Enterprise Cloud Adoption
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Enterprise Cloud Adoption
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Enterprise Cloud Adoption
- 1. 1© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Enterprise Cloud Adoption Tom Woodyer woodyert@amazon.co.uk
- 2. 2© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. What is Cloud Computing? "Cloud Computing" refers to the on-demand delivery of IT resources and applications via the Internet with pay-as-you-go pricing.
- 3. 3© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon History 1994: Jeff Bezos Incorporated the Company 1995: Amazon.com Launched Online Bookstore 2005: Amazon Publishing Launched 2006: Amazon Web Services (AWS) Launched 2007: Kindle Launched 2011: Amazon Fresh Launched 2012: Amazon Game Studios Launched 2013: Amazon Art Launched 2014: Amazon Prime Now Launched 2015: Amazon Home Services & Amazon Echo Launched
- 4. 4© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Web Services (AWS) ComputeMessaging Mobile App Services Database Networking Development and Management Tools Payments VPC On-Demand Workforce Analytics Content Delivery Storage Enable businesses and developers to use web services to build scalable, sophisticated applications.
- 5. 5© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure
- 6. 6© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Customers – Cloud “The new normal” Enterprise Customers Startup Customers Public Sector Customers
- 7. 7© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Rapid Pace of Innovation 2009 48 159 722 82 2011 2013 2015 New Features/Services Launched
- 8. 8© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications. © 2015 Amazon Web Services, Inc. and its affiliates. All
- 9. 9© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Direct Connect AWS Elastic Beanstalk AWS GovCloud Amazon CloudTrail Amazon S3 Amazon WorkSpaces Amazon Kinesis Amazon AppStream Amazon SNS AWS IAM Amazon Route 53 Amazon SWF Amazon Redshift Amazon Dynamo DB Amazon CloudSearch AWS Data Pipeline Trusted Advisor AWS KMS Amazon Config Amazon RDS for Aurora Amazon WorkDocs AWS Directory Service AWS CodeCommit AWS CodePipeline AWS Service Catalog Amazon CloudWatch Logs Amazon EFS Amazon API Gateway Amazon Machine Learning AWS Device Farm AWS Web App Firewall Amazon Elasticsearch Service Amazon QuickSight AWS Import/Export Snowball RDS for MariaDB Amazon Inspector AWS IoT Amazon EC2 Container Registry Amazon ElastiCache AWS CloudFormation Amazon Mobile Analytics AWS Mobile Hub AWS Storage Gateway AWS OpsWorks AWS Elastic Transcoder Amazon SES Amazon EC2 Container Service Amazon Cognito AWS CodeDeploy Glacier* As of 1 February 2016 Amazon WorkMail AWS Lambda 1,950Services and Features
- 10. 10© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 2015 Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
- 11. 11© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Everything is Built on Compliant Infrastructure AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Regions Availability Zones Edge Locations AWS is responsible for the security OF the Cloud
- 12. 12© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Direct Connect AWS Elastic Beanstalk AWS GovCloud Amazon CloudTrail Amazon S3 Amazon WorkSpaces Amazon Kinesis Amazon AppStream Amazon SNS AWS IAM Amazon Route 53 Amazon SWF Amazon Redshift Amazon Dynamo DB Amazon CloudSearch AWS Data Pipeline Trusted Advisor AWS KMS Amazon Config Amazon RDS for Aurora Amazon WorkDocs AWS Directory Service AWS CodeCommit AWS CodePipeline AWS Service Catalog Amazon CloudWatch Logs Amazon EFS Amazon API Gateway Amazon Machine Learning AWS Device Farm AWS Web App Firewall Amazon Elasticsearch Service Amazon QuickSight AWS Import/Export Snowball RDS for MariaDB Amazon Inspector AWS IoT Amazon EC2 Container Registry Amazon ElastiCache AWS CloudFormation Amazon Mobile Analytics AWS Mobile Hub AWS Storage Gateway AWS OpsWorks AWS Elastic Transcoder Amazon SES Amazon EC2 Container Service Amazon Cognito AWS CodeDeploy Glacier* As of 1 February 2016 Amazon WorkMail AWS Lambda 1,950Services and Features
- 13. 13© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Partner Ecosystem Thousands of consulting, systems integrator and technology, and independent software vendor partners. © 2015 Amazon Web Services, Inc. and its affiliates. All
- 14. 14© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. System Integrators
- 15. 15© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Cloud Adoption Framework People Process Security Maturity Platform Operating Business Perspectives in planning, creating, managing, and supporting a modern IT service. Guidelines for establishing, developing and running AWS environments. Structure for business and IT teams to work together.
- 16. 16© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Independent Software Vendors (ISV) Partners
- 17. 17© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Marketplace 23 product categories More than1,900 listings More than 70 million hours of AWS Marketplace software per month. © 2015 Amazon Web Services, Inc. and its affiliates. All AWS Marketplace allows customers to discover, evaluate and purchase IT and business software optimized for the AWS Cloud.
- 18. 18© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Six Advantages & Benefits of AWS Cloud Computing Trade capital expense for variable expense. Benefit from massive economies of scale. Stop guessing capacity. Go global in minutes. Increase speed and agility. Stop spending money on running and maintaining data centers.
- 19. 19© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #1 Trade capital expense for flexible expense.
- 20. 20© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Compute Services © 2015 Amazon Web Services, Inc. and its affiliates. All Actual EC2 Amazon EC2 Elastic Load BalancingAuto Scaling Web service providing resizable compute capacity Automatically scale Amazon EC2 capacity up or down Automatically distribute traffic across multiple Amazon EC2 instances
- 21. 21© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #2 Benefit from massive economies of scale.
- 22. 22© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Cost Savings and Flexibility 1 Replace up-front capital expense with low variable cost 2 Continual Price Reductions Economies of scale allow AWS to continually lower costs 4 Save more money as you grow bigger Tiered Pricing Volume Discounts Custom Pricing 3 Pricing model choice to support variable & stable workloads
- 23. 23© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #3 Eliminate guessing on your capacity needs.
- 24. 24© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Case Study: Airbnb 150,000 people are hosted on any given night. A five-person team runs the entire IT operations infrastructure on AWS. © 2015 Amazon Web Services, Inc. and its affiliates. All
- 25. 25© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Case Study: Airbnb © 2015 Amazon Web Services, Inc. and its affiliates. All Total number of guests 15M 12M 9M 6M 3M January 2013 4 Million Mar 2009 Sep 2009 Mar 2010 Mar2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014
- 26. 26© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Case Study: Airbnb © 2015 Amazon Web Services, Inc. and its affiliates. All Total number of guests Up by over 10 million in one year 15M 12M 9M 6M 3M June 2014 15 Million Mar 2009 Sep 2009 Mar 2010 Mar2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014
- 27. 27© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Optimizing with AWS © 2015 Amazon Web Services, Inc. and its affiliates. All Choose the right instance types Instance Utilization Monitor and turn off unused instances Offload architecture Leverage AWS application services Leverage AWS tools
- 28. 28© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Storage © 2015 Amazon Web Services, Inc. and its affiliates. All Amazon EBS Block storage for use with Amazon EC2 EBS Amazon Glacier Low cost storage for archiving and backup AWS Storage Gateway Integrates on- premises IT and AWS storage Images Videos Files Binaries Snapshots S3, Glacier Amazon S3 Images Videos Files Binaries Snapshots A durable, scalable object store
- 29. 29© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #4 Increase speed and agility.
- 30. 30© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Agility: Speed Go global in minutes. © 2015 Amazon Web Services, Inc. and its affiliates. All
- 31. 31© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Why Agility Matters: Experimentation To invent you must experiment often and fail with lower risk. With AWS you can: • Spin up servers in minutes for experimenting • Return or repurpose servers for other experiments © 2015 Amazon Web Services, Inc. and its affiliates. All
- 32. 32© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Increase Innovation © 2015 Amazon Web Services, Inc. and its affiliates. All Experiment quickly with low cost and low risk. On-Premises • Experiment infrequently • Failure is expensive • Less Innovation • Experiment often • Fail quickly at a low cost • More Innovation $ Millions Nearly $0
- 33. 33© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Agility and Instant Elasticity Quickly deploy new applications. Instantly scale up as the workload grows. Instantly shut down resources that are no longer required. Scale down and don’t pay for the infrastructure. © 2015 Amazon Web Services, Inc. and its affiliates. All Easily Scale Up and Down
- 34. 34© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #5 Stop spending money on running and maintaining data centers.
- 35. 35© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Reserved Instances and Spot Instances © 2015 Amazon Web Services, Inc. and its affiliates. All Reserved Instances Spot Instances Reserved Instance Analysis Tool Steady State Workloads Time-insensitive stateless workloads Compare on-demand with reserved instances
- 36. 36© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. The Six Advantages And Benefits of Cloud Computing on AWS: #6 Go global in minutes.
- 37. 37© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure
- 38. 38© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Hybrid Deployment Case Study: The Weather Company
- 39. 39© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Hybrid Deployment on AWS: The Weather Company (TWC) The Weather Company provides millions of people with the world’s best weather forecasts, content and data, every day. Building and designing for the cloud is a different philosophy and mind set, and certainly a different technical approach. Bryson Koehler EVP, CTO, CIO, The Weather Company ” “ Challenge: TWC provides weather forecasts, data, and other content to millions of people across the world every day. They use data to provide analytic services on the relationship between weather and consumer behavior. They were operating 13 data centers with legacy systems and needed a cost-effective, scalable alternative.
- 40. 40© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Hybrid Deployment on AWS: The Weather Company (TWC) We deploy about 90% of our applications and systems on AWS — and we have the flexibility to easily port applications and systems as necessary for the business. Bryson Koehler EVP, CTO, CIO, The Weather Company ” “Solution: Data center migration TWC designed a new weather forecast and data services platform powered by NoSQL databases running on Amazon EC2 instances. They reduced their on-premises IT environment from 13 to six datacenters. All data is stored in Amazon S3, even for on- premises workloads. TWC reaches a global audience by deploying across multiple AZs in the Northern Virginia, California, Ireland, and Singapore regions.
- 41. 41© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Hybrid Deployment on AWS: The Weather Company (TWC) Using AWS, TWC can scale as necessary to handle constantly changing workloads and maintain our 11-millisecond response time. Bryson Koehler EVP, CTO, CIO, The Weather Company ” “ Benefits: TWC now ingests, stores, and analyzes 4 GB of weather data per second from over 100 sources. Their platform can handle more than 15 billion API calls each day at a rate of 150,000 per second. By using AWS APIs, any developer (internal or external) can develop services for the data platform. More than 150,000 external developers worldwide are now registered to use the platform.
- 42. 42© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Hybrid Deployment Case Study: The Weather Company
- 43. 43© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. All-in on AWS: AdRoll AdRoll is a global leader in digital advertising retargeting products. We’ve been able to seamlessly scale our infrastructure and reduce our fixed costs by 75% and operational costs by 83%. Valentino Volonghi CTO, AdRoll ” “ Offers customers its Real-Time Bidding (RTB) platform to create personalized ad campaigns using their own website data Offer an SLA of 100ms worldwide bid response time, but their skyrocketing data collection was putting that in danger Needed to import and process 30 TB of compressed data and 60 billion advertiser requests per day, so they moved all-in to the AWS Cloud. AdRoll now manages its RTB platform using Amazon EC2, Amazon DynamoDB, and Amazon S3.
- 44. 44© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. All-in on AWS: AdRoll By moving to the AWS Cloud, AdRoll reduced their annual operational costs by 83% and fixed costs by 75%. How did they do that? By leveraging the full capability of a cloud-based IT environment. Here are a few examples: Use all 3 Amazon EC2 pricing models Serve large quantities of data directly from Amazon S3 2,500 instances running 8 hours/day average worldwide Per instance cost less than $0.05 per day Traffic to their Amazon S3 buckets nearly as high as some of the most visited properties on the web Deployed a 180 TB storage environment for under 10% of the on-prem equivalent
- 45. 45© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. All-in on AWS: AdRoll If we wanted to replicate our AWS environment on premises, we would have to operate four data centers with on-call staff in each location, provision nearly 1,000 machines in each location, add an additional 10-20 percent capacity for cold storage, and develop code for auto-scaling and a common API. Valentino Volonghi CTO, AdRoll ” “
- 46. 46© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. So what happens next? Q&A….
- 47. 47© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Certification aws.amazon.com/certification Demonstrate your skills, knowledge, and expertise with the AWS platform Self-Paced Labs aws.amazon.com/training/ self-paced-labs Try products, gain new skills, and get hands-on practice working with AWS technologies aws.amazon.com/training Training Skill up and gain confidence to design, develop, deploy and manage your applications on AWS AWS Training and Certification © 2014 Amazon Web Services, Inc. and its affiliates. All
- 48. 48© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. Thank You! And We’d love to see you at the London AWS Summit
- 49. 49© 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2016 Amazon Web Services, Inc. or its affiliates. All rights reserved. This work may not be reproduced or redistributed, in whole or in part, without prior written permission from Amazon Web Services, Inc. Commercial copying, lending, or selling is prohibited. Errors or corrections? Email us at aws-course-feedback@amazon.com. For all other questions, contact us at: https://aws.amazon.com/contact-us/aws-training/. All trademarks are the property of their owners.
Editor's Notes
- Intro’s Thanks for your time. Q – Before I start what’s your perspective on Cloud? Q – Also what’s your perspective on AWS – enables me to understand where we’re starting from.
- The term "cloud computing" refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. Instead of buying, owning, and maintaining your own data centers and servers, organizations can acquire technology such as compute power, storage, databases, and other services on an as-needed basis. It is similar to how consumers flip a switch to turn on lights in their home, and the power company sends electricity. With cloud computing, AWS manages and maintains the technology infrastructure in a secure environment, and businesses access these resources via the Internet to develop and run their applications. Capacity can grow or shrink instantly, and businesses only pay for what they use.
- Jeff Bezos incorporated the company in 1994 and Amazon.com was launched in 1995 as an online bookstore. Amazon.com, Inc. is an American multinational electronic commerce company with its headquarters in Seattle, Washington. It is the world's largest online retailer. Amazon has continued to grow and officially launched Amazon Web Services (AWS) in 2006. More came after, including Amazon Publishing, the Kindle, Amazon Game Studios, and Amazon Art. After over a decade of building and running the highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and data centers, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with a platform of web services they can use to build sophisticated, scalable applications. Today, AWS is the fastest-growing multi-billion dollar enterprise IT vendor in the world.
- Amazon Web Services is 10+ years in the making. Amazon Web Services, also abbreviated to AWS, is a collection of remote computing services called web services. These web services make up a cloud computing platform offered via the Internet. We deliver web-based cloud services for storage, computing, networking, databases, and more. The AWS mission is to enable businesses and developers to use web services to build scalable, sophisticated applications. Web services is another name for what people now call “the cloud.” For more information, see: Learn more about Amazon Web Services (AWS) - http://aws.amazon.com
- AWS is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput, and to ensure that your data resides only in the region you specify. As you and all customers grow their businesses, AWS will continue to provide infrastructure that meets your global requirements. As of January 2016, AWS has 12 geographic Regions with 32 Availability Zones. The AWS GovCloud (US) Region is an isolated region designed to allow US government agencies and customers to move sensitive workloads into the cloud by addressing their specific regulatory and compliance requirements. AWS products and services are available by region so you may not see all regions available for a given service. You can run applications and workloads from a region to reduce latency to end-users while avoiding the up-front expenses, long-term commitments, and scaling challenges associated with maintaining and operating a global infrastructure. In 2016, the AWS Global Infrastructure will expand with at least 10 new Availability Zones in new geographic Regions including Ohio in North America, Ningxia in China, India, Korea, and the United Kingdom. For more information, see: http://aws.amazon.com/about-aws/global-infrastructure/
- Enterprise Customers: Enterprise cloud computing with AWS can help IT increase innovation, agility, and resiliency; all while reducing cost. With AWS, you can build enterprise cloud solutions quickly and without a big up-front investment. The free tier allows you to prototype virtually any application for free. Startup Customers: Our innovations free you to scale quickly, go to market faster, control costs, and stay lean. AWS Activate is a free program with resources for startups to get the most out of AWS from day one. Public Sector Customers: AWS offers scalable, cost-effective cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. For more information, see: http://aws.amazon.com/contract-center/ Enterprise Cloud Computing - http://aws.amazon.com/enterprise/ Free Tier - https://aws.amazon.com/free/ Apply online with a Self-Starter Package - http://aws.amazon.com/activate/self-starters/ For more information about Startups on Amazon Web Services, see - http://aws.amazon.com/start-ups/
- AWS has been continually expanding its services to support virtually any cloud workload. It now has more than 50 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile. In 2015, AWS launched 722 new features and/or services for a total of 1,950 new features and/or services since its inception in 2006. Innovation is in our DNA, and our structure and approach to product development and delivery is fundamentally different than other IT vendors. We have decentralized, autonomous development teams who are working directly with customers. They are empowered to develop and launch based on what they learn from interactions with customers. We iterate products continuously, and the newest/latest is instantly available to customers. No need to upgrade, deploy, or migrate. When a feature or enhancement is ready, we “push” it out, and it is instantly available to any customer that uses that service. This approach also enables us to very rapidly introduce and iterate on new services.
- Developing, managing, and operating your applications requires a wide variety of technology services. Customers often ask AWS what represents a fully-functional, flexible technology infrastructure platform. AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need. AWS began offering its technology infrastructure platform in 2006. At this point, there are over a million active customers using AWS in every imaginable way.
- As of 1 February 2016, AWS has launched 1,950 new services as well as features and updates to existing services.
- Interesting because of our scale and reach but also enables us to deliver economies of scale which others just cant match
- AWS services are content-agnostic, in that they offer the same high level of security to all customers, regardless of the type of content being stored or the geographical region it is stored in. AWS has a large, dedicated security team and a variety of systems and tools that continuously monitor and protect the underlying cloud infrastructure. AWS regularly communicates the security and control environment details that are relevant to customers by: Obtaining industry certifications and independent third-party attestations. Publishing information about the AWS security and control practices in whitepapers and web site content. Providing certificates, reports, and other documentation directly to AWS customers under NDA (as required). AWS has achieved ISO 27001 certification and has been validated as a Level 1 service provider under the Payment Card Industry (PCI) Data Security Standard (DSS). We undergo annual SOC 1 audits and have been successfully evaluated at the Moderate level for Federal government systems and at DIACAP Level 2 for DoD systems. Each certification means that an auditor has verified that specific security controls are in place and operating as intended. You can view the applicable compliance reports by contacting your AWS account representative.
- As of 1 February 2016, AWS has launched 1,950 new services as well as features and updates to existing services.
- The AWS Partner Ecosystem includes a growing community of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Value Added Resellers (VARs) that are building services and solutions on cloud computing with Amazon Web Services. The AWS Partner Network (APN) is the global partner program for AWS. It enables customers to easily find high quality partners that can help them get the most out of the AWS Cloud, while providing members of the AWS partner ecosystem with business, technical, marketing, and go-to-market support to help them build a successful cloud business.
- GSIs: Accenture, Cognizant, Booz Allen, Infosys, Wipro; Born in Cloud: 2nd Watch, Bulletproof, Dedalus, Cloudreach, Slalom, InfoReliance and Smartronics
- The AWS Cloud Adoption Framework (CAF) separates complex IT environments into manageable areas of focus: business strategy and process, organizational structure and people skills, and delivery and operation of technical solutions. The CAF provides best practices for successful implementation and operation of an IT environment with AWS components. The framework helps an organization develop a plan to move from where it is to where it wants to be. The plan provides guidance to teams on changes they will make for successful adoption of AWS solutions. For business strategy and process, the framework provides guidance to set and measure goals and define how processes need to change. Additionally, it addresses organizational structure and the skills needed to deliver and operate cloud-based solutions. Finally, it provides guidance for securing and managing daily IT operations.
- Adobe, Acquia, Atlassian, Autodesk, ESRI, Infor, Informatica, Oracle, Pega, SAP, Splunk
- Rather than manually deploying applications onto compute instances in the cloud, the ability to choose from a marketplace environment, with a range of different solutions across numerous categories that can be deployed with a few clicks, means you can focus on your business and applications rather than deploying software. AWS Marketplace, an online store makes it easy for Independent Software Vendor, System Integrator and Value-Added Reseller partners to offer their software already configured to run on Amazon EC2 so that you can easily deploy it either with one click, or you can do it on your own at your own pace. Quickly launch pre-configured server images, or deploy with familiar tools like the AWS Console. You’ll be charged for what you use, by the hour, month, or with an annual subscription, and software charges will appear on the same bill as your other AWS services. This is a very fast growing area with twenty-three product categories, over nineteen hundred product listing, and more than seventy million hours of AWS Marketplace software per month.
- Cloud computing provides a simple way to access servers, storage, databases, and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need via a web application. Trade capital expense for variable expense: Instead of having to invest heavily in data centers and servers before you know how you’re going to use them, you can pay only when you consume computing resources, and pay only for how much you consume. Benefit from massive economies of scale: By using cloud computing, you can achieve a lower variable cost than you can get on your own. Because usage from hundreds of thousands of customers is aggregated in the cloud, providers such as Amazon Web Services can achieve higher economies of scale, which translates into lower pay as you go prices. Stop guessing capacity: Eliminate guessing on your infrastructure capacity needs. When you make a capacity decision prior to deploying an application, you often either end up sitting on expensive idle resources or dealing with limited capacity. With cloud computing, these problems go away. You can access as much or as little as you need, and scale up and down as required with only a few minutes’ notice. Increase speed and agility: In a cloud computing environment, new IT resources are only ever a click away, which means you reduce the time it takes to make those resources available to your developers from weeks to just minutes. This results in a dramatic increase in agility for the organization, since the cost and time it takes to experiment and develop is significantly lower. Stop spending money on running and maintaining data centers: Focus on projects that differentiate your business, not the infrastructure. Cloud computing lets you focus on your own customers, rather than on the heavy lifting of racking, stacking and powering servers. Go global in minutes: Easily deploy your application in multiple regions around the world with just a few clicks. This means you can provide a lower latency and better experience for your customers simply and at minimal cost.
- Instead of having to invest heavily in data centers and servers before you know how you’re going to use them, you can only pay when you consume computing resources, and only pay for how much you consume.
- AWS has a number of core services in compute, storage, and database categories, which serve as building blocks for the infrastructure . For compute, there is Amazon Elastic Compute Cloud, or EC2. Here are a few foundational features that Amazon EC2 provides: Virtual computing environments, known as instances. Various configurations of CPU, memory, storage, and networking capacity for your instances, known as instance types. You can use load balancing with EC2 called Elastic Load Balancing, or ELB, and to auto scale, in which you can set triggers to automatically increase or decrease the number of instances in your deployment.
- By using cloud computing, you can achieve a lower variable cost than you can get on your own. Because usage from hundreds of thousands of customers are aggregated in the cloud, providers such as Amazon Web Services can achieve higher economies of scale which translates into lower pay as you go prices.
- Cost is the conversation starter when it comes to cloud. There are many pieces to cost conversation when it comes to AWS and your own infrastructure. The first advantage you get in the cloud is that you don’t have to lay out capital expense for hardware and infrastructure before you know the demand. In essence you convert your capital expense into variable expense. And then that variable expense on AWS is lower than what most companies can do on their own because AWS runs at a massive scale and we pass that scale to our customers in the form of lower pricing. There are multiple pricing models in AWS, so you can optimize your spend depending on what your workloads requirements are. And the more you use AWS, the less your costs are. We have tiered pricing and for customers doing large data center migrations, we have negotiated custom pricing to make their transitions cost-effective.
- Eliminate guessing on your infrastructure capacity needs. When you make a capacity decision prior to deploying an application, you often either end up sitting on expensive idle resources or dealing with limited capacity. With Cloud Computing, these problems go away. You can access as much or as little as you need, and scale up and down as required with only a few minutes notice.
- Agility and elasticity are especially apparent when we look at AirBnB’s use of AWS. Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. The Airbnb community users’ activities are conducted on the company’s website and through its iPhone and Android applications, resulting in more than 150,000 people being hosted on any given night, but AirBnB has been able to run the entire infrastructure of the company with an operations team of only five people.
- Airbnb has grown significantly over the last several years. As an example of how quickly their business has grown AirBnB has grown for 4 million guests in January of 2013…
- …to over 15 million visitors in June 2014. Growing by over 10 million guests has placed significant demands for elasticity and agility in their infrastructure on AWS.
- Once you are on the AWS platform, it is important to understand the standardized guidelines that our customers find useful for optimizing their AWS footprint for cost. Let’s look at these guidelines.
- There are a number of storage services, including a very large object store called Amazon Simple Storage Service, or S3. A block store called Elastic Block Store, or EBS, goes with the Amazon EC2 compute service. With AWS Import/Export, you can quickly transfer large amounts of data into and out of the AWS cloud. Amazon Glacier is an archival and backup service that costs about one penny per gigabyte per month. AWS Storage Gateway connects an on-premises software appliance with cloud-based storage to provide seamless and secure integration between an organization’s on-premises IT environment and AWS’s storage infrastructure.
- In a cloud computing environment, new IT resources are only ever a click away, which means you reduce the time it takes to make those resources available to your developers from weeks to just minutes. This results in a dramatic increase in agility for the organization, since the cost and time it takes to experiment and develop is significantly lower.
- Because AWS has invested in facilities around the world, it can offer you global reach at a moment’s notice. It’s cost-prohibitive to put your own data center where all your customers are, but with AWS, you get the benefit without having to make the huge investment. In a cloud computing environment, new IT resources are always only a click away, which means you reduce the time it takes to make those resources available to your developers from weeks to just minutes. This results in a dramatic increase in agility for the organization.
- If you ask an engineer manager at an enterprise how long it takes to get a new server for an experiment, a typical answer is “10–18 weeks.” Anybody who does a lot of inventing will tell you that the two most important things are: You have to try a lot of experiments. If those experiments fail, you don’t want to live with the collateral damage. In the CLOUD, you can spin up thousands of servers in minutes. If these experiments don’t work, give the servers back to AWS and stop paying, or reuse them for other experiments.
- With the AWS cloud, you can now try new ideas; AWS sees its customers do amazing things when they reduce the cost of experimentation. Low-cost experimentation moves IT from being a roadblock, where each idea requires lots of money and time, to being a springboard for launching speculative projects quickly and cheaply. Low-cost experimentation allows firms to take more chances on ideas and gives them a shot at winning big, as opposed to being too cautious to even try.
- Elasticity is the power to scale computing resources up and down easily, while only paying for actual resources used. The elastic cloud infrastructure of AWS provides businesses with the ability to: Quickly deploy new applications Instantly scale up as the workload grows Instantly shut down resources that are no longer required When you scale down you don’t pay for the infrastructure Whether you need one virtual server or thousands, whether you need computing resources for only a few hours or 24/7, AWS provides the elastic cloud infrastructure required to meet your needs.
- Focus on projects that differentiate your business, not the infrastructure. Cloud computing lets you focus on your own customers, rather than on the heavy lifting of racking, stacking and powering servers.
- Reserved Instances and Spot Instances: Use Reserved Instances for base, steady state workloads. Use Spot Instances for stateless workloads that can be interrupted, for example with continuous integration, Hadoop, and High Performance Computing. Use the AWS Reserved Instance analysis tool, with your account manager’s help, to come up with initial comparison/recommendations for the instances running in your environment that would benefit from trading on-demand for a reserved instance purchase.
- Easily deploy your application in multiple regions around the world with just a few clicks. This means you can provide a lower latency and better experience for your customers simply and at minimal cost. For more on the innovations that make the AWS cloud unique, see: https://www.youtube.com/watch?v=JIQETrFC_SQ
- AWS is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput, and to ensure that your data resides only in the region you specify. As you and all customers grow their businesses, AWS will continue to provide infrastructure that meets your global requirements. As of January 2016, AWS has 12 geographic Regions with 32 Availability Zones. The AWS GovCloud (US) Region is an isolated region designed to allow US government agencies and customers to move sensitive workloads into the cloud by addressing their specific regulatory and compliance requirements. AWS products and services are available by region so you may not see all regions available for a given service. You can run applications and workloads from a region to reduce latency to end-users while avoiding the up-front expenses, long-term commitments, and scaling challenges associated with maintaining and operating a global infrastructure. In 2016, the AWS Global Infrastructure will expand with at least 10 new Availability Zones in new geographic Regions including Ohio in North America, Ningxia in China, India, Korea, and the United Kingdom. For more information, see: http://aws.amazon.com/about-aws/global-infrastructure/
- For more on this case study, see: https://aws.amazon.com/solutions/case-studies/the-weather-company/
- AdRoll has customized their AWS environment to meet their platform's needs in a cost-effective and highly performant manner. The two examples here are just some of the ways they thought critically about not just using their AWS resources in place of on-prem resources, but using them intelligently to optimize the benefits they get out of operating all-in on AWS.
- Also, AdRoll estimates that it would need at least 20 full-time engineers to effectively manage a physical environment: 8 full-time employees on call across four different data centers (two in each location for redundancy) 1 product manager for auto-scaling and API management 5 engineers to develop and maintain auto-scaling across the infrastructure 5 engineers to maintain Cassandra installation instead of DynamoDB 1 engineering manager The overall annual staffing costs, with an average engineering salary of $150,000, would be $3 million. For more on the AdRoll case study, see: https://aws.amazon.com/solutions/case-studies/adroll/