This document discusses various aspects of retail design, including store layout, lighting, flooring, storage systems, and customer service. It provides information on different types of lighting, flooring options, and storage units that can be used in a retail store. It also emphasizes the importance of customer experience and the need to map the customer journey to provide excellent customer service. The goal is to understand key elements of retail design that can maximize sales and create a positive shopping environment for customers.

1. RETAIL DESIGN
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2. SUBMITTED TO -
ANIKET
SUBMITTED BY –MAUSUMI DAS
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3. RETAIL DESIGN
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9. STRATEGY OF THE RETAIL DESIGN
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10. BRAND
• SIGNAGE PART
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11. REPUTATION-STATUS--RANK
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12. VISUAL DISPLAY
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13. SIGNAGE-DEPENDS ON
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14. RETAIL DESIGN _COMPONENT OF THE
STORE
Location
Store entrance
Window display
Walk way
Size of building
Colours materials
Thief prevention
Signage
Method of display
Visual merchandising
RETAIL EXTERIOR & RETAIL INTERIOR
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15. COMPONENTS OF RETAIL
ATOSMOSPHERICS
• EXTERIOR ATMOSPHERICS
• INTERIOR ARMOSPHERICS
• STORE LAYOUT
• VISUAL MERCHANDISING
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16. VISUAL MERCHANDISING IS THE ACTIVITY
AND PROFESSION OF DEVELOPING THE
FLOOR PLANS AND THREE-DIMENSIONAL
DISPLAYS IN ORDER TO MAXIMIZE
SALES.[1]
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18. WINDOWS /DISPLAY
• Window plays important role on the retail shop
• Shelving
• Windows display
• Pos display, point of shelves display
• Racks
• Hangars
• Open shelves
• Floting shelves
• Hanging options
• Facing
• Fixed brackets
• Adjustable sloted selves
• Builting sleves
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19. SHEVELS
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21. FACING
Faced products on a shelf
at a Coles supermarket
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23. ENTRANCE/GATE
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24. TYPES OF DOORS OR CLASSIFICATION
OF ENTRANCE
• ADA doors,swing door,sliding doors,bifolds doors,try folds doora
• Narow style entrance,wide style entrance,midium style
entrance,monumental style entrance,palace style entrance
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27. RETAIL STORE LAYOUT
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30. TRACK LOOP LAYOUT
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32. FREE RACK LAYOUT
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33. SPIN LAYOUT
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35. COLOUR
• Color psychology affects our lives in so many ways, yet we often don't realize
the impact of our color choices on our website colors, on our stationery and
packaging, in our retail store or office, in our marketing or our business
clothing. without even saying a word; an understanding of color meanings in
business gives us an invaluable tool to get the best response to our
marketing and promotional efforts and ultimately to create a successful
business.
In applying the information about color meanings in business to enhance your own
business profile and marketing, don't use any color entirely on its own; it is always
best to use a complementary color with your main choice as over-use of any one
color can negate its effect and in fact hhere is almost always more than one option
of color combinations to assist your business, so you don't have to choose any
color that you do not like or resonate to. Or you may use the disliked color in a very
small amount to get the response you want from your customer. For example, you
may use just a very small amount of red to indicate your passion or energy for your
business or as a call to action button on your WEBSITE
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36. RED
• Red is a physical color which calls for action to be taken. Its high energy and
strength draws attention to itself and demands to be noticed.
• Key Words for Red:
• Positive Meanings in Business:
• action, power, energy, speed
• passion, desire, lust
• strength, courage
• attention-getting, motivating, stimulating, energizing
• driven and determined
• exciting, warm, spontaneous, assertive and confident
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37. • Black is the color of power and authority and in excess it can bositive
Color Meanings in Business:
• authority, power, control
• protection and comfort
• strong, contained, formal
• sophisticated
• seductive, mysterious
• endings & beginningse intimidating and unfriendly.
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38. GOLD
• Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and
generosity.
• Keywords for Gold:
• Positive Color Meanings in Business:
• wealth and prosperity, abundance
• value, quality, luxury, expensive, opulence
• victory, achievement, grandeur, importance
• happiness, beauty
• excellence, prestige, nobility, extravagance
• attraction, wisdom
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39. SILVER
• Silver is a modern sophisticated color, calming yet uplifting, with a degree of mystery
about it. Keywords for Silver:
• Positive Color Meanings in Business:
• modern, sleek, high-tech, scientific
• glamorous, distinguished, elegant
• conservative, prestige
• calming and balancing
• illusion, intuition, imagination
• feminine power, sophisticated
• wealth and riches
• aids mental, emotional and physical releasing and cleansing
• illumination
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40. RETAIL STORE LIGHTING
• GENERAL /AMBIENT TYPES LIGHTING
• TASK LIGHTING
• ACCENT LIGHTING
• DECORATIVE LIGHTING
• TRAC LIGHTING
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41. _____TYPES OF LIGHTING____
ACCENT LIGHTING & TRAC LIGHTING
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42. • TASK LIGHTING
___SPECIAL LIGHTING__
TASK & DECORATIVE LIGHTING
TASK LIGHTING DECORATIVE LIGHTING
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43. GENERAL LIGHTING_______________
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44. THE 4 PRIMARY TYPES OF LIGHT BULBS
• 1. Incandescent
• 2. Halogen
• LED
• FLUORESCENT
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45. FLOORING
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46. CONCRETE POLISHING
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47. CONCREATE OVERLAY IMPACTS LOOKS
OF PABBLE FLOOR
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48. CONCREAT OVERLAY IS THE
KALEIDOSCOPE OF COLOUR
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49. DARK GLOSSY FLOOR
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50. VENILE FLOOR MOST COMMON
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51. HARDWOOD SKIP-PLANED FLOOR
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52. SEAMLESS FLOORING
Highly durable and completely impermeable to liquids, oil and dirt.
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53. • busket • pantry
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54. STORAGE SYSTEM &UNITS
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55. BIG STOOLS,MULTIPOURPOSR
SHALEVS
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56. BILLING COUNTER/COUSTOMER
SERVICE
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57. HOSPITALITY OF THE SHOP
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58. CUSTOMER CARE & CUSTOMER SERVICE
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59. CUSTOMER JOURNEY-BEST WAY
TO MAP THE CUSTOMER JOURNEY
TAKE A WALK IN THERE SHOE
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60. MAUSUMI DAS - INIFD BANGALORE
INSTANT FEED BACK OF CUSTOMER
,AUTOMATED CUSTOMER SERVICE,
CUSTOMER SUPPORT,
STANDARDIZATION
KEEP RUN THE BUSINESS
REMEMBER
THANK YOU
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