This document summarizes Carlsberg Group's work on sustainable packaging and the circular economy. It notes that Carlsberg Group is the fourth largest brewer in the world, with 500 beer brands, 46,000 employees across three continents, and 37 billion bottles of beer sold in 2014 across 150 markets. It then discusses some of the global challenges like climate change and resource scarcity that are driving Carlsberg's focus on the circular economy. Specifically, it outlines Carlsberg's Sustainable Packaging Programme and The Carlsberg Circular Community partnership platform. The community involves eight partners focusing on assessment, communication, behavior change, and upcycling of packaging at end of life. The overall goals are to reduce raw material

1. Simon Hoffmeyer Boas
Director, Corporate Communications and CSR
SIMONHBOAS

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This is Carlsberg Group today
No. 1
in Northern & Eastern
Europe and fourth largest
brewer in the world
500
different beer
brands
46,000
employees on
three continents
37,000,000,000
bottles of beer sold in 2014
150
Markets around
the world

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A Group of more than 500 different brands

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Why are we working strategically with the
Circular Economy?
Why?

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Global challenges are making it more uncertain how
the future looks like…
… global warming is causing weather
instability and volatile prices on raw
materials
… energy prices likely to increase
significantly, causing increasing costs
throughout the value chain
… new middle class consumers will
enter the market by 2030
3bn

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Carlsberg as a business is facing some specific
challenges related to packaging…
… our consumers expect us to solve the
issues and don’t want additional
complexity in their lives
… sometimes Carlsberg packaging is
discarded in the wrong way, and
become ‘branded waste’
… of the Carlsberg Group’s total CO2
emissions comes from packaging~45%

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What are we doing about it?
What?

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We launched the Sustainable Packaging
Programme

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Our partnership platform – The Carlsberg Circular
Community
Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use
here is limited to cases where Carlsberg is co-operating with EPEA

10. Cradle-to-Cradle operates with two different
cycles – the technical and biological cycles
10Carlsberg Group – Illustration: EPEA 2008

11. The eight partners in the Carlsberg Circular
Community
Shrink wrap Cans
PET kegs
Glass packaging
Paperboard Multipacks
Coatings
Fiber based bottles
Brand agency

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The Community focuses on 4 main groups of
stakeholders and 4 key activities
Stakeholders
Key activity

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Assessment and optimisation is carried out
together with suppliers…

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The ABC-X assessment provides an analysis of all
materials in the product
OPTIMAL
OPTIMIZABLE
TOLERABLE
PHASE OUT
NOT
CHARACTERISED
ABC-X Categorization

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Communication and information cooperation with
customers provides consumer engagement…

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Changing consumers behaviour must be done in a
non-preaching and engaging way…

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When ending its initial life, our packaging should
be ‘upcycled’ together with relevant partners…

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Together with Rexam, we have obtained the
worlds first C2C certification of the can in the UK
From
‘lifetime’
warranty to
‘afterlife
warranty’

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26. • Reduce reliance on primary raw materials: Create
clean material streams optimised for reuse and recycling and
increase return rates on all packaging types
• Engage and involve the consumers & customers:
Clarify their role in achieving a waste free society
• Drive sustainable innovation: Speed up the creation of
sustainable innovations
• Knowledge sharing and partnerships: Create new
types of cooperation among the partners to create resource
efficient products
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The overall outcomes are expected to be
significant…

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Learn more about Carlsberg Groups work with
CSR online.
www.carlsberggroup.com/CSR

28. CSR@Carlsberg.com
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