Report on display pattern of drugs in retail pharmacie s

1. Retail Marketing
Report on Display pattern in
Retail Pharmacies
Rukesh Machamasi

2. Introduction
 Retail pharmacy are commonly known as community pharmacy
 are owned by persons or group of persons and are independent .
 are not owned by hospital and inside the hospital pharmacy.
 Though both hospital and community pharmacy are responsible for transferring
ownership of drugs to owner, technically they are different .

3. Current situation and Issues
 According to law, drugs are not allowed to be kept in the front desks or the at a
distance that customer can handle it("National Pharmacy Guidelines ", 2005)
 However the increase cost of space has increased the risk.
 Haphazard management of Drugs

4. Research Objectives
 To find out if the prohibited medicines are kept in front display desk / rack
 To find out the materials displayed at front desk or rack
 To To determine the drug arrangement system in the Pharmacies

5. Research questions
 What are kept in displayed in the front desk /Rack ?
 What system is applied for drug storage system?

6. Variables
Pharmacy
Practice
Space
Laws
Finance
Turnover
Drug Arrangement System
Displayed drugs and
Materials

7. Methodology
 A descriptive observational study
 The study was conducted in the Sallaghari area of Bhaktapur District
 10 Community Pharmacies were registered at that area .
 Observational Study Technique was used

8. Findings
 Display of Materials in Front Desk or Rack (Display Rack)
Materials Number of Pharmacies
Menstrual Pad 10
Condoms /Latex 10
Bandages, Cottons , masks 8
Mints, Chocolates , Candy , 10
Baby milk powder and Nutritional feed 10

9. Display of Medicines and Drugs in the Display Rack
6
4
Number of Pharmacies
Yes No

10. Drug Arrangement System in Pharmacies
Drug Arrangement System Number of Pharmacies following
Therapeutic wise 10
Alphabetical Wise 6
Dosage Wise 10