Database
Choice
Remove Single-
Points-of-Failure

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Base Services
Re-Architect
“Refactor”
ECSLambda
DynamoDB SQS
Kinesis
SNS
API Gateway
PIONEER

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PIONEER
Supporting Services
OpsWorks
Cognito MobileAnalytics SWF
CloudFormation
Code
Commit
Code
Deploy
Code
Pipeline
Re-Architect
“Refactor”
Base Services
ECSLambda
DynamoDB SQS
Kinesis
SNS
API Gateway

36. 36
Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER

37. 37
EXAMPLE
EC2 RDS
MySQL
ElastiCache
Memcache
RDS
MySQL
ElastiCache
Redis
SQS
Phase 1
ACT
Phase 2
ENHANCE
Phase 3
PIONEER
CloudFront CloudFormation

38. 38
AWS CAF:
https://aws.amazon.com/professional-services/CAF/
Cloud Application Design Principles:
https://d0.awsstatic.com/whitepapers/AWS_Cloud_Best_Practices.pdf
Migration Assessments
http://bit.ly/MigrateAWS