Uncover Insightful User Journey Secrets Using GA4 Reports
SEO Expert Chuck McCann's 40-Character Resume Summary
1. CHUCK McCANN
10500 Lakeline Mall Dr. #4905 – Austin, Texas 78717
Home: 512.461-6689: chuck@arenet.com
BUSINESS DEVELOPMENT – SEO / SEM MARKETING AND CUSTOMER RETENTION
PROFILE
Highly creative promotion specialist with extensive experience working within start-up business
environments where customer market positioning required. Skills include:
● Creative Sales Writing
● Strategic SEO and SEM Market Planning
● Oral Presentation and Training
● Staff Development and Mentoring
● Contract retention and negotiating skills
PROFESSIONAL EXPERIENCE:
Home Depot – Austin, Texas May 2017 to Current
Corporate Sales
Manage book of business of 3.5 Million Dollars
.Opcity – Austin, Texas February 2017 to May 2017
Customer Representative
Match customer real estate inquiries with Lenders and Real Estate Agents.
●
2. Yodle, Inc. – Austin, Texas March 2013 to January 2017
Retention Manager
Directly responsible for the contract continuance of all of Yodels’ 65,000 customers including my
specialties of working with Attorneys, Doctors, Financial Brokers and Real Estate Agents.
● Contributed significantly to the development of successful retention techniques of the Real
Estate Segment which became the 3rd
largest growth segment within the company.
● Conducted training sessions for the retention team for implementing these rebuttal
strategies.
● Multiple 1st
place team rankings for performance within our designated MPS.
A.R.E. NETWORK – Austin, Texas March 1995 to March 2013
CEO / Owner
Directly responsible for the marketing of A.R.E. Network’s portal, as well as, implementing web
strategies that market to people who are newcomers to Austin, and those clients who are seeking
the specialized services of a community based business. Accomplishments include:
● Creation and development of marketing material using innovative gateway channeling web
techniques that provide “top market” positioning in targeted vertical markets that were being
served directly by the Network.
● Multiple 1st
place rankings for website designs in the real estate and relocation Industry.
● Creation of many local community websites that were regularly spotlighted on local
television, as well as mentioned in printed media including the Wall Street Journal, Austin
Business Journal and other local publications.
● Creation of the first online real estate and relocation network in Austin.
● Building and monitoring the first E-Commerce store operation for one of Austin’s oldest pet
store businesses.
3. PRINCIPAL RESIDENTIAL MORTGAGES - Austin, Texas Nov. 1989- March 1995
Branch Manager
Responsible for mortgage originations, office operations of processing/closing activities, hiring,
training, counseling and salary administration for the Branch.
● Produced originations in the Top 25 percent of entire company production in 1990.
● Was a recognized advisor in the realty community regularly sought for expert commentary.
● Successfully recruited, hired and trained 8 mortgage and processing associates.
● As Manager, increased branch volume from 20 million to 40 million in 2 years.
● As Manager, lead the branch to 8th
position out of 24 branches in profitability.
MORTGAGE BROKER – Austin, Texas March 1985- October 1989
Loan Officer
Responsible for mortgage originations and solicitations of residential mortgages in Austin.
● In the course of developing client based business, developed, designed and marketed a
proprietary pre-qualification software template for the Mortgage and Banking industry.
● Conceptualized and created an instructional seminar program for first-time homebuyers
along with highly effective Power Point presentation used successfully in conjunction with loan
programs for same.
4. DUNIGAN TOOL AND SUPPLY. – Houston, Texas December 1978- February 1985
Division Manager
Responsible for oil country tubular sales and pipe allocation coordination for major oil company
clients assigned in Houston, San Antonio, Corpus Christi and Austin.
● Recruited by a former manager to join company as a sales representative, quickly advanced
to District Manager in three years based on new client development.
● Promoted from District Manager to Division Manager the following year. During this period,
several new major oil company accounts were developed as a direct result.
TEXACO OIL COMPANY, INC. – Houston, Texas June 1964-December 1978
Price Specialist
Clerical and Assistant Supervisory functions within the Purchasing Department
● After various invoice and pricing positions, was promoted to Tubular Price Specialist and
was solely responsible for the entire tubular pricing section for both the national and international
tubular purchases for the company.
Education / Professional Development
University of Houston – Houston, Texas
Dale Carnegie – Public Speaking: Sales Management
Technical Skills
HTML - Web Design – Java Script
Microsoft Word, Excel, Power Point
Adobe Photoshop – Adobe Go-Live
Commercial and Magazine Illustration Photography
5. Resume Addendum: Charles McCann – ROI Perspective
● Creative Development : ( A.R.E. Network )
Ø Designed Apps for on-site prequalification of clients seeking new mortgage and
refinance programs.
Ø Created the first Online Real Estate and Relocation Network in Austin.
Ø Created many community sites for referral business:
o Austin Golf Center
o Austin Home Builders Network
o Austin Java
o Austin Mystique Magazine
o Austin Bats
o Austin Seniors Network
Ø Built and monitored the first E-Commerce store operation for one of Austin’s oldest Pet
Stores.
● Staff Development and Mentoring : (Principal Financial Group)
Ø Successfully recruited, hired and trained eight (8) loan originators and processors.
Ø Doubled the Mortgage Branch revenue volume from 20 million to 40 million in 2 years.
Ø Lead the Mortgage Branch to 8th
position out of 24 within the company.
Ø Personally ranked in the top 25 percent of production volume for company in 1990.
● Staff Development and Mentoring : (Yodle, Inc.)
Ø Multiple 1st
place rankings for performance within our designated MPS of retained
clients.
Ø Developed and coached team for Real Estate segment intelligence sessions for client
retention.
Ø As a result, helped to move the Real Estate segment to the 3rd
largest company growth
segment