The document discusses responsible innovation for community development. It outlines 3 levels of innovation - solving problems, dissolving problems, and redefining problems based on needs. Innovation should follow a hierarchy from needs to solutions to problems. It should respect primary needs and maximize reuse, sharing, and value creation for the community by judiciously joining or separating solutions depending on the context. Responsible innovation identifies primary and secondary needs, separates good and bad diversity, and shares solutions through standards to benefit the local community in a sustainable way.

1. ?
“RESPONSIBLE
INNOVATION”
for the sustainable development
of our own community
Gustavo Giorgetti
December 2012

2. ?
Is possible to talk about
innovation levels?

3. 3 Innovation levels (by Carlos Matus)
LEVEL 1: Face the PROBLEM.
 It Analyzes the existing PROBLEM.
– It doesn’t question about the type of product or service.
– It doesn’t explore to replace the need.
LEVEL 2: Dissolve the PROBLEM.
 It questions and replaces the PRODUCT or
SERVICE.
– It keeps need as a constant.
LEVEL 3: Redefine the PROBLEM.
 It analyzes the validity of the NEED.
 It tries to replace the need.

4. Hierarchy of INNOVATION
3) Needs
Long term
2) Solutions
Middle term
1) Problems
Short term

5. Chain of conclusions
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.

6. ?
Which are the types of needs
of any human activity?

7. Hierarchy of NEEDS
Efficient SOLUTIONS
Added value for client
Only ADDING
VALUE
EXCITING
Using RELATIOSHIPS
WANTED synchronized with the
context
EXPECTED
PEOPLE totally involved
BASIC
Karl Albrecht Theory of Quality Management
Self-fulfilment Shared INFORMATION
Esteem REUSABLE for
everybody
Love/belonging (understandable)
Safety Quality DATA from the
Authentic Sources
Physiological
Maslow Ken Orr
The needs we are looking for come from these hierarchies

8. Chain of conclusions
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.

9. ?
How can we speed up the
innovation process?

10. The integrated innovation
Evolution with integrated models
Solution 1 Solution 2 Solution 3

11. The innovation accelerates geometrically
when reusability is allowed
Integrated models are not easy
Reusable integrable models
to be reused
Solution 1 Solution 2 Solution 3 Solution 2
Solution 1
need Applications Solution 3
C
need Device
B
Device
need Charger
A Charger

12. The innovation accelerates geometrically
when reusability is allowed
Transformed Integrated models Reusable integrable models
The last mile
Long Tail
diversity
APIs
The Reusability empowers the specialization

13. Every SOLUTION can only progress
inside of its own paradigm
Evolution of the solution
INTEGRATED
Open government (ilusion)
SERVICES
Open and scalable
Flexible inter-
areas/government bodies evolution
PROCESSES in layers
Shared DATA from Authentic Source
INTEGRABLE
Digital urbanism

14. Chain of conclusions
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.

15. ?
Diversity is always good?

16. There 2 types of DIVERSITY
The artificial diversity created by the solutions
is like Cholesterol:
(the GOOD one) => the diversity to support:
there are different external and internal needs
that require to be supported by SOLUTIONS.
These solutions have to be ADAPTABLE to the
needs with FLEXIBILITY and Sustainability.
(the BAD one) => the diversity to avoid:
“it makes its own way”, it doesn’t attach to
standards, stops sharing solutions, lacks of
flexibility and sustainability

17. diversity
The solution has to handle and support
diversity (sensitivity)
but don’t try to reinvent the wheel,
reuse what does work instead

18. Chain of conclusions
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.

19. ?
How to evolve in community
inside of a solution paradigm?

20. Case: The plugs in Argentina
Problem:
Diversity of
plugs
1st solution: contain in a SEPARATED way
Model
1980
Solution the
argentine socket
2nd solution: combine integrating parts, it means “JOIN”
“zapatilla”
2000
Model

21. Case: The Sound Systems and Video Devices
Join 1
Separate 2
Monolithic hi-fi
stereo systems Join 3
“COMBINED”
Components stereo system
The temporary validity of the decision to
JOIN or SEPARATE is taken
depending on changes of the context. All in One
using many
connectors

22. CONCLUSIONS…JOIN vs SEPARATE
Sometimes to manage correctly diversity it is necessary to SEPARATE
and other times to JOIN.
But: When to JOIN and when to SEPARATE?
The correct answer is taken from some drivers
obtained from CONTEXT
}
They should JOIN: They should SEPARATE:
• MATURE products • NEW products in evolution.
• High affinity functional/use • Diversity functional/use
• Same speed of CHANGE • Different speed of CHANGE
• Same level of RISK • Different level of RISK

23. JOIN vs SEPARTE
When
indentifying the CONTAINER
DRIVER, DRIVER:
We will know Do plugs continue CHANGING? El The container or framework is
which is the right composed of the elements shared
answer with the whole diversity (for example:
they are the cables, fuse and the
frame of a socket).
If plugs won’t change anymore If new plugs appear
JOIN SEPARATE
“Zapatilla” Model 2000 “Zapatilla “Model 1980

24. Case: the plugs in Argentina
JOIN
SEPARATE
1. The elements suffer quicker
changes.
2. The container/framework
changes slower.

25. Case: The sound systems and Video devices
JOIN
SEPARATE
JOIN

26. The PARADIGM of the solution can be broken with a new higher
level innovation …and REPLACE the paradigm with a new one.
DESTRUCTIVE
JOIN ? INNOVATION
NEW PARADIGM:
Wireless Energy more
efficient than the Wired
Electricity.
SEPARATE
JOIN Paradigm CHANGES
as so does CONTAINER
It doesn’t make sense using electrical
socket in the new paradigm

27. Creativity or Destructive Innovation
Joseph Schumpeter
?
“The raise and fall of companies unleashes
innovation and finally it makes economy stronger”
The creativity or destructive innovation generates
profits in the community.
The no responsible innovation
(creating bad diversity and avoiding reusability)
generates losses in the community.

28. Responsible Innovation 3) Needs
2) Solutions
Identify primary NEEDS 1) Problems
? Innovate using other
Identify secondary nature SOLUTIONS
needs
Identify the PROBLEMS
Separate BAD DIVERSITY
from the GOOD one
For the NEW stuff 1 2 For the OLD stuff
Use STANDARS or Standardise articulations then
standardise JOIN and/or SEPARATE
SOLUTION
The “zapatilla”
that I can SHARE
paradigm

29. Chain of conclusions
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.

30. ¿ Do you have any question?
Thank you very much for your attention.
Gustavo Giorgetti
twitter: @Gus_Giorgetti
mail: gustavo.giorgetti@gmail.com
blog: http://paradigmazapatilla.wordpress.com