1. Ryan –
On average, it takes as many as seven hits before some people will follow a call to action. I would propose we do
a “starter kit” of seven emails and one opt in piece.
World’s Healthiest Foods
Better Health, Better Insurance
Best and Worst Foods in Your Pantry
Personal Health Advocates answer your health questions
What ticks you off about health insurance?
No More Lame Excuses
Local Non Profit Provides Health Advocates
In addition, we will test some new lists, creative, timing, frequency, format, etc. But rather than changing all of the
emails weekly, we simplify the process with a newsletter that has small variations each week.
Following are the current emails. I’d like to add the links from these to our website so it all stays with us. I will
supply Jereme with the link information. I’ll be going over these again to add in as many GPSmyHealth links as
possible and adding an opt in and Join Us! button from Vertical Response.
I added this phrase to the bottom of all emails that we will send to responders or WHF subs:
WHF does not sell or rent your email address to any third parties. You received this email message due
to your membership, participation, or interest in WHF. Add the xChange to your email's safe sender list.
Non responders will only get the following:
WHF does not sell or rent your email address to any third parties. Add the xChange to email’s safe
sender list.
I would like to have the “from” list the xChange rather than going back and forth from Jet to David. That way only
one email contact address will need to be cleared through spam filters and hopefully our bounces will decrease a
bit.

2. World’s Healthiest Foods
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I thought you might want to print a couple of copies of the World's Healthiest Foods, grab a friend, and hit the local farmers markets this
weekend.
As a personal health advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange
members. Like How to Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in
your pantry? But it's not just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and
education.
As an xChange member, you’ll find the Washington Health Foundation provides support, information, resources and personal wellness ideas
you can use in your home with your family every day. Give our new GPSmyHealth a test drive and map your way to better health. And if you
decide to join us there is never any fee. Just better health and better health insurance.
Call me today. You're going to love having a Personal Health Advocate on your team.
To your health,
Jet Singh
Personal Health Advocate
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
JetS@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.

3. Better Health, Better Insurance with Personal Health Advocate
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Do you feel like you understand your health insurance coverage? Does your insurance agent email you with healthy tips for your
weekend?
Washington Health Foundation xChange members will answer "Yes" to both of those questions and tell you they don't pay anything extra for
having a personal health advocate. The xChange is a non profit agency working to improve health in Washington state. As a personal health
advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange members. Like How to
Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in your pantry? But it's not
just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and education.
So, in celebration of the first day of summer, we thought you might want to print a couple of copies of the World's Healthiest Foods, grab a
friend, and be ready to hit the local farmers markets this weekend.
Then give our new GPSmyHealth a test drive and map your way to better health. And once you decide to join us there is never any fee -- just
better health and better health insurance. As an xChange member, you’ll find the Washington Health Foundation provides support,
information, resources and personal wellness ideas you can use in your home with your family every day.
Call me today. You're going to love having a Personal Health Advocate on your team.
To your health,
Jet Singh
Personal Health Advocate
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
JetS@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.

4. Best and Worst Foods in Your Pantry
Forward to a Friend
Do you know what the best foods are in your pantry? What about the worst?
Washington Health Foundation xChange members will answer "Yes" to both of those questions and tell you they don't pay anything extra for
having a personal health advocate. The xChange is a non profit agency working to improve health in Washington state. As a personal health
advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange members. Like How to
Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in your pantry? But it's not
just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and education.
I thought you might want to print a couple of copies of the World's Healthiest Foods, grab a friend, and be ready to hit the local farmers
markets this weekend. I'm crossing my fingers for good weather!
Then give our new GPSmyHealth a test drive and map your way to better health. And once you decide to join us there is never any fee. Just
better health and better health insurance. As an xChange member, you’ll find the Washington Health Foundation provides support,
information, resources and personal wellness ideas you can use in your home with your family every day.
Call me today. You're going to love having a Personal Health Advocate on your team.
To your health,
Jet Singh
Personal Health Advocate
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
JetS@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.

5. Personal Health Advocates answer your insurance questions
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"Do I really need to pay that bill?"
"Is my coverage adequate for a medical condition that I have?"
"Do I have adequate coverage for my children?"
"Can I receive the same coverage for less money?"
"What if I have COBRA?"
Health insurance is one of those things most of us don't want to think about - until we need it. And when we do need it, we often feel alone and
confused in a system that is hard to understand and even more difficult to make work for you. The Washington Health Foundation (WHF) is a
statewide non-profit that has been improving the health of Washingtonians since 1992. Our latest innovation is changing the face of health
insurance through the use of a Personal Health Advocate to help you better understand your benefits and how they can best work for you and
your family. And the best part is it is completely free!
As a personal health advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange
members. Like How to Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in
your pantry? But it's not just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and
education.
We thought you might want to print a couple of copies of the World's Healthiest Foods, grab a friend, and be ready to hit the local farmers
markets this weekend. Then give our new GPSmyHealth a test drive and map your way to better health. And once you decide to join us there
is never any fee. Just better health and better health insurance. As an xChange member, you’ll find the Washington Health
Foundation provides support, information, resources and personal wellness ideas you can use in your home with your family every day. Call
me today - 855-924-3258 - even if you're not yet a member. The call is free, so is the advice. You're going to love having a Personal Health
Advocate on your team.
To your health,
Jet Singh
Personal Health Advocate
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121 Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
JetS@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.
What really ticks you off about health insurance?
Forward to a Friend
Are you angry, mad, frustrated, irritated or otherwise annoyed beyond reason?
Yes, we really want to know. What's the worst thing you've had to deal with? Take just a minute or two to tell us about it. If you are being kept
up at night worrying about your claim being denied, or rising premiums, or not confident you have the right coverage, or just have
questions, give me a call at 855-924-3598. Even if you are not yet an xChange member, I would be happy to share my expertise to help you
out at no cost.
We’ll be posting the results on facebook and on our website if you want to check in and see what others are mad about. As a personal health
advocate, I care about your health and your feelings about health insurance. Learn about this new concept of a Personal Health Advocate,
uniquely available through the Washington Health Foundation xChange. There is no cost. There is no change in your insurance. Just better
health.
As an xChange member, you’ll find the Washington Health Foundation provides support, information, resources and personal wellness ideas
you can use every day -- all at no cost to you. As a personal health advocate for the Washington Health Foundation xChange, I am constantly

6. on the lookout for ways to help xChange members. Like How to Read a Prescription Label or Why Good Nutrition is Important. Or do you
know what the best and worst foods are in your pantry?
Call me today. You're going to love having a Personal Health Advocateon your side.
Stay healthy,
David E Heupel, CLU FLMI
Health Benefit Advisor
P.S. - Check out our new GPS My Health site to get answers to your health questions.
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
davidh@wa-health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.

7. No more lame excuses
Forward to a Friend
OK, I buy that you just don’t feel like working out. I understand. We'll start slowly. Here are some great links to get you at least thinking about
getting off the couch.
Find a group and join them. Zumba, Tai Chi, Pilates, walking your dog, walking your baby, walking yourself – just get out and do it. Print out a
local map for biking.
Too mundane for the likes of us couch potatoes? How about a beginning aerial class? Or check out the Eagles and Orcas Kayaking tour
of the San Juan Islands.
This is only a small sampling of the activities you can find in Washington. Now that you are energized, dig out those workout clothes, plug in
those earbuds and get moving! Drop us a comment on FaceBook and let us know what you’re doing to stay active, or what great excuse
you came up with.
As a personal health advocate, for the Washington Health Foundation's xChange, I care about your health. The foundation uses health
insurance agency commissions to fund non profit health initiatives. WHF is the new paradigm in health insurance. Check us out.
David Heupel, CLU FLMI
Personal Health Advocate
P.S. - Feel free to %%fwtf%% who might be interested in joining you!
855.924.3258
Washington Health Foundation xChange
2033 6th Ave. Suite 350
Seattle, WA 98121
www.HealthiestWashingtonInsurance.org
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.

8. Local Non Profit Provides Health Advocates
Forward to a Friend
Does your agent understand your health insurance need? Does your insurance agent email you with healthy ideas for your
weekend?
Washington Health Foundation xChange members will answer "Yes" to all of those questions and tell you they don't pay anything extra for
having a personal health advocate. The xChange is a non profit agency working to improve health in Washington state. As a personal health
advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange members. Like How to
Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in your pantry? But it's not
just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and education.
So, in celebration of the first week of summer, we thought you might want to print a couple of copies of the World's Healthiest Foods, grab a
friend, and be ready to hit the local farmers markets this weekend.
Then give our new GPSmyHealth a test drive and map your way to better health. And once you decide to join us there is never any fee. Just
better health and better health insurance. As an xChange member, you’ll find the Washington Health Foundation provides support,
information, resources and personal wellness ideas you can use in your home with your family every day.
Call me today. You're going to love having a Personal Health Advocate on your team.
To your health,
David E. Heuple, CLU FLMI
Health Benefit Advisor
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
DavidH@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.
BUSINESS EMAILS
Local non profit brings group rates to small businesses
Forward to a Friend
Do you know how to get group health insurance rates for your small business? Does your agent understand the needs of you and
your employees? Does your insurance agent email you with healthy ideas for your weekend?
Washington Health Foundation xChange members will answer "Yes" to all of those questions and tell you they don't pay anything extra for
having a personal health advocate. The xChange is a non profit agency working to improve health in Washington state. As a personal health
advocate for the Washington Health Foundation xChange, I am constantly on the lookout for ways to help xChange members. Like How to
Read a Prescription Label or Why Good Nutrition is Important. Or do you know what the best and worst foods are in your pantry? But it's not
just about nutrition. The Foundation works hard to improve health in Washington through health initiatives and education.
So, in celebration of the first day of summer, we thought you might want to print a couple of copies of the World's Healthiest Foods, grab a
friend, and be ready to hit the local farmers markets this weekend.
Then give our new GPSmyHealth a test drive and map your way to better health. And once you decide to join us there is never any fee. Just
better health and better health insurance. As an xChange member, you’ll find the Washington Health Foundation provides support,
information, resources and personal wellness ideas you can use in your home with your family every day.
Call me today. You're going to love having a Personal Health Advocate on your team.
To your health,

9. David E. Heuple, CLU FLMI
Health Benefit Advisor
P.S. Check out our blog----you'll discover some great free tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259
DavidH@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook
WHF does not sell or rent your email address to any third parties. You received this email message due to your membership, participation, or
interest in WHF. Add the xChange to your email's safe sender list.
(Is it ok to use this one? I’ve highlighted the area of concern)
Group health insurance rates for one person
Let's see if we can save you money and improve your health care. We are a non profit insurance
broker.
Insurance companies are required to offer group health insurance rates to individuals, but agents don't often
promote it. By joining the xChange, your insurance company will contribute all mandated commissions paid
for that policy to the Washington Health Foundation xChange, where it will help fund programs the non-profit
Washington Health Foundation has been creating since 1992. Those programs are directed at improving
health in your community.
As an xChange member, you’ll find the Washington Health Foundation provides support, information,
resources and personal wellness ideas you can use in your home with your family every day.
As a personal health advocate for the Washington Health Foundation xChange, I am constantly on the
lookout for ways to help xChange members. Like How to Read a Prescription Label or Why Good Nutrition
is Important. Or do you know what the best and worst foods are in your pantry? Check out our
GPSmyHealth to map your way to better health and wellness. This is a great resource to offer your
employees.
Call me today. You're going to love having a Personal Health Advocate on your team.
In good health,
Jet Singh
Personal Health Advocate
P.S. Check out our blog----you'll discover some great tips and information!
Washington Health Foundation
Healthiest State xChange
2033 6th Ave., Suite 350
Seattle, Washington 98121
Phone 1-855-WA HEALTH (924-3258) | Fax 855-924-3259

10. DavidH@WA-Health.org | www.healthiestwashingtoninsurance.org
Making Washington the Healthiest State in the Nation
Join us on FaceBook