Currently looking for a challenging position, which will make best use of existing skills and experience while enabling further personal and professional development– ideally within the Sales and Marketing function.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Resume devender ravi anand
1. DEVENDER RAVI ANAND
Mobile: +971 56 839 0021 Email: anand.devender@gmail.com Skype: devenderanand
PROFESSIONAL PROFILE
A dedicated, resourceful, reliable, enthusiastic, adaptable, result-oriented
professional with almost 7 years of rich and extensive experience in Customer Service
Operations, Advisory and Relationship Management capacities, while working with
leading and reputed brands like L’Oréal Paris, Trafigura, Willis, Bank of America etc.
Able to consistently achieve high customer satisfaction rankings, initiate problem
analysis, make use of judgment to turnaround underperforming operations, by
being attentive to details, with practical approach to problem solving and
networking abilities, required to ensure that deadlines and objectives are achieved, in a
mutually beneficial and efficient manner.
Possesses high energy levels, effective leadership, excellent communication,
decision making, problem-solving and inter-personal skills, together with honesty,
integrity, corporate focus, results-driven attitude and an ability to develop and
maintain, mutually beneficial internal and external, relationships.
A strong team player, quick learner, and motivator, who enjoys being a part of, as
well as training a successful productive team, and thrives in highly pressurized and
challenging working environments.
OBJECTIVE
Currently looking for a challenging position, which will make best use of existing skills and
experience while enabling further personal and professional development– ideally within the Sales
and Marketing function.
EMPLOYMENT PROFILE
March 2013 – July 2015 with L’Oréal India Private Limited
Role: Consumer Advisor
Department: Consumer Advisory Department
2. • Have successfully handled the below tasks :
o Responding to customer’s queries and complaints, ensuring that corrective action is taken by the
organization by and ensuring that the service level management is well documented and audited
for effectiveness, efficiency and compliance on a regular basis.
o Understanding what information, products or services the customer requires to meet his needs,
providing clear, accurate and relevant information.
o Investigating and solving customer’s problems which are escalated, which may be complex or
long-standing problems.
o Providing feedback about the development of consumer input into planning and service
development.
o Preparing a range of strategies to gain consumer input & feedback to consumers on outcomes.
o Supporting the development, dissemination and evaluation of consumer.
o Maintaining a strong knowledge of products of the company and assisting sales and marketing
teams with incoming requests for new products.
o Providing training to the new employees.
o Engaged in various Marketing initiatives and activities, on various occasions like the Annual
Corporate Conference, etc., where the team needs to be represented.
o Maintaining cordial relationship with Marketing, H.O., Regional Sales, Training Team and Factory.
October 2011 – August 2012 with Trafigura Global Services Private Limited
Role: Senior Associate
Department: Treasury
• Successfully processed:
o Daily demurrage purchase payments after reviewing and verifying a variety of payments or
notes,
fees and refunds.
o Intercompany fund transfers and billings.
o Sweep, an activity to pool the funds of the company in the Group’s head account.
o Provided the SWIFT copies of the payments to the Dealers/Operators/Clients.
• Involved in cross-training peers for the Sweep process.
3. May 2011 – August 2011 with Speakwell English Speaking Academy
Role: Trainer
• Worked as a part time English Speaking and Personality Development Trainer.
April 2010 – October 2011 with Willis Processing Services India Limited
Role: Claims Associate
Department: Claims
• Worked with the Claims team, notified the Underwriters about the loss suffered by the clients and
ensured timely and quick payment of clients’ claims.
• Maintained compliance with FSA guidelines and Willis Excellence Model.
• Addressed incoming enquiries from clients, insurers and other third parties in a professional and
timely manner.
• Advised the clients/insurers of events & discussions during the claims process ensuring complete
customer satisfaction.
• Initiated the presentation of the Portfolios handled by me and articles related to General Insurance.
October 2007 – March 2010 with Bank of America India Continuum Private Limited
(Formerly known Countrywide Financial Services India Private Limited)
Role: Associate
Department: Customer Contact Relationship Deepening
• Handled correspondence for the Home loans and coordinated with the clients.
• Resolved customer’s queries, requests and updated customer’s information as requested, after
verifying the credentials.
• Involved in cross-training peers for the process.
4. Role: Associate
Department: HR Service Centre
• Worked in the HR Service Center, responsible for managing staff payroll, time card and insurance
benefits based in USA.
• Received appreciation for the quality of resolution provided to the employees.
Role: Insurance Tracker
Department: Balboa Insurance
• Worked as an Insurance Tracker, responsible to remit premiums to the Insurance companies across
the USA, on behalf of the Home Owners.
EDUCATION
• Masters in Finance from K. J. Somaiya Institute for Management and Research Studies,
University of Mumbai in 2013 with a First Class, scored an aggregate of 68.20%
• Bachelor of Commerce (Banking and Insurance) from K. J. Somaiya College of Arts and
Commerce, University of Mumbai in 2007 with a First Class, scored an aggregate of 73.28%
• H.S.C. from S. K. Somaiya College of Arts and Commerce, Maharashtra State Board in 2004 with
a First Class, scored of 71.67%
• S.S.C. from Smt. Vidyaben D. Gardi High School, Mumbai, Maharashtra State Board in 2002 with
a First Class, scored 70.80%
Achievements
• Received Employee of the Month award for the exemplary performance for training program
undertaken and performance.
• Cross-Trained almost 200 peers, based out of Mumbai and Hyderabad, in the CCRD process at
Bank of America India Continuum.
• Received appreciation for good Communication Skills from the Onshore counterparts at various
occasions.
• Received Appreciation from Clients for the timely and professional resolution provided to them.
• Development and maintenance of product database for the Team at L’Oréal Paris India.
• Successfully completed trainings in Basic Fire Safety & Emergency Preparedness and Basic Life
Support & First Aid Skills, in May 2015.
• Event Management:
o January 2013 with Event Head at SIMSR Child Abuse Awareness Day
o March 2013 with Event Head at SIMSR Metamorph 2013
References available on request