The document outlines the agenda for a two-day packaging conference with the theme of "Open up for packaging innovation". Day one will cover topics such as transformative changes and implications for packaging innovation, understanding packaging's role in reducing food waste, and price wars in the packaging industry. Day two will discuss topics like packaging innovation in the thought economy, opportunities for traceability through modern technology, and inclusive packaging benefits for consumers. The conference aims to provide inspiration on innovation importance and networking opportunities with industry colleagues.

1. 09.00 OPENING OF THE CONFERENCE
Per-Stefan Gersbro – Welcome and introduction
Founder and CEO, Packbridge, an industrial network organisation around the packaging
industry.
Kari Bunes, conference moderator
Managing Director, Den Norske Emballasjeforening (DNE).
Lennart Wikström, conference moderator
Chief Editor, Svenska Livsmedel magazine.
Per Nyström – Opening statement
Managing Director, Flextrus Group/ÅR Carton Performance Packaging.
Chairman of the Board, Packbridge.
Scott Young – Transformative changes and implications for packaging innovation
President, Perception Research Services, a consumer research company specialised in packa-
ging issues.
Graham Houlder – Understanding the packaging role in reducing food waste
Sustainability Director, European Aluminium Foil Association/Flexible Packaging Europe
(EAFA/FPE).
10.20 – 11.00 NETWORKING AT THE EXHIBITION
Krzysztof Krajewski – Combining sustainability and innovation in a response to
current trends
Global Packaging Manager, Reckitt Benckiser, a global consumer goods leader in health,
hygiene and home.
Jaakko Raukola – Eye-catching features in packaging by nano- and microlevel
printing
Founder and CEO, ISCENT, a company developing a high-quality optical light scattering
effect material produced by surface modification in nanoscale.
Ernst Krottendorfer – Price wars in the packaging industry and how to get out of it
Member of the Management Team, MCP – Management Consulting Partners.
12.30 – 13.30 LUNCH & NETWORKING AT THE EXHIBITION
Mats Lindgren – Packaging innovation in the thought economy in the 21st century
economy
Founder and CEO, Kairos Future Group, an international research and consulting group in
foresight, strategy and innovation.
Peter Dyreklev – Printed electronics – opportunities for packaging
Project Manager, R&D in Printed Electronics, Acreo, one of Europe’s top research institutes
focusing on ICT solutions for sustainable growth.
Peter L Nilsson – How to launch innovation
CEO, Ecolean, a packaging solutions manufacturer providing the liquid food industry a pack-
aging which combines low environmental impact with consumer convenience.
14.50 – 15.30 NETWORKING AT THE EXHIBITION
Jan Boberg – A unique and innovative packaging material
Sales Manager, Scanfill, a supplier of cost-effective and sustainable packaging materials.
Scanfill is part of the Polykemi Group.
Jane Bickerstaffe – Policymakers’ misconceptions about packaging are in
danger of restricting innovation
Director, INCPEN or the Industry Council for Packaging and the Environment which is a
research organisation with a vision of a sustainable future.
Michael Gell – Sustainability by design
Product & Packaging Design Programme Area Manager, WRAP who works to achieve a
circular economy through waste reduction, sustainable products and efficient resource use.
17.00 CLOSING OF DAY ONE
17.30 DINNER & NETWORKING
09.00 OPENING OF DAY TWO
Per-Stefan Gersbro – Welcome and introduction
Founder and CEO, Packbridge, an industrial network organisation around the packaging
industry.
Kari Bunes, conference moderator
Managing Director, Den Norske Emballasjeforening (DNE).
Lennart Wikström, conference moderator
Chief Editor, Svenska Livsmedel magazine.
Michael Samson – A disruptive community online: technology, history and
creative crowdsourcing
Co-founder, crowdSPRING helping people from around the world access creative talent by
connecting buyers with creatives.
Johan Mårtensson – Open Innovation – completing the existing innovation
process
Project Leader, OpenUp, Packbridge. OpenUp is an Open Innovation platform aiming at the
food and packaging industries.
10.20 – 11.00 NETWORKING AT THE EXHIBITION
Fredrik Rosén and Hjalmar Granberg – New smart and active packaging solutions
Senior Managers, Innventia, an organisation working with research based on forest raw
materials, for the benefit of customers throughout the entire value chain.
Mats Hellman – The new opportunities within traceability brought by modern
technology
Automation Solutions Director, Tetra Pak, the world’s leading food processing and packaging
solutions company.
Toru Ichikawa – The invention of new packaging developments from Tokyo
Executive Managing Director, Hosokawa Yoko, a Japan based leading manufacturer of
flexible packaging material.
12.30 – 13.30 LUNCH & NETWORKING AT THE EXHIBITION
Steve May-Russell – Creating our future the Smallfry way
Managing Director, Smallfry, a UK based strategic product development and innovation
consultancy.
Helén Williams – The importance of understanding food packaging for
sustainable development.
Senior Lecturer, Karlstad University.
Ross Taylor – Inclusive packaging and the benefits for the end consumer
Senior Designer, Nestlé R&D, a subsidiary of Nestlé SA, the world’s leading nutrition, health
and wellness company.
15.00 – 15.40 NETWORKING AT THE EXHIBITION
Eef de Ferrante – Fighting food waste and fakes by intelligent solutions in
packaging
Director, Active & Intelligent Packaging Industry Association (AIPIA) an organisation support-
ing the implementation of high tech packaging solutions.
Rainer Kuhn – Value added packaging opportunities offered by the graphics
industry
Managing Director, PrintCity, a unique integrated cross-industry alliance that fosters co-
operation across the graphic arts value chain.
17.00 CLOSING OF THE CONFERENCE
08.00 - 09.00 registration, coffee and networking at the exhibition.
09.00 the programme starts. 17.00 closing. 17.30 dinner.
08.00 - 09.00 registration, coffee and networking at the exhibition.
09.00 the programme starts. 17.00 closing.
Day 1 – October 23rd Day 2 – October 24th
Open up
for packaging
innovation
October 23rd – 24th 2013
Sponsored by
Arranged by
Graphicdesign:JörgenAdolfsson
Innovation is about finding new ways to meet a demand, current or future.
Innovation is about investing time, passion and resources in the unknown.
Gone are the days when successful innovation was made in isolation.
A winning formula is to open up to join forces and collaborate to gain both
time and resources. A more open approach to innovation has proven to be
fruitful.
This is also why innovation is the theme for this year’s Top Packaging Summit
by Packbridge which is taking place in Lund, Sweden the 23rd and 24th of
October. It is the third year for the conference and in this short period of time
it has grown to become one of the largest packaging conferences in Europe.
www.toppackagingsummit.com Scandic Star Hotel, Lund, Sweden
Top Packaging Summit
by Packbridge 2013
Jörgen Adolfsson – illustrationer – grafisk designBudskap med identitet
Programfolder
Utvärderings-
formulär
Namnskylt
Open up for
packaging innovation
23-24 oktober 2013
Scandic Star Hotell, Lund
top packaging summit
by Packbridge
ÅRETS TEMA
Innovation är nyckeln till framgång i industrin och
behovet av snabb och kontinuerlig information ökar
konstant.
Årets Top Packaging Summit by Packbridge har där-
för temat ”Open up for Packaging Innovation”.
Du får en och en halv dag full med inspiration från
ledande branschpersoner om vikten av innovation.
Samtidigt får du ett utmärkt tillfälle att nätverka
under gemytliga former med internationella och
nationella branschkollegor.
Följ gärna utvecklingen av programmet på
www.toppackagingsummit.com
Du kan också följa oss på twitter:
TPSbyPackbridge
2013!
OBS!
Bli ett av minst tjugo företag som ställer ut
i samband med Top Packaging Summit by
Packbridge.
Kontakta Olof Nyström för mer information
– olof@packbridge.se
Open up for packaging innovation
23-24 oktober 2013
Scandic Star Hotell, Lund
ÅRETS TEMA
2013!
top packaging summit
by Packbridge
Följ gärna utvecklingen av programmet på
www.toppackagingsummit.com
Du kan också följa oss på twitter:
TPSbyPackbridge
Innovation är nyckeln till framgång i industrin och behovet
av snabb och kontinuerlig information ökar konstant.
Årets Top Packaging Summit by Packbridge har därför temat
”Open up for Packaging Innovation”. Du får en och en halv
dag full med inspiration från ledande branschpersoner om
vikten av innovation. Samtidigt får du ett utmärkt tillfälle
att nätverka under gemytliga former med internationella
och nationella branschkollegor.
Bli ett av minst tjugo företag som ställer ut i samband med
Top Packaging Summit by Packbridge. Kontakta
Olof Nyström för mer information – olof@packbridge.se
OBS!
Annonser
Fribiljett
top packaging summit
by Packbridge
Följ gärna utvecklingen av programmet på
www.toppackagingsummit.com
Du kan också följa oss på twitter:
TPSbyPackbridge
Innovation är nyckeln till framgång i industrin och behovet av
snabb och kontinuerlig information ökar konstant.
Årets Top Packaging Summit by Packbridge har därför temat
”Open up for Packaging Innovation”. Du får en och en halv dag
full med inspiration från ledande branschpersoner om vikten
av innovation. Samtidigt får du ett utmärkt tillfälle att nätverka
under gemytliga former med internationella och nationella
branschkollegor.
Bli ett av minst tjugo företag som ställer ut i samband
med Top Packaging Summit by Packbridge. Kontakta
Olof Nyström för mer information – olof@packbridge.se
OBS!
Open up for
packaging innovation
ÅRETS TEMA
2013!
23-24 oktober 2013
Scandic Star Hotell, Lund
09.00 Welcome and introduction – Opening statement 09.00 Welcome and introduction
Reach out and touch
Kevin Vyse
Packaging Technologist,
Marks and Spencer Food.
From villain to hero? Packaging’s role and purpose
Erik Lindroth
Environment Director,
Tetra Pak.
Food packaging viewpoint – 2016 and beyond
Ravindra Parasnis
Vice President Nordics,
Stora Enso Packaging.
A circular economy and the EU waste
legislation review
Cathrine Löfgren
Senior Project Manager,
Innventia.
An entrepreneur’s Guide to packaging innovation
Helen Cooper
Managing Director/CEO,
Grasshopper Foods.
Opportunities for secondary and tertiary packaging
Pascal Kamdem
Professor,
Michigan State University.
The transparent food can
Paul Swenson
President and CEO,
Kortec.
Versatility of plastics in packaging
Ole Jan Myhre
Market Manager,
Norner.
Sustainability, performance and branding
Sam Harrington
Marketing & Sales Manager,
Ecovative Design.
Visions and transmissions within the packaging
market
Jan-Olof Jungersten
CEO, Visutech.
Web retail packaging: Some inconvenient truths...
Michaël Nieuwesteeg
Managing Director,
Netherlands Packaging Centre (NVC).
From standards to communication
Kristy-Barbara Lange
Head of Communications,
European Bioplastics.
Trends and drivers influencing paper
Paul Krochak
Senior Research Associate,
Innventia.
A reusable packaging system in e-commerce
Jonne Hellgren
CEO, RePack.
3D printing: Can it change the face of packaging?
Olaf Diegel
Professor,
Lund University, Faculty of Engineering, LTH.
Impervious to hard knocks
Tricia McNeilly
Founder/Director,
CocoMojo.
8 big trends shaping the future of packaging
Joacim Nordberg
Strategic Advisor,
BVD.
Bioplastics in packaging – an overview
Ulrica Edlund
Associate professor,
KTH Royal Institute of Technology.
FMCG retailing and media campaigns
Mart Ots
Director,
Media Management and Transformation Centre,
Jönköping International Business School.
Concepts for recycled fibre based food safe
packaging
Heiko Diehl
Global Brand Owner Management, BASF.
From powerpoints to reality: Managing
strategic change
Malin Olander Roese
Ph.D. and Researcher,
Lund University, Faculty of Engineering, LTH.
The role of packaging within Carlsberg
Sofie Möller
Design Manager,
Carlsberg Breweries.
Clean label options for the food industry
Kerstin Werner
Customer Relation Manager,
Tate & Lyle Food Systems.
New polymers support food waste reduction
Maurice Azagury
Packaging Development Consultant,
DuPont.
A retailers view on sustainability and packaging
Louise König
Sustainability Manager,
KF – The Swedish Cooperative Union.
Mimmi Gersbro Sundler, Conference moderator,
Packbridge.
Per-Stefan Gersbro, Conference moderator
Founder and CEO, Packbridge.
Amanda Magnusson, Conference moderator
OpenUp, Skåne Food Innovation Network.
Bo Wallteg, Conference moderator
Communication, Packbridge. Chief Editor, nord emballage.
Mimmi Gersbro Sundler, Conference moderator,
Packbridge.
Per-Stefan Gersbro, Conference moderator
Founder and CEO, Packbridge.
Amanda Magnusson, Conference moderator
OpenUp, Skåne Food Innovation Network.
Bo Wallteg, Conference moderator
Communication, Packbridge. Chief Editor, nord emballage.
Packaging as the ultimate marketing tool
Food waste – a luxury we cannot afford
Packaging innovation for a demanding future
Technology adding real consumer value
Trends and Strategy
Trends and Strategy
Packaging innovation Birgit Nilsson room Technology adding real value Birgit Nilsson room
Packaging as a marketing tool Nils Poppe room
Material/Innovation Nils Poppe room
08.00 - 09.00 registration, welcome coffee and networking at the exhibition.
09.00 the conference starts. 17.20 Packbridge Design Challenge. 17.30 Networking buffet.
08.00 - 09.00 registration, welcome coffee and networking at the exhibition.
09.00 the conference starts. 17.00 closing.
17.30 Networking buffet
17.20 Packbridge Design Challenge
sponsored by Iggesund
17.00 Thank you and welcome back
Panel discussion
Panel discussion
Day 1 Day 2
The interactive print landscape
Robert Berkeley
Founder and Chairman,
Linkz-IM.
Dynamic shelf-life for minimized food waste
Fredrik Nilsson
Professor,
Lund University, Faculty of Engineering, LTH.
Micvac continous development
Håkan Pettersson
CEO, Micvac.
5 Key Directions for folding carton prepress
Jan De Roeck
Director Solutions Management,
Esko.
Pantone Live – Digital book of colours for packaging
Maria Wetterberg
Technical Sales Manager,
Largo AB.
MAX IV & ESS: Materials research for packaging
Alex Steuwer
Business Development Manager,
Invest in Skåne.
12.30 – 14.00 Lunch & networking at the exhibition 12.30 – 14.00 Lunch & networking at the exhibition
Panel discussion
Panel discussion
Panel discussion
Panel discussion
Panel discussion
Panel discussion
Panel discussion
Panel discussion
Per Nyström, Managing Director,
AR Packaging Group Sweden.
Chairman of the Board, Packbridge.
OpenUp enables new ways to network!
Johan Mårtensson
Project Leader, OpenUp, Packbridge.
OpenUp enables new ways to network!
Johan Mårtensson
Project Leader, OpenUp, Packbridge.
10.30 – 11.10 Coffee & networking
at the exhibition Workshop
15.20 – 16.00 Coffee & networking
at the exhibition Workshop
15.20 – 16.00 Coffee & networking
at the exhibition Workshop
10.30 – 11.10 Coffee & networking
at the exhibition Workshop
top packaging summit
by Packbridge
Sven-Gunnar Johansson
Packaging systems AB
CREWSPEAKER
top packaging summit
by Packbridge
This document entitles you to free entry to
Top Packaging Summit by Packbridge 2014 at
Sundspärlan, Helsingborg the 22nd-23rd of October.
The entry ticket is valid for the whole conference,
including more than 20 presentations from global
packaging experts and includes free lunches,
refreshments during networking breaks
as well a dinner the 22nd of October.
Value 6900:-
Free entrance
Niklas Johansson
Thank you!
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Sponsored by Arranged by
NVC NETHERLANDS PACKAGING CENTRE
TPS Utvärderingsformulär 2014.indd 1 2014-10-15 12.06
top packaging summit
by Packbridge
The many sides of packaging.
Marketing, technology,
innovation and food waste.
top packaging summit
by Packbridge
The many sides of packaging.
Marketing, technology,
innovation and food waste.
Graphicdesign:JörgenAdolfsson
Sponsored by
Arranged by
This time we didn’t think it was enough with one theme. Instead we settled
for four topics.
1. Packaging innovation for a demanding future. Is evolution fast enough?
2. Packaging, “The silent salesman” and the ultimate marketing tool.
3. Food waste – a luxury we cannot afford and a value chain challenge.
4. Technology adding real consumer value and brand loyalty.
In this program you will find an impressive line of speakers that will inform and
inspire you for two full days in Helsingborg, Sweden.
It is the fourth year for the conference and in this short period of time it has
grown to become the largest packaging conference in Europe.
Welcome back!
www.toppackagingsummit.com
Sundspärlan, Helsingborg, Sweden
October 22nd - 23rd 2014
Konferensmaterial till
Top Packaging Summit 2014.
Europas största förpackningskonferens
med 300 deltagare från 22 länder.
Arrangör: Packbridge

2. toppackagingsummit
byPackbridge
Arranged by
Sponsored by
top packaging summit
by Packbridge
Welcome!
top packaging summit
by Packbridge
Welcome!
Arranged by
Sponsored by
top packaging summit
by Packbridge
The many sides of
packaging. Marketing,
technology, innovation
and food waste.
top packaging summit
by Packbridge
The many sides of
packaging. Marketing,
technology, innovation
and food waste.
Talarpodie
Skylt
Roll up
Flagga
Scendekor
Affisch
Vepa
Konferensmaterial till
Top Packaging Summit 2014.
Europas största förpackningskonferens
med 300 deltagare från 22 länder.
Arrangör: Packbridge

3. Jörgen Adolfsson – illustrationer – grafisk designBudskap med identitet
Sedan 1953 har Sunde tillverkat herrbyxor. Svenska
kvalitetsbyxor som vi syr med största omsorg och
med bästa tänkbara material i såväl tyg som detaljer.
Exklusiv satin tecno gör dem slitstarka och sköna
– riktiga året runt-byxor både utom- och inomhus.
Med bra passform och komfort samt en stilren klas-
sisk design, passar byxorna utmärkt för alla tillfällen:
jobbet, fritiden, festen eller när du är ute och reser.
Vi på Sunde tillverkar enbart herrbyxor och vi sätter
en ära i att våra produkter ska ge dig en skön känsla
som sitter bra året om.
Byxorna görs i modellerna York med flat front och
utan slag samt Milano med veck och slag.
Finns i färgerna; ljusgrå, mellangrå, mörkgrå, svart,
beige och marinblå.
...som sitter bra året om.
Säkerhetsficka
Förstärkt midjeband
Dubbla hällor fram
Bälteshållare
3-punkts knäppning
Skjortgreppare
Maskintvättbar
Markisen från Arlöv
folder
Försäljning, måttagning, montering
och service på alla typer av solskydd.
Jag hjälper er med förslag på olika
lösningar.
www.markisenfranarlov.se
Persienner
Lamellgardiner
Rullgardiner
Plisségardiner
Markiser
Markisen i Arlov Folder.indd 4-5 2012-11-12 10.47
Allt inom
solskydd
Över 20 års erfarenhet
Försäljning • Montering •Tillverkning
Välkommentillmin
utställning i Arlöv!
Boka gärna en tid som passar dig,
så tar jag emot dig och visar dig runt.
Tillsammans kan vi hitta olika lös-
ningar.
Jag har inga bestämda öppettider.
Kontor/utställning: Borggatan 17, Arlöv
040-617 04 40 • www.markisenfranarlov.se
Ring för kostnads-
fritt hembesök!
040-6170440
Allt inom
solskydd
Markisen i Arlov Folder.indd
2-3
2012-11-12
10.46
Packbridge broschyr
Sunde folder – Svenska kvalitetsbyxor sedan 1953
Sunde ordersedel
In the packaging industry, as well as in other industries, we
know that it is becoming increasingly more expensive and
difficult to develop bright new products and solutions.
At least it is if you want to work with innovation and develop­
ment in the traditional way – on your own, behind carefully
closed doors.
But there are also a large number of us who have realised
that there are other ways of doing things. Working in net­
works, pursuing your related industries, sharing and collabo­
ration; all of this opens up excellent opportunities for devel­
oping new solutions and products, as well as new market
opportunities.
This is why, in gathering together the industry’s entire value
chain, the Packbridge packaging cluster has grown to encom­
pass well over 200 member companies and organisations
since the beginning of 2010, and has expanded far beyond
our native Scandinavian shores. Members quickly see the
value of sharing the inspirational ideas, experience and con­
tacts which Packbridge has to offer: between companies,
between industries and academia, between people. To this
we can add the other clusters in the Öresund Region, where
Packbridge HQ is based (we also have Packbridge North,
based in Sundsvall in the northern part of Sweden) – food
and beverages, pharmaceuticals and several other areas that
Packbridge works with in various ways. And that’s not all.
We can also add clusters all over the rest of Europe, for ex­
ample in Germany, France and Austria.
Packbridge offers an international context, through partner­
ships and signed Memoranda of Understanding (MoU) with
companies and organisations throughout Europe, Asia and
the USA.
With Packbridge you get access to an unbeatably rich and
versatile meeting place. So don’t hesitate – become a mem­
ber of the strongest and fastest growing packaging network
in Europe.
What’s in it for you?
Packbridge brings people together!
One of Packbridge’s most important tasks is to allow people
to meet and network. Packbridge arranges around 20 semi­
nars and workshops every year, all very well­attended.
At these events we examine current and interesting themes.
In addition to these, we arrange Packbridge Material Day and
Packbridge Technology Day, and of course our flagship,
Top Packaging Summit by Packbridge, the international pack­
aging conference that in only three years has grown into the
largest in Europe.
Via our international collaboration partners, we also ensure
that industry people from the whole world meet and ex­
change experience.
As a member, if you have difficulties in taking part in these
meetings for any reason you can always benefit from our
professional Internet broadcasts, either live or at a later date.
Most of these networking events are membership benefits.
In other words, you get a lot for your money!
Catalyst for innovation
Innovation is the key to success and Packbridge is a catalyst
for innovation. Let us start from the beginning. Innovation
and success are largely built on organised research and mar­
ket knowledge. Packbridge is working closely with research
organisations and universities as well as we are constantly
producing reports and analyses that form the basis for deci­
sions on investments in innovation. We produce trend re­
ports, market analyses and area­specific reports.
Packbridge is also a partner in a number of different projects,
financed by the industry, government or the EU and in this
way is involved and can stimulate innovative solutions and
new operations.
The concept “open innovation” is important today, and to­
gether with Skåne Food Innovation Network, Packbridge has
launched a unique innovation platform, OpenUp, which gives
open innovation an entirely new dimension with almost un­
limited opportunities for innovation work.
As a member of Packbridge, your opportunities for successful
innovation work are significantly increased.
Shaping the future
The rapid increase in Packbridge membership numbers shows
the need for cluster collaboration. Packbridge is an important
instrument in the packaging industry’s value chain, an instru­
ment that is an active part of shaping the future. In addition
to the fact that Packbridge is a catalyst for new operations,
we are also active in shaping the industry’s future employees.
Packbridge has been involved in the establishment of new
packaging training in Sweden. Having staff who know the
industry is a pre­condition for a bright future in ever­stronger
global competition. We work hard to spread the message
about packaging and the packaging industry in the academic
world, and over the years have created numerous “Aha” expe­
riences among pupils at all school levels.
Packbridge also has an important role as a lobby organisation
with authorities and legislators. There are many misconcep­
tions, and our task is to ensure on a continuous basis that the
right message reaches the right people.
Packbridge shapes the future of the industry. If you become
a member, you can affect this future in a tangible way. The
packaging industry has an important role to play in a global,
sustainable society. Let’s develop the opportunities together!
There are no Missing Links at Packbridge.
But We Miss You.
SUPPLY
CHAIN
Bringing
people
together
Shaping
the future
Catalyst for
innovation
The strongest packaging network in Europe
Join Packbridge
Now over 200
member companies
Graphicdesign:JörgenAdolfsson
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