1. ALISA ROTTENBERG
4616 ESTRELLA AVE
SAN DIEGO CA 92115
646 250 2030
WWW.DAISYMAEPR.COM
ALISA@DAISYMAEPR.COM
ABOUT: Long Established NYC Publicist, With Strong Local and National Connections. .
Recently moved to San Diego. Looking to work as a PR Director or in marketing. Able to work
in any genre.
PROFESSIONALEXPERIENCE:
PRESIDENT- DAISY MAE PUBLIC RELATIONS
2001-2015
2015 EVENTS
SAN DIEGO MAKING SRIDES AGAINST BREAST CANCER
AMERICAN CANCER SOCIETY SAN DIEGO BRANCH -
Committee publicist for the Making Strides Walk two years in a row.October 13 “Paint the
Parking Lot Pink Tailgate Event”
Primary planner, organizer and creator of the American Cancer Society Making Strides
Against Breast Tailgate Party. Creating a presence for the American Cancer Sociery, at the
tailgate, outside of the “Crucial Catch Breast Cancer Awareness Chargers Game” This coming
October 13, to raise awareness of the walk, and answer questions about the American Cancer
Society and what resources people have.
POPSHOP DAISY MAE PR
Creator and curator of Popshop Daisy Mae PR. July 22nd 2015. Popshop Daisy Mae PR brought
together a juried selection of designers, media, food and alcohol vendors and shoppers, for a
magical evening Pop Shop party in San Diego. It was a huge success.

2. BRANDING AND STYLING: Daisy Mae PR recently completed the photo campaign for
Double Happiness Jewelry’s fall 2015 collection. The shoot was conceptualized, styled,
produced and created by Alisa Rottenberg of Daisy Mae PR.
POPSHOP DAISY MAE PR: Photo campaign for Pop Shop Daisy Mae PR creaeted,
conceptualized, styled and produced by Daisy Mae Public Relations.
SAN DIEGO FASHION AND BEAUTY NETWORKING GROUP: Creator and organizer of
the San Diego Fashion and Beauty Networking Group. This is a group of professionals meeting
monthly to network and socialize. It was created to fill in a void in the San Diego fashion and
beauty industry.
SAN DIEGO CHAPTER OF THE AMERICAN CANCER SOCIETY: PR volunteer for the
Making Strides Walk 2014 and 2014 work including organizing tailgate teams at Chargers
Games to raise awareness and fund for the Strides Walk, Working with the San Diego Padres to
put strides walk signage on their field billboards at their fall games, editorial placements,
fundraising.
2015 PUBLIC RELATIONS WORK
Summer editorial PR fashion placements in Instyle Magazine, Rachael Ray Magzine, Siempre
Mujer Magazine, Cosmopolitan for Latinas Magazine, locally, Summer placements in San DIego
Magazine, FINE Magazine, fall placements in San DIego Magazine
NYC EVENT PLANNING: Creator. producer, and organizer of Launch Party for Double
Happiness Jewelry Earring Style Book Published by Potter Craft/Random House at Norwood
Club Manhattan.
Planned guestlist, set up, and media on various events and parties by Jewelry Television in
Manhattan’s Bryant Park Hotel and other high end locations.
Planned guestlist and setup of Yana Handbag’s fall preview party in Manhattan NYC.
15 years of Tradeshow setup, editor and buyer invites, and sales of Double Happiness Jewelry at
ENK Accessories Circuit in NYC, LA Market, and Vegas Pool Show.
NYC 2001-2014 PR WORK: Consistent regular placecements in the top magazines, blogs,
celebrities, in the industry.
*Clients with examples of press placements below*
Double Happiness Jewelry: Placements Include: Blake Lively, Victoria Beckham, Oprah
Winfrey, Selena Gomez, Beyonce, Britney Spears, Kim Kardashian, Shakira,Vogue, Elle,

3. Harpers Bazaar, Tatler, In Style, Marie Claire,Allure, Sports Illustrated Swim, Redbook, Gossip
Girl,The Voice, Oprah Winfrey Show, event planning, parties, trade shows, blogs, etc..
Elli Jewelry: Placements Include: Kaylee Defer for Gossip Girl, Rachael Ray, Wendy Williams,
Irina Shayk for Sports Illustrated Swim, In Style Magazine, Elizabeth Banks for Cosmopolitan,
Style Watch, Allure etc..
Unbuttoned Maternity: Placements Include: Britney Spears, Layla Ali,Tori Spelling, Fit
Pregnancy, Pregnancy and Newborn, Cookie, Child, Parenting, Parents, Stork, Celebrity Baby
Blog, Daily Candy,The Family Groove, etc..
Lena Bernard Designs: Placements Include: Leighton Meester, Jessica Szohr for Gossip Girl,
Guiliana Rancic for E News, a five page spread for Marie Claire, Lucky, Self, Allure,Time Out
NY, a cover for Racheal Ray Magazine, etc..
Dulce Shoes and Bags: Placements Include: Cosmopolitan Magazine, Gotham Magazine, Marie
Claire, Elle Magazine,Allure Magazine, Self Magazine, In Style Magazine, etc..
Frenzii Clothing:: Placements Include: Katherine McPhee for American Idol, Britney Spears for
Life and Style, Lucky,Essence,Star,UsWeekly, Jane,DailyCandy,OKMagazine.etc..
Yana Handbags: Placements include: designer spotlight article for Essence, Nylon, Marie
Claire, FOB Essence, Lucky, party guest lists, events etc..
Rebecca Norman: Placements Include: Olivia Wilde for Revlon, In Style Christmas gift guide,
Redbook Magazine, Bust Magazine, Highlights Magazine,WWD, Conde Nast Traveler, etc..
Evocateur Jewelry: Placements include: Lauryn Hill, Kaylee Defer for Gossip Girl,Wendy
Williams, In Style, WWD, People Style Watch, Brides, Nylon,Time Out NY, Cover of
Pregnancy and Newborn, Grace Ormonde Wedding Style. etc..
Belargo By Freida Rothman: Placements include: Elizabeth Hurley Taylor Momsen and Kelly
Rutherford for Gossip Girl, OK Magazine, More Magazine, Cosmopolitan US Mexico and
Russia,The Voice,Wendy Williams Show, Fashion Bomb etc..
Tylie Malibu Handbags: Placements include: Mischa Barton and Rachel Bilson for the OC,
Life and Style, Teen Vogue, Nylon Magazine, Accessories Magazine, etc..
Aaneta Handbags: Placements include: OK magazine, In Touch Magazine, Marie Claire
Magazine, People En Espanol, Lemonade Magazine, Lucky Magazine, Accessories Magazine,
etc..
Client Awards and Accolades:
Double Happiness Jewelry-Gen Art Fresh Faces in Fashion Winner: Jewelry Division
Double Happiness Jewelry- FGI Fashion Group International: Finalist: Rising Star Competition
Double Happiness Jewelry- Stephanie Wells Designer of the year; San Diego Magazine 50
People to Watch Issue Double Happiness Jewelry- Earring Style Book written by Stephanie

4. Wells. Commissioned by Random House Potter Craft Division.Was named one of the top ten
best selling craft book of the year by Amazon.com
Double Happiness Jewelry- Stephanie Wells Designer for JTV Jewelry Television
Social Media Campaigns: Twitter, Instagram, Facebook, Snapchat, Blog, Collaborations, You
Tube
Media Placements:
Celebrity Placements
Victoria Beckham, Oprah Winfrey, Beyonce, Britney Spears, Shakira, Blake Lively, Alicia
Keys, Kim Kardashian, Freida Pinto, Lindsay Lohan, Paris Hilton, Jessica Simpson, Khloe
Kardashian, Carrie Underwood, Leighton Meester, Mischa Barton, Rachel Bilson,Vanessa
Hudgens, Michelle Trachtenberg, Nina Dobrev, Garcelle Beauvais, Rachael Ray, Katherine
McPhee,Guiliana Rancic, Catt Sadler, Selena Gomez, Layla Ali,Wendy Williams, Jewel, Emily
Blunt, Kourtney Kardashian, Elizabeth Hurley,Tyra Banks, Elizabeth Banks, Christina
Applegate, Lauryn Hill, Ciara, Queen Latifah, Cindy Crawford, Bar Rafaeli, Irina Shayk, Caylee
Defer, Eva Longoria, Marcia Cross, Mya, Jessica Szohr, Mariel Hemingway, Marisa Miller,
Gillian Zinser, Jessica Stam, Selita Ebanks,Tiffani Amber Theissen, Diane Lane, Nancy O’Dell,
Jada Pinkett Smith, Leona Lewis, Kate Upton
Television Placements
Gossip Girl,The Oprah Winfrey Show, Keeping up with the Kardashians, Kourtney and Khloe
Take Miami, Paris Hilton Meet my BFF,T he Rachael Ray Show,The Wendy Williams Show,
Craft Wars, Cupcake Wars, E News!, Access Hollywood, Extra, Fox 5 News, Desperate
Housewives, American Idol,The Tyra Banks Show, Nick and Jessica Newlyweds, America’s
Next Top Model,The Voice,The OC, MTV’s TRL, X Factor, All My Children,The Real
Housewives of New York,The Real Housewives of Atlanta,The Real Housewives of New Jersey,
Mob Wives, Stevie TV, Jewelry Television, The View
Pretty Little Liars, New Girl.
Magazine Placements
944 Magazine, AsianFashion.com, Accessories Magazine, Accessories.com, Allure Magazine,
Allure.com, Angeleno, Audrey Magazine, Boho Magazine, Bridal Guide, Bust Magazine,
Brides, C alifornia Apparel News, California Style Blog, Chicago Magazine, Chicago Style,
Child Magazine, Conde Nast Traveler, Cookie Magazine, Cosmopolitan Magazine,
Cosmopolitan.com, Cosmopolitan for Latinas, D Magazine, DailyCandy.com, Dallas Magazine,
DC Magazine, Decor and Style,DestinationWeddings, Elle Magazine, Elle.com, Elle
Accessories, examiner.com, ExquisiteWeddings By San Diego Magazine, Essence Magazine,
FabSugar.com, Family Circle, Fashionista.com, Fashiontribes.com, FHM, Fit Pregnancy,
Glamour Magazine, GossipGirlFashion.net, Gotham Magazine,Gourmet Magazine, Hamptons
Magazine, Handbags.com, Harpers Bazaar, Houston Magazine, In Touch Magazine, In Style
Magazine, In Style Makeover, In Style Weddings, In Style.com, Jane Magazine, LA
Confidential, LA Direct, Ladies Home Journal, Latina Magazine, Life and Style, Lucky,
Lucky.com, Lucire.com, Marie Claire, Maternityandstyle.com, Miami Magazine, Modern Bride,

5. More Magazine, More.com, New York Magazine, NYMag.com, Newsweek, NY Post, Nylon,
Nylon.com, Ocean Drive, O Magazine, OK Mag, Page Six Magazine, Parenting Magazine,
Parents Magazine, People, People En Espanol, Pregnancy and Newborn, Rachael Ray Magazine,
Real Beauty.com, Real Weddings, Redbook, Riviera Magazine, Rolling Stone, San Diego Bride
and Groom, San Diego Magazine, Self, Self.com, Seventeen, seventeen.com, Shape Magazine.
Shoeholic Magazine, Sports Illustrated Swim, SISwim.com, Star Magazine, Style ammo.com,
Teen People,Teen Prom,Thedeliciouslife.com, Uptown Magazine,Teen Vogue,The
Cut.com,Time Out NY,TV Guide, Us Weekly, Vogue, Vogue.com,Wedding Style,W
Magazine,WWD, WWD.com,WWD Accessories, Women’s Fitness Magazine
International Placements
Harpers Bazaar Dubai, Harpers Bazaar Greece, Harpers Bazaar India, Cosmopolitan Mexico,
Cosmopolitan En Espanol, Cosmopolitan Italy, Cosmopolitan France, Cosmopolitan UK,
Cosmopolitan Russia,Vogue Japan, Vogue Spain, Elle UK, Elle Mexico, Red Direct UK,Tatler
UK, In Style UK, In Style Germany, Men’s In Style Germany, GQ Germany, Fashion Magazine
Canada, Flare Magazine Canada