From Oct 5 Presentation

1. Research Techniques
Workshop

2. Value-Added Research

3. What is VAR?
● Value-added research
● Research to help you understand the company and
the industry landscape

4. How do I conduct VAR?
● Cold emails
● Cold calls
● Contacts via friends, family, etc.
● Competing companies

6. User Experience and Design

7. How a Customer Feels Matters
- Design thinking Interviews
- User story map
- Paper/beta prototyping
- Love/breakup letters
- Boil a problem down to core use cases and root principles
- Simplicity

8. Love/breakup letters
- Tell a company how you feel
- Write one opposite to your inclination

9. Customers don’t always
know what they want

10. Market Research

11. Google Trends
● Growth of industry recognition
● Comparison of industries
● Relative popularity based on search volume
https://www.google.com/trends/explore?q=instagram,t
witter

12. Site/App Data
● Google Analytics
● Google Adwords/Keyword Planner

13. Digital Analytics/Competitor Research
● Web/mobile traffic
● User data
● Keywords for marketing, site copy, SEO
https://www.similarweb.com/top-websites
https://www.semrush.com/info/geico.com

14. Investor Research/Prospecting
● Fundraising information
○ VCs, startups, rounds, acquisitions, etc…
www.crunchbase.com