How could a company’s target market be validated by market research? Market research can provide insights into the makeup of existing customers and potential customers. A company can use that information to see if the customers they have been targeting are in fact their most promising customers.

1. Quiz 3 (Chapter 11, 13, 14)
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Question 1
1 / 1 pts
Which of the following are considered informal communications?
A scope of work document that you send to a client for approval.
A text message from a client letting you know that she is running late for a meeting.
An email from the Human Resource Department containing information about the
deadline to enroll in the company retirement plan.
A conversation with your supervisor at a scheduled meeting.
Question 2
1 / 1 pts
The informal communication network, or grapevine:
is moderately important, depending on what is happening within the organization and
leadership.
is extremely important because it is widespread and carries information very quickly.
is not important because it is unplanned and may involve rumors, untruths, and trivial
topics.
is necessary to share important messages with the whole company.

2. Question 3
1 / 1 pts
A team in the ________ phase is transitioning to a period when it focuses on developing
shared values and expectations for how to work together and facilitate collaboration.
storming
norming
performing
forming
Question 4
1 / 1 pts
The productivity of a group in the forming stage is:
it varies.
high.
moderate.
minimal.
Question 5
1 / 1 pts
Olivia was returning from her break when her boss saw her and stated, “I noticed your
break was especially long this afternoon.” Her boss was curious if there was anything

3. amiss, but did not want to pry. Olivia interpreted this message as if her boss had used a
disapproving tone and was a little upset by it. Later that day Olivia was reporting on a
project to her boss and she was a bit more forceful in her presentation and brought in
many more justifications for project changes than she had originally intended to. This
change in Olivia’s work presentation happened because of what type of communication
barrier?
Biased hearing
Biased language
Withholding information
Filtering
IncorrectQuestion 6
0 / 1 pts
Ray just learned that he is one of three finalists for a Vice President position at Microsoft.
In two weeks he will meet with the company president and two other current vice
presidents for one final interview. After the interview, if he gets the position, most likely
he can expect to receive________.
a text letting him know he got the job.
a phone call telling him when he is expected to start work.
an email telling him that he was selected for the position. (WRONG)
a letter with details about the job offer.

4. Question 7
1 / 1 pts
Research on successful employees has found that they had an advantage - effective
communication from a boss or leader. Effective communication leads to greater:
lags on projects.
communication.
worker turnover.
productivity.
Question 8
1 / 1 pts
Successful teams require:
no management.
supportive management.
command-and-control management.
volatile management.
IncorrectQuestion 9
0 / 1 pts
Key characteristics of work teams include:

5. teams have authority and decision-making power to pursue their goals and complete
assignments.
teams change periodically adding new members and dropping old members as they finish
their assigned tasks. (WRONG)
teams completely disband after the completion of each project.
all team members report through the same department and/or management chain.
Question 10
1 / 1 pts
Freddie Mac released information about quarterly income and expenses. This is an
example of:
diagonal communication.
horizontal communication.
external communication.
vertical communication.
Question 11
1 / 1 pts
________ is the component of the marketing mix that can compared to cost using the 4 C’s.
Product
Price

6. Promotion
Place
Question 12
1 / 1 pts
“Distribution and delivery” is the definition of which component of the Marketing Mix?
Value statement
Promotion
Product
Place
Question 13
1 / 1 pts
Which of the following is an example of a primary research source for segmentation and
targeting?
Industry report
Business directory.
Survey.

7. Newspaper article.
Question 14
1 / 1 pts
Businesses use a number of methods to gather information and create a good picture of
their customer base. This ________ can help companies to validate their target market.
Segmentation
Strategic planning
Market research
Retargeting
Question 15
1 / 1 pts
________ are individual characteristics and traits such as age, life stage, economic situation,
and personality.
Psychological Factors
Economic Factors
Personal Factors
Situational Factors

8. IncorrectQuestion 16
0 / 1 pts
Marketing is best defined as the activities, organizations, and processes for ________.
advertising, building awareness of and promoting an object of value for customers.
(WRONG)
designing, building, delivering and supporting a product or service.
designing and strategically releasing promotional materials to consumers.
creating, communicating, delivering, and exchanging offerings that customers value.
Question 17
1 / 1 pts
Sweet Teas tea shop’s sales have been declining. The company has been leaving coupons
on the doors of homes around the neighborhood in an effort to increase sales and get
more customers in the door. However, lately the owner of Sweet Teas has noticed that
very few customers use the coupons. How could Sweet Teas check to see if their target
market (the homes in the surrounding neighborhood) are in fact their primary customers?
Sweet Teas could update the look of their shop, adding some new light fixtures, paintings
and better seating which would appeal to their target customer.
Sweet Teas could place coupons on doors in a different neighborhood to see if those
neighbors visit Sweet Teas.
Sweet Teas could purchase an email list and blast it with e-coupons.
Sweet Teas could conduct market research to validate their target market.
Question 18
1 / 1 pts
How could a company’s target market be validated by market research?

9. Market research can provide insights into the makeup of existing customers and potential
customers. A company can use that information to see if the customers they have been
targeting are in fact their most promising customers.
Market research can confirm if the company’s target market is happy with the goods and
services that are being provided by the company.
Market research research can help marketers identify ways to maximize their upsells to
customers.
Market research can help a company understand their business so that they know what
their customers will want to purchase.
Question 19
0 / 1 pts
The “Place” component of the marketing mix is defined as:
The goods and services offered
Communication and information
The company’s location
Distribution and delivery
Question 20
1 / 1 pts
Some examples of “Price” include:
An advertisement placed in the local paper advertising a buy one get one free sale.
Social media ads promoting weekly specials.

10. It cost the company $10 to acquire a picture frame and the company then sells the frame
to the end consumer for $15 ensuring a fair value in the transaction
An e-mail message showing the sale prices for the week at the local grocery store. Apples
are on sale!
Question 21
1 / 1 pts
________ products are usually more expensive and the consumer is more likely to compare a
number of options to assess quality, cost, and features.
Shopping
Unsought
Specialty
Convenience
Question 22
1 / 1 pts
Which of the following would be considered convenience products?
Soft drinks and chewing gum
Cell phones and laptops
Shirts and shoes

11. Tires and car batteries
Question 23
1 / 1 pts
What are the three type of social media marketing activities that organizations engage in?
Direct, indirect, and interactive.
High, low, and medium.
Text, image, video
Paid, earned, and owned.
Question 24
1 / 1 pts
Sales presentations, demonstrations, consultative selling, and reference selling are
examples of ________.
B2B sales promotions
consumer sales promotions
promotion mix
personal selling techniques
Question 25

12. 1 / 1 pts
Promotion mix includes ________.
retailers, wholesalers, agents, and brokers.
advertising, public relations, personal selling, sales promotion, direct marketing, digital
marketing, and guerrilla marketing.
discount stores, department stores, warehouse, and chain stores.
retailers, public relations, brokers, and chain stores.
Question 26
1 / 1 pts
Which of the following are ways an organization may use IMC to support their marketing
efforts?
A company may use a coordinated message in advertising, direct marketing and digital
marketing materials.
A company may conduct research by asking existing customers about their likes and
dislikes.
A company may use social media to promote a new product.
A company may use email marketing to promote a new product.
Question 27
1 / 1 pts
The primary disadvantage of advertising is ________.
Time - it can take a creative team several weeks to create a single advertisement.

13. Effectiveness - people can fast forward through even the best TV advertisements.
Advertisements become outdated and need to be updated to remain effective.
Cost - depending on the medium, advertising can be very expensive.
Question 28
1 / 1 pts
Which of the following is the most significant strength of personal selling?
Its flexibility.
Its reach
Its cost.
Its convenience.
Question 29
1 / 1 pts
Soft drinks and chewing gum would be considered which type of products?
shopping
unsought
convenience
specialty

14. Question 30
1 / 1 pts
________ offer warehousing and transportation services.
Wholesalers
Retailers
Agents
Direct distributors