This document provides an overview of being a data science product manager. It discusses the speaker's journey becoming a PM, introduces data science applications in e-commerce, outlines the typical journey of building an AI/ML product, and discusses PM responsibilities. It also covers when to use AI/ML, includes a mini case study on recommendation engines, and discusses challenges including the non-deterministic nature of data science and lack of explainability in models.
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
Transforming B2B Sales with Spark Powered Sales IntelligenceSongtao Guo
This is the presentation we delivered in Spark Summit 2017, San Francisco
Title: Transforming B2B Sales with Spark Powered Sales Intelligence
Presenters: Songtao Guo and Wei Di
It gives an overview of our Apache Spark powered B2B intelligence engine we developed at Linkedin and its use cases.
Delivering Machine Learning Solutions by fmr Sears Dir of PMProduct School
Main takeaways:
- Key stages in the Data Science process
- Unique challenges ML products present
- Opportunities for Product Managers to make a big impact
Transforming B2B Sales with Spark-Powered Sales Intelligence with Songtao Guo...Databricks
B2B sales intelligence has become an integral part of LinkedIn’s business to help companies optimize resource allocation and design effective sales and marketing strategies. This new trend of data-driven approaches has “sparked” a new wave of AI and ML needs in companies large and small. Given the tremendous complexity that arises from the multitude of business needs across different verticals and product lines, Apache Spark, with its rich machine learning libraries, scalable data processing engine and developer-friendly APIs, has been proven to be a great fit for delivering such intelligence at scale.
See how Linkedin is utilizing Spark for building sales intelligence products. This session will introduce a comprehensive B2B intelligence system built on top of various open source stacks. The system puts advanced data science to work in a dynamic and complex scenario, in an easily controllable and interpretable way. Balancing flexibility and complexity, the system can deal with various problems in a unified manner and yield actionable insights to empower successful business. You will also learn about some impactful Spark-ML powered applications such as prospect prediction and prioritization, churn prediction, model interpretation, as well as challenges and lessons learned at LinkedIn while building such platform.
Spark summit 2017- Transforming B2B sales with Spark powered sales intelligenceWei Di
B2B sales intelligence has become an integral part of LinkedIn’s business to help companies optimize resource allocation and design effective sales and marketing strategies. This new trend of data-driven approaches has “sparked” a new wave of AI and ML needs in companies large and small. Given the tremendous complexity that arises from the multitude of business needs across different verticals and product lines, Apache Spark, with its rich machine learning libraries, scalable data processing engine and developer-friendly APIs, has been proven to be a great fit for delivering such intelligence at scale.
See how Linkedin is utilizing Spark for building sales intelligence products. This session will introduce a comprehensive B2B intelligence system built on top of various open source stacks. The system puts advanced data science to work in a dynamic and complex scenario, in an easily controllable and interpretable way. Balancing flexibility and complexity, the system can deal with various problems in a unified manner and yield actionable insights to empower successful business. You will also learn about some impactful Spark-ML powered applications such as prospect prediction and prioritization, churn prediction, model interpretation, as well as challenges and lessons learned at LinkedIn while building such platform.
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
Transforming B2B Sales with Spark Powered Sales IntelligenceSongtao Guo
This is the presentation we delivered in Spark Summit 2017, San Francisco
Title: Transforming B2B Sales with Spark Powered Sales Intelligence
Presenters: Songtao Guo and Wei Di
It gives an overview of our Apache Spark powered B2B intelligence engine we developed at Linkedin and its use cases.
Delivering Machine Learning Solutions by fmr Sears Dir of PMProduct School
Main takeaways:
- Key stages in the Data Science process
- Unique challenges ML products present
- Opportunities for Product Managers to make a big impact
Transforming B2B Sales with Spark-Powered Sales Intelligence with Songtao Guo...Databricks
B2B sales intelligence has become an integral part of LinkedIn’s business to help companies optimize resource allocation and design effective sales and marketing strategies. This new trend of data-driven approaches has “sparked” a new wave of AI and ML needs in companies large and small. Given the tremendous complexity that arises from the multitude of business needs across different verticals and product lines, Apache Spark, with its rich machine learning libraries, scalable data processing engine and developer-friendly APIs, has been proven to be a great fit for delivering such intelligence at scale.
See how Linkedin is utilizing Spark for building sales intelligence products. This session will introduce a comprehensive B2B intelligence system built on top of various open source stacks. The system puts advanced data science to work in a dynamic and complex scenario, in an easily controllable and interpretable way. Balancing flexibility and complexity, the system can deal with various problems in a unified manner and yield actionable insights to empower successful business. You will also learn about some impactful Spark-ML powered applications such as prospect prediction and prioritization, churn prediction, model interpretation, as well as challenges and lessons learned at LinkedIn while building such platform.
Spark summit 2017- Transforming B2B sales with Spark powered sales intelligenceWei Di
B2B sales intelligence has become an integral part of LinkedIn’s business to help companies optimize resource allocation and design effective sales and marketing strategies. This new trend of data-driven approaches has “sparked” a new wave of AI and ML needs in companies large and small. Given the tremendous complexity that arises from the multitude of business needs across different verticals and product lines, Apache Spark, with its rich machine learning libraries, scalable data processing engine and developer-friendly APIs, has been proven to be a great fit for delivering such intelligence at scale.
See how Linkedin is utilizing Spark for building sales intelligence products. This session will introduce a comprehensive B2B intelligence system built on top of various open source stacks. The system puts advanced data science to work in a dynamic and complex scenario, in an easily controllable and interpretable way. Balancing flexibility and complexity, the system can deal with various problems in a unified manner and yield actionable insights to empower successful business. You will also learn about some impactful Spark-ML powered applications such as prospect prediction and prioritization, churn prediction, model interpretation, as well as challenges and lessons learned at LinkedIn while building such platform.
Product-thinking is making a big impact in the data world with the rise of Data Products, Data Product Managers, data mesh, and treating “Data as a Product.” But Honest, No-BS: What is a Data Product? And what key questions should we ask ourselves while developing them? Tim Gasper (VP of Product, data.world), will walk through the Data Product ABCs as a way to make treating data as a product way simpler: Accountability, Boundaries, Contracts and Expectations, Downstream Consumers, and Explicit Knowledge.
From idea to ux roadmap - MakeIt Masterclass - Boost User ExperienceClaudio Cossio
The process to create and execute user experience (UX) improvements on web application or mobile app does not have to be a complicated task, even if you are working with multiple personas. We will talk about how to maintain relevant user stories that cross polinate on the different user personas and then create a working scheme that can be quick and easy to execute to create a UX roadmap.
The focus is to create proposals that do not add complexity to the proposed UX improvements and can be implemented with ease.
Artificial Intelligence (AI) is expected to replace a third of U.S. jobs in the next twenty years, while also creating new opportunities for growth and innovation. Industries such as mortgage, real estate, and financial services are already seeing a need to adapt quickly to accommodate changes in AI. In this webinar, participants will learn the truth about AI and how it will impact the mortgage industry, along with several insights into new technology trends and applications that are shaping the industry today. Specifically, participants will learn:
New applications for technology such as “bitcoin” and how the cryptocurrency may be used in the future of real estate transactions
How mortgage companies are using AI and automated technologies to improve the lending experience
Strategies for adapting to fast-changing technology
Elena Grewal, Data Science Manager, Airbnb at MLconf SF 2016MLconf
Before the Model: How Machine Learning Products Start, with Examples from Airbnb: Often the most important part of building a machine learning product is the formulation of the problem; the most elegant model is rendered useless without the right application and model architecture. Airbnb is an online marketplace for accommodations which has found many interesting applications for machine learning products by taking a data driven approach to investment in Machine learning products. Come hear about how the Airbnb team generates and vets ideas for machine learning products and tailors the product to business problems, with some examples of success and lessons learned along the way.
Presentation on developments in hiring and fintech for HKU Executive certific...Kok Tong (K.T.) Khoo
Slides for my guest speaker session at the HKU executive certificate in Internet Finance. Covering personal observations in startup markets and careers, Hong Kong vs Singapore, hiring trends and business models.
Planning For The Personalization Journey: From Empathy to EngagementRachel Wandishin
Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity.
In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.
Maryann is a Senior Portfolio Marketing Manager overseeing product marketing, content development, and brand strategy.
The purpose of this deck is to show her creative process, approach to marketing initiatives, and examples of work. This should be used as an extension of her resume. Enjoy!
Intro to Product Management by Trunk Club Product ManagerProduct School
Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at Trunk Club?
Matt Holihan, Product Manager at Trunk Club, discussed what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also gave the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight.
At ING Bank, machine learning models are a key factor in making relevant engagements with our customers, empowering them to stay a step ahead in life and in business. In our efforts to make the model building process more rapid, compliant, validated and accessible to roles other than data scientists (such as data analysts or customer journey experts), we have structured it for an easy creation of propensity models.
In this talk, I will present this structure, focusing on pipelining data science models in Apache Spark. In particular, I will show how we use Apache Sqoop & Ranger to comply with GDPR, build a data science workflow on top of python and Jupyter, extend the SparkML libraries on PySpark to create custom standardizers and cross-validators, and show an in-house developed monitoring tool built on top of Elasticsearch for model evaluation.
Finally, I will describe the type of engagement analysts and customer journey experts have with the result set of the models created, and how we refine our dashboards (in IBM Cognos) accordingly.
Speaker: Dor Kedem, Lead Data Scientist
ING Bank
How to Build an AI/ML Product and Sell it by SalesChoice CPOProduct School
Main takeaways:
- How to identify the use cases to build an AI/ML product?
- What are the challenges that you would face and how to over come them?
- How to establish stake holder buy-in and design the go-to market strategy?
Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results.
The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.
NoVA UX Meetup: Product Testing and Data-informed DesignJim Lane
These are the slides for the January 2013 NoVA UX Meetup in Vienna, VA. VP of UX Jim Lane shared tips, tools, and research strategies that the AddThis has used to develop publisher products used on over 14 million websites.
2016 XUG Conference Big Data: Big Deal for Personalized Communications or Meh?Jeffrey Stewart
What is the big deal with big data? Why is everyone talking about it? What, if anything, is anyone doing with it?
This session will discuss big data, starting with a definition of the 4 Vs and diving into the current and potential uses in personalized communication.
What is different from traditional data management and business intelligence is the sheer size of the datasets and the quality of sources of relevant data.
Each source has different structures, and the frequency of updates is faster than ever before. How can all of data from all facets of human activity be related? How can they be combined and analyzed to help us understand individuals and how they want to be communicated to individually?
This talk covers the PM framework needed to lead AI incubations. Product school webinar video at https://www.linkedin.com/video/live/urn:li:ugcPost:6690684172895322113/
Using Data Science to Build an End-to-End Recommendation SystemVMware Tanzu
We get recommendations everyday: Facebook recommends people we should connect with; Amazon recommends products we should buy; and Google Maps recommends routes to take. What all these recommendation systems have in common are data science and modern software development.
Recommendation systems are also valuable for companies in industries as diverse as retail, telecommunications, and energy. In a recent engagement, for example, Pivotal data scientists and developers worked with a large energy company to build a machine learning-based product recommendation system to deliver intelligent and targeted product recommendations to customers to increase revenue.
In this webinar, Pivotal data scientist Ambarish Joshi will take you step-by-step through the engagement, explaining how he and his Pivotal colleagues worked with the customer to collect and analyze data, develop predictive models, and operationalize the resulting insights and surface them via APIs to customer-facing applications. In addition, you will learn how to:
- Apply agile practices to data science and analytics.
- Use test-driven development for feature engineering, model scoring, and validating scripts.
- Automate data science pipelines using pyspark scripts to generate recommendations.
- Apply a microservices-based architecture to integrate product recommendations into mobile applications and call center systems.
Presenters: Ambarish Joshi and Jeff Kelly, Pivotal
What is Product vs. Platform Product Management by Oracle PMProduct School
With real life examples and plenty of battle scars, Joy Dorairaj, Principal Product Manager, explains the different approaches to managing platforms vs. products.
Main takeaways:
-What is the difference in being a product vs. a platform Product Manager
-How to distinguish what each one needs as opposed to the other
-How to manage the two different types and be successful
Product-thinking is making a big impact in the data world with the rise of Data Products, Data Product Managers, data mesh, and treating “Data as a Product.” But Honest, No-BS: What is a Data Product? And what key questions should we ask ourselves while developing them? Tim Gasper (VP of Product, data.world), will walk through the Data Product ABCs as a way to make treating data as a product way simpler: Accountability, Boundaries, Contracts and Expectations, Downstream Consumers, and Explicit Knowledge.
From idea to ux roadmap - MakeIt Masterclass - Boost User ExperienceClaudio Cossio
The process to create and execute user experience (UX) improvements on web application or mobile app does not have to be a complicated task, even if you are working with multiple personas. We will talk about how to maintain relevant user stories that cross polinate on the different user personas and then create a working scheme that can be quick and easy to execute to create a UX roadmap.
The focus is to create proposals that do not add complexity to the proposed UX improvements and can be implemented with ease.
Artificial Intelligence (AI) is expected to replace a third of U.S. jobs in the next twenty years, while also creating new opportunities for growth and innovation. Industries such as mortgage, real estate, and financial services are already seeing a need to adapt quickly to accommodate changes in AI. In this webinar, participants will learn the truth about AI and how it will impact the mortgage industry, along with several insights into new technology trends and applications that are shaping the industry today. Specifically, participants will learn:
New applications for technology such as “bitcoin” and how the cryptocurrency may be used in the future of real estate transactions
How mortgage companies are using AI and automated technologies to improve the lending experience
Strategies for adapting to fast-changing technology
Elena Grewal, Data Science Manager, Airbnb at MLconf SF 2016MLconf
Before the Model: How Machine Learning Products Start, with Examples from Airbnb: Often the most important part of building a machine learning product is the formulation of the problem; the most elegant model is rendered useless without the right application and model architecture. Airbnb is an online marketplace for accommodations which has found many interesting applications for machine learning products by taking a data driven approach to investment in Machine learning products. Come hear about how the Airbnb team generates and vets ideas for machine learning products and tailors the product to business problems, with some examples of success and lessons learned along the way.
Presentation on developments in hiring and fintech for HKU Executive certific...Kok Tong (K.T.) Khoo
Slides for my guest speaker session at the HKU executive certificate in Internet Finance. Covering personal observations in startup markets and careers, Hong Kong vs Singapore, hiring trends and business models.
Planning For The Personalization Journey: From Empathy to EngagementRachel Wandishin
Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity.
In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.
Maryann is a Senior Portfolio Marketing Manager overseeing product marketing, content development, and brand strategy.
The purpose of this deck is to show her creative process, approach to marketing initiatives, and examples of work. This should be used as an extension of her resume. Enjoy!
Intro to Product Management by Trunk Club Product ManagerProduct School
Ever wondered what it’s like to work as a Product Manager? What about as a Product Manager at Trunk Club?
Matt Holihan, Product Manager at Trunk Club, discussed what it’s like to work in this dynamic role and what it takes to get your foot in the door. He also gave the inside scoop on the day-to-day work as a Product Manager, the challenges of the job and personal insight.
At ING Bank, machine learning models are a key factor in making relevant engagements with our customers, empowering them to stay a step ahead in life and in business. In our efforts to make the model building process more rapid, compliant, validated and accessible to roles other than data scientists (such as data analysts or customer journey experts), we have structured it for an easy creation of propensity models.
In this talk, I will present this structure, focusing on pipelining data science models in Apache Spark. In particular, I will show how we use Apache Sqoop & Ranger to comply with GDPR, build a data science workflow on top of python and Jupyter, extend the SparkML libraries on PySpark to create custom standardizers and cross-validators, and show an in-house developed monitoring tool built on top of Elasticsearch for model evaluation.
Finally, I will describe the type of engagement analysts and customer journey experts have with the result set of the models created, and how we refine our dashboards (in IBM Cognos) accordingly.
Speaker: Dor Kedem, Lead Data Scientist
ING Bank
How to Build an AI/ML Product and Sell it by SalesChoice CPOProduct School
Main takeaways:
- How to identify the use cases to build an AI/ML product?
- What are the challenges that you would face and how to over come them?
- How to establish stake holder buy-in and design the go-to market strategy?
Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results.
The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.
NoVA UX Meetup: Product Testing and Data-informed DesignJim Lane
These are the slides for the January 2013 NoVA UX Meetup in Vienna, VA. VP of UX Jim Lane shared tips, tools, and research strategies that the AddThis has used to develop publisher products used on over 14 million websites.
2016 XUG Conference Big Data: Big Deal for Personalized Communications or Meh?Jeffrey Stewart
What is the big deal with big data? Why is everyone talking about it? What, if anything, is anyone doing with it?
This session will discuss big data, starting with a definition of the 4 Vs and diving into the current and potential uses in personalized communication.
What is different from traditional data management and business intelligence is the sheer size of the datasets and the quality of sources of relevant data.
Each source has different structures, and the frequency of updates is faster than ever before. How can all of data from all facets of human activity be related? How can they be combined and analyzed to help us understand individuals and how they want to be communicated to individually?
This talk covers the PM framework needed to lead AI incubations. Product school webinar video at https://www.linkedin.com/video/live/urn:li:ugcPost:6690684172895322113/
Using Data Science to Build an End-to-End Recommendation SystemVMware Tanzu
We get recommendations everyday: Facebook recommends people we should connect with; Amazon recommends products we should buy; and Google Maps recommends routes to take. What all these recommendation systems have in common are data science and modern software development.
Recommendation systems are also valuable for companies in industries as diverse as retail, telecommunications, and energy. In a recent engagement, for example, Pivotal data scientists and developers worked with a large energy company to build a machine learning-based product recommendation system to deliver intelligent and targeted product recommendations to customers to increase revenue.
In this webinar, Pivotal data scientist Ambarish Joshi will take you step-by-step through the engagement, explaining how he and his Pivotal colleagues worked with the customer to collect and analyze data, develop predictive models, and operationalize the resulting insights and surface them via APIs to customer-facing applications. In addition, you will learn how to:
- Apply agile practices to data science and analytics.
- Use test-driven development for feature engineering, model scoring, and validating scripts.
- Automate data science pipelines using pyspark scripts to generate recommendations.
- Apply a microservices-based architecture to integrate product recommendations into mobile applications and call center systems.
Presenters: Ambarish Joshi and Jeff Kelly, Pivotal
What is Product vs. Platform Product Management by Oracle PMProduct School
With real life examples and plenty of battle scars, Joy Dorairaj, Principal Product Manager, explains the different approaches to managing platforms vs. products.
Main takeaways:
-What is the difference in being a product vs. a platform Product Manager
-How to distinguish what each one needs as opposed to the other
-How to manage the two different types and be successful
Similar to Being a Data Science Product Manager (20)
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
2. Agenda
● My Journey as a PM
● Introduction to Data Science
● Applications of AI/ML in E-commerce
● Journey of an AI/ML product
● PM Responsibilities
● When to use AI/ML
● Mini Case Study
● Challenges & learnings
● Q&A
3. Who am I?
Joined
GlobalScholar
(EdTech)
Built e-learning
applications
2011
2017
Started working on
engagement constructs
UGC, Wishlists &
Collections
Graduated as a
CS Engineer
Joined Amdocs,
built Billing & CRM
software
2009
Started my MBA
from IIM Bangalore
Majors in Finance
2013
Moved to the
Marketplace Team
(Seller side)
Leading Selection
Design
2019
Started my PM
journey at Flipkart
Led Catalog
Platformization
2015
● Engineer turned Product Manager
● Experience across domains - E-commerce, EdTech, Telecom
● Experience of building both consumer facing products as well as platform products
● Have worked extensively with Data Scientists to solve for key customer & business problems at scale
4. My DS Journey
Identifying fraudulent
activity
(Building intelligence)
Auto answering
of customer queries
(Creating customer
delight)
Content Quality &
Ranking
(Building
intelligence)
Demand - supply
gap analysis
(Solving for
business needs)
Feedback
summarisation
(Creating customer
delight)
Selection
Benchmarking &
Assessment
(Solving for business
needs)
Auto moderation of
content
(Automation)
Highlights -
6. ● Vast & complex
● Fast evolving
● Lot of misconceptions
Common Queries
● How much of Data Science should a PM know?
● What are the artefacts that a PM produces while building a data science product?
● How much time does it take to build a Data Science product?
● What does your typical day look it?
● How does data science form a part of product strategy?
Introduction to Data Science
8. Journey of an AI/ML Product
Problem
Definition
Define the business
problem
Formulate
hypotheses
Translate it into one
or more DS problem
statements
Identify the right
metrics & establish
clear success criteria
(PM)
Data
Exploration
Identify/create the
underlying datasets
Identify feature sets
(domain knowledge
comes in handy)
Identify different user
segments, corner
cases, etc.
(PM/DS)
Modelling &
Optimisation
Modularise
Explore various
models/techniques
Train the models &
iterate
Measure the model
metrics, make
tradeoffs
Validate through
business/ops
(P - DS, S - PM)
Scale up &
Maintenance
Enable logging &
debuggability
Setup alerts &
dashboards for health
metrics
Perform periodic
checks to identify the
need to retrain the
models
(P - Engg, S - PM/DS)
Deployment &
Experimentation
Integrate with the
core Tech stack
Implement a fallback
flow & have feature
flags
Instrument the
necessary data
signals
Perform an A/B
experiment
Design the UX
(P - DS/Engg, S - PM)
9. Problem Definition - Mini Case Study
Aspect Ratings
● Define the business problem & the product to be built
○ User Need - to research about the product & its features
○ Business Problem - enable faster & convenient decision making for
the user
○ Target product - summarise customer feedback at an aspect level
● Translate it into DS problems
○ Identify relevant aspects automatically
○ Tag feedback to aspects
○ Grade feedback from positive to negative
○ Summarise feedback at product level
● Business metrics vs. DS metrics
○ Business metrics - engagement, conversion
○ DS metrics - coverage, accuracy
● Challenges
○ Linguistic complexities - incorrect grammar, use of hinglish, etc.
○ Optimising for category nuances
10. Applying your domain knowledge - |
● Identify relevant feature sets
○ Proxy data
○ Signals from the broader ecosystem
● Handling data anomalies
○ Filtering out noise
○ Handling data quality issues
● Ensuring data quality
○ Check the checker flows
● Critique the Models
○ Question assumptions
○ Play the devil’s advocate
○ Test out both happy & unhappy flows
11. Applying your domain knowledge - ||
● Make the right trade-offs
○ Accuracy vs. interpretability
○ Precision vs. recall
● Identify commonalities across products
○ Modularise & re-use
12. 1. Filtering out profanity from user generated content - what do you prioritise?
a. Precision
b. Recall
2. Aiding law & court proceedings - what do you prioritise?
a. Accuracy
b. Explainability
Examples - Tradeoffs
13. Capture user preferences
● Design your onboarding
experience
● Ask explicitly
● Allow users to update their
preferences
● Allow users to blacklist
Create feedback loops
● Validate your output regularly
● Respond to new data
User Experience Design - I
14. Collect data intelligently
● Make it playful
● Solve a customer need
Communicate effectively
● Build trust with the user
● Tell the why part
Interact naturally
● Make it look & sound humane
● Simulate interactions & review
User Experience Design - II
Google Duplex phone calls -
15. Examples - Whether to use AI/ML?
1. Shortlisting resumes for a job profile?
a. Yes
b. No
2. Taking decisions during a medical surgery?
a. Yes
b. No
16. When to use AI/ML?
Guiding principles:
● Recurring needs which are too costly or time consuming to do manually (eg. content moderation)
● When rules are not enough - either they are too many or they are too complex to define objectively (eg.
address intelligence)
● Scale of data is huge to analyse & predict (eg. recommendations)
● Underlying data keeps changing over time (eg. user preferences)
How to get started:
● Manual -> Rules -> DS
When not to use DS?
● Rules work reasonably well
● Mission critical systems with no scope for errors, where decisions are irreversible
● Explainability is crucial
17. Mini Case Study
Recommendation Engines & Personalisation
● Why do we need AI/ML?
○ Too many choices
○ Too many users with varying preferences
● Dimensions of Personalisation
○ Level: No -> Cohort level -> User level -> User * context
level
○ Aspects: language, genre, content format, etc.
● Data Inputs
○ Implicit signals - browse/watch history, completion rates
○ Explicit signals - selected interests during onboarding
● Context
○ User context vs. session context
● Techniques
○ Collaborative Filtering
○ Facet Similarity
18. ● DS is non-deterministic
○ Stakeholders want predictability
○ Predicting the likelihood & extent of success is almost
impossible in the beginning
○ Start small, iterate and scale up
● Business decisions
○ Build vs. buy vs. license
○ TTM, strategic importance, skill availability
○ Time bounding the research & development process
● DS models lack explainability
○ Prioritise between accuracy & explainability
○ Communicate & create transparency
○ Leave scope for manual overrides
● User data is no more secure
○ Put the control in the hands of the user
○ Anonymise the data
○ Build organisational firewalls to restrict access
○ Communicate the benefits of using the data
Challenges & Learnings
19. Examples - PM Decisions
1. You built a feature using AI/ML. The model has a pretty high accuracy of 95%. The feature when
launched led to a drop in conversion. What you do?
a. Launch the feature
b. Kill the feature
c. Reimagine the feature