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FASHION • TRENDS • STYLE MAGAZINE OF ATLANTIC CANADA
Vol. 1 | Issue 3 | Summer 2013
l i n e 	 1FA S H I O N • T R E N D • S T Y L E
Table of Contents
Summer 2013
FEATURES
4
The Heart of Fashion
6
Red Hot in Halifax
8
Envy Clothing Company
13
Searching for Inspiration
14
Fredericton Fashion Council (FFC)
18
The Heat is on
21
Shopping in Downtown Charlottetown
24
Timeless Fashion
COLUMNS
29
Fashion Tweets
Et CETERA
2	 Letter from the Publisher
3	 Letter from the Photo Editor
29	 Where to Buy
ON THE COVER
Model: Camille Ferron
Hair: Laura Lewis
Makeup: Bailey Elliott
Photo Assist: Michelle Olsen
20
14
8
2	 l i n e S U M M E R 2 0 1 3
Letter from the Publisher
It’s been a busy few months
here at Line. Interviews,
photo shoots, travelling,
meeting amazing models,
store owners and other
business owners in the
area. In June I traveled to
Fredericton to meet with
the fashion council. From
that meeting I went on to
discover the booming fashion
community they have. Soon
I will be off to PEI to do the
same. I feel very lucky to be
part of the fashion community
in Atlantic Canada. Line is a
great channel for connecting all the pockets of fashion in
the region to create a strong and united fashion industry!
Besides the talented designers and stylist boutiques,
I keep finding more and more fashion events too. I
attended my first Red Hot in the City event with bloggers
Kayla Short and Mo Handahu. The event showcased
local shop Foreign Affair follow by students from the
Center for Arts and Technology. Ending the show were
veteran designers, Veronica MacIsaac, Kim Munson and
Lisa Drader-Murphy. The fashion was as amazing as the
food, decor and local wine, Nova 7. The event was in
support of The Heart and Stroke Foundation. Find out
more about the event and the Foundation in this issue.
Issue four in September will be our biggest and best
yet! No resting between issues as I have already started
lining up interviews and collecting as much fashion
as I can for the fall issue. September will be a big
month for Halifax. Both Atlantic Fashion Week and the
Atlantic Film Festival will be taking place. Line will be
relaunching our new website in time to bring you all the
information on both events.
Want to always be on top of local fashion? Make Line
your resource for all things fashionable in the Atlantic
Canada.
Don’t for get to check out Kayla and Mo’s blogs at
shortpresents.blogspot.ca and lion-hunter.com
AMANDA KINCAID
PUBLISHER &
OWNER
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Letter from the Photo Editor
One thing many people may not know about
magazine photo-shoots is that most of them are
planned out in substantial detail well before a
shutter clicks or a flash fires.
From concepts to mood boards; makeup and
hair to location wardrobe and gear choice - it’s
all thought of in advance. But once on set or
on location, random and unforeseen events can
intervene and undermine all your good effort. .
Such was the case for most of the shoots in
this issue. A TV camera crew invaded the
studio during the Envy editorial; weather three
times scrapped our feature editorial on Ocean
Optical’s sunglass collection necessitating my
attempt to fake the look of an outdoor shoot in
the studio on yet another rainy day. And during
the Value Village shoot, stumbling across a
man and Salvador, his pet snake, made for a
very fun adventure, particularly for model
Emma, who was instantly seduced by his
serpent charms.
And often it’s these random changes and
happenstances which can lead to the best
shots on the day. Learning when to embrace
the randomness, when to abandon plans is
one of the toughest and most useful skills a
photographer can develop.
Brent McCombs
Photo Editor &
Photographer
4	 l i n e S U M M E R 2 0 1 3
The Heart
of Fashion
Could fashion play a part in changing the
mindsets of women? Over my many years
working in communications at the Heart
and Stroke Foundation of New Brunswick,
it has always been my goal to find a vehicle
to make our message—that lifestyle changes
can reduce your risk of heart disease by as
much as 80 percent—stand out.
darcy leblanc
Communications Manager,
The Heart and Stroke Foundation of New Brunswick
A Fashion Statement in Red
When I first heard about the Heart Truth campaign, I fell in
love. Educating woman through fashion? Clearly a brilliant
idea and a creative way to spark some excitement about our
cause, while at the same time highlighting talented women
from our province in endless ways. This might work, I
thought.
Of course I knew that in Canada’s hot spots such as Toronto,
the Heart Truth could fly with ease. With top Canadian
designers at their fingertips and reality TV shows like
Canada’s Next Top Model, the campaign would compliment
what is hot right now in pop culture. My challenge was
having the Heart Truth Fashion Show take off here in our
little province of New Brunswick. After all, it’s not a province
known for its high fashion. Still, I was not ready to give up
just yet. I wanted to show what this province could do.
First challenge: find local designers who would not only be
talented, and available, but also community-minded and
willing to donate their talent to our mission. I found them.
Like discovering a pair of Manolo Blahnik shoes in my local
thrift shop, (luckily) I found Ellen Woolaver, lead fashion
head for the New Brunswick College of Craft and Design in
Fredericton. She was ecstatic to participate and confident
that her former students would be as excited to accept the
challenge.
And she was true to her word. Eager, talented, philanthropic,
and hardworking, these designers sketched, designed,
struggled, sewed, and persevered to create the amazing red
dresses that covered our local papers for the past five years.
Photos by Denis Duquette~Photographer Moncton
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Looking back through the photos in my
office, all of this creative work was done
in honour of preventing women’s heart
disease—how amazing is that?
Five years of red-carpet photos. Guests
in the casino lobby serenaded by local
piano players—and this past year,
cellist Jaeyoung Chong. Amazing hosts
and entertainers including Jessica
Holmes, Jeanne Becker, and Chantal
Kreviazuk. Models including award-
winning New Brunswick violinist
Samantha Robichaud, Olympian
Maryanne Limpert, author Sheree
Fitch, prominent businesswomen like
Aldéa Landry, politicians…the list goes
on and on. But the stars of our show are
the young heart-disease survivors:
Alyssa Crowley, Britney Brewster,
Ashley Hanson, Astena Marsh, and this
year, miss Emma Theriault. They are
always the finale, walking the runway
while “The Beat of My Heart” plays,
with a guaranteed standing ovation and
chills throughout the room. Prominent
cardiologists educate the audience
each year through film, identifying
potential risks and warning signs of
heart disease and stroke, showing us
how to take charge of heart health.
From the music to the amazing
entertainment, each year we bring the
Red Dress to life. With pulsating lights
and music reflecting original designs,
we get to see dresses ranging from New
Age to elegant, simple to dramatic.
Looking back, I could not have asked
for more: the models, the audience, but
mainly the fashion. And each year I
wonder how we will top it. Regardless,
one thing is certain, fashion can change
mindsets, and hopefully it will change
lives.
RED
HOTin Halifax
The Heart and Stroke Foundation of
Halifax put on its Red Hot event on June
13. Held at the Prince George Hotel, the
event featured students from the Fashion
Design and Merchandising program at
the Centre for Arts and Technology. The
runway show started with stylish pieces from
local retail shop Foreign Affair. Designers
Veronica MacIsaac, Kim Munson and Lisa
Drader-Murphy created amazing red designs
auctioned off at the event. Their designs
were also modeled on the runway during the
show.
Photography by liam hennessey, applehead studio INC.
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The Prince George was decorated red
and white and guests too, dressed
in red. The décor was simple and
elegant. White linens, red candles
with glass vases and crystal chairs.
Red lights appropriately lined
the runway while live music was
provided by the Rhapsody Quartet
and Tom Collins Band. Proceeds from
the rental of the hotels Red Room will
also go toward the Heart and Stroke
Foundation.
The event was managed by some
Halifax’s fashion elite including City
Models owner Angela Campagnoni,
Fashion Design and Merchandising
instructor Michelle Kulyk, and
other committee members: Avril
Mulholland, Carrie Lamb, Debbie
Burris, Susan Johnston and Honorary
event chair: Lynda Suissa. Emcee for
the evening was CTV’s own Maria
Panopalis who mingled with guest
before starting her speaking duties.
Models were provided by City Models
and hair by Jonathan Neil Salon.
Similar to the event in Fredericton,
Fabricville provided material for the
new and emerging design challenge.
Each of them were given just $60 to
create a unique and stylish design for
the show.
The event, in its fourth year, has
raised over $350,000 in support of
the Foundation. The Foundation
itself was established in 1956 and
has raised more than $1.4 billion
towards heart disease research. Keep
an eye on the Heart and Strokes
website to participate and attend next
year’s event.
http://www.heartandstroke.ns.ca
	 l i n e 	 7
F o u r t e e n
years ago,
envy was created to cater to
the fashion-forward crowd
that dress more for their
attitude than their age. The
demand for the Atlantic Canadian
company’s attire, which includes
bestselling brands BB Dakota,
Canada Goose, Free People,
French Connection, and Maison
Scotch, has allowed envy to expand
from three to seven stores in the
past two years. Current locations
include two stores each in Halifax
and Fredericton, as well as single
locations in Sydney, Nova Scotia,
St. John, New Brunswick, and St.
John’s, Newfoundland. By providing
its customers with various price points,
envy makes it entirely possible to
create a jaw-dropping ensemble without
draining your wallet.
I sat down recently with Sarah Cornelissen,
buyer for envy, the day she was flying to
Madrid on a business trip. She was eager
to share with me how much she enjoys
working for the company and how each of its
Atlantic Canadian locations brings in lines
and styles specific to its unique clientele.
Through careful examination of what sells
in each store, locations can predict which
new products may do well in certain areas.
Buying trips can happen several times a
month, with New York City, Los Angeles,
8	 l i n e S U M M E R 2 0 1 3
Envy
Clothing
Company
Model: Lindsay McNally
Hair: Vlad Snytkin,
Jonathan Neil Salon
Makeup: Elle Munster
Jennifer merlin
l i n e 	 9FA S H I O N • T R E N D • S T Y L E
Las Vegas, Toronto, and Montreal as
the usual destinations.
Now that we’re entering the short-
and-sweet Atlantic Canadian summer,
envy has some new choices to create
that perfect warm-weather ensemble.
The Halifax store will carry Yoga jeans
and Vince Camuto for the first time,
while high-waisted jeans and shorts,
tribal print, lace, black-and-white,
maxi skirts and dresses, and lots of
denim are Sarah’s picks for creating
a stylish Summer 2013 wardrobe. For
accessories, statement necklaces and
stackable bracelets will finish off your
look.
Sarah’s sartorial brain is already
thinking ahead to Holiday 2013 and
Spring 2014 already, and she finished
buyingfornextseasonafewmonthsago.
For Fall 2013, envy will provide more
pieces with clean, classic lines for the
young professional. Fall trends include
chunky sweaters, coated denim,
leather details, and embroidered
pieces. For those questioning whether
printed denim will be on the shelves,
the answer is yes, but with less impact.
Look for subtle, neutral prints rather
than the brights we’ve seen in the past.
Always looking to try new and exciting
brands, Fall will also see envy carrying
SAM jackets and coats, Henry & Belle
denim, and Darling.
Envy likes to stay connected with its
customer base through Facebook.
“Like” them, and stay informed of new
arrivals, contests, sales, and celebrity
sightings of items currently available in
stores. And remember, each envy store
is unique—don’t miss an opportunity
to shop them all.
Facebook facebook.com/pages/Envy-
Clothing-Company
Twitter @Shop_Envy
Model: Kyla Nicolle
10	 l i n e S U M M E R 2 0 1 3
Models: Kyla Nicolle,
Lindsay McNally,
Erin Wilson
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Model Erin Wilson
12	 l i n e S U M M E R 2 0 1 3
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Have you gotten out of
your comfort zone lately? If
you’re an Atlantic Canadian fashion designer,
Jeanne Beker thinks you should. In fact, when
we recently we spoke with the iconic host of
Fashion Television, Beker was emphatic that
if budding Atlantic Canadian designers want to
compete on the world stage, they have to leave
the region—at least for awhile.
From the Nova Scotia College of Art and Design (NSCAD) to the
New Brunswick College of Craft and Design (NBCCD), Atlantic
Canada offers a wide variety of educational opportunities for
would-be designers. But Beker believes that when they’re done
learning the basics, they have to back up that education with
some in-depth experience and serious travel. “You need to get out
there, work with the best of the best, see how it’s done in the big
leagues,” says Beker. “Unless you’re just interested developing a
small cottage industry,” she adds.
And she means it. Although she would love to have her own
kids nearby, she would never encourage them to stay home. “If
they want to come home eventually, that’s great, but I think it’s
important to step outside and get that experience before they
come back,” she says.
According to Beker, it’s important for young designers to explore
the world and expose themselves to new and varied influences.
Without these new experiences, they would lack the inspiration
they need to develop a really great, unique product.
Although she hasn’t yet had the chance to really explore Atlantic
Canada’s design scene yet, she’s already caught a glimpse of
local talent. But Beker thinks some of it needs to become more
sophisticated in order to compete internationally. “It can become
very myopic and idyllic in communities like you have here,” she
says. “This is paradise, no question, but sometimes you’ve got to
sacrifice lifestyle for a certain amount of time, get out there, see
how it’s done in different arenas, and bring that knowledge back
home.”
Jeanne Beker’s Top 3 Tips for a Successful Design Career
Develop your brand: In today’s world, marketing yourself is all
about creating a personal brand. According to Beker, it’s critical
to get your unique voice heard. And when someone hears it, you
need to make sure it’s saying something different.
“Think outside the box a bit,” she says. “Don’t be afraid to colour
outside the lines.”
Go big or go home: Get out and meet people in the fashion
community. Travel and become inspired. Beker says that unless
you want a simple cottage industry, you can’t stay in a small
community. “If you’ve got a great product,” she says, “why not
put it out there?”
Partner up: Find a business partner to team up with. If you’re
a designer, you’re probably extremely creative. But that doesn’t
mean you have the skills or the time to create a thriving business.
Beker recommends teaming up with someone who understands
business, so that you can focus on being creative while they’re
busy building your client base.
Inspiration
Searching for
sarah sawler
Photo by: Gabor Jurina
14	 l i n e S U M M E R 2 0 1 3
The Fredericton Fashion Council was formed
just one year ago, with a goal to bring fashion
to the surface of a city full of talent. The FFC represents
something different for everyone. For most, it’s a place
to connect with like-minded people who have a common
interest in fashion.
ADrienne goodine
Photographer: Jeff Crawford
Model: Jaclyn Wilson Ifbb Pro
MUA: Shannon Craig
Hair Stylist: Amy Johnston
Stylist: Tracy Austin
l i n e 	 1 5FA S H I O N • T R E N D • S T Y L E
There are two vice presidents: Paul Simmonds and Jaclyn
Wilson. Paul is the owner of Robert Simmonds Clothing
in Fredericton. He represents the business aspect of the
group while Jaclyn, a professional fitness competitor with
her own business, Jaclyn Wilson Couture, represents the
designer side.
President Ellen Woolaver is head of the Fashion Department
at the New Brunswick College of Craft and Design. She has
a unique view into the world of emerging designers, seeing
their full potential and imagining ways to offer support. One
of FCCs biggest goals is to launch an incubator cooperative
for these designers so they can hopefully pursue their
career locally, rather than leave the city.
A great thing about this group is that you don’t have to be
a fashion designer or even be part of the fashion industry
to be a member. Simply having a passion for fashion is
enough!
Coco Chanel once said “Fashion is not something that exists
in dresses only. Fashion is in the sky, in the street, fashion
has to do with ideas, the way we live, what is happening.”
This is what we ,as a council ,want to celebrate. Let’s bring
out the fashion that is all around us!
LINE Let’s start with a little bit
about yourself: Where are you
from, what is your educational
background, and when did you
develop an interest in fashion?
JW I grew up in Boiestown, New
Brunswick. Upon graduation from
high school I moved to Fredericton
and completed my Bachelor of
Science degree (major in biology),
a certificate in visual arts, and a
diploma in fashion design. Despite
having an interest in biology, I
always had a love of fashion as well.
Basically, it’s an interest in anything
to do with the human body. Once
finishing my science degree it felt
like the perfect time to try my hand
at fashion, and the rest is history, as
they say.
LINE What does fashion mean to
you?
JW Fashion means creating an
identity of personal expression. The
style of expression can change from
day to day, which is very interesting
and intriguing. Mood changes, so why
shouldn’t our external expression of
these emotions also change? And
even though trends will come and
go, how someone uses those trends
and incorporates them into their
own wardrobe is still unique and
expressive of their personal self.
LINE As VP of the Fredericton
Fashion Council (FFC), what did
you think when you first heard
about it?
JW When I heard about the concept
of the Fredericton Fashion Council,
I was immediately interested in
being involved. The long- and
short-term goals of the council are
things I felt were lacking from our
local fashion community. There
was a strong disconnect between
individuals, businesses, and groups.
We all were individually doing
great things, but even amongst
each other we were unaware of
what the other was involved in. The
council aims to bring cohesion and
Interview with Jaclyn Wilson, VP of the Fredericton Fashion Council
16	 l i n e S U M M E R 2 0 1 3
Introduction to Tracy Austin, one of the founding members of FFC and our
Webmaster.
Tracy Austin is a Fashion Designer with a focus on Ball
Jointed Dolls. She is located in Fredericton and sells at
Conventions and on line. BJD’s, originating in Japan,
have become an international phenomenon and grown in
popularity in Canada during the past 10 years. These dolls
are hand sculpted, each one being a work of art.
January 1st 2013, Tracy launched her label Steampetal.
She creates high quality corsets, waistcoats, tailored coats,
bustles, blouses and accessories for several major BJD
sizes.
Most recently, Tracy attended Doll North, a convention in
Toronto where she displayed and sold her designs. This was
a very successful venture for Tracy and she looks forward to
participating again in 2014.
communication—one voice—to our
local fashion industry. As they say,
there is strength in numbers, and
when operating as a single unit we
have a louder voice to help build
the fashion scene into something the
general public is educated about and
interested in. The council’s potential
value, not only to my personal
business but to others as well, is
limitless. I’m eager to see the council
grow and move towards its goals.
LINE You were involved in a
photo shoot with photographer
Jeff Crawford, for the FFC,
involving leaves, that is now the
FCC logo. How do you feel about
being a “face” for the FFC?
JW It is an honor to have the
photos I modeled in being used
for promotional material for the
Fredericton Fashion Council.
I believe in the council and its
potential to help the local fashion
scene, so I thought it was important
to volunteer my time to help get it
established. Modeling for the leaf
photos was one of the ways I felt I
could give my time…the concept of
the shoot was interesting and fun,
which made me want to be included.
LINE What are your hopes for the
FFC?
JW I hope we can quickly establish
[it] as a dependable and resourceful
group of individuals who are capable
of providing support for the local
fashion community. As our mission
statement says, we “aim to build a
network of support and education
while establishing a framework of
sustainability for present and future.”
This is precisely what my personal
hopes are for the council: to create a
fixed organization that has the ability
to help its members through various
avenues of support, and to secure
the local fashion scene as a valuable
and established part of the business
community.
Visit her website, jwcouture.ca or
Facebook page: JWCouture for more
information and designs.
Photography by Tracy Austin
Introducing FFC Vice President, Paul Simmonds
I love a great window. Well-styled
windows are the face of a store – a
glimpse into the experience waiting
behind the door. A great window tells
you there are people in that store you
can trust to put together an outfit.
I’ve never walked by the windows
of Robert Simmonds Clothing in
downtown Fredericton, without feeling
a little pull. I feel the pull inside when
I see a tailored suit complimented
by the perfect tie, or a summer dress
accessorized with a handbag and
wedges. The three part contemporary
clothing boutique on the corner of
King and York Street is a destination
shopping experience in the city.
Offering men’s wear, women’s wear,
and a new urban-denim section called
RSX-Robert Simmonds Exchange.
It’s the in-store experience that puts
Robert Simmonds Clothing a step
above the rest, and keeps their clientele
in the General Atlantic Area (GAA)
and beyond coming back. Quality
premium lifestyle and designer brands,
combined with exceptional customer
service are what owner Paul Simmonds
says give customers a unique shopping
experience.
The welcoming staff offers you a
glass of water or a cappuccino when
entering. On-site Master Tailor will
ensure a perfect fit. You can even book
a wardrobe consultation with an in-
house stylist to discuss your personal
style and receive advice on choosing
the best pieces to build your wardrobe.
After browsing through Hugo Boss,
Michael Kors, and Canali, head over to
the women’s wear section where you’ll
find Pink Tartan, Sarah Pacini, and
Citizens of Humanity dangling from
the racks. An array of accessories,
handbags, shoes and belts will also be
waiting to complete your look.
Paul maintains the importance of
giving back to tomorrow’s local fashion
community and the community in
general. As Vice President of the
Fredericton Fashion Council, he
believes in the Council’s vision of
promoting Fredericton fashion and
building a network of support.
Barb curtis
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Summer has finally arrived! It may seem easy to throw
on flips flops and sundresses, but being cool doesn’t
mean sacrificing style. In a province surrounded by
water, pairing stylish designs from J & R Grimsmo and
unique sunglasses from Ocean Optometry is all you
need for this seasons wardrobe. Accessories from local
jewelry designer Angela Grace will help complete your
look. Whether you’re cruising on a yacht or walking
on the waterfront it’s always about being yourself and
looking fashionable doing it!
is on
THE HEAT
18	 l i n e
Models: Alysha Bouchard,
Camille Ferron, Meghan Hale
Hair: Laura Lewis
Makeup: Bailey Elliott
Photo Assist: Michelle Olsen
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20	 l i n e S U M M E R 2 0 1 3
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Ah, the most well-known shopping districts
in the world: Soho, New York City;
Harajuku district, Tokyo; Les Halles, Paris;
Downtown Charlottetown, Prince Edward
Island.
Okay, maybe that’s a bit of a stretch. But it’s because we
Islanders don’t like to toot our own horns very much. And
honestly…sometimes we like to keep the best places to
ourselves.
You can generally find all of the top big box-store brands
you need in the northern end of our modest-sized capital
city. But the little gems—the locally owned boutiques
with the hottest trends—are in the heart of Downtown
Charlottetown. So grab your wallet, let’s take a stroll!
University Avenue (South End)
(70) Emmett & Ellie’s & The Soap Drawer
This jam-packed treasure trove has yummy scented natural
soaps and body products made on-site, as well as art,
jewelry, and pottery by Maritime artisans.
Shopping in Downtown
CharlottetownPhotography by kimberly rashed photography
map designed by amy wells
SAVANNAH
BELSHER-MACLEAN
22	 l i n e S U M M E R 2 0 1 3
(69) Back Alley Music
Get a taste of the talented and broad
local music scene, as well as new and
used vinyl records, CDs, cassettes,
and 8-tracks. If you’re lucky, you
might catch a live show in the back
room!
(48) The Green Man Vintage and
Vinyl
Stop here for mint-condition vintage
clothing, antique jewelry, and
accessories, and unique handcrafted
leather masks made by the shop’s
owner.
Kent Street
(134) Confederation Court Mall
The place to find new duds for the
whole family, tasty bubble tea to sip,
a great book to read, or a kitten to
cuddle.
Grafton Street
(101) Moving Designz Home &
Cottage
Featured in Style at Home magazine
as a top Canadian shopping
destination, this interior-design shop
is your chance to add that spectacular
accent piece to your home, cottage, or
workplace.
(111A) Luna Eclectic Emporium
This fun, “eclectic” shop is a great
place to find a unique gift for yourself
or a special someone.
COWS Ice Cream
My favourite flavours? It’s a toss-up
between “Wowie Cowie” and “Gooey
Mooey.” Also, there’s no other place
you can find a Gangnam Cow T-shirt.
Queen Street
(155) Courtside Sneakers
Featuring Atlantic Canada’s top
selection of basketball shoes for men,
women, and youth—this is the place
to get your kicks.
(100) Anne of Green Gables
Chocolates
Chocolate-covered potato chips—
need I say more? Well, I will: These
chocolates are handmade using the
freshest natural ingredients and
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Island recipes passed down through
the generations.
(58) Colour Blind
This trendy shop brings in only one
of each size in each garment style, so
you can rest assured: no one will show
up to the party in the same outfit as
you.
Victoria Row: Richmond Street
(160) Green Eye Designs
This pretty shop and studio features
handmade scarves, jewelry,
accessories, and home accents made
exclusively by Island artisans.
(150) Northern Watters Knitwear
These high-quality wool sweaters are
woven here on the Island and are
perfect for paring with skinny jeans
and cozying up by the bonfire.
(126) Happy Glass
These bright and colourful jewelry
pieces are made with glass beads and
silver findings crafted and forged by
hand in the shop. Dare you to choose
just one favourite!
Water Street
(85) Moonsnail Soapworks
The scents of the all-natural essential
oils from the soap and bodycare
products made on-site will rejuvenate
you. Pull up a meditation cushion and
singing bowl, and “ohm….”
(93) Overman Jewellery & Art
Steampunk jewelry, antique prints for
your wall, and other whimsical items
that will pique your curiosity.
(89) Michael Stanley Pottery and
Walker Studios
This studio and gallery boasts the
impeccable work of a potter, visual
artist, and master goldsmith.
Young Folk and The Kettle Black
If you’re in the market for the finest
cappuccino and gluten-free tart on the
Island, this is the place for you. Bring
the kiddos along, too—they can play
in the kids’ corner while you chill with
your java.
Peake’s Quay
Love Charlie Seaside Boutique
This boutique highlights the world-
class hats and headwear of the
Island-based millinery, as well as fine
photography, jewelry, and accessories
from local artisans.
How Bazaar
A variety of funky fashions and home
decor, perfect for the boho chic-lover
or those who just want to add a pop of
colour to their wardrobe.
BagMania
Hundreds of handbags? Sounds like
heaven! Lose yourself in the sea of
portable possibilities.
For more information visit:
www.naturalillusions.ca
email: makeupart@bellaliant.ca | 1-902-455-2949
Advanced Makeup Courses * Personal Lessons *
Photography * Camera Ready Brides *
Special Occasions * Permanent Makeup
Professional Products
TREATMENT MINERAL COSMETICS | ANTI AGEING SKIN
CARE | BODY CARE | MEN’s SKIN CARE
“As a makeup artist for 20 years, I believe that beauty begins
with who you are.
Beautiful makeup can capture your charm, express your individuality
and let your inner beauty shine through.” - Nadine Poirier
24	 l i n e S U M M E R 2 0 1 3
With more individuals seeking to
discover their own fashion identity,
vintage and thrift shopping are
quickly becoming very popular
ways to stand out in a crowd.
Vintage shopping might arguably
be the most difficult, as it is very
time-consuming, but it is also the
most rewarding. Successful vintage
shoppers feel an immense sense of
accomplishment when they find that
perfect little treasure.
Kayla Short
TIMELESS
Models: Kyla Nicolle, Teaghan Gosley, Emma Sophia Rosen
Hair: Laura Lewis
Makeup: Bailey Elliott
Stylist: Kayla Short
l i n e 	 2 5FA S H I O N • T R E N D • S T Y L E
FASHION
Vintage stores also allow many shoppers the
opportunity to purchase high-end labels they might
not ordinarily be able to afford. And shoppers can
take comfort in the fact that vintage pieces have
stood the test of time; although the price points
may be lower, the quality is still very much there.
Requiring a strong brand-knowledge base as well
as an awareness of what’s currently “in style,”
vintage and thrift shopping takes hard work and
skill. But most importantly, successful vintage
shopping requires creativity.
Conventional shopping is arguably much easier,
given that shoppers can often buy an entire outfit
straight off of a mannequin and call it a day.
Patience is a virtue when it comes to finding
vintage items. You’ll need to sort through heaps of
clothing, and every piece has its own history and
story to tell, along with its own obstacles. Vintage
shops won’t always carry your size, so it requires a
little bit of imagination or minor tailoring to make
it work—but that’s all part of the fun.
As fashionistas become more aware of resource
shortages, many are turning to vintage. As
consumer-conscious shoppers, they want to do
their part in minimizing waste. Vintage clothing
isn’t going to solve all of our environmental issues,
but it is comforting to know that a purchase at a
vintage store can be positive both economically
and environmentally. In an industry that wastes
so much, it is refreshing for consumers to know
that they are doing their part (even if it’s small) in
minimizing the ecological footprint.
Low price points, great-quality, and one-of-a-kind
pieces—what’s not to love about vintage garb?
Whether borrowed, pre-loved, or inherited, vintage
is definitely the way to go.
26	 l i n e S U M M E R 2 0 1 3
Model- Teaghan Gosley
l i n e 	 2 7FA S H I O N • T R E N D • S T Y L E
l i n e 	 2 9FA S H I O N • T R E N D • S T Y L E
Where to buy
@eatrealberealns
@DowntownHalifax never ceases to
amaze me. Best downtown of any city I
have lived. @ILOVELOCALHFX
@Modeconnect
Karl Lagerfeld set to direct a short
film starring Keira Knightley as the
iconic Coco Chanel http://modecon.
net/137Uf7O
@alexapopeind
Alexapope goes live on global in 30
mins!
@wildflowerHFX
Wonderful organic products for mom &
baby! #thinkbabyshower#ILoveLocalHFX
http://fb.me/2gBCpKOtG
@atlanticstyle
Anna Wintour now Artistic Director of
Conde Nast (via @refinery29) http://buff.
ly/11aRi17
@AmyKerr79
Turbine Mineral Cosmetics are VEGAN!
Guaranteed to be animal cruelty- FREE!!!
Contact me for a private consultation:)
@FPQT
Pro tip for ladies and gents: the
tag on your jacket sleeve that says
100% wool is supposed to be cut off.
#metrotransitfashionreport
@jennifermerlin
Saw so many pretty spring dresses
today at @SweetPeaHalifax @
BiscuitGeneral . If only the weather
would cooperate. Sigh.
@jaxonair
reason 800 i love #halifax : ran into 6
pals in a twenty min walk
Fashion Tweets
Pages 8-11 Envy Park Lane Shopping Center, 5657 Spring Garden Road
Halifax Page 16 Find out more about FCC (Fredericton Fashion Council) follow
them on twitter www.twitter.com/FFashionCouncil or check out their blog http://
frederictonfashioncouncil.tumblr.com Page 17 Jaclyn Wilson designs available
at www.jwcouture.ca Page 18 Tracy Austin Steampetal at steampetal.
daportfolio.com or on twitter @Elzamine Page 19 Robert Simmonds Clothing
400 King Street Fredericton, New Brunswick Pages 20 & 21 Clothing, J&R
Grimsmo 1533 Barrington St, Halifax. Sunglasses provided by Ocean Optometry
5240 Blowers St, Halifax. Jewelry provided by Angela Grace Jewelry. Find out
more about Angela at www.angelagracejewelry.com or shop her jewelry on Etsy
www.etsy.com/shop/AngelaGraceJewelry Pages 26-29 Clothing purchased at
Value Village Bayers Lake 165 Chain Lake Drive Halifax. Shoes, sunglasses and
jewelry from Line prop department.
Owner/Publisher 	 AMANDA KINCAID
	amanda@linemagazine.ca
Photo Editor	 BRENT McCOMBS
	alteregohalifax@mac.com
Editors	 SARAH LYON
	 VERONICA MacISAAC
	 Whitney Moran
Creative Director 	 LAURA FLETCHER
	 laura@laurafletcherdesign.com
Advertising 	 sales@linemagazine.ca
If you would like to discuss advertising or sponsorship, contact us at
sales@linemagazine.ca
Follow Line on Twitter @linemaghalifax
Follow Line on Facebook
https://www.facebook.com/linemagazinehali?ref=hl
30	 l i n e S U M M E R 2 0 1 3
FASHION • TRENDS • STYLE MAGAZINE OF ATLANTIC CANADA
Vol. 1 | Issue 2 | Spring 2013
Inspiring local fashion.
To advertise in the next issue of LINE magazine,
contact us at sales@linemagazine.ca
or visit www.linemagazine.ca for more information

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Red Hot Runway Show Raises $350K for Heart Health

  • 1. FASHION • TRENDS • STYLE MAGAZINE OF ATLANTIC CANADA Vol. 1 | Issue 3 | Summer 2013
  • 2.
  • 3. l i n e 1FA S H I O N • T R E N D • S T Y L E Table of Contents Summer 2013 FEATURES 4 The Heart of Fashion 6 Red Hot in Halifax 8 Envy Clothing Company 13 Searching for Inspiration 14 Fredericton Fashion Council (FFC) 18 The Heat is on 21 Shopping in Downtown Charlottetown 24 Timeless Fashion COLUMNS 29 Fashion Tweets Et CETERA 2 Letter from the Publisher 3 Letter from the Photo Editor 29 Where to Buy ON THE COVER Model: Camille Ferron Hair: Laura Lewis Makeup: Bailey Elliott Photo Assist: Michelle Olsen 20 14 8
  • 4. 2 l i n e S U M M E R 2 0 1 3 Letter from the Publisher It’s been a busy few months here at Line. Interviews, photo shoots, travelling, meeting amazing models, store owners and other business owners in the area. In June I traveled to Fredericton to meet with the fashion council. From that meeting I went on to discover the booming fashion community they have. Soon I will be off to PEI to do the same. I feel very lucky to be part of the fashion community in Atlantic Canada. Line is a great channel for connecting all the pockets of fashion in the region to create a strong and united fashion industry! Besides the talented designers and stylist boutiques, I keep finding more and more fashion events too. I attended my first Red Hot in the City event with bloggers Kayla Short and Mo Handahu. The event showcased local shop Foreign Affair follow by students from the Center for Arts and Technology. Ending the show were veteran designers, Veronica MacIsaac, Kim Munson and Lisa Drader-Murphy. The fashion was as amazing as the food, decor and local wine, Nova 7. The event was in support of The Heart and Stroke Foundation. Find out more about the event and the Foundation in this issue. Issue four in September will be our biggest and best yet! No resting between issues as I have already started lining up interviews and collecting as much fashion as I can for the fall issue. September will be a big month for Halifax. Both Atlantic Fashion Week and the Atlantic Film Festival will be taking place. Line will be relaunching our new website in time to bring you all the information on both events. Want to always be on top of local fashion? Make Line your resource for all things fashionable in the Atlantic Canada. Don’t for get to check out Kayla and Mo’s blogs at shortpresents.blogspot.ca and lion-hunter.com AMANDA KINCAID PUBLISHER & OWNER
  • 5. l i n e 3FA S H I O N • T R E N D • S T Y L E Letter from the Photo Editor One thing many people may not know about magazine photo-shoots is that most of them are planned out in substantial detail well before a shutter clicks or a flash fires. From concepts to mood boards; makeup and hair to location wardrobe and gear choice - it’s all thought of in advance. But once on set or on location, random and unforeseen events can intervene and undermine all your good effort. . Such was the case for most of the shoots in this issue. A TV camera crew invaded the studio during the Envy editorial; weather three times scrapped our feature editorial on Ocean Optical’s sunglass collection necessitating my attempt to fake the look of an outdoor shoot in the studio on yet another rainy day. And during the Value Village shoot, stumbling across a man and Salvador, his pet snake, made for a very fun adventure, particularly for model Emma, who was instantly seduced by his serpent charms. And often it’s these random changes and happenstances which can lead to the best shots on the day. Learning when to embrace the randomness, when to abandon plans is one of the toughest and most useful skills a photographer can develop. Brent McCombs Photo Editor & Photographer
  • 6. 4 l i n e S U M M E R 2 0 1 3 The Heart of Fashion Could fashion play a part in changing the mindsets of women? Over my many years working in communications at the Heart and Stroke Foundation of New Brunswick, it has always been my goal to find a vehicle to make our message—that lifestyle changes can reduce your risk of heart disease by as much as 80 percent—stand out. darcy leblanc Communications Manager, The Heart and Stroke Foundation of New Brunswick A Fashion Statement in Red When I first heard about the Heart Truth campaign, I fell in love. Educating woman through fashion? Clearly a brilliant idea and a creative way to spark some excitement about our cause, while at the same time highlighting talented women from our province in endless ways. This might work, I thought. Of course I knew that in Canada’s hot spots such as Toronto, the Heart Truth could fly with ease. With top Canadian designers at their fingertips and reality TV shows like Canada’s Next Top Model, the campaign would compliment what is hot right now in pop culture. My challenge was having the Heart Truth Fashion Show take off here in our little province of New Brunswick. After all, it’s not a province known for its high fashion. Still, I was not ready to give up just yet. I wanted to show what this province could do. First challenge: find local designers who would not only be talented, and available, but also community-minded and willing to donate their talent to our mission. I found them. Like discovering a pair of Manolo Blahnik shoes in my local thrift shop, (luckily) I found Ellen Woolaver, lead fashion head for the New Brunswick College of Craft and Design in Fredericton. She was ecstatic to participate and confident that her former students would be as excited to accept the challenge. And she was true to her word. Eager, talented, philanthropic, and hardworking, these designers sketched, designed, struggled, sewed, and persevered to create the amazing red dresses that covered our local papers for the past five years. Photos by Denis Duquette~Photographer Moncton
  • 7. l i n e 5FA S H I O N • T R E N D • S T Y L E Looking back through the photos in my office, all of this creative work was done in honour of preventing women’s heart disease—how amazing is that? Five years of red-carpet photos. Guests in the casino lobby serenaded by local piano players—and this past year, cellist Jaeyoung Chong. Amazing hosts and entertainers including Jessica Holmes, Jeanne Becker, and Chantal Kreviazuk. Models including award- winning New Brunswick violinist Samantha Robichaud, Olympian Maryanne Limpert, author Sheree Fitch, prominent businesswomen like Aldéa Landry, politicians…the list goes on and on. But the stars of our show are the young heart-disease survivors: Alyssa Crowley, Britney Brewster, Ashley Hanson, Astena Marsh, and this year, miss Emma Theriault. They are always the finale, walking the runway while “The Beat of My Heart” plays, with a guaranteed standing ovation and chills throughout the room. Prominent cardiologists educate the audience each year through film, identifying potential risks and warning signs of heart disease and stroke, showing us how to take charge of heart health. From the music to the amazing entertainment, each year we bring the Red Dress to life. With pulsating lights and music reflecting original designs, we get to see dresses ranging from New Age to elegant, simple to dramatic. Looking back, I could not have asked for more: the models, the audience, but mainly the fashion. And each year I wonder how we will top it. Regardless, one thing is certain, fashion can change mindsets, and hopefully it will change lives.
  • 8. RED HOTin Halifax The Heart and Stroke Foundation of Halifax put on its Red Hot event on June 13. Held at the Prince George Hotel, the event featured students from the Fashion Design and Merchandising program at the Centre for Arts and Technology. The runway show started with stylish pieces from local retail shop Foreign Affair. Designers Veronica MacIsaac, Kim Munson and Lisa Drader-Murphy created amazing red designs auctioned off at the event. Their designs were also modeled on the runway during the show. Photography by liam hennessey, applehead studio INC. 6 l i n e
  • 9. FA S H I O N • T R E N D • S T Y L E The Prince George was decorated red and white and guests too, dressed in red. The décor was simple and elegant. White linens, red candles with glass vases and crystal chairs. Red lights appropriately lined the runway while live music was provided by the Rhapsody Quartet and Tom Collins Band. Proceeds from the rental of the hotels Red Room will also go toward the Heart and Stroke Foundation. The event was managed by some Halifax’s fashion elite including City Models owner Angela Campagnoni, Fashion Design and Merchandising instructor Michelle Kulyk, and other committee members: Avril Mulholland, Carrie Lamb, Debbie Burris, Susan Johnston and Honorary event chair: Lynda Suissa. Emcee for the evening was CTV’s own Maria Panopalis who mingled with guest before starting her speaking duties. Models were provided by City Models and hair by Jonathan Neil Salon. Similar to the event in Fredericton, Fabricville provided material for the new and emerging design challenge. Each of them were given just $60 to create a unique and stylish design for the show. The event, in its fourth year, has raised over $350,000 in support of the Foundation. The Foundation itself was established in 1956 and has raised more than $1.4 billion towards heart disease research. Keep an eye on the Heart and Strokes website to participate and attend next year’s event. http://www.heartandstroke.ns.ca l i n e 7
  • 10. F o u r t e e n years ago, envy was created to cater to the fashion-forward crowd that dress more for their attitude than their age. The demand for the Atlantic Canadian company’s attire, which includes bestselling brands BB Dakota, Canada Goose, Free People, French Connection, and Maison Scotch, has allowed envy to expand from three to seven stores in the past two years. Current locations include two stores each in Halifax and Fredericton, as well as single locations in Sydney, Nova Scotia, St. John, New Brunswick, and St. John’s, Newfoundland. By providing its customers with various price points, envy makes it entirely possible to create a jaw-dropping ensemble without draining your wallet. I sat down recently with Sarah Cornelissen, buyer for envy, the day she was flying to Madrid on a business trip. She was eager to share with me how much she enjoys working for the company and how each of its Atlantic Canadian locations brings in lines and styles specific to its unique clientele. Through careful examination of what sells in each store, locations can predict which new products may do well in certain areas. Buying trips can happen several times a month, with New York City, Los Angeles, 8 l i n e S U M M E R 2 0 1 3 Envy Clothing Company Model: Lindsay McNally Hair: Vlad Snytkin, Jonathan Neil Salon Makeup: Elle Munster Jennifer merlin
  • 11. l i n e 9FA S H I O N • T R E N D • S T Y L E Las Vegas, Toronto, and Montreal as the usual destinations. Now that we’re entering the short- and-sweet Atlantic Canadian summer, envy has some new choices to create that perfect warm-weather ensemble. The Halifax store will carry Yoga jeans and Vince Camuto for the first time, while high-waisted jeans and shorts, tribal print, lace, black-and-white, maxi skirts and dresses, and lots of denim are Sarah’s picks for creating a stylish Summer 2013 wardrobe. For accessories, statement necklaces and stackable bracelets will finish off your look. Sarah’s sartorial brain is already thinking ahead to Holiday 2013 and Spring 2014 already, and she finished buyingfornextseasonafewmonthsago. For Fall 2013, envy will provide more pieces with clean, classic lines for the young professional. Fall trends include chunky sweaters, coated denim, leather details, and embroidered pieces. For those questioning whether printed denim will be on the shelves, the answer is yes, but with less impact. Look for subtle, neutral prints rather than the brights we’ve seen in the past. Always looking to try new and exciting brands, Fall will also see envy carrying SAM jackets and coats, Henry & Belle denim, and Darling. Envy likes to stay connected with its customer base through Facebook. “Like” them, and stay informed of new arrivals, contests, sales, and celebrity sightings of items currently available in stores. And remember, each envy store is unique—don’t miss an opportunity to shop them all. Facebook facebook.com/pages/Envy- Clothing-Company Twitter @Shop_Envy Model: Kyla Nicolle
  • 12. 10 l i n e S U M M E R 2 0 1 3 Models: Kyla Nicolle, Lindsay McNally, Erin Wilson
  • 13. l i n e 1 1 Model Erin Wilson
  • 14. 12 l i n e S U M M E R 2 0 1 3
  • 15. l i n e 1 3FA S H I O N • T R E N D • S T Y L E Have you gotten out of your comfort zone lately? If you’re an Atlantic Canadian fashion designer, Jeanne Beker thinks you should. In fact, when we recently we spoke with the iconic host of Fashion Television, Beker was emphatic that if budding Atlantic Canadian designers want to compete on the world stage, they have to leave the region—at least for awhile. From the Nova Scotia College of Art and Design (NSCAD) to the New Brunswick College of Craft and Design (NBCCD), Atlantic Canada offers a wide variety of educational opportunities for would-be designers. But Beker believes that when they’re done learning the basics, they have to back up that education with some in-depth experience and serious travel. “You need to get out there, work with the best of the best, see how it’s done in the big leagues,” says Beker. “Unless you’re just interested developing a small cottage industry,” she adds. And she means it. Although she would love to have her own kids nearby, she would never encourage them to stay home. “If they want to come home eventually, that’s great, but I think it’s important to step outside and get that experience before they come back,” she says. According to Beker, it’s important for young designers to explore the world and expose themselves to new and varied influences. Without these new experiences, they would lack the inspiration they need to develop a really great, unique product. Although she hasn’t yet had the chance to really explore Atlantic Canada’s design scene yet, she’s already caught a glimpse of local talent. But Beker thinks some of it needs to become more sophisticated in order to compete internationally. “It can become very myopic and idyllic in communities like you have here,” she says. “This is paradise, no question, but sometimes you’ve got to sacrifice lifestyle for a certain amount of time, get out there, see how it’s done in different arenas, and bring that knowledge back home.” Jeanne Beker’s Top 3 Tips for a Successful Design Career Develop your brand: In today’s world, marketing yourself is all about creating a personal brand. According to Beker, it’s critical to get your unique voice heard. And when someone hears it, you need to make sure it’s saying something different. “Think outside the box a bit,” she says. “Don’t be afraid to colour outside the lines.” Go big or go home: Get out and meet people in the fashion community. Travel and become inspired. Beker says that unless you want a simple cottage industry, you can’t stay in a small community. “If you’ve got a great product,” she says, “why not put it out there?” Partner up: Find a business partner to team up with. If you’re a designer, you’re probably extremely creative. But that doesn’t mean you have the skills or the time to create a thriving business. Beker recommends teaming up with someone who understands business, so that you can focus on being creative while they’re busy building your client base. Inspiration Searching for sarah sawler Photo by: Gabor Jurina
  • 16. 14 l i n e S U M M E R 2 0 1 3 The Fredericton Fashion Council was formed just one year ago, with a goal to bring fashion to the surface of a city full of talent. The FFC represents something different for everyone. For most, it’s a place to connect with like-minded people who have a common interest in fashion. ADrienne goodine Photographer: Jeff Crawford Model: Jaclyn Wilson Ifbb Pro MUA: Shannon Craig Hair Stylist: Amy Johnston Stylist: Tracy Austin
  • 17. l i n e 1 5FA S H I O N • T R E N D • S T Y L E There are two vice presidents: Paul Simmonds and Jaclyn Wilson. Paul is the owner of Robert Simmonds Clothing in Fredericton. He represents the business aspect of the group while Jaclyn, a professional fitness competitor with her own business, Jaclyn Wilson Couture, represents the designer side. President Ellen Woolaver is head of the Fashion Department at the New Brunswick College of Craft and Design. She has a unique view into the world of emerging designers, seeing their full potential and imagining ways to offer support. One of FCCs biggest goals is to launch an incubator cooperative for these designers so they can hopefully pursue their career locally, rather than leave the city. A great thing about this group is that you don’t have to be a fashion designer or even be part of the fashion industry to be a member. Simply having a passion for fashion is enough! Coco Chanel once said “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This is what we ,as a council ,want to celebrate. Let’s bring out the fashion that is all around us! LINE Let’s start with a little bit about yourself: Where are you from, what is your educational background, and when did you develop an interest in fashion? JW I grew up in Boiestown, New Brunswick. Upon graduation from high school I moved to Fredericton and completed my Bachelor of Science degree (major in biology), a certificate in visual arts, and a diploma in fashion design. Despite having an interest in biology, I always had a love of fashion as well. Basically, it’s an interest in anything to do with the human body. Once finishing my science degree it felt like the perfect time to try my hand at fashion, and the rest is history, as they say. LINE What does fashion mean to you? JW Fashion means creating an identity of personal expression. The style of expression can change from day to day, which is very interesting and intriguing. Mood changes, so why shouldn’t our external expression of these emotions also change? And even though trends will come and go, how someone uses those trends and incorporates them into their own wardrobe is still unique and expressive of their personal self. LINE As VP of the Fredericton Fashion Council (FFC), what did you think when you first heard about it? JW When I heard about the concept of the Fredericton Fashion Council, I was immediately interested in being involved. The long- and short-term goals of the council are things I felt were lacking from our local fashion community. There was a strong disconnect between individuals, businesses, and groups. We all were individually doing great things, but even amongst each other we were unaware of what the other was involved in. The council aims to bring cohesion and Interview with Jaclyn Wilson, VP of the Fredericton Fashion Council
  • 18. 16 l i n e S U M M E R 2 0 1 3 Introduction to Tracy Austin, one of the founding members of FFC and our Webmaster. Tracy Austin is a Fashion Designer with a focus on Ball Jointed Dolls. She is located in Fredericton and sells at Conventions and on line. BJD’s, originating in Japan, have become an international phenomenon and grown in popularity in Canada during the past 10 years. These dolls are hand sculpted, each one being a work of art. January 1st 2013, Tracy launched her label Steampetal. She creates high quality corsets, waistcoats, tailored coats, bustles, blouses and accessories for several major BJD sizes. Most recently, Tracy attended Doll North, a convention in Toronto where she displayed and sold her designs. This was a very successful venture for Tracy and she looks forward to participating again in 2014. communication—one voice—to our local fashion industry. As they say, there is strength in numbers, and when operating as a single unit we have a louder voice to help build the fashion scene into something the general public is educated about and interested in. The council’s potential value, not only to my personal business but to others as well, is limitless. I’m eager to see the council grow and move towards its goals. LINE You were involved in a photo shoot with photographer Jeff Crawford, for the FFC, involving leaves, that is now the FCC logo. How do you feel about being a “face” for the FFC? JW It is an honor to have the photos I modeled in being used for promotional material for the Fredericton Fashion Council. I believe in the council and its potential to help the local fashion scene, so I thought it was important to volunteer my time to help get it established. Modeling for the leaf photos was one of the ways I felt I could give my time…the concept of the shoot was interesting and fun, which made me want to be included. LINE What are your hopes for the FFC? JW I hope we can quickly establish [it] as a dependable and resourceful group of individuals who are capable of providing support for the local fashion community. As our mission statement says, we “aim to build a network of support and education while establishing a framework of sustainability for present and future.” This is precisely what my personal hopes are for the council: to create a fixed organization that has the ability to help its members through various avenues of support, and to secure the local fashion scene as a valuable and established part of the business community. Visit her website, jwcouture.ca or Facebook page: JWCouture for more information and designs. Photography by Tracy Austin
  • 19. Introducing FFC Vice President, Paul Simmonds I love a great window. Well-styled windows are the face of a store – a glimpse into the experience waiting behind the door. A great window tells you there are people in that store you can trust to put together an outfit. I’ve never walked by the windows of Robert Simmonds Clothing in downtown Fredericton, without feeling a little pull. I feel the pull inside when I see a tailored suit complimented by the perfect tie, or a summer dress accessorized with a handbag and wedges. The three part contemporary clothing boutique on the corner of King and York Street is a destination shopping experience in the city. Offering men’s wear, women’s wear, and a new urban-denim section called RSX-Robert Simmonds Exchange. It’s the in-store experience that puts Robert Simmonds Clothing a step above the rest, and keeps their clientele in the General Atlantic Area (GAA) and beyond coming back. Quality premium lifestyle and designer brands, combined with exceptional customer service are what owner Paul Simmonds says give customers a unique shopping experience. The welcoming staff offers you a glass of water or a cappuccino when entering. On-site Master Tailor will ensure a perfect fit. You can even book a wardrobe consultation with an in- house stylist to discuss your personal style and receive advice on choosing the best pieces to build your wardrobe. After browsing through Hugo Boss, Michael Kors, and Canali, head over to the women’s wear section where you’ll find Pink Tartan, Sarah Pacini, and Citizens of Humanity dangling from the racks. An array of accessories, handbags, shoes and belts will also be waiting to complete your look. Paul maintains the importance of giving back to tomorrow’s local fashion community and the community in general. As Vice President of the Fredericton Fashion Council, he believes in the Council’s vision of promoting Fredericton fashion and building a network of support. Barb curtis l i n e 1 7FA S H I O N • T R E N D • S T Y L E
  • 20. Summer has finally arrived! It may seem easy to throw on flips flops and sundresses, but being cool doesn’t mean sacrificing style. In a province surrounded by water, pairing stylish designs from J & R Grimsmo and unique sunglasses from Ocean Optometry is all you need for this seasons wardrobe. Accessories from local jewelry designer Angela Grace will help complete your look. Whether you’re cruising on a yacht or walking on the waterfront it’s always about being yourself and looking fashionable doing it! is on THE HEAT 18 l i n e
  • 21. Models: Alysha Bouchard, Camille Ferron, Meghan Hale Hair: Laura Lewis Makeup: Bailey Elliott Photo Assist: Michelle Olsen l i n e 1 9FA S H I O N • T R E N D • S T Y L E
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  • 23. l i n e 2 1FA S H I O N • T R E N D • S T Y L E Ah, the most well-known shopping districts in the world: Soho, New York City; Harajuku district, Tokyo; Les Halles, Paris; Downtown Charlottetown, Prince Edward Island. Okay, maybe that’s a bit of a stretch. But it’s because we Islanders don’t like to toot our own horns very much. And honestly…sometimes we like to keep the best places to ourselves. You can generally find all of the top big box-store brands you need in the northern end of our modest-sized capital city. But the little gems—the locally owned boutiques with the hottest trends—are in the heart of Downtown Charlottetown. So grab your wallet, let’s take a stroll! University Avenue (South End) (70) Emmett & Ellie’s & The Soap Drawer This jam-packed treasure trove has yummy scented natural soaps and body products made on-site, as well as art, jewelry, and pottery by Maritime artisans. Shopping in Downtown CharlottetownPhotography by kimberly rashed photography map designed by amy wells SAVANNAH BELSHER-MACLEAN
  • 24. 22 l i n e S U M M E R 2 0 1 3 (69) Back Alley Music Get a taste of the talented and broad local music scene, as well as new and used vinyl records, CDs, cassettes, and 8-tracks. If you’re lucky, you might catch a live show in the back room! (48) The Green Man Vintage and Vinyl Stop here for mint-condition vintage clothing, antique jewelry, and accessories, and unique handcrafted leather masks made by the shop’s owner. Kent Street (134) Confederation Court Mall The place to find new duds for the whole family, tasty bubble tea to sip, a great book to read, or a kitten to cuddle. Grafton Street (101) Moving Designz Home & Cottage Featured in Style at Home magazine as a top Canadian shopping destination, this interior-design shop is your chance to add that spectacular accent piece to your home, cottage, or workplace. (111A) Luna Eclectic Emporium This fun, “eclectic” shop is a great place to find a unique gift for yourself or a special someone. COWS Ice Cream My favourite flavours? It’s a toss-up between “Wowie Cowie” and “Gooey Mooey.” Also, there’s no other place you can find a Gangnam Cow T-shirt. Queen Street (155) Courtside Sneakers Featuring Atlantic Canada’s top selection of basketball shoes for men, women, and youth—this is the place to get your kicks. (100) Anne of Green Gables Chocolates Chocolate-covered potato chips— need I say more? Well, I will: These chocolates are handmade using the freshest natural ingredients and
  • 25. l i n e 2 3FA S H I O N • T R E N D • S T Y L E Island recipes passed down through the generations. (58) Colour Blind This trendy shop brings in only one of each size in each garment style, so you can rest assured: no one will show up to the party in the same outfit as you. Victoria Row: Richmond Street (160) Green Eye Designs This pretty shop and studio features handmade scarves, jewelry, accessories, and home accents made exclusively by Island artisans. (150) Northern Watters Knitwear These high-quality wool sweaters are woven here on the Island and are perfect for paring with skinny jeans and cozying up by the bonfire. (126) Happy Glass These bright and colourful jewelry pieces are made with glass beads and silver findings crafted and forged by hand in the shop. Dare you to choose just one favourite! Water Street (85) Moonsnail Soapworks The scents of the all-natural essential oils from the soap and bodycare products made on-site will rejuvenate you. Pull up a meditation cushion and singing bowl, and “ohm….” (93) Overman Jewellery & Art Steampunk jewelry, antique prints for your wall, and other whimsical items that will pique your curiosity. (89) Michael Stanley Pottery and Walker Studios This studio and gallery boasts the impeccable work of a potter, visual artist, and master goldsmith. Young Folk and The Kettle Black If you’re in the market for the finest cappuccino and gluten-free tart on the Island, this is the place for you. Bring the kiddos along, too—they can play in the kids’ corner while you chill with your java. Peake’s Quay Love Charlie Seaside Boutique This boutique highlights the world- class hats and headwear of the Island-based millinery, as well as fine photography, jewelry, and accessories from local artisans. How Bazaar A variety of funky fashions and home decor, perfect for the boho chic-lover or those who just want to add a pop of colour to their wardrobe. BagMania Hundreds of handbags? Sounds like heaven! Lose yourself in the sea of portable possibilities. For more information visit: www.naturalillusions.ca email: makeupart@bellaliant.ca | 1-902-455-2949 Advanced Makeup Courses * Personal Lessons * Photography * Camera Ready Brides * Special Occasions * Permanent Makeup Professional Products TREATMENT MINERAL COSMETICS | ANTI AGEING SKIN CARE | BODY CARE | MEN’s SKIN CARE “As a makeup artist for 20 years, I believe that beauty begins with who you are. Beautiful makeup can capture your charm, express your individuality and let your inner beauty shine through.” - Nadine Poirier
  • 26. 24 l i n e S U M M E R 2 0 1 3 With more individuals seeking to discover their own fashion identity, vintage and thrift shopping are quickly becoming very popular ways to stand out in a crowd. Vintage shopping might arguably be the most difficult, as it is very time-consuming, but it is also the most rewarding. Successful vintage shoppers feel an immense sense of accomplishment when they find that perfect little treasure. Kayla Short TIMELESS Models: Kyla Nicolle, Teaghan Gosley, Emma Sophia Rosen Hair: Laura Lewis Makeup: Bailey Elliott Stylist: Kayla Short
  • 27. l i n e 2 5FA S H I O N • T R E N D • S T Y L E FASHION Vintage stores also allow many shoppers the opportunity to purchase high-end labels they might not ordinarily be able to afford. And shoppers can take comfort in the fact that vintage pieces have stood the test of time; although the price points may be lower, the quality is still very much there. Requiring a strong brand-knowledge base as well as an awareness of what’s currently “in style,” vintage and thrift shopping takes hard work and skill. But most importantly, successful vintage shopping requires creativity. Conventional shopping is arguably much easier, given that shoppers can often buy an entire outfit straight off of a mannequin and call it a day. Patience is a virtue when it comes to finding vintage items. You’ll need to sort through heaps of clothing, and every piece has its own history and story to tell, along with its own obstacles. Vintage shops won’t always carry your size, so it requires a little bit of imagination or minor tailoring to make it work—but that’s all part of the fun. As fashionistas become more aware of resource shortages, many are turning to vintage. As consumer-conscious shoppers, they want to do their part in minimizing waste. Vintage clothing isn’t going to solve all of our environmental issues, but it is comforting to know that a purchase at a vintage store can be positive both economically and environmentally. In an industry that wastes so much, it is refreshing for consumers to know that they are doing their part (even if it’s small) in minimizing the ecological footprint. Low price points, great-quality, and one-of-a-kind pieces—what’s not to love about vintage garb? Whether borrowed, pre-loved, or inherited, vintage is definitely the way to go.
  • 28. 26 l i n e S U M M E R 2 0 1 3 Model- Teaghan Gosley
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  • 31. l i n e 2 9FA S H I O N • T R E N D • S T Y L E Where to buy @eatrealberealns @DowntownHalifax never ceases to amaze me. Best downtown of any city I have lived. @ILOVELOCALHFX @Modeconnect Karl Lagerfeld set to direct a short film starring Keira Knightley as the iconic Coco Chanel http://modecon. net/137Uf7O @alexapopeind Alexapope goes live on global in 30 mins! @wildflowerHFX Wonderful organic products for mom & baby! #thinkbabyshower#ILoveLocalHFX http://fb.me/2gBCpKOtG @atlanticstyle Anna Wintour now Artistic Director of Conde Nast (via @refinery29) http://buff. ly/11aRi17 @AmyKerr79 Turbine Mineral Cosmetics are VEGAN! Guaranteed to be animal cruelty- FREE!!! Contact me for a private consultation:) @FPQT Pro tip for ladies and gents: the tag on your jacket sleeve that says 100% wool is supposed to be cut off. #metrotransitfashionreport @jennifermerlin Saw so many pretty spring dresses today at @SweetPeaHalifax @ BiscuitGeneral . If only the weather would cooperate. Sigh. @jaxonair reason 800 i love #halifax : ran into 6 pals in a twenty min walk Fashion Tweets Pages 8-11 Envy Park Lane Shopping Center, 5657 Spring Garden Road Halifax Page 16 Find out more about FCC (Fredericton Fashion Council) follow them on twitter www.twitter.com/FFashionCouncil or check out their blog http:// frederictonfashioncouncil.tumblr.com Page 17 Jaclyn Wilson designs available at www.jwcouture.ca Page 18 Tracy Austin Steampetal at steampetal. daportfolio.com or on twitter @Elzamine Page 19 Robert Simmonds Clothing 400 King Street Fredericton, New Brunswick Pages 20 & 21 Clothing, J&R Grimsmo 1533 Barrington St, Halifax. Sunglasses provided by Ocean Optometry 5240 Blowers St, Halifax. Jewelry provided by Angela Grace Jewelry. Find out more about Angela at www.angelagracejewelry.com or shop her jewelry on Etsy www.etsy.com/shop/AngelaGraceJewelry Pages 26-29 Clothing purchased at Value Village Bayers Lake 165 Chain Lake Drive Halifax. Shoes, sunglasses and jewelry from Line prop department. Owner/Publisher AMANDA KINCAID amanda@linemagazine.ca Photo Editor BRENT McCOMBS alteregohalifax@mac.com Editors SARAH LYON VERONICA MacISAAC Whitney Moran Creative Director LAURA FLETCHER laura@laurafletcherdesign.com Advertising sales@linemagazine.ca If you would like to discuss advertising or sponsorship, contact us at sales@linemagazine.ca Follow Line on Twitter @linemaghalifax Follow Line on Facebook https://www.facebook.com/linemagazinehali?ref=hl
  • 32. 30 l i n e S U M M E R 2 0 1 3 FASHION • TRENDS • STYLE MAGAZINE OF ATLANTIC CANADA Vol. 1 | Issue 2 | Spring 2013 Inspiring local fashion. To advertise in the next issue of LINE magazine, contact us at sales@linemagazine.ca or visit www.linemagazine.ca for more information