1. SANDEEP SONI
( HEAD/ CHIEF MANAGER RETAIL SALES – BANK SOHAR, MUSCAT, OMAN)
TEL- +969-24700284 MOB: +968-91039469 / +968-97310028 EMAIL: MAJORSONI@GMAIL.COM
An alumunus of IIM – Indore, and also an Ex Indian Army Officer, with 15 years of professional
experience, seeking challenging leadership assignments in an organization of high repute, within the
Banking & Financial Services Industry.
SKILLS
 New Business Development
 P&L Management
 Strategic Sales Planning
 Operations Management
 Key Account Management
 Credit Risk Assessment
 Turnaround & High-Growth Strategies
 Customer Relationship Management
 Staff Training & Development
 Contract Negotiations
 Budgeting & Forecasting
 Marketing & Brand Building
WORK EXPERIENCE
 Organisation : Bank Sohar
 Duration : November 2012 till date
 Current Designation : Head / Chief Manager Retail Sales & Distribution
 Location : Muscat, Sultanate of Oman.
 Job Details & Highlights :
 Currently handling Sales of CASA, Personal Loan, Car Loans, Credit Cards, Housing
Loans, Jewel (Gold) Loans & Third Party Products.
 In 2012, played a pivotal role to start-up the Sales models for all Retail Assets and Liability
Products, including Processes & Policies.
 Refined the policies of all asset products to enhance sales and mitigate risks at the same
time, in close coordination with Product Development Team
 Launched Sales of Personal Loans with a small outbound team and achieved 150% of
annual target in the first year itself.
 Sales Team contributes around 30% of the total Retail Banking business, in PL & Cards
 Launched the Sales Promotion of Gold Loan for the first time in Muscat / Oman.
 Re- Launched the Car Loan Sales, with the the same team achieved doulbe the numbers
 Increased the sourcing of SB Accounts from 400 to 1900 per month.
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 Organisation : ICICI Bank Ltd
 Duration : October 2006 till November 2012
 Designation : Regional Head Sales
 Job Details : @Hyderbad Region, Salary Accounts
 Responsible for New Client Acquisition, Servicing Existing Clients, & Re-activating
Dormant Clients, spread across 35 branches of the Region, from May 2007 till Nov 2012.
 Handling a team of 12 Relationship Managers, & 76 Junior Officers
 Managing a special project team for Phone Banking, for leads closure.
 Sourcing fee income by cross selling Third Party Products.
 Increasing retention of Corporate by giving them alt Banking Channels like Corporate
Current Account, Corporate Internet Banking, Smart Salary Upload Module etc.
 Providing Asset Facilities like Corporate / Retails Loans, Credit Cards etc to employees of
various Corporate.
 Responsible for providing Life & General Insurance options for corporate.
 Forecasting CASA and Fee Income and preparing Sales Strategy for achieving the same.

2.  Responsible for overall profitability from corporate, through, Salary Accounts, Current
Accounts, General Insurance & Investments etc.
 Planning, organizing, and conducting Promotional Marketing Events in various Corporate.
 As a Trainer for Business Development, responsible for training & development of not
only own team, but also newly inducted Branch Managers.
 Highlights : @Delhi Region TASC Team
 Winner of the 'Silver Star', in the I-Rise 'Rising to the Occasion Contest, FY 11-12.
 Member of the Talent Pool of the Bank, for four consecutive years.
 Accorded the prestigious ‘DNA Exemplar Anchor Award’ on Feb 23rd
2011.
 Promoted to the Grade of ‘Chief Manager – I’, and Rated 1, for FY 09-10.
 Selected for the ‘Train The Trainer Program’ in Nov ‘09.
 Rated 1 consecutively for the financial years 2008-09 & 2009-10.
 Selected for the prestigious Leadership Mentoring Program in Aug ‘08.
 Rated ‘2’ (amongst top 15% of the employees) for the Financial Yr 07 – 08
 Planned, organized and conducted ‘ICICI Bank Master Minds’ Quiz Contest for 3 yrs.
 Developed and submitted a Product Launch Template for the Bank, which was accepted
by the Regional Head (DGM Grade) for further submission.
 Along with Hyderabad, also handled Vizag region for two yrs ie 2007 – 08 & 2008 – 09.
 Job Details : West Delhi Region (Trust, Societies, Associations & Clubs / TASC Business)
 Managed Sales of FDs & Spl SB Accounts from TASC Customers and Defence
Establishments for 17 branches in West Delhi Region from Oct 2006 to 15 May 2007.
 Highlights :
 Developed the Delhi Cantonment Military Area, as a potential area for business with ICICI
Bank. Increased sales of ICICI Bank Fixed Deposits in West Delhi, by adding huge
deposits from defence establishments
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 Organisation : Indian Army
 Duration : Oct 1999 to Mar 2006
 Designations : Lieutenant – to – Major.
 Job Details :
 Oct 99 to Sep 2000- Officers’ Training Academy. Appointed as Junior Under Officer
 Sep 2000 to Aug 2001 – As a Lieutenant posted in Kargil led a ‘Ghatak Commando
Platoon’ of a Combat Battalion.
 Aug 2001 to Oct 2003 – Promoted as Captain, participated in Operation Parakram
(Operations on Rajasthan Border after attack on Parliament in Dec 2001)
 Oct 2003 to Mar 2006 – Promoted as Major. Commanded a company of 135 combatants,
on LoC in Poonch (J&K), for counter insurgency & counter infiltration operations.
 Highlights :
 Carried out flawless combat operations in Kargil without any casualties, post Kargil War.
 Led a team of about 135 men for 2 yrs to counter militancy in Jammu & Kashmir.
 Planned and organized operations with 200 troops, in Deserts of Bikaner border.
 As an Adjutant, ensured flawless move of the Battalion from Delhi to Poonch on LoC in
J&K.

3. PROFESSIONAL TRAINING
 IIM Indore.
 Course : Post Graduate General Management Program for Defence Officers.
 Duration : April 2006 to Sep 2006.
 INDUSTRY INTERNSHIPS: -
 Company 1 : ABN AMRO Asset Management,
 Location : Nariman Point , Mumbai.
 Guide : Mr Suren Kochhar, VP Sales & Marketing (West & East India)
 Company 2 : Shrenuj & Company.
 Location : Diamond House, Charni Road, Mumbai.
 Guide : Mr Avinash Tewari, Executive Advisor to MD.
MILITARY EDUCATION
 Achieved ‘AX’ grading (second best grading) in the Weapon Technology Course for long-range
automatic weapons and automatic grenade launchers.
 Achieved ‘A’ grading (best grade) in Advance Data Processing Course, held at IT wing of
Infantry School Mhow, MP.
 Qualified the Indian Army Commando Course, where, in-addition to the rigorous physical
training, students are also taught Management & Technology of Explosives for various military
operations of war.
EDUCATIONAL QUALIFICATIONS
 Schooling: Central School / Kendriya Vidhyalaya No 2, Colaba, Mumbai.
 Degree : B.Sc. From MVM College, Vikram University, Ujjain, MP. (1996-1999)
 Post Grad : General Management Program for Defence Officers at IIM Indore. 2006
OTHER ACHIEVEMENTS
➢ Received ‘Duke of Edinburgh’s International Award for Young People’ for excellence in NCC.
➢ Republic Day Camp at New Delhi Jan 1997, Best NCC Cadet in MP & 5th
Best Cadet All India
ACTIVITIES & INTERESTS
➢ Member, National Cadet Corps 1996 – 1999 (Attended Republic Day Camp ’97.)
➢ Secretary Music & Dramatics Club, Officer’s Training Academy, Chennai.
➢ Freelance Journalist 1996 – 1999.
➢ Football, Volleyball, Cricket.
➢ Mountaineering & Rock climbing, Trekking & Camping.
PERSONAL DETAILS
➢ Language Proficiency : Hindi, English, Marathi, & Gujarati.
➢ Date of Birth : 21st
February 1978.
➢ Marital Status : Married.
➢ Family : Self, Wife, One Child & Parents.
CONTACT DETAILS
➢ Permanent Address: J-371, AWHO, Raghunath Vihar, Sector-14 Kharghar, Navi Mumbai, Maharashtra.
PIN – 410210
➢ Current Address – Flat # 5, 3rd
Floor, Sami Bldg, No 1522, Way No 2724, Behind Dhofar Insurance, CBD Area,
Muscat, Sultanate of Oman.
References available on request