Fab India is an Indian retail chain that sells garments, home goods, and other products handmade by artisans across rural India. It was founded in 1960 and has since expanded to over 170 stores across India and other countries. The stores offer a wide variety of clothing, home furnishings, personal care products, and more made through traditional craft techniques. Fab India provides sustainable employment for artisans while selling high-quality, natural products. Customer surveys found high levels of satisfaction with the brand due to its craft-based products and customer service. The unique business model promotes rural development and craft traditions.

1. Presented By
Chandan yadav
Suyog zajam
Santosh yadav
Seema yadav &
Sneha waghmare

2. 
Introduction

History

Outlet location

About Product

About employees

About consumers

Market strategies

Difference between outlets

SWOT Analysis

Why unique business entity

What we experienced

3. It is an Indian chain store retailing garments,
furnishings, fabrics and ethnic products
handmade by craftspeople across rural India. It
is largest private platform for products that are
made from traditional techniques, skills and
hand-based processes.
Hand based processes has set Fab India apart
from any other commercial brands. All Fab
India products are natural, craft based,
contemporary and affordable in price.

4. History
Founded in 1960 By John Bissel
1976: First retail store in Delhi
1993: Second retail store in Delhi
1996: Third retail store in Bangalore
2000: Non-textile range started
2004: Organic Food introduced
2006: Personal Care products
2008: Handcrafted Jewellery

5. FABINDIA is located in 6 countries and in India 74 cities and has
around 170 stores all over the country.
The 6 countries are INDIA, ITALY, MAURITIUS, NEPAL
,SINGAPOR ,U.A.E
In India it is located in major cities like Mumbai, Bangalore,
Kolkata, Jammu, Chandigarh, Chennai etc.
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In Mumbai
Phoenix Marketcity Kurla (W),
R- City Centre Ghatkopar
Korum Mall, Thane
Nirmal Lifestyles,Mulund

6. Garments
Home furnishings
Personal products
Accessories
Home linen
Organic products

7.  Good communication skill
 Product knowledge
 Social grace
 Well trained

8.  70% of respondents were above 30
years of age
 60% - Females, 40% - Males
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

75% Delightful
15% Good
5% Average
5% Needs improvement
 90% - Word of mouth
 10% - Print Media
 80% Extremely Satisfied
 10% Satisfied but consider
them pricey
 10% Not Satisfied
 Only 30% shopped online
 Out of 30%, only half of them had
purchased online

9.  Home delivery
 Deepavali gift packs
 Focus on generic promotion of organic
 Global expansion

10. Phoenix Marketcity kurla
R- City Centre Ghatkopar
More variety of product
Less variety of product
Less employees
More no. of employees
More sales
Less sales
Profit more than 1,00,000
Monthly profit 1,00,000

11. Strengths
 Sustainable employment
opportunity for rural
 Customer loyalty
Weakness
 No specific promotions strategy
 Delays in delivery from artisans
 Low awareness
Opportunities
 Organic food market
Threats
 Substitute producing competitors
 Not in touch with fashion trends.

12.  A developing, profitable retail
platform for products created
using hand-based processes.
 The creation of skilled, craftbased sustainable jobs in the
rural sector

13. “I would prefer the
warmth of the store and
touch & feel of fabric
over online
shopping.Online is just
not personalized
enough”.

14.  Unique business model
 Proper arrangement of product
 Every product has got a human touch in
it
 Never advertise but make the people talk about the
product