This research proposal aims to study how the context of different spaces influences the cuisine served. It hypothesizes that the social class living in an area can determine how Malaysian cuisine is served, presented, enjoyed and priced. The research will examine 4 restaurants in different locations of a city, analyzing how location affects food service, pricing, quality and marketing. It will also study how a restaurant's design attracts certain customers and how customers influence design. The goal is to understand how context tailors spaces to specific demographics and emotions.