Hearst is a large media conglomerate that owns several lifestyle magazines including Cosmopolitan, Esquire, and Elle. Cosmopolitan targets young women ages 18-34 with content about relationships, careers, and celebrities. It has a large social media presence and over 60 million total readers across platforms. Esquire targets men ages 35-54 with articles about style, culture, and food. Elle focuses on fashion and beauty for women ages 35-50. Both magazines have websites and social media accounts that expand their audiences.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
An overview of the UK Fashion community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Fashion audience tweet about? And how can organisations and brands influence the conversation?
Celebrity news not only satisfies our curiosity about the lives of the rich and famous but also serves as a gateway to the world of fashion and lifestyle. From red carpet events to casual street style, celebrities have a significant influence on fashion trends and lifestyle choices. In this article, we delve into the captivating world of celebrity fashion and lifestyle, exploring how it shapes our own choices and aspirations.
This is a presentation I gave to the Holy Land Christian Ecumenical Foundation to help them understand how to better communicate for advocacy thru social media.
An overview of the UK Fashion community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Fashion audience tweet about? And how can organisations and brands influence the conversation?
Celebrity news not only satisfies our curiosity about the lives of the rich and famous but also serves as a gateway to the world of fashion and lifestyle. From red carpet events to casual street style, celebrities have a significant influence on fashion trends and lifestyle choices. In this article, we delve into the captivating world of celebrity fashion and lifestyle, exploring how it shapes our own choices and aspirations.
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Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
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Visual content is disrupting the web and real world. This panel will focus on key strategies used across creative industries, such as Media, Fashion, Music, Food and Entertainment that demonstrates how the use of Visual Storytelling is driving engagement with Consumers and Fans. The panel will discuss how each panelist is using photography, video and visual across social platforms such as pinterest, instagram and tumblr to tell stories to delight, educate and connect with their customers.
Research Task 1: Genre, Industry and Audience. The purpose of this task was to research similar media texts and their audience published by Hearst. Includes 3 different Hearst lifestyle magazines; mission statement, audience profile, real life section's contents online presence and other relevant information.
One of the key aspects of fashion is its ability to create identity and belonging. People often use fashion to express their individuality and to belong to a particular group or subculture. For example, punk fashion emerged in the 1970s as a form of rebellion against mainstream society.
Reach an underserved demographic through E\’LON Couture Magazine. Most advertisers spend an enormous amount of money targeting a younger demographic but our research has shown those who are brand loyal tend to spend more money on brands they trust, pass down those brand to their daughters and don\’t mind spending money for \’real\’ luxury items they can now afford. Reach this growing demographic via E\’LON Couture Magazine.
Join us as we take our Digital Marketing panel discussions on the road! If you are interested in sponsoring or donating to our cause contact
Kiera McKibbens
trendymii@gmail.com
Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
Visual Culture: How Tumblr, Pinterest, Twitter and Instagram Drive Social Med...John Caswell
Visual content is disrupting the web and real world. This panel will focus on key strategies used across creative industries, such as Media, Fashion, Music, Food and Entertainment that demonstrates how the use of Visual Storytelling is driving engagement with Consumers and Fans. The panel will discuss how each panelist is using photography, video and visual across social platforms such as pinterest, instagram and tumblr to tell stories to delight, educate and connect with their customers.
Research Task 1: Genre, Industry and Audience. The purpose of this task was to research similar media texts and their audience published by Hearst. Includes 3 different Hearst lifestyle magazines; mission statement, audience profile, real life section's contents online presence and other relevant information.
One of the key aspects of fashion is its ability to create identity and belonging. People often use fashion to express their individuality and to belong to a particular group or subculture. For example, punk fashion emerged in the 1970s as a form of rebellion against mainstream society.
Reach an underserved demographic through E\’LON Couture Magazine. Most advertisers spend an enormous amount of money targeting a younger demographic but our research has shown those who are brand loyal tend to spend more money on brands they trust, pass down those brand to their daughters and don\’t mind spending money for \’real\’ luxury items they can now afford. Reach this growing demographic via E\’LON Couture Magazine.
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ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
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use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Research Task 1 - Genre, Industry, Audience
1. Research task 1
Genre, Industry, Audience
Present a thorough research, including all the relevant information
you can find (magazine's mission statement, audience profile, real life
section's contents, online presence, etc.) Include text and images in
your presentation (front covers images and home pages/magazine
pages screenshots of their websites)
3. Hearst
Hearst is an American multinational mass
media and business information conglomerate.
It is also known as 'Hearst Communications,
Inc.'
Their goal is 'create premium, purposeful
content that helps our audiences and partners
strive, thrive and get more out of life.'
They circulate 4 million magazines a month and
have 28 million unique monthly visitors from
the UK.
4. Cosmopolitan
Cosmopolitan is a lifestyle magazine owned
by Hearst.
It contains many articles including some
discussing:
Sex, beauty, relationships, careers, self-
improvement, celebrities, shopping,
health, fashion and horoscopes.
Cosmopolitan is the most selling young
women's magazine in the world. It is
distributed in over 100 countries with 64
editions and published in 35 languages.
5. Mission
Statement
Mission Statement: Always encouraging young women
to think differently about themselves. To embrace
their quirks and flaws. To celebrate
their individualism. To unapologetically live life
on their terms.
It’s this intimate relationship – and ongoing
conversation – Cosmo has with its audience
that results in a deep connection that’s
(still) unrivaled.
Always on, never off, hustling hard every day to pack
every platform with fresh, funny, and fundamental
intel about what Millennials and Gen Z –
aka GenNow – truly care about.
Constantly engaging with them on screens, in mag,
across their feeds in a way
that’s fearlessly authentic, unapologetically honest,
and really damn interesting – just like she is.
6. Online
Presence Total Audience: 62 million
Print: 13M
Digital & Snapchat: 29M unique visitors
Social: 20M across platforms
Facebook: 12.3M followers
Instagram: 3.6M followers
Twitter: 1.6M followers
YouTube: 1.5M subscribers
Pinterest: 865K followers
TikTok: 473K followers
7. Audience Profile
Total Adults 13,135,000
Total Women 11,080,000
Age Audience (000) Composition (%)
18 – 24 2,349 17.9
18 – 34 6,014 45.8
18 – 49 9,582 73.0
25 – 34 3,665 27.9
Millennials
(1977 – 1996)
6,525 49.7
HHI Audience (000) Composition (%)
$50,000+ 8,394 63.9
$75.000+ 6.117 46.6
Median $70,273
Education /
Employment
Audience (000) Composition (%)
Went to
University
8,109
Currently in
University
1,583
Total Employed 9,148 69.6
Marital Status Audience (000) Composition (%)
Not Married 7,672 58.4
Married 5,463 41.6
Other Audience (000) Composition (%)
Any Kids 6,219 47.3
Hispanic 3,373 25.7
Black / African
American
2,055 15.6
US County Size Audience (000) Composition (%)
A/B 9.967 75.9
C/D 3,169 24.1
8. Esquire
Esquire is a lifestyle magazine owned
by Hearst.
It contains many articles including
some discussing:
Style, culture, watches, food & drink,
life and design.
It is distributed in over 42 countries
with 32 editions and published in 12
languages.
9. Mission
Statement
Esquire is Man At His Best.
Through award winning journalism
and visually compelling
content, Esquire defines, reflects and
celebrates what it means to be a man
in contemporary American culture.
12. Elle
Elle is a lifestyle magazine owned by Hearst.
It contains many articles including some discussing:
Fashion, beauty, culture.
Elle is distributed in over 60 countries with 46 editions.
13. Mission Statement
ELLE is Personal Style
As the world's largest fashion magazine and media
brand, ELLE inspires women to explore and celebrate
style in all aspects of their lives with content that is
inclusive and innovative.
14. Online Presence
ELLE has many social media accounts
for each country including the UK.
These will only include the ones from
the UK or ones without any country.
Instagram: 1.2M followers (UK)
Facebook: 5.7M followers
Twitter: 1.1M followers (UK)
YouTube: 81K subscribers (UK)
Pinterest: 65.1K followers (UK)
TikTok: 3367 followers (UK)
15. Circulation
Total Circulation: 1,029,761
Total Paid & Verified Subscriptions:
1,011,821
Paid Subscriptions: 985,622
Verified Subscriptions: 261,996
Single Copy Sales: 17,940
Rate Base: 1,000,000
16. Audience Profile
Physical - ELLE
Total Readership: 4,488,000
Median Age: 41
Median HHI: $194k
Digital – Elle.com
Monthly Site Visitors: 15,408,000
Median Age: 46
Median HHI: $100K