Business organizations must learn to do good through trade, not just aid. They have a social responsibility through which they can strive for social and cultural development.

2. “There is no such thing as business
ethics….There’s just ethics; and we all
have to practice them every day in
everything we do.”
– Peter Drucker

3.  56 would survive on less
than US$2 per day
 65 would lack access to safe
drinking water

6 people would have 59% of
the wealth
10 would have higher
education

5. Dynamic Change: Rising Risk
 Technology obsolescence
 Globalization vs regionalization
 Stronger civil society
 Personal Greed
 Unprecedented scrutiny
 Terrorism
Security threats Terrorism Environment abuse
Level playing fields Civil agitations International relations

6. The driving forces ..…………
beyond the Letter of the Law
 Public opinion and
connectivity
 Preparing for tomorrow
 Beyond just regulatory issues
 Facing countless gray areas

7. Concerns for business
Information
management
Triple Bottoline

8. Leaders
Experts
Man on the streets
Varying opinions
Celebrities
Elders
Yesterday Today
Trust
Level
High
Low High
Low

9. • Be a good
corporate
citizen and
improve quality
of life
• Be just, right
and fair
• Obey laws and
be guided by
codification of
society’s right
and wrong
• Be profitable
and sustainable
for employment
and GDP
generation
Economic Legal
Discretionary
Ethical

10. Charity
Philanthropy
Corporate Citizenship
Social Entrepreneurship
CSR HAS COME A LONG WAY

11. Teaching to fish instead of giving fish
Supporting cancer research instead of
donations to individual cancer patients.

12. Wider concept than philanthropy
Putting something back into the
community
Result of considered decision of board,
and part of corporate policy and action.
Direct involvement in development of
communities human development.
CORPORATE CITIZENSHIP

13.  Charity takes care of today’s
problems
 Philanthropy aims at preventing
problems for tomorrow
 Corporate citizenship
institutionalizes the process of
sustained development

15. “Business organizations must
learn to do good through
trade, not just aid.”
“The third world focus must
shift from survival to
development. And that
means a comprehensive
paradigm shift.”

16. Social responsibility of business
 "negative" indicating a responsibility to refrain
(resistance stance against child labor, inhuman working
conditions, low wages, etc.) or
 "positive" indicating a responsibility to act
(proactive stance by responsible environment care, labour welfare,
maternity care, safety against health hazards, payment of rightful taxes)

18. Corporate Social Responsibility
A way of doing business, not an
“add on” activity
Aligned to the ‘strategic
objectives’ of the company
 Has a long-term “road map”–
not an ad-hoc activity
 Social Investment – which
creates tangible and measurable
long-term shareholder value
C S R

19. Barriers to CSR
 Lack of leadership and vision
 Too much focus on short-term goals
 Inability to recognize opportunities
 Lack of entrepreneurial spirit and
innovation
Wanted

20. When planning CSR,
corporates insist:
Build the CSR around the core
objectives
Create long term partnerships
Joint programs and activities
Reach out to all stake holders
Long term understanding with NGOs

21. How could non profits
benefit?
Learn from the business models
Accept responsibility for making an
impact
Transfer leadership skills to social
programs
Interact with the focus areas of
corporates

22. Contd…..
Tie up where visions over lap
Make relationships transparent
Look for partnerships, not just grants
Evaluate and reconsider initiative designs

23. Have we personally …............
Employed any physically challenged
Empowered women
Provided for employees’ children’s education
Abstained from child labour (at homes or in offices
or factories)

24. Ensured hygienic conditions at workers’ homes
Offered employees sufficient leave
Established a retirement plan for our employees
Insured those who work for us
May be, we could start with the basics.