Gaurish V. Powar has over 3 years of experience in digital marketing including SEO, PPC, SMO, link building and media buying. He currently works as an SEO and PPC analyst at Alshaya India in Bangalore. Previously he was an SEM manager at Adsyndicate Service Pvt Ltd. He has experience optimizing websites and managing paid search campaigns for clients in various industries across the Middle East, India, Europe and Africa. He is proficient in various digital marketing tools and technologies.

1. RESUME
GAURISH V. POWAR
#604, 6th Floor, Alpine Vive e-mai:powargaurish@gmail.com
Opp Seegehalli Gate, Whitefield powargaurish@yahoo.com
BANGALORE - 560 067 Voice +91-9986687844
Career Objective
To work in challenging & responsible position in a dynamically progressing organization
which will give scope to apply my skills knowledge and to constantly grow with the company and
Attaining a challenging position in technical field.
Professional Experience:
I have 3+ experience in Digital Marketing, SEM, SMO, SEO, PPC, link building, Onpage and
Offpage optimization technique, Client/Customer Interaction, Media buying.
 Currently working in Alshaya India, Bangalore as a PPC & SEO Analyst from September
2015 till date.
 Previously worked for Adsyndicate Service Pvt Ltd, Bangalore as an SEM Manager during
March, 2014 to September 2015.
 2 month experience as Web developer in Texnoix Pvt Ltd at Goa during Oct 2013, to Nov,
2013
 6 month experience as a Software Engineer Trainee in Acme Jet Technologies at Bangalore
during Feb 2013 to Sep 2013.
Organization:
 Alshaya India, Bangalore India.
As one of the most dynamic and successful retail franchise operators in the Middle East and,
increasingly internationally, Alshaya brings the world's best brands to new markets and new
customers in the Middle East and North Africa, Russia, Turkey and Europe.
Designation : SEO PPC Analyst
Digital Marketing, Search Engine Marketing, Social Media
Marketing, Search Engine Optimizer
Duration : September 2015 – Present

2.  Adsyndicate Service Pvt Ltd, Bangalore India.
They are a part of the renowned US $1 billion Manipal Group with interests in healthcare,
education, hospitality and media.
Through a network of 15 offices across India and a branch in Dubai, UAE
Designation : SEM Manager
Digital Marketing, Search Engine Marketing, Social Media
Marketing, Search Engine Optimizer
Duration : March 2014 – September 2015
Key Responsibilities:
 Perform daily account management and of pay per click accounts on Google AdWords, and
other Social and search platforms for a variety of clients.
 Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget
caps, impression share, quality score and other important account metrics.
 Manage and maintain updates for large keyword lists.
 Provide creative copy suggestions and graphical ad templates.
 Assist in the management of Display network placement lists on AdWords and through other
contextual advertising platforms.
 Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance with
client goals.
 Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives.
 SEO Optimization included creating unique title tags, Meta tags (descriptions and keywords),
internal navigation (footer text links, content links), Image alt, title tag optimization and
optimization of content.
 Keyword analysis – Expertise with Stat counter Analytics, SEO, SEM Tool such as Google Ad
words and many other Keyword finder.
 Social Media Marketing - Expertise Social Media Tool such as Facebook, Twitter, LinkedIn,
Instagram and also Video Marketing like YouTube.
 Back link analysis of competitors - Quality of back links, quality of pages the links are placed
on and Collecting Quality related sites from competitors.
 Competitive analysis – Viewing top competitor sites for target keywords. Checking
optimization techniques applied, analyzing back links and outbound links and strategies used
to gain traffic.

3.  Analysis Report - Website Analysis, Competitive Analysis, Business Analysis, Keyword
Analysis, Search Engine Optimization Strategy, Initial Ranking Report, used Woorank, Moz,
Seositecheckup, similarweb and many other tools etc.
 Monitor and evaluate search results and search performance across the major search channels.
 Communication to team and management on project development, timelines, and results.
 Work closely with the other team members to meet client goals
Project Details:
I have optimized/marketing the following websites, and I have got better results, in major
search engines and social media like Google, YouTube, Yahoo, Facebook, Instagram, LinkedIn
and 3rd
party sites.
Project # 1
Title Harvey Nichols
Client Middle East
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Youtube Campaign and GSP
Social network: Facebook Campaign, Instagram campaigns
Project # 2
Title Starbucks
Client Middle East
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Youtube Campaign
Social network: Facebook Campaign, Instagram campaigns
Project # 3
Title H&M
Client Middle East, North Africa, East Europe
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Search Network Campaign and
Youtube Campaign
Social network: Facebook Campaign, Instagram campaign

4. Project # 4
Title Mothercare
Client Middle East, North Africa, East Europe
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Youtube Campaign and Universal
app Campaign
Social network: Facebook Campaign, Instagram Campaign
Project # 5
Title Victoria Secret
Client Middle East, North Africa, East Europe
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Youtube Campaign
Social network: Facebook Campaign, Instagram Campaign
Project # 6
Title The Cheesecake Factory
Client Middle East
Role Google, Facebook
Organization Alshaya India
Job Google Adwords: Display Network Campaign, Youtube Campaign and Lightbox
Campaign
Social network: Facebook Campaign, Instagram Campaign
Project # 7
Title Raheja Developer Ltd
Client Delhi, India
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Google Adwords for Revanta, Oma, Vedaanta, Atharva, Shilas, Trinity, Aranya,
Navodaya, Raheja Krishna, Raheja Ayana, Raheja Property Fest.
Google Places for Raheja Developers Limited,
Raheja Atlantis Gurgaon, Raheja Trinity, Raheja Revanta, Raheja Trade Tower,
LinkedIn, Wikipedia, Facebook Marketing
Project # 8
Title Jifco
Client Dubai
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Onpage optimization for Jifco site,

5. Facebook page creation and Maintenance
Facebook Marketing to achieve required target in given time.
Project # 9
Title SertaMe
Client Dubai
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Onpage optimization for Sertame site,
Offpage optimization and Backlinks.
Keywords such as sertame, mattress, mattress dubai,
best mattress in dubai, memory foam mattress topper dubai, mattress dubai,
mattress in abu dhabi, mattress in uae, micro gel fibre pillow, foam mattress dubai,
mattresses in dubai, memory foam mattress dubai, memory foam mattress topper
dubai, pillow top design mattress
Facebook page creation and Maintenance
Facebook Marketing to achieve required target in given time.
Project # 10
Title KingKoilMe
Client Dubai
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Onpage optimization for Kingkoil site,
Offpage optimization and Backlinks.
Keywords such as kingkoilme, mattress, mattress dubai,
back support mattress, best mattress in dubai, support mattress, memory foam
mattress topper dubai, mattress dubai, mattress in abu dhabi, mattress in uae, micro
gel fibre pillow
Facebook page creation and Maintenance
Facebook Marketing to achieve required target in given time.
Project # 11
Title Rak University
Client Dubai
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Facebook page creation and Maintenance
Facebook Marketing to achieve required target in given time.
Project # 12
Title IOB
Client Bank, India
Role Social Media

6. Organization Adsyndicate Service Pvt Ltd
Job Facebook page creation and Maintenance
Facebook Marketing to achieve required target in given time.
Project # 13
Title Canara Bank
Client Bank, India
Role Social Media and Search Engine
Organization Adsyndicate Service Pvt Ltd
Job Google Display on App, (1st
Indian bank to do on app advertising)
Other bands: Dena Bank, Debenhams, American Eagle, Boots, BBW, Café Coco, Kidzania, and
many more (handle up to 40 brands at present).
Technical skill set:
Marketing : Digital Marketing, PPC - Google, Yahoo, Facebook, YouTube, Instagram.
Technologies : HTML, CSS, Word press, JavaScript and PHP
Software Proficiency
Programming Languages : ASP.Net, VB.Net, C, C++, VB, Java
Operating Systems : Windows 2000, XP, 07, 08, Red Hat
Database : Oracle, MySQL
Productivity Tools : MS Word, MS Excel, MS PowerPoint
Hardware Proficiency
System Hardware : Hardware installation, PC OS and Software installation
Networking : C.C.N.A. (in IIHT 2008)
Certifications
Google Partner : Google Adwords Certifications (2014-2015, 2017- 2018)
Personal Skills
• Comprehensive problem solving ability and Highly Creative.
• Ability to deal with people diplomatically.
• Ability to learn quickly and adapt to any situations.
• Ability to work in team and lead as well.
• Willingness to learn, team facilitator and hard worker
• Excellent team player and consistently maintains the positive attitude.

7. Academic Qualifications
Class / Degree Institution / Place University / Board
Year of
Passing
Percentage of Marks
obtained
B.E.
Moodlakatte Institute Of
Technology
Kundapur Taluk
Udupi District.
Visvesvaraya Technological
University,
Belgaum
2012 60%
Diploma in
Computer
Science.
Govt. Polytechnic Karwar
Karwar.
Karnataka Technical Board. 2007 62%
S.S.L.C
St Anthony High School,
Galgibag, Cancoona,
GOA
GOA Board of Secondary
and Higher Secondary
Education
2004 51%
Personal Profile
Name :Gaurish V. Powar
Fathers Name : Vinod P. Powar
Date of Birth : 28th June, 1987
Gender : Male
Nationality : Indian
Permanent address : Nachkanbag, Majali
Karwar, Karnataka – 581345.
Languages : English, Hindi, Marathi, Kannada and Konkani
Declaration:
I hereby declare that, these data’s correctly describe me and my qualification to the best of my
knowledge and belief.
Date:
Place: Bangalore [Gaurish V. Powar]