With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.

1. Rethink Paid
Social
2022 Digital Marketing Panels

2. Today’s Logistics
Mallory Corrigan
Partner Marketing Coordinator
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shortly after the session
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3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
REBECCA BRILL
Business Product
Marketing Lead
RICHARD HARRIS
CEO + Founder
BRANDON ORR
Director of Demand Generation
AVI BEN-ZVI
Vice President, Paid Social

6. Agenda
● Panel Discussion
● Your Questions, Answered By Our Experts
6

7. Did iOS 14.5 have an impact on
your paid social efforts?
● Yes
● No
● A little
POLL

8. Where are you most focused
for new opportunities in 2022?
● Commerce
● AR/VR
● Live streaming
● Moving up the funnel
POLL

9. What are some of the
most important themes
and lessons from 2021
with privacy changes for
paid social?
PANEL DISCUSSION
9

10. How can advertisers
continue to win in this post-
privacy world? What are the
key areas of focus?
PANEL DISCUSSION
10

11. For those advertisers that are
seeing “dips” in direct attribution
performance, what would you
recommend to help them get a
better (and newer) understanding
of their marketing efforts in 2022?
PANEL DISCUSSION
11

12. What are the most important
lessons from this year about how
to respond to current events -
public health wise and otherwise
- within a social strategy?
PANEL DISCUSSION
12

13. What are your predictions
for social commerce in
2022, and how should
brands and marketers
adapt?
PANEL DISCUSSION
13

14. What are your predictions
for how marketers should
adapt with COVID going
into ‘22?
PANEL DISCUSSION
14

15. Schedule Your
Consultation
with a Social Expert

16. Q&A

18. Thank you!