Benchmark serves up a full course of email marketing statistics for the restaurant industry. Explore proven email marketing strategies and learn how to follow both current legislation as well as the best practices of your industry. If you want to engage your customers like never before then join the online marketing revolution and expand your social media presence for pennies on the dollar. We've included the most pertinent information for cooking up a solid email marketing plan. So what are you waiting for? To really make your email promotions sizzle, indulge in Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing.
Food Truck is the evolving food business .Its like a hotel on wheels and it is the latest trends in all over the world.Its giving a success rate for the entrepreneurs who are interested to make food market. If stationary hotels may leads to loss,there is no chance other than to wind up. Increasing the number of hotels can change the idea of consuming it by the public.
Burger Business PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Burger Business PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fifty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/3aQjOyB
The document discusses recent trends in food technology (foodtech) startups and investments from 2012 to mid-2014. There has been a large increase in funding and M&A activity for foodtech companies, which are innovating in areas like food delivery, ecommerce marketplaces, and restaurant services. Big companies are also entering this space through acquisitions and releasing new APIs to engage with startups. The future of foodtech is predicted to involve more open innovation between startups and large firms, as well as new technologies like food 3D printing and drone delivery.
A study of restaurant with respect to ZomatoSameer Burman
The document discusses a study conducted on online food ordering services in Bangalore. It analyzes Zomato's performance and identifies opportunities for improvement. Key findings:
- Most restaurants were linked to Zomato and Swiggy, while Uber Eats and Foodpanda were growing in popularity.
- Customers satisfaction, marketing/visibility and commissions were the main reasons for partnerships.
- Pepper promotions were seen as most beneficial, followed by Salt.
- Over half of orders were online, especially on weekends and evenings.
- Delivery issues and technical problems were the major drawbacks.
- Support was generally satisfactory but could be enhanced, especially around delivery agents and offers.
Digital Marketing Plan for Patara (Thai Restaurant in London)Thanyalak Sarawong
The document discusses opportunities for using digital technology and social media in the fine dining industry. It notes that digital usage in the UK, especially on mobile devices, is growing rapidly. Several key social media platforms are analyzed, including Facebook, Instagram, and YouTube, which are important channels for engaging consumers. Competitor analysis on these platforms shows that Dishoom has the most followers and highest engagement per post. Different digital marketing strategies are proposed, including using various types of online ads, search engine marketing, and content creation, in order to target consumers at different stages of their journey and drive awareness, consideration, and sales.
Restaurant Industry Insights - November 2015Duff & Phelps
Despite record levels of restaurant sales and M&A activity in 2014, the market shows no signs of slowing in 2015. This will mark the sixth consecutive year of real growth in the sector. Sponsor-to-sponsor transactions and continued successful public offerings are driving sector activity. Diversification strategies of major industry players have contributed to the emergence of fast casual pizza, "better chicken" and the third wave of coffee.
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Food Truck is the evolving food business .Its like a hotel on wheels and it is the latest trends in all over the world.Its giving a success rate for the entrepreneurs who are interested to make food market. If stationary hotels may leads to loss,there is no chance other than to wind up. Increasing the number of hotels can change the idea of consuming it by the public.
Burger Business PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Burger Business PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fifty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/3aQjOyB
The document discusses recent trends in food technology (foodtech) startups and investments from 2012 to mid-2014. There has been a large increase in funding and M&A activity for foodtech companies, which are innovating in areas like food delivery, ecommerce marketplaces, and restaurant services. Big companies are also entering this space through acquisitions and releasing new APIs to engage with startups. The future of foodtech is predicted to involve more open innovation between startups and large firms, as well as new technologies like food 3D printing and drone delivery.
A study of restaurant with respect to ZomatoSameer Burman
The document discusses a study conducted on online food ordering services in Bangalore. It analyzes Zomato's performance and identifies opportunities for improvement. Key findings:
- Most restaurants were linked to Zomato and Swiggy, while Uber Eats and Foodpanda were growing in popularity.
- Customers satisfaction, marketing/visibility and commissions were the main reasons for partnerships.
- Pepper promotions were seen as most beneficial, followed by Salt.
- Over half of orders were online, especially on weekends and evenings.
- Delivery issues and technical problems were the major drawbacks.
- Support was generally satisfactory but could be enhanced, especially around delivery agents and offers.
Digital Marketing Plan for Patara (Thai Restaurant in London)Thanyalak Sarawong
The document discusses opportunities for using digital technology and social media in the fine dining industry. It notes that digital usage in the UK, especially on mobile devices, is growing rapidly. Several key social media platforms are analyzed, including Facebook, Instagram, and YouTube, which are important channels for engaging consumers. Competitor analysis on these platforms shows that Dishoom has the most followers and highest engagement per post. Different digital marketing strategies are proposed, including using various types of online ads, search engine marketing, and content creation, in order to target consumers at different stages of their journey and drive awareness, consideration, and sales.
Restaurant Industry Insights - November 2015Duff & Phelps
Despite record levels of restaurant sales and M&A activity in 2014, the market shows no signs of slowing in 2015. This will mark the sixth consecutive year of real growth in the sector. Sponsor-to-sponsor transactions and continued successful public offerings are driving sector activity. Diversification strategies of major industry players have contributed to the emergence of fast casual pizza, "better chicken" and the third wave of coffee.
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Restaurant Monthly Update - November 2016Duff & Phelps
Despite the challenging year for the industry amidst the downturn in same-store sales and traffic, restaurant investments continue to flourish, especially for emerging entrants in the fast-casual category who are favored more by the Millennial consumer. Restaurants still remain an attractive investment within the consumer space, as traditional retail has been heavily impacted by the growth of e-commerce.
A tie up with online food ordering aggregators such as a Swiggy and Zomato is essential for any restaurant – big or small. In this article, we will be listing down all that you need to know about tying up with Swiggy or Zomato.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
S&P Marketing conducted a market analysis of Domino's Pizza to determine how it can remain the top pizza chain in the US. Through research including STEEPLE and SWOT analyses, they found that while delivery is Domino's strength, increased competition from companies like Grubhub threaten this business. Recommendations include expanding the dine-in experience to foster customer bonds and revamping menus with healthier options to appeal to younger consumers' interests in wellness. Implementing these changes could help Domino's adapt to shifting consumer demands and changing market dynamics.
Stiff competition, evolving consumer preferences and a challenging organic growth environment are driving many food retailers to consider strategic alternatives, including M&A, in order to optimize capital allocation and growth opportunities.
About BIA/Kelsey, the Local Media and Advertising ExpertsBIA/Kelsey
BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace.
Our research-driven data, strategic analysis and competitive intelligence can help you make the right decisions, every day. Our goal is to help you leverage the real business opportunities inherent in this growth to solidify your leadership position. Deck contains our local media five-year forecast, information from our Consumer Commerce Monitor and Local Commerce Monitor surveys and more.
Zomato is an online restaurant discovery and food ordering platform that operates in 23 countries. It began in India in 2008 and has since expanded through acquisitions and fundraising. Zomato raises money from venture capital firms like Info Edge, Sequoia Capital, and Vy Capital. It makes money through digital advertising, menu listings, user reviews/ratings, and online food ordering/delivery. While the food delivery market in India was turbulent from 2015-2016, the sector has grown significantly and consolidated in recent years. Zomato leads competitors in India like Swiggy and Foodpanda in terms of revenue but also losses as it operates various business segments.
Zomato started in 2008 as Foodiebay, a website that listed restaurant menus to help employees save time waiting in the office canteen line. It evolved to become Zomato, allowing users to search for restaurants, read reviews from peers, and filter search results. Zomato expanded internationally and developed online ordering and food delivery services. Its success is attributed to its first mover advantage in India, robust profitable business model, strong leadership and ambitious team, continuous innovation, strategic fundraising, and ability to adapt to competition like Swiggy.
Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. Your brand won’t get viral overnight without a well-defined approach.
Worried? Don’t be.
In this article, we will take you through the various steps you can take to structure your restaurant marketing strategy in 2019.
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
1) Zomato was founded in 2008 by Deepinder Goyal as an online restaurant guide called Foodiebay that provided menus and reviews.
2) It expanded to become one of India's largest food delivery companies serving over 42,000 restaurants across 12 countries.
3) However, Zomato faced challenges with rapid expansion including losing focus on its core services, inefficient data protection, and shutting down operations in some cities due to poor demand. Investing more in security, research, and stabilizing existing markets could have helped.
Eatery Pulse News Media provides news, information services, and content marketing for the restaurant industry in Washington D.C. and nationally. It publishes a digital magazine and operates an online video news network focused on trends, best practices, and insights. It aims to help restaurateurs and innovators succeed by building a toolkit of resources on its platforms. The company is expanding its services in 2018 to include national programming and support for the restaurant industry.
The 9 step Marketing Guide for restaurants- final editabhilash hande
This document provides a 9-step guide for online marketing for restaurants. It begins by explaining the importance of having an online presence and branding for restaurants. It then outlines the 9 steps: 1) having a website, 2) search engine optimization, 3) information publishing on sites like Zomato, 4) use of social media, 5) using social media to generate leads, 6) analytics to measure effectiveness, 7) reviews analysis, 8) outreach analysis, and 9) competitor analysis. It emphasizes the importance of organic, personalized content and positioning the restaurant as an authority to influence customers.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Restaurant Monthly Update - November 2016Duff & Phelps
Despite the challenging year for the industry amidst the downturn in same-store sales and traffic, restaurant investments continue to flourish, especially for emerging entrants in the fast-casual category who are favored more by the Millennial consumer. Restaurants still remain an attractive investment within the consumer space, as traditional retail has been heavily impacted by the growth of e-commerce.
A tie up with online food ordering aggregators such as a Swiggy and Zomato is essential for any restaurant – big or small. In this article, we will be listing down all that you need to know about tying up with Swiggy or Zomato.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
S&P Marketing conducted a market analysis of Domino's Pizza to determine how it can remain the top pizza chain in the US. Through research including STEEPLE and SWOT analyses, they found that while delivery is Domino's strength, increased competition from companies like Grubhub threaten this business. Recommendations include expanding the dine-in experience to foster customer bonds and revamping menus with healthier options to appeal to younger consumers' interests in wellness. Implementing these changes could help Domino's adapt to shifting consumer demands and changing market dynamics.
Stiff competition, evolving consumer preferences and a challenging organic growth environment are driving many food retailers to consider strategic alternatives, including M&A, in order to optimize capital allocation and growth opportunities.
About BIA/Kelsey, the Local Media and Advertising ExpertsBIA/Kelsey
BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace.
Our research-driven data, strategic analysis and competitive intelligence can help you make the right decisions, every day. Our goal is to help you leverage the real business opportunities inherent in this growth to solidify your leadership position. Deck contains our local media five-year forecast, information from our Consumer Commerce Monitor and Local Commerce Monitor surveys and more.
Zomato is an online restaurant discovery and food ordering platform that operates in 23 countries. It began in India in 2008 and has since expanded through acquisitions and fundraising. Zomato raises money from venture capital firms like Info Edge, Sequoia Capital, and Vy Capital. It makes money through digital advertising, menu listings, user reviews/ratings, and online food ordering/delivery. While the food delivery market in India was turbulent from 2015-2016, the sector has grown significantly and consolidated in recent years. Zomato leads competitors in India like Swiggy and Foodpanda in terms of revenue but also losses as it operates various business segments.
Zomato started in 2008 as Foodiebay, a website that listed restaurant menus to help employees save time waiting in the office canteen line. It evolved to become Zomato, allowing users to search for restaurants, read reviews from peers, and filter search results. Zomato expanded internationally and developed online ordering and food delivery services. Its success is attributed to its first mover advantage in India, robust profitable business model, strong leadership and ambitious team, continuous innovation, strategic fundraising, and ability to adapt to competition like Swiggy.
Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. Your brand won’t get viral overnight without a well-defined approach.
Worried? Don’t be.
In this article, we will take you through the various steps you can take to structure your restaurant marketing strategy in 2019.
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
1) Zomato was founded in 2008 by Deepinder Goyal as an online restaurant guide called Foodiebay that provided menus and reviews.
2) It expanded to become one of India's largest food delivery companies serving over 42,000 restaurants across 12 countries.
3) However, Zomato faced challenges with rapid expansion including losing focus on its core services, inefficient data protection, and shutting down operations in some cities due to poor demand. Investing more in security, research, and stabilizing existing markets could have helped.
Eatery Pulse News Media provides news, information services, and content marketing for the restaurant industry in Washington D.C. and nationally. It publishes a digital magazine and operates an online video news network focused on trends, best practices, and insights. It aims to help restaurateurs and innovators succeed by building a toolkit of resources on its platforms. The company is expanding its services in 2018 to include national programming and support for the restaurant industry.
The 9 step Marketing Guide for restaurants- final editabhilash hande
This document provides a 9-step guide for online marketing for restaurants. It begins by explaining the importance of having an online presence and branding for restaurants. It then outlines the 9 steps: 1) having a website, 2) search engine optimization, 3) information publishing on sites like Zomato, 4) use of social media, 5) using social media to generate leads, 6) analytics to measure effectiveness, 7) reviews analysis, 8) outreach analysis, and 9) competitor analysis. It emphasizes the importance of organic, personalized content and positioning the restaurant as an authority to influence customers.
Chains that embrace technology fare best in restaurant warsBloomberg LP
Domino’s, Starbucks and Taco Bell are embracing technology
to gain market share over rival restaurant chains that have
been slower to adapt and independents that can’t afford to.
The document outlines seven strategies for restaurants to increase traffic and profits in 2012: 1) improve local search visibility, 2) engage with social media, 3) direct mail takeout menus, 4) utilize email marketing, 5) participate in community fundraising, 6) enhance the guest experience, and 7) analyze and update profitable menu items. Implementing these strategies individually can boost sales by $15,000-$150,000 each, but combining multiple approaches will produce the best results for making 2012 a successful year. While restaurants have limited time and resources, working with an outside marketing agency can help implement strategies and yield a worthwhile return on investment.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
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TAG Advertising will create a marketing campaign for Peerless Events to increase awareness and bookings. Peerless Events is a new catering company that needs to build name recognition. The campaign will use various tactics including print ads, social media, brochures, and tasting events. The goal is to increase awareness by 20% and bookings by 20% within six months by targeting brides, businesses, and individuals hosting events. The budget for the six-month campaign is $1,998 which will be used for ads, brochures, and a trade show booth.
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
The document discusses 7 winning digital marketing strategies for 2018 Medicare Annual Enrollment Period (AEP). It recommends orchestrating digital advertising such as PPC, display, video, and social media to surround direct mail drops, in order to significantly raise response rates across all channels. Other tips include using retargeting, geo-targeting, video advertising, email marketing, and Facebook advertising to effectively reach Medicare audiences online. The overall message is that Medicare marketers must adopt digital strategies to succeed during AEP as baby boomer audiences increasingly consume media digitally.
The food service industry has changed irrevocably this year. Between a global pandemic forcing so many restaurants to close forever and Generation Z entering adulthood in quarantine, the market has adapted to the new normal and businesses need to pivot accordingly to stay relevant in consumers’ minds.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
This document summarizes key findings from a 2013 email marketing study. Some of the main points include:
- Marketers are increasingly collecting additional customer data like birthdates and ZIP codes to personalize messaging. However, most are still not personalizing emails sent to subscribers.
- Using techniques like pop-up windows, SMS collection, and iPad data entry have increased how marketers collect email addresses on websites and in stores.
- Confirmed opt-in mailings that require customers to confirm their subscription have much higher click rates than typical emails.
- While most marketers use multiple channels, only a small portion market based on customers' stated channel preferences. Most also do not let customers select the types
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
This document provides an outline for creating a social media marketing plan for sustainable brands. It begins by stating that social media is one piece of an overall marketing strategy and does not replace fundamental marketing practices. It then discusses questions around understanding your target audience and unique value proposition. The document outlines key local search statistics and location-based tools like Google Places and Yelp. It concludes by proposing a 5 step strategic social media marketing action plan of envisioning goals, planning, taking action, tracking results, and adapting the plan based on what is measured.
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
This document provides strategies and recommendations for marketing in a down economy. It discusses maintaining or increasing advertising budgets during recessions as studies show this leads to higher sales growth. It also discusses shifting consumer behaviors in recessions to focus more on value and rational benefits. The document recommends focusing on digital marketing strategies like search marketing, social media, email marketing and mobile marketing which consumers are increasing spending on. It provides checklists to audit websites, email programs, social media presence, SEO/SEM efforts and consider mobile marketing. It also lists free online marketing tools that can be leveraged when budgets are limited.
This document discusses the current state of email marketing in the US. It provides statistics that show email is still the preferred method of communication for consumers across all age groups. However, marketers face challenges like information overload and keeping messages relevant. The document also outlines email marketing trends, such as increased mobile adoption and use of personalized and triggered automated campaigns. It concludes that integrating email with other channels in interactive campaigns can maximize impact.
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Z Mobile Marketing helps businesses use mobile technologies like text messaging to promote their products and services. Text marketing campaigns can drive significantly higher customer response and redemption rates compared to traditional methods. For example, a Carrabba's Italian Grill SMS promotion achieved a 68% redemption rate. Mobile marketing allows businesses to engage customers in real-time, build large contact databases, and see high returns on investment. Critical factors for success include buy-in from leadership, staff training, proper signage, and integrating mobile into existing marketing channels and promotions.
Serving Up Digital Marketing Strategies for Your RestaurantNirvana Canada
The restaurant business is booming again, and while that’s great news for customers eager to get out and experience new flavours, it also means there are more and more establishments competing for the same customers.
eTail Canada Ecommerce Retail Market Research ReportDavid Matthews
The document summarizes the findings of a survey of Canadian retailers on their digital marketing strategies and capabilities. Key findings include:
- Most retailers have annual online revenues under $50 million and e-commerce makes up 15% or less of total sales.
- Retailers are seeing growth in key metrics like conversion rates and average order value year-over-year.
- Email and search engine optimization solutions are the top planned investments over the next year.
- While mobile optimization is a priority, most retailers are still not satisfied with their mobile initiatives and results to date.
Connect Direct Mail With Marketing Automation - New WhitepaperDennis Kelly
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.
The pet and veterinary industry is wide in range and services, so adding new customers with targeted media can be expensive when you go the traditional advertising route. Not so with email marketing: Benchmark Email's new guide, Pet & Veterinarian: The Proper Care & Feeding of Your Business through Email Marketing, will show you how to launch an email marketing campaign and improve your visibility, increase your subscriber list and boost your bottom line - and spend less than you did on traditional advertising units. Build a great online reputation and bring your prospective clients the information they really want to know.
Whether your company is erecting the world's tallest tower or designing the most aerodynamic golf ball known to man, the primary goal is always to grow business. These days, traditional forms of media like newspapers and Yellow Pages don't quite cut it, as consumers are more tuned in to smartphone technology than the classified section. Take advantage of Benchmark Email's comprehensive guide to Email Marketing for the Construction and Engineering Industry to elevate your online promotions. Inside, we'll show you how to build a great online reputation and bring your prospective clients the information they really want to know.
When companies need a hand figuring out any range of issues, they call in consultants. When consultants need a hand reaching out to old and new clients by modern means, they call Benchmark Email. A forerunner in helping consulting agencies break away from old forms of media marketing and into the highly profitable, highly affordable medium of email marketing, Benchmark Email has compiled a comprehensive guide for consulting industry professionals. We'll show you how to increase subscribers and create actionable strategies for promotions improvement, navigate the waters of online marketing legislation and provide cost-effective and efficient tools for boosting your bottom line.
No matter which sector of the market you work in, all real estate agencies were hit hard by the economic downturn and home prices have yet to fully rebound. On top of that, Real Estate is an industry often flagged by spam filters before it even reaches the inbox. Yet both factors can be overcome; the first with time, the second with best email marketing practices. Benchmark Email has compiled a white paper for the real estate agencies across the country enumerating the current industry statistics and providing actionable strategies for improvement. In Real Estate: Maximizing Lead Generation with Email Marketing, we'll teach you how to build a great online reputation and bring your prospective buyers the information they really want to know.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Benchmark Email's Winery Email Marketing: The Successes, the Shortcomings and the Solutions began its life as a white paper for the winery industry. Inside, you'll find out how to benefit your business, regardless of industry, by applying focused email marketing goals, successful segmentation, branding, testing and maintaining an active relationship with your subscribers. With our research you can boost your email marketing metrics whether you're a dinner table business or a sitting at the top of the corporate ladder. Take a look inside our free guide and remember, in vino veritas.
Whether you're running a small private preschool or advertising continuing education services at a prestigious university's night school, reaching new and recurring clients is paramount to the success of your institution. Benchmark Email has compiled a comprehensive guide for education institutions, enumerating the current industry statistics and providing actionable strategies for improvement. In Email Marketing for Education Institutions, we'll show you how to build a great online reputation and bring your prospective clients the information they really want to know
The Benchmark Email Complete Guide to Email Marketing is the most thorough textbook ever written on the modern email marketing process. Written to be neutral and informational about email marketing as a whole, you'll find our complete guidebook indispensable no matter whose service you are using. The book compares email marketing to traditional forms of promotion & marketing while explaining what the tools are, why you need them, and how you'll use them best to promote your business or organization. You'll get great tips on writing effective copy and content for your newsletters.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. Foreword
To be successful, keep looking tanned, live in an elegant building (even if you’re in
the cellar), and be seen in smart restaurants...
- Aristotle Onassis
Restaurant owners do not need to be told that they face extreme competition no matter
where they are located. Many urban, suburban, and even rural areas throughout North
America are virtually saturated with restaurants, from the smallest family run diner
to the largest national chain operation. Each of these locations is competing to attract
a larger crowd of diners to its tables each and every day. Restaurants have long relied
on Yellow Pages and newspaper advertising to drive traffic to their locations but the
savvy restaurant managers and owners are coming to the realization that the traditional
media can no longer compete with the new formats of online communications that are
taking their patrons by storm.
Restaurant patrons are affixed to their smartphones and other mobile web-enabled
devices nearly 24 hours a day and seven days a week. This creates a situation wherein
if you are not reaching them through their favorite mode of communication, you are
missing out on the most powerful marketing means available. Your customers are
literally surrounded by internet devices throughout their waking hours. They are in
front of desktop computers at work, they carry their laptops around on their off hours
or while traveling, and they are accompanied by the latest mobile devices - tuned in to
not only their email but also their online social cliques and circles on networking sites
like Facebook and Twitter.
Combined email and social media marketing is by far your most lucrative marketing
method. It can serve to increase visibility and engage a much greater audience
than one ever could through the conventional and traditional advertising buys of
newspapers, magazines, radio, television, and telephone directories. The budgets you
require to make a “splash” in some of those mediums is well beyond the reach of most
independent restaurant owners, but email and social media marketing is remarkably
affordable and generates profits unlike any other form of marketing. The Direct
Marketing Association conducted an extensive survey of email marketing return on
investment (ROI) in 2009 and found that for each one dollar invested in the process,
an extremely impressive $43.62 was returned. This rate cannot be approached by any
other marketing strategy, whether online or through traditional media.
With this exciting power and reach available to restaurant owners or managers, it
is quite surprising to learn that less than one out of every five of them are currently
engaged in this cost-effective and efficient means of promoting their venues. The
growing number of restaurant patrons that can be primarily reached via email are left
to the scant 18% of all restaurant owners to reap and thus collect the considerably
increased profits.
3. It should be clear by now that the best way to reach these restaurant prospects is by
implementing an efficient and powerful campaign of email and social media marketing.
It is irrelevant if you run a tiny corner take-out or a massive roadhouse. Every form
and type of restaurant can benefit from engaging your patrons through the innovative
technologies found in the world of email and social media marketing.
Brick & Mortar restaurant owners can learn a valuable lesson from the internet savvy
gourmet food truck operators who play social networks like a fine violin and keep
their hungry foodie customers constantly aware of their next scheduled stop. It may be
hard to believe but they often have a lineup waiting for them before they even arrive
on the site. That is a testament to the power of email and social media marketing and
should serve to convince the most recalcitrant restaurant owner that it is time to take
that critical step. Engaging your patrons through their web-enabled world will fill your
seats and leave a long trail of happy diners.
- Curt Keller
CEO
Benchmark Email
4. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Introduction
This guide, Restaurants: Riding the Crest of the Foodie Revolution with Email
Marketing, was commissioned to analyze the current overall standing of email
marketing campaigns for the application of restaurant owners and managers. It is
hoped that the review of this valuable data will allow them to focus their businesses’
online marketing to a greater degree. This guide is designed to ameliorate restaurants’
promotional efforts with the following methods:
1 Attracting new patrons with promotional email campaigns while upholding the
fealty and minimizing the turnover of current ones.
2 Precise compliance to a web of legislation as well as the prevailing ethical selfregulatory standards of the restaurant industry sector.
3 Identifying and interpreting the relevant statistics obtained from the varied
approaches applied by a number of restaurant business owners and managers
throughout the country.
4 Utilization of strategically consistent email marketing that is tailored specifically for
your restaurant venue to garner and preserve the greatest benefit possible.
A significant sequence of published statistical reports were utilized to gather the data
contained in this guide. The owners and managers of restaurant concerns across
Canada and the United States were interviewed to compile these papers. The data has
been derived from all levels of the restaurant sector including small, medium, large,
and chain venues. The data gleaned through this effort can be found in the Restaurant
Email Marketing Survey section.
The primary ambition of this paper is to propose a sequence of queries that almost all
restaurant concerns need to ask themselves in order to determine the current condition
of their email marketing. Once these points are ascertained, email and social marketing
solutions will be discussed.
Background
Objectively, restaurant owners and managers are largely failing to broaden their
marketing to embrace and encompass online promotional technologies. Although 13%
of all restaurant venues claim they will be engaging in a campaign of email marketing
in the future, only a relatively small proportion of 18% are currently promoting their
restaurants with email marketing. A disproportionate grouping of approximately eight
out of ten are not involved in email marketing in any way at the present time,and a
remarkable 69% state that they do not have plans to do so in the near future.
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1
5. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
The restaurant owners and managers who have had the wherewithal to successfully
launch a comprehensive email marketing campaign realize that it in many cases
outperforms the return on investment (ROI) of any other form of advertising and thus
becomes their preferred promotional method. These restauranteurs have fully realized
that one of their prime priorities is the task of collecting as many email addresses as
possible from their venues’ patrons and community prospects. They are well aware
that formal permission must be granted by each individual prior to their email address
being placed on a subscription list. This email collection procedure is generally
achieved through the following methods:
• At the restaurant
• At food events
• At community & municipal events
• At racing events
• At sports events
• By sponsoring little league and other local teams
• Via their website signup page
• From collaborative local businesses such as food stores and kitchen supply stores
A number of restaurant venues are in the process of fully realizing that powerful email
and social network marketing is not a broadcast that takes on a one-to-the-world
model as in the conventional advertising format of traditional media like newspaper,
radio, and television. To maximize efficiency, proper email marketing must be
structured casually as a one-on-one chat to engage the patron and capture their interest
and attention.
It is clear that the minority (18%) of restaurant venues that are engaged in email
marketing have obtained a powerful advantage over their local competitors via their
ability to take their message to a different group of prospects than the restauranteurs
who still rely on traditional media alone. The following statistics will expand the
enterprising owner’s or manager’s knowledge of competitive email and social media
marketing.
Restaurant Email Marketing Statistics
This collection of statistical information was correlated from studies and surveys
published recently by major food industry research sources. These statistics were crossreferenced with the replies received as a result of the direct interviewing of restaurant
owners and managers throughout the United States and Canada.
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6. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Restaurant Venues that Engage in Email Marketing
All of the statistical data shown in the following graphics is correlated from the
restaurant venues throughout North America that provided replies with regards to
their current email marketing campaign status. The proportion replying that they are
engaging in email marketing campaigns is a fairly minor 18%. However, it seems that
a notable portion (13%) of restaurant venue owners and managers realize that they
have an immediate need to launch their own email campaigns and thus plan to do so
in the near future. The traditional nature of the restaurant business may be the reason
for the number of venues that are not involved in email marketing campaigns and have
no announced plans to engage in email promotion. Many restaurant venues are fairly
independent and small, and therefore the owners and managers often assume that
they do not have the technological prerequisites or the volume of patrons necessary to
engage in an email marketing campaign. There is also a possibility that these restaurant
owners and managers are not sufficiently aware of the email marketing advantages that
a properly executed campaign can provide their business.
Restaurant Sending Frequency
57% of all restaurant email campaigns are issued at a monthly frequency. This majority
makes up the largest section of email sends, with a frequency greater than monthly
reported as over one third (35%), and longer frequencies composing a total of just 8%:
4% for every two months, 3% for quarterly frequencies, and 1% for seasonal or yearly
sends.
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7. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Restaurant Content Type
The specific form of email content that mixes informational factors with various forms
of discount vouchers or coupons accounted for three out of every five (60%) restaurant
venue emails. Emails that were exclusively informational in scope were responsible for
16% of all sends, and emails that were directly focused on sales and discount coupons
without any notable informational content accounted for nearly one quarter of the total
at 24%.
How Restaurant Businesses Obtain Email Subscribers
Almost one third (32%) of subscribers are patrons who have actually visited the
restaurant venue, with fully 38% being subscribers signed up through a variety of
promotions. The web was responsible for 11% of the subscriptions, 3% were leads that
were purchased or otherwise supplied, and various public events accounted for 16%.
Typical Restaurant Email Subscriber List Size
Although the Restaurant market is dominated by large chain operations, from
a numeric standpoint the small, independent restaurants outnumber the chain
headquarters by a huge margin (although not necessarily the number of actual outlets).
The generally small aspect of North American restaurants is clearly evident in the
analysis of subscriber list size. Just over seven out of every ten (71%) of all lists have
less than 500 entries, with the balance of 29% being considerably larger lists: 500 to
1,000 is 10%; 1,000 to 3,000 is 4%; 3,000 to 5,000 is 2%; and 13% are over 5,000;
which implies that this level is achieved by the larger chain operations that make up
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8. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
only a tiny percentage of the total.
Restaurant List Segments
Nearly nine out of every ten restaurant venue owners and managers do not segment
their email lists. Only 14% take the necessary steps to avail themselves of the
marketing benefits of segmentation, while a very high proportion of 86% send emails
with identical content to their entire subscription list.
Email Open Rates for Restaurant Campaigns
According to the data, most restaurant venues do not know when or if their emails
are actually opened, and the 79% figure is one of the highest in any industry sector.
With just 21% of all restaurant executives taking the time to review their open rates,
it is clear that restaurant venue owners and managers are generally unaware of the
value of these key email marketing campaign metrics. Of the less than one quarter of
all restaurant venue operators who were aware of this critical metric, 1% reported that
their opens were over 40%; 11% stated it was 25-40%; 2% admitting 15-25%, and 7%
claiming that less than 15% of their emails were opened.
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9. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Versus Industry Open Rates
The open rates stated by restaurant venues (26.2%) resemble the medians claimed by
other major industry sectors.
Restaurant Subscriber Click-Through Rates
There are many straightforward and easy to implement methodologies that allow an
email marketer to track the click-through rate (CTR) of any email that is not sent in
plain text format. A basic aspect to calculate the formula for CTRs is the open rate,
yet a total of 79% of all restaurant venue owners and managers do not have that
metric for their campaigns. Fully 85% did not know their CTRs, therefore cannot
make any realistic determination as to the performance level of their email marketing
efforts. Only 15% of all restaurant venue owners or managers knew their CTRs, with
1% stating that they were getting more than 15%; 1% claiming 10-15%; another 3%
receiving 5-10%; and 10% reporting that their CTR is less than 5%.
Versus Industry Click-Through Rates
Even though it is based on an extremely minute percentage, the CTR of restaurant
venues at 3.4 seems to be well below average for the other industry sectors.
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10. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Restaurant Email Marketing Goals
Whether you operate a small family restaurant; a nostalgic trailer diner; a tiny elegant
bistro; or are at the other end of the scale and run a huge roadhouse that numbers its
seats in the hundreds, your email marketing strategies should be specifically designed
to bring new patrons to your venue and enchant your current customers to encourage
their repeat and ongoing business.
Short Term Goals
An effective email promotional campaign that is professionally crafted to meet the
marketing prerequisites of your restaurant venue can show these types of results over
the shorter term:
• Customer participation
• Encourage larger groups to dine
• Extend online presence & authority
• Location recognition
• Same quarter sales
• Word of mouth
Long Term Goals
Over the longer term, restaurant venues can expect that a consummately professional
email marketing campaign will produce:
• Diner loyalty
• Gaining competitive advantage in the region
• Higher traffic for a broader range (booked and/or closed parties, large groups,
birthdays, etc.)
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11. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
• Increased cooperation from suppliers & related business (liquor, food, kitchen
supply stores)
• Online authority translating to local market leadership
• Year on year sales
Committing to a long term email marketing campaign is the best way for your
restaurant business to derive measurable and tangible results from email promotions.
Conducting the email campaign with tact will help derive positive financial results
from your online marketing budget. This task naturally requires an investment of
resources and time and it is not one to be entered into without professional expertise.
Furthermore, thoughtful consideration should be given to the various factors that
affect any form of email marketing or promotion.
Implementation
Email marketing is quite different from the traditional placement of an advertisement
featuring your menu or meal discount vouchers in the town newspaper, or even
commissioning a Yellow Pages listing. In conventional media, the advertising liability
triggered by the ad placement is limited to whether or not the claims that are made
in the advertising copy can actually be verified. If the ad copy passes that important
truth test, then the advertiser can consider the ad relatively free from further legal
pre-qualifications. When email marketing campaigns are analyzed from the standpoint
of prevailing legislation, this online form of advertising has two different phases
of legality that must be properly satisfied: federal & state laws (not including the
self-regulatory standards established by the restaurant industry). If either of these
regulatory standards are not fully met, a restaurant could be subject to legal charges
and considerable liability.
Compliance
The customer gives you a business card or fills out a personal contact sheet, visitor’s
book or similar form, and hands it over. At this point many restaurant business owners
and managers would argue that you are perfectly justified in heading over to your
computer and typing in that information, including the client’s email address in your
subscription list. At first glance it might seem wholly acceptable to use the data gleaned
from a customer’s personal contact form or business card. After all, the business card
or contact form should serve as evidence that you had a face to face encounter with
the customer in your restaurant venue and that the data was provided by that prospect
of their own free will. Unfortunately, that act violates both federal law and restaurant
industry standards.
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12. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Prevailing law demands that precise and direct pre-approval must be obtained from
the client and that approval must be entered into your computer records permanently
so that it is present for any review or audit. Restaurant business managers and
owners who mistakenly believe that they are not under restriction by these legislative
standards must be made aware that the penalties for violations of this legislation can
be severe, and include fines of thousands of dollars for each single email sent as well as
the likelihood of ending up in prison for an extended period of time.
CAN-SPAM Must Be Honored
The legislation that governs email marketing in the United States is covered under the
CAN-SPAM Act. This law determines the precise procedures that all email marketers
must follow. CAN-SPAM is an opt-out form of legislation. This
law dictates and protects the rights of consumers to be able to
make a single request and be immediately deleted from any
email newsletter subscription lists. The best practice standards
of email marketing call for absolute and direct permission to be
garnered from all of your subscribers before the very first email
marketing content can be sent to them. Restaurant business managers and owners need
to be aware of CAN-SPAM legislation, as violating these laws can open the gateway to
severe legal repercussions including penalties of thousands of dollars per each violating
email sent and may even lead to years in prison for the offending individual.
Unsubscriber Facilitation
Subscribers who wish to leave your email list must be accommodated with haste and
precision. Federal law states very clearly that any attempt to make the unsubscription
process difficult or even outright impossible to complete is a violation and is subject to
sanctions totaling thousands of dollars and even jail terms. In order to remain on the
right side of the law, you must ensure that your unsubscription procedure is easy to
access, simple to use, and has the desired effect on the very first demand.
Bouncing Email Control
Any emails that cannot be delivered in a preset series of attempts are returned to
the original sender, which in email terminology is called a “bounce.” There are two
separate ways that your bounced emails are sent back, and that is known as either a
soft or a hard bounce. Both types of bounces demand different action on your part.
Soft bounces can generally be directly sent again, but attention must be paid to the
particular reason why they bounced in the first place. That information may indicate
your need to rectify the situation through some alternative method of communication
with the subscriber. If you make the grievous error to resend an email to an address
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13. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
that has already been subject to a hard bounce, your ongoing emails may be treated by
many of the major ISPs as if you are an acknowledged spamming organization and you
may be subject to blacklisting and non-delivery.
Privacy Policy
If you do not have a currently relevant privacy policy drafted specifically for your
restaurant business, you may be subject to severe sanctions under federal law. Your
privacy policy must never be copied from a competitor’s website, as the necessity
exists to draft the content particularly for the specifics of your own business. To avoid
legal problems that can be highly convoluted and costly, you should consult your
lawyer to have a correct and accurate privacy policy drafted to cover all of your online
promotional and marketing activities.
Proper List Segmentation
Segmentation is a function whereby you categorize your email marketing subscription
list by a number of specific factors including demographics, behavior, lifestyle and life
cycle. Through the analysis of this information you are able to develop specific content
that is best suited to each segment on your list. This procedure will help you zero in on
your particular patrons and provide the atmosphere, beverages, menus, entertainment,
and hours that they are specifically seeking.
Ongoing Content Testing
It is generally considered an error to base the content sent to your email newsletter
subscribers on your “hunches” of what they are looking for. To derive a firm scientific
and statistical basis for your online marketing strategy it is generally recommended
that you engage in A/B testing. This type of testing is the process of sending out small
samples of particularly conceived content to specific stratifications on your email
marketing subscription list. Through the analysis of the volume and type of replies to
each specific sampling, data will be generated for use in fine tuning your overall email
marketing strategies.
Obtaining the Prospect’s Data
It is extremely important that you reassure all of your prospects that their personal data
will be maintained in a totally secure format and that it will never be sold, bartered,
traded, or in any way shared with third parties. As your email subscription database
continues to grow, you may come to the realization that your segmentation processes
can supply results that become more precise over time. The more data you can gather
on your patrons, the more you can engage it to help your restaurant business serve
your customers’ needs.
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14. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Analyzing the Prospect’s Behavior
An analysis of both open and the click-through metrics will allow you to gain
considerable insight on your subscribers’ behavior patterns when they receive your
periodic email missives. An unfortunate number of subscribers do not bother to
open your emails, therefore keeping these individuals on your subscription list is
essentially pointless. Other patrons do open and read your
email messages but your click-through metrics indicate that
they are not taking any action on the email. The fact that
these customers are actually reading your emails is clearly
significant, therefore they should be kept on the subscription
list. Although these subscribers are not sufficiently motivated
to engage with your restaurant business online at this time,
these are the types of prospects who are most likely to turn
to your venue the next time they require a great meal or fine
catering services. The most desirable prospects are the patrons
who appreciate both reading your email newsletters and
clicking through to your web pages. This indicates that they
are both responsive and open to learning more about your
restaurant. Facilitating these customers’ inquiries by providing
entertaining and informative content can prove to be a significant benefit to your
overall restaurant business success.
Good Email Practices
Email practices to follow include paying close attention to the composition of the
subject line, which is the headline of the email message and often the only glimpse
the reader has into the content of the email. It is the accurate crafting of the subject
line that allows the patron to decide whether or not to open it. The efficiency of your
segmentation efforts will be heightened by the creation of multiple landing pages,
each featuring content that is varied and targeted. Subsequent A/B testing will supply
valuable insight you can use to further hone your email marketing strategy.
Email Metrics
Statistics show that almost 85% of all restaurant owners and managers do not know
what their click-through rate is, and over 79% are unaware of their open rates. It is a
severe error to remain bereft of critically important email metrics such as open rate
and click-through when operating an email marketing campaign. This shortcoming
denies the restaurant business owner or manager the ability to comprehend a wide
range of factors that can be identified to build the success rate of an online promotional
campaign.
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15. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Benchmark as Your Restaurant Venue’s Email Marketing Solution
Energize Your Email Campaign Strategy Rapidly & Easily
You can enjoy the advantages of your restaurant’s collaboration with the established
email service provider professionals at Benchmark Email with comprehensive and
affordable visibility from your future patrons. Benchmark Email is one of the most
advanced providers of email marketing services: trusted by well over 73,000 repeat
business and individual users. Based on many years of expert performance in the
provision of services to suit the necessities of restaurant businesses in your sector,
Benchmark Email has the capabilities to offer an exclusive and encompassing
Restaurant Email Marketing Solution.
Return on investment is one of the primary metrics of any email and social media
marketing campaign. With an intuitive interface you can easily access from any
mobile device or PC browser, magnified by wide ranging email marketing and social
networking features to increase your venue’s traffic and ticket value, Benchmark
can boost business at a surprisingly low cost. Re-energize your operations through
Benchmark Email’s carefully-engineered solution today!
Opt to Let Benchmark Email’s Top Marketing Experts Do the Job for You
The best executive chefs are the ones with the best brigades on the line. In a similar
manner, the savvy restaurant marketing manager has to know when to delegate
tasks to skilled, capable, and professional people. When it comes to your online
promotions you might prefer to consider adopting a fully delegated approach to your
email marketing campaigns by passing off the project to the accomplished messaging
concierges at Benchmark Email. You can implement the We Do It for You Full Service
Email Marketing strategy and the highly-skilled professionals
at Benchmark Email will act as your company’s email
communications personnel. In order to derive these benefits for
your restaurant venue, just provide your subscription list along
with a definition of the prime features you wish to propose in
your campaign and the experienced Benchmark Email experts
will get your campaign activated easily and swiftly.
The email and social media marketing facilitators at Benchmark
Email will accomplish all of your goals. They will concoct
personalized restaurant email templates with superlative graphic
design and with the inherent qualities to be correctly displayed
on screens ranging from the widest computer monitor to the tiniest cell phone screen.
You will quickly absorb their Real Time Email Reports, which present a vivid, easy
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16. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
summary to obtain a broad perspective of all the salient performance metrics. With
these statistics you can arrive at a fully effective determination of how your email
marketing campaign is evolving at each step of the process. Your email concierges
will make sure that your identity is clearly highlighted on the leading social networks
by exercising a wide spectrum of placements and postings including publishing your
recently released newsletter links on your restaurant’s Twitter page.
Benchmark Email’s professional marketing and outreach experts will manage every
phase of up to two separate email marketing campaigns for your restaurant venue.
If you select additional campaigns to launch at the same time, these can be offered
at a very low surcharge. The range of their expertise includes reviewing and honing
your subscription list to your specifications; implementing auto-respond sequences
to give virtually immediate replies to your customers at any time of the day or night;
and through the setup of prospect feedback channels, they can draft up an extensive
subscriber survey or poll that will supply you with the patron insight you require to
surgically focus your promotional efforts.
Industry Standard Features
Whether you choose to use Benchmark Email’s Do It Yourself or the We Do It for You
service, your restaurant venture can benefit considerably from these efficient features:
Advanced Message Scheduling - Your email communications can be set up to go
out at any time you want, regardless of the day or time. By applying technologically
advanced autoresponders, Benchmark Email allows you to schedule a sequence
of countdown timers. These timers may be set to be activated in conjunction with
preset occurrences such as the date of the initial subscription, the renewal dates, your
customer’s birthday, or any other anniversary date.
Full Video Integration - Benchmark Email features a special video email process
that provides for video productions of any duration focusing on your restaurant’s
latest discounts, offers, bulletins, and other informative content that can be efficiently
delivered to your customer base while maintaining file sizes to an
absolute minimum.
Contact List Management - As the total volume of your client
base on your list continues to grow, it becomes a significantly more
convoluted task to keep each entry up to date and correct. Benchmark
Email’s list management tools assist you in the task of rationalizing,
correlating, and cleaning up all of your subscriber lists so that you can
analyze groupings established on a series of age, psychographic, and
lifecycle qualifications.
Free trial at www.BenchmarkEmail.com/register
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17. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Creating & Focusing Campaigns - In the competitive restaurant field your venue
must market itself with the greatest possible efficiency. Benchmark Email proffers
services of such coherent and cutting-edge expertise, suitability, and professionalism
that any style of email campaign is now readily within your means.
Delivery Assurance - Over the years, Benchmark Email has nurtured successful
relationships with all the major Internet Service Providers to ensure that our
deliverability rates are at the top of the industry. The base of this success is Benchmark
Email’s strict adherence to email marketing best practices and its integration of efficient
anti-spam functions.
Expertise & Technology - Benchmark Email’s server infrastructure allows total
control over each phase of the transmission of your email campaign. This technical
command ensures that any format of email from HTML to video to plain text will be
quickly and reliably delivered to your reader’s inbox.
Full Tracking Reports Incorporating Visual Graphs - Benchmark Email’s
exhaustive email tracking reports provide comprehensible illustrations of all your
marketing campaigns’ results. Each statistical category is explained in simple language
without resorting to convoluted industry terminology. You’ll be able to learn precisely
how your email marketing campaign is performing through a very handy review.
High Volume Plans - Every form of restaurant business receives our most effective
and well-developed features and services. Should your venue require over 100,000
emails per month, our extreme volume plans offer an array of performance capabilities
thoroughly suited to your elevated traffic sends.
Polls & Surveys - Benchmark Email’s state of the art surveying and polling
methodologies represent the zenith among email service providers anywhere in the
nation. These capable tools allow you to consummate your marketing campaign
according to the reactions of your customers and restaurant prospects. By aggregating a
custom range of consumer participation forms, your restaurant business’s promotional
and marketing targets can be accomplished with success and efficiency.
Social Media Tools - It is the modus operandi of many restaurant businesses to
collect email addresses face to face directly from the patron at the
time of ticket payment. Regrettably, some restaurant managers and
owners are not leveraging their social networking strategies for
subscription list multiplication to the maximum extent possible.
Benchmark Email can provide complete social network integration
on major sites such as Facebook and Twitter to ensure that your
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18. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
promotional and marketing message will be “Liked” and shared among the social
aggregations and groupings of your best subscription prospects.
Templates - Benchmark Email is able to supply hundreds of specially designed email
templates, readily customizable to closely reflect any restaurant’s promotional needs.
The programming and graphics experts at Benchmark Email can manipulate any of
these templates to ensure an accurate fit, and even draft a personalized template for
your unique use.
Benchmark Email Understands Your Restaurant Business
Reaching success at a high level of efficiency in a restaurant email and social media
campaign must take into profound consideration a wide range of aspects. Benchmark
Email possesses a rich history of professional expertise in creating email marketing
campaigns to perfectly suit your restaurant venue’s business cycles by working in
conjunction with the promotional procedures of your customer email collection
process:
• “Buzz” enhancements
• Community involvement & volunteering
• Concert, sports & other mass events
• Cooking classes
• Food competitions
• Holiday promotions
• Local & regional promotions
• Promoting word of mouth
• Supplier co-ops
• Sweepstakes and contests
• Team sponsorships
Results
The premium Benchmark Email restaurant package of services provides beneficial
traffic related results for restaurant venues committing to long term campaigns. This
includes:
• Cost / Benefit analysis
• Ease of information exchange
• Professional liaison
• Quick launch
• Scalability
• Sustainability
Free trial at www.BenchmarkEmail.com/register
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19. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
Examine How Your Restaurant Venue Can Profit from Benchmark
Email’s Services
By offering a fully proprietary solution in a harmonized set of service packages that
meet the marketing requirements of your restaurant venue, Benchmark Email can
launch a series of stylish email marketing campaigns that are a perfect fit for your time,
resource, and budget constraints: The Do It Yourself package is a
thoroughly capable, fully-featured service, while the We Do It for
You package allows for every detail to be handled by Benchmark
Email’s professional expert email marketing concierges.
When you are ready for service and letting a throng of enthusiastic
diners into your restaurant, you will be gratified that you entrusted
Benchmark’s Restaurant Email Marketing Services with the
important task of taking care of all your email, social, and promotional campaigns.
Your restaurant caters to a broad range of foodies, commuters, romantic, and party
types, and they can all be reached with professional tact and efficiency by the
consummate experts at Benchmark Email.
Free trial at www.BenchmarkEmail.com/register
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20. Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing
About Benchmark Email
Take powerful features by the dozen, sophisticated list management, hundreds of email
templates, ultra-precise reports and dazzling email and video email. Now, package all
that together for an extremely affordable price. Sound appealing? That’s us.
There’s a reason – or 100 – that more than 73,000 users trust us with their email
marketing campaigns. With a second-to-none feature set, headache-free tools that
make every campaign a snap and extremely reasonable price plans, we’re the email
marketing service for businesses of all shapes and sizes.
At Benchmark, we’re more than email marketing experts, we’re innovators. Our main
aim is to perfect our email marketing service, but we also follow social networking,
search engine optimization (SEO) and Web 2.0 just so our 100% Web-based software
is completely compatible with the ever-changing Internet world.
No other service gives you this robust, standard range of features for just $9.95 a
month to start. Find out for yourself by enrolling in our free, 30 day trial
www.benchmarkemail.com/register.
Contact Benchmark Email
We welcome your feedback and would love to talk with you about your email
marketing needs. Please contact us at the addresses below.
Website: http://www.benchmarkemail.com/
Call: 800.430.4095
Email: sales@benchmarkemail.com
Free trial at www.BenchmarkEmail.com/register
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