In this session we will introduce you briefly to Fanatical Support for AWS, before diving into migration strategies for moving your applications to the cloud, which can maximize agility and competitive advantage within your business as part of the migration process. Session sponsored by Rackspace.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Maximizing Business Value
as You Migrate to AWS
July 13, 2016

2. 2
Director of AWS Strategy &
Architecture
• 4-year (in total) “boomeRacker”
• Worked in IT for 20 years
• Working with cloud since 2009
James Cowe
Who am I?

3. 3
Migrating to AWS

4. 4
The re ’s no suc h thing as a g re e n fie ld

5. 5
Common challenges
People,
process,
technology
Migration
inexperience
AWS
platform
knowledge
Priority
Workload
FUD

6. 6
AWS Cloud Adoption
Framework
Is there a
framework?
Yes!
https://aws.amazon.com/professiona
l-services/CAF/

7. 7
Everyone has a method for migrating apps
Common approaches

8. 8
The 5 Rs

9. 9
It depends
What is a realistic approach?

10. 10
RearchitectReplatform

11. 11
Rearchitect
Benefits of cloud

12. 12
Replatform
Time to achieve

13. 13
Re-ArchitectRe-Platform
?
Which makes sense?

14. 14
Transition
Take a phased approach
Optimize Transform

15. 15
Transition

16. 16
Benefit immediately
Reduced costs Increased agility
Global capability Increased security/
governance

17. 17
Leverage base services
EC2VPC
Elastic Load
Balancing
CloudFront
Base Services Supporting Services
Import/
Export Snowball
Storage
Gateway
Direct Connect
Database
Migration
Service
CloudTrail
IAM
CloudWatch

18. 18
Optimize

19. 19
Gain bigger benefits
Improved
scalability
Increased
flexibility
Reduced time-to-
market
Simplified
architectures
Improved
availability
Improved
security

20. 20
Higher-order services
Base services
Amazon
S3
RDS
Amazon
Elasticsearch Service
EMR
SESDirectory
Service
Elastic
Beanstalk
ElastiCache
Supporting services
AWS Config
Auto Scaling
Amazon
Inspector
Trusted
Advisor
Leverage
more of the
platform
Route 53
Amazon
SNS
Amazon
SWF
Amazon API
Gateway
AWS KMS

21. 21
Transform

22. 22
Go cloud native
http://aws.amazon.com/architecture
Stateless
applications
Loose
coupling
Automated
infrastructure
Micro-
services
Disposable
infrastructure
Utilize
caching
Database
choice
Remove single points of
failure

23. 23
Managed AWS services
Base services
ECSLambda
DynamoDB SQS
Amazon
Kinesis
SNS
API Gateway
Supporting services
OpsWorks
Amazon
Cognito
Mobile Analytics SWF
CloudFormation
CodeCommit CodeDeploy CodePipeline

24. 24
Three-pronged strategy
Transition Optimize TransformKeep the lights on Dominate Innovate

25. 25
The ultimate goal?
Sustainable
competitive advantage

26. 26
Why Rackspace?

27. 27
VIS ON
“TO BE RECOGNIZED
AS ONE OF THE WORLD’S
GREATEST SERVICE
COMPANIES.”
THE RACKSPACE

28. About Rackspace
300,000+
CUSTOMERS
CUSTOMERS IN
120+
COUNTRIES
50,000+ VMs
≅70 PB STORED
118,000+
SERVERS
PORTFOLIO OF HOSTED
SOLUTIONS
DEDICATED-CLOUD-HYBRID
6,200+
RACKERS
$2.0B+
ANNUALIZED
REVENUE
SERVE OVER
60%
FORTUNE® 100

29. 30
 >1,500 Business &
Technical Professional
Accreditations
 >300 Solution Architect
Associate Certifications
 27 Solution Architect and
DevOps Professional
Certifications
GLOBAL EXPERTISE* AWS CAPABILITY OFFERS
 Audited AWS Managed
Service Partner Designation
 AWS DevOps Competency
Certification
 AWS Marketing & Commerce
Competency Certification
 Advanced Consulting
Partner Status in the AWS
Partner Network (APN)
 Authorized AWS Reseller
 Fanatical Support for AWS
Across All Twelve Public AWS
Regions
 Managed Security &
Compliance Assistance
 Managed Cloud for Adobe
Experience Manager
*Current as of 9 Feb. 2016

30. 31
Cloud architectures evolve as
your workloads grow – there
is ongoing expert work to do
in evolving to meet your
changing needs
Cloud ops are not ‘automagic’
– ensuring your workloads are
highly available and highly
performing requires certified
ops experts
There are complexities
associated with operating in
the cloud securely and with
strong auditability that require
specialized skill sets
Architecture
evolution
Security and
governance
24x7 operational
support

31. 32
VISIT OUR WEBSITE
https://www.rackspace.com/aws
VISIT OUR BLOG
https://blog.rackspace.com/aws
CUSTOMER SUCCESS STORIES
https://www.rackspace.com/managed-aws/customer-stories
PRODUCT DEMO VIDEOS
https://www.rackspace.com/managed-aws/demos
Want to
know
more?
Come talk
to us!