Blaze Publishing began as a single quarterly magazine and has grown to become one of the largest independently owned publishing groups specializing in shooting sports. It has since expanded into music magazines, live events, videos, and women's lifestyle content. Blaze Publishing produces a variety of niche magazines targeting different audiences, interests, ages and maturity levels across music, sports, and lifestyle categories. Their primary strategy is to create magazines for audiences that may not be served by more general interest publications. The document examines Blaze Publishing as an example of an institution that produces specialized magazines and considers working with them to create a niche magazine focused on bands and orchestras.

1. Researching Institutions

2. Blaze Publishing
Blaze Publishing began with a single quarterly
magazine, and the company has grown to
become the largest independently owned
publishing groups in the shooting sector, and in
the last couple of years they have expanded into
music magazines and live events, videos and
women’s lifestyle.

3. The Blaze Publishing website has good quality
media, and is easy for the audience to
understand and read.

4. Blaze Publishing produce a variety of different
magazines, to suit different audiences, who have
different interests or may be different ages/maturity.
There are three categories of magazines that Blaze
produce; music, sport and lifestyle.
This image shows a variety of sport magazines that
they produce, which are relatively unexpected as
sports and unique, approaching a new audience.

5. Blaze Publishing’s primary ideas are to produce niche
magazines, for an audience that would not have a
magazine in the norm. An acoustic or bass music
magazine is not the first magazine someone would
think of when they say music magazine. It brings in a
new different audience.
This is what I want to do with my music magazine,
make it a niche magazine so it appeals to a different
audience they may not have a good quality magazine.

6. When I create my music magazine, I
would want to work along side a
institution like Blaze Publishing,
because they create niche magazines,
for specialist audiences. My genre of
Bands and Orchestra is quite unique,
and don’t necessarily have a majority of
magazines.
I wouldn’t want to work along side an
institution like Team Rock though,
because they do specific magazines for
the rock genre.