This document provides definitions and examples of key research terminology and methods including: - Primary and secondary research which involve collecting your own data versus using others' research respectively. - Quantitative and qualitative research which analyze numerical data versus seeking an in-depth understanding through human experiences. - Audience, market, production, and terminology research which investigate target audiences, product viability, processes and productivity, and defining objective terms. - Advantages and disadvantages are outlined for each research type as well as examples. Harvard referencing style is also defined at the end.

1. Research
Theory
Archie Durham

2. Terminology
• Circulation: Circulation is the number of newspaper/magazine
copies distributed on average in a day.
• Hits: views
• Box Office Figures: sales
• Sales: money

3. Primary Research
• Definition: getting your own research
• Advantages: know its correct
• Disadvantages: takes a lot of time
• Example: asking people

4. Secondary Research
• Definition: getting research from someone else
• Advantages: time saving
• Disadvantages: might not be accurate
• Example: internet

5. Quantitative Research
• Definition: Quantitative research is the process of collecting and analyzing
numerical data.
• Advantages: Larger sample: A broader study can be made, involving more
subjects and enabling more generalization of results. Objectivity and
accuracy: Few variables are involved as data relates to close-ended
information
• Disadvantages: False focus on numbers. Quantitative research can be
limited in its pursuit of concrete, statistical relationships, which can lead to
researchers overlooking broader themes and relationships.

6. Qualitative Research
• Definition
Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social
phenomena within their natural setting. It focuses on the "why" rather than the "what" of social
phenomena and relies on the direct experiences of human beings as meaning-making agents in their
every day lives.
• Advantages
It saves money
• Disadvantages
It can lose data.
• Example looking at how someone's behaver changes in differ scenarios

7. Audience Research
• Definition: finding out who the main target audience is
• Advantages: easy to relate to most people watching
• Disadvantages: Not as easy to measure and analyse.
• Example: Finding out information about you audience so product will
appeal to them

8. Market Research
• Definition: Market research is the process of determining the viability of a new service or ProMarkt
research is the process of determining the viability of a new service or product through research
conducted directly with potential customers. Market research allows a company to discover the
target market and get opinions and other feedback from consumers about their interest in the
product or service.
• Advantages: Use market research to gain a better perspective and understanding of your market or
target audience and ensure that your firm stays ahead of the competition. It minimises any
investment risk. This is a simple but vitally important and often business critical consideration.
• Disadvantages: Marketing research (MR) is a costly affair.
• Example: look online to find what already exists

9. Production Research
• Definition: it is concerned with the productivity of technology, people, and processes. POM covers the business
processes that transform input into output and deliver products and services to customers. It is a generic research
field and not only important in the manufacturing sector.
• Advantages: It helps businesses strengthen their position.
• Disadvantages: Costly. Primary data may be very expensive in preparing and carrying out the research
• Example: Production - Production research is about the media production itself. Finding out whether the
productions future income is going to be greater than its creations outcome and if it is viable. As well as the
creations costs production research is also used to see which advertising events would be suitable and budgeting
the costs of pre-production, production and post-production. Secondary, primary, market and audience research
are all great ways to collect the information needed. For example, market research would be suitable to find out if
there is a slot in the market for the production which relates to the future income by suggesting how popular it
would be.

10. Terminology
• Objective: being the object or goal of one's efforts or actions. not influenced by personal feelings,
interpretations, or prejudice; based on facts; unbiased: an objective opinion. intent upon or dealing
with things external to the mind rather than with thoughts or feelings, as a person or a book.
• Subjective: Anything subjective is subject to interpretation. In grammar land, this word relates to
the subject of the sentence. Usually, subjective means influenced by emotions or opinions.
• Valid: when something is true or acceptable
• Reliable: Calling something reliable means you can count on it to come through when you need it;
it's dependable. If you're headed out for an around-the-world sailing trip, hopefully your lifejacket
is reliable. You can certainly rely on something reliable because it's trustworthy and responsible

11. Harvard Referencing
Name of the film being researched;
2. Rowling, J.K (1997) Harry Potter and the and the philosopher's stone
1. Columbus, C. (2001) Harry Potter and the and the philosopher's
stone
3. Wizarding world media (2022) Wizarding World: The Official Home
of Harry Potterhttps://www.wizardingworld.com
4. Amazon (2021) The Ultimate Guide to Harry Potter Magazine 2021
Editionhttps://www.amazon.com › Ultimate-Guide-Harry-Potte...