The document is an email marketing analytics report that provides statistics on email delivery rates, opens, clicks, bounces and unsubscribes for various email campaigns sent between January and April. It includes the list size, unique opens, unique clicks, bounces and unsubscribes as a percentage of the list size for each campaign. The campaigns involved different lists, creatives and subject lines related to health insurance and non-profits. The report shows performance metrics for individual campaigns as well as totals for various date ranges.

1. xChange
Email Marketing Analytics
Delivery Rate
Mail Date List Unique Creative Mailed Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent
01/11/11 WHF Greg Ltr 1,000 224 22.40% 22 2.20% 1844 184.40% 9 0.90% 0.00% 0.00%
01/27/11 WHF 2006 Free VI 5,984 555 9.27% 54 0.90% 0.00% 31 0.52% 0.00% 0.00%
02/08/11 Jigsaw/SM Evolve#1 191 15 7.85% 2 1.05% 32 16.75% 4 2.09% 0.00% 0.00%
02/09/11 WHF/10A/09/3 Evolve#2 1,445 145 10.03% 28 1.94% 87 6.02% 25 1.73% 0.00% 0.00%
02/09/11 WHF/10B Free V2 732 63 8.61% 17 2.32% 72 9.84% 11 1.50% 0.00% 0.00%
02/16/11 DNO Jigsaw Gone Nuts 727 30 4.13% 1 0.14% 10 1.38% 8 1.10% 0.00% 0.00%
02/16/11 DNO 2010A Re-Boot 1,196 60 5.02% 1 0.08% 28 2.34% 16 1.34% 0.00% 0.00%
02/16/11 HR Part A Refreshing 586 28 4.78% 0 0.00% 123 20.99% 1 0.17% 0.00% 0.00%
02/17/11 hr Part b Refresing 586 19 3.24% 0 0.00% 204 34.81% 4 0.68% 0.00% 0.00%
02/22/11 Small Biz B Someone Else's 704 79 11.22% 1 0.14% 138 19.60% 12 1.70% 0.00% 0.00%
02/22/11 Small Biz A Social Twist 708 46 6.50% 1 0.14% 124 17.51% 3 0.42% 0.00% 0.00%
02/23/11 SB C; 3DNO; WHF10 Someone Else's 2,748 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Jan/Feb 16,607 1,264 7.61% 128 0.77% 2,662 16.03% 134 0.81% 0.00% 0.00%
03/02/11 whf 08, DNO Someone Else's 8,848 448 5.06% 46 0.52% 1,001 11.31% 87 0.98% 0.00% 0.00%
03/08/11 Non Profits Social Twist 222 12 5.41% 0 0.00% 48 21.62% 4 1.80% 0.00% 0.00%
03/08/11 Bus Services Someone Else's 3,600 213 5.92% 1 0.03% 557 15.47% 23 0.64% 0.00% 0.00%
03/08/11 3/2 DNO Social Twist 7,325 137 1.87% 17 0.23% 143 1.95% 46 0.63% 0.00% 0.00%
03/08/11 2/23 DNO Social Twist 2,243 45 2.01% 6 0.27% 109 4.86% 5 0.22% 0.00% 0.00%
Total 3/2/11 22,238 885 3.98% 69 0.31% 1,858 8.36% 165 0.74% 0.00% 0.00%
03/17/11 DNO/Twist Contribute Short 2,246 47 2.09% 8 0.36% 7 0.31% 13 0.58% 0.00% 0.00%
03/17/11 VSM & DNO Ins for One? 5,317 680 12.79% 38 0.71% 589 11.08% 19 0.36% 0.00% 0.00%
03/17/11 Small Biz/Ret Ins for One? 1,616 147 9.10% 14 0.87% 46 2.85% 3 0.19% 0.00% 0.00%
03/17/11 2010 Part A Contribute Short 638 28 4.39% 6 0.94% 4 0.63% 2 0.31% 0.00% 0.00%
03/17/11 2010 Part B Straight Answers 603 30 4.98% 0 0.00% 0 0.00% 9 1.49% 0.00% 0.00%
03/17/11 HR Straight Answers 793 28 3.53% 1 0.13% 14 1.77% 1 0.13% 0.00% 0.00%
03/22/11 All 4 Sm Biz One-Person 6,639 555 8.36% 44 0.66% 365 5.50% 39 0.59% 0.00% 0.00%
Total 3/22/11 17,852 1,515 8.49% 111 0.62% 1,025 5.74% 86 0.48% 0.00% 0.00%
03/28/11 3 Small Biz Group for One? 6,438 471 7.32% 23 0.36% 435 6.76% 19 0.30% 0.00% 0.00%
03/28/11 HR Who's Yr Advocate 789 71 9.00% 2 0.25% 13 1.65% 2 0.25% 0.00% 0.00%
03/28/11 HR Part A Straight Answers 437 20 4.58% 0 0.00% 11 2.52% 2 0.46% 0.00% 0.00%
03/28/11 WHF 2006B Group for One? 3,212 207 6.44% 10 0.31% 1,211 37.70% 26 0.81% 0.00% 0.00%
03/28/11 WHF 06 A/H Contribute Short 2,715 190 7.00% 8 0.29% 799 29.43% 30 1.10% 0.00% 0.00%
03/28/11 WHF 2006 C Who's Yr Advocate 2,316 123 5.31% 7 0.30% 872 37.65% 16 0.69% 0.00% 0.00%
Total 3/28/11 15,907 1,082 6.80% 50 0.31% 3,318 20.86% 95 0.60% 0.00% 0.00%
72,604 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
03/30/11 Main; 2006-G Contribute Short 1,330 54 4.06% 3 0.23% 352 26.47% 13 0.98% 0.00% 0.00%
03/31/11 3/28 DNO Contribute Short 2,511 74 2.95% 2 0.08% 82 3.27% 15 0.60% 0.00% 0.00%
03/31/11 2006-D, DNO 328 Group for One? 5,142 137 2.66% 14 0.27% 949 18.46% 30 0.58% 0.00% 0.00%
Total 8,983 265 2.95% 19 0.21% 1,383 15.40% 58 0.65% 0.00% 0.00%
March 64,980 3,747 5.77% 249 0.38% 7,584 11.67% 404 0.62% 0.00% 0.00%
YTD 81,587 5,011 6.14% 377 0.46% 10,246 12.56% 538 0.66% 0.00% 0.00%
04/05/11 2006 A/C/H Group for One 3,292 206 6.26% 12 0.36% 5 0.15% 15 0.46% 3081 93.59% ######## 99.48%
04/05/11 2006 B/D HR Contribute Short 3,901 85 2.18% 4 0.10% 53 1.36% 8 0.21% 3763 96.46% ######## 98.54%
Total 4/5/11 7,193 291 4.05% 16 0.22% 58 0.81% 23 0.32% 0.00% 0.00%
04/07/11 2010 Part B
Contribute Someone Else's
Money
427 99.3 14 3.28% 1 0.23% 3 0.70% 3 0.70% 410 96.02% 2300.00% 5.39%
04/07/11 Small Biz 4/7/11 Part 2/2
Contribute Someone Else's
Money
771 98.44 46 5.97% 0 0.00% 12 1.56% 8 1.04% 713 92.48% 759 98.44%
Did Not Open Did Not ClickUnique Open Unique Click Bounces Unsub

2. xChange
Email Marketing Analytics
Delivery Rate
Mail Date List Unique Creative Mailed Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent
Did Not Open Did Not ClickUnique Open Unique Click Bounces Unsub
04/07/11 2010 Part B
Form a One-Person Health
Insurance Group
427 99.77 12 2.81% 2 0.47% 1 0.23% 0 0.00% 414 96.96% 424 99.30%
04/07/11 Small Biz 4/7/11 Part 1/2
Form a One-Person Health
Insurance Group
772 98.19 54 6.99% 2 0.26% 14 1.81% 2 0.26% 704 91.19% 756 97.93%
Total TOTAL 4/7/11 2,397 98.925 126 5.26% 5 0.21% 30 1.25% 13 0.54% 2241 93.49% ######## 81.85%
04/12/11 2010 part a, whf 2006 E, New Segment part 2/2, small Bix 2/2 part 2/2, whf 2009 part 2/2, whf 2007 part 2/2Michelle
Local Non-Profit Improving
Health in Washington
4,410 91.07 336 7.62% 12 0.27% 394 8.93% 19 0.43% 3680 83.45% 4004 90.79%
04/12/11 2010 part a, whf 2006 E, New Segment part 1/2, small Bix 2/2 part 1/2, whf 2009 part 1/2, whf 2007 part 1/2David
Form a One-Person Health
Insurance Group
7,100 79.83 321 4.52% 24 0.34% 1,432 20.17% 44 0.62% 5347 75.31% 5644 79.49%
04/12/11 Private Ownership David
Form a One-Person Health
Insurance Group
1,042 80.81 60 5.76% 4 0.38% 201 19.29% 3 0.29% 781 74.95% 837 80.33%
04/12/11 Private Ownership Michelle
Local Non-Profit Improving
Health in Washington
1,042 73.51 81 7.77% 2 0.19% 276 26.49% 4 0.38% 685 65.74% 764 73.32%