Sally Immel has a Bachelor's degree in Communication and Information Sciences from the University of Alabama with a major in Public Relations and a minor in General Business. She has experience in public relations, marketing, event planning, and budget management through internships and leadership roles with Capstone Agency, UA Student Government, Kappa Kappa Gamma sorority, and Peritus Public Relations. Immel also has strong written and verbal communication skills as well as proficiency in design software like Adobe Photoshop, InDesign, and Illustrator.

1. EDUCATION
The University of Alabama; Tuscaloosa, AL
Bachelor of Arts in Communication
and Information Sciences; May 2016
Major: Public Relations
Minor: General Business
- Effective verbal and written communication skills, as well as organizational skills
- Proficient in Adobe Photoshop, InDesign, Illustrator, Microsoft OfficeSuite
- Leadership experience with recruitment, campaign management and event planning
EXPERIENCE
Capstone Agency
Assistant Account Executive
Fall 2015 - Spring 2016
- Promoted from insights analyst to assistant account executive for Alabama Power
- Implemented innovative campaigns that increased the overall perception of Alabama
Power on the University of Alabama campus
- Monitored and facilitated focus groups for Year One of the Alabama Power campaign
- Was fiscally responsible for a $50,000 budget
UA Student Government
Association
Assistant Communications
Director for the Vice President
of Student Affairs
Spring 2015 - Fall 2015
- Implemented an election campaign that established a brand presence for the winning
candidate of the Vice President of Student Affairs position
- Responsible for all promotional media and material for the Student Affairs cabinet
- Oversaw and promoted an event entitled Taste of Tuscaloosa that raised approximately
$11,000 for the student need-based scholarship fund
Kappa Kappa Gamma;
Gamma Pi Chapter
Public Relations Chairman
2014 - 2015
- Managed and updated the Gamma Pi website, as well as all social media accounts
- Planned and hosted all events for Gamma Pi’s Parents’ Weekend
- Creator and editor of the Gamma Pi newsletter for parents and alumnae
- Responsible for managing a $22,000 budget that was used for promotional items
Recruitment Chairman
2013 - 2014
- Planned recruitment events that hosted 2,200 potential new members
- Designed promotional cards and invitations to showcase the Gamma Pi chapter
- Trained all active members in recruitment workshops
- Maintained fiscal responsibility for a budget of $35,000
Director of Choreography
Spring 2015 - Fall 2015
- Coordinated the choreography competition event during Homecoming Week
- Established and maintained rules and regulations for all participants
- Delegated tasks to the choreography committee
Peritus Public Relations
Intern
Summer 2015
Birmingham, AL
- Created graphics and promotional material for a concert event called Land Aid
- Pitched and secured a week-long media spot for Land Aid on a local radio station
- Created media lists for distribution of pitches to increase brand exposure
- Developed social media calendars for various clients
Platform Magazine
Writer/Editor
Fall 2015
- Published three major articles and four blog posts over the course of the semester for
an online public relations magazine
- Edited articles of other staff writers for grammar and language before publication
- Served on the graphic design team and created a poster to promote a marketing event
CAMPUS INVOLVEMENT
2013 - Present Public Relations Student Society of America Publication Committee
2013 - Present Public Relations Council of Alabama
2014 - 2015 Black Warrior Film Festival Publicity Team
2014 - 2015 The Odyssey Olympia Media Group Writing Intern
sallyimmel@gmail.com
sallyimmel.weebly.com
251.753.2601
SKILLS