The document proposes researching how glossy magazines can adapt to the digital age. It first examines the current state of magazines, noting that while internet usage is rising, many still read print magazines. The future sections discuss new technologies like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally like print. The proposal recommends conducting market research and developing a financial plan to extend the magazine's content across digital platforms while maintaining the print edition.
The triumph of technology final power point 050310Mo Krochmal
This document discusses trends in technology and media that will impact journalism and education over the next 5 years. It predicts that:
1. Students graduating high school in 2015 will be accustomed to sharing content on social networks and using mobile devices for all activities.
2. Mobile video usage will increase dramatically and live mobile video will become more common and impact many industries.
3. Traditional notions of education will change as learning becomes more portable and on-demand through new media like podcasts and translated multimedia content.
4. The definition of "retirement" will change as people work longer due to longer lifespans and the aging baby boomer population's control over wealth and consumption.
The document discusses how social media has impacted the print media industry. It provides background on the history of magazines, noting they originally targeted upper classes but diversified over time into many genres. While magazines disseminated information through physical copies, many have now switched to digital platforms to stay relevant. This switch was necessary for survival as social media allows convenient access to information anywhere. Though print magazines face challenges, some consumers still prefer physical copies, so print media could continue if production adapts to trends.
This document analyzes the European Commission's social media presence and strategy across several platforms, including Twitter, Facebook, Pinterest, Google+, and others. It finds that while the Commission is active on many platforms, it often fails to engage users effectively by not establishing a clear voice, lacking variety in posts, and not utilizing high-quality media that people can relate to. The analysis provides recommendations for how the Commission can improve by focusing more on personality, engagement, and sharing diverse stories and perspectives from everyday Europeans.
The document discusses the decline of newspapers due to falling readership and circulation numbers as readers increasingly get their news from online sources. It provides statistics showing drops in newspaper penetration rates and circulation over time as the population has grown. While some smaller community newspapers are doing better relatively, most newspapers are struggling financially and have implemented layoffs and pay cuts as advertising revenues decline sharply. The future of the newspaper industry is unclear as it works to adapt to the digital age.
The document provides an overview of the state of various media industries in 2010 and expectations for 2011 based on analysis from the Vocus Media Research Group. In 2010, the mass closures and layoffs in the media began to slow down as the industries stabilized, though traditional media continued shifting to new digital models. Newspapers saw about half as many closures as 2009, while magazines saw slightly more launches than closures. Both industries continued experimenting with new digital platforms and paywalls. The success of new initiatives like the Daily and digital transformations will influence the future of these industries in 2011 and beyond.
The document discusses the shift from printed newspapers to digital news sources. It argues that digital news has become a more reliable source of information than printed newspapers because it is simpler to access, saves paper, and is free for readers. A class survey showed that 55% of students never read printed newspapers, indicating that the next generation is relying on online news. Unless newspapers adapt to the digital world, they are likely to die out within the next 20 years as online news sources continue rising in popularity and accessibility.
Moving Paper Processes to More Cost-Effective Online UsageLiz Azyan
The document discusses reducing paper usage by moving processes online and engaging citizens digitally. It notes that about 25% of trash is paper and offices generate millions of tons of paper waste annually. Moving communication online through email and social media can cut costs while allowing two-way engagement with citizens. Integrating email, social media, and other digital channels provides opportunities for citizens to interact through their preferred means.
Technology has transformed over the past century through innovations like the telephone, television, computer, and car. These devices started as large and basic but now offer countless capabilities through internet connectivity and apps. Social media also changed how people interact and get information by allowing users to easily connect and share content globally. Businesses now utilize social media for effective marketing to reach more consumers in multiple languages.
The triumph of technology final power point 050310Mo Krochmal
This document discusses trends in technology and media that will impact journalism and education over the next 5 years. It predicts that:
1. Students graduating high school in 2015 will be accustomed to sharing content on social networks and using mobile devices for all activities.
2. Mobile video usage will increase dramatically and live mobile video will become more common and impact many industries.
3. Traditional notions of education will change as learning becomes more portable and on-demand through new media like podcasts and translated multimedia content.
4. The definition of "retirement" will change as people work longer due to longer lifespans and the aging baby boomer population's control over wealth and consumption.
The document discusses how social media has impacted the print media industry. It provides background on the history of magazines, noting they originally targeted upper classes but diversified over time into many genres. While magazines disseminated information through physical copies, many have now switched to digital platforms to stay relevant. This switch was necessary for survival as social media allows convenient access to information anywhere. Though print magazines face challenges, some consumers still prefer physical copies, so print media could continue if production adapts to trends.
This document analyzes the European Commission's social media presence and strategy across several platforms, including Twitter, Facebook, Pinterest, Google+, and others. It finds that while the Commission is active on many platforms, it often fails to engage users effectively by not establishing a clear voice, lacking variety in posts, and not utilizing high-quality media that people can relate to. The analysis provides recommendations for how the Commission can improve by focusing more on personality, engagement, and sharing diverse stories and perspectives from everyday Europeans.
The document discusses the decline of newspapers due to falling readership and circulation numbers as readers increasingly get their news from online sources. It provides statistics showing drops in newspaper penetration rates and circulation over time as the population has grown. While some smaller community newspapers are doing better relatively, most newspapers are struggling financially and have implemented layoffs and pay cuts as advertising revenues decline sharply. The future of the newspaper industry is unclear as it works to adapt to the digital age.
The document provides an overview of the state of various media industries in 2010 and expectations for 2011 based on analysis from the Vocus Media Research Group. In 2010, the mass closures and layoffs in the media began to slow down as the industries stabilized, though traditional media continued shifting to new digital models. Newspapers saw about half as many closures as 2009, while magazines saw slightly more launches than closures. Both industries continued experimenting with new digital platforms and paywalls. The success of new initiatives like the Daily and digital transformations will influence the future of these industries in 2011 and beyond.
The document discusses the shift from printed newspapers to digital news sources. It argues that digital news has become a more reliable source of information than printed newspapers because it is simpler to access, saves paper, and is free for readers. A class survey showed that 55% of students never read printed newspapers, indicating that the next generation is relying on online news. Unless newspapers adapt to the digital world, they are likely to die out within the next 20 years as online news sources continue rising in popularity and accessibility.
Moving Paper Processes to More Cost-Effective Online UsageLiz Azyan
The document discusses reducing paper usage by moving processes online and engaging citizens digitally. It notes that about 25% of trash is paper and offices generate millions of tons of paper waste annually. Moving communication online through email and social media can cut costs while allowing two-way engagement with citizens. Integrating email, social media, and other digital channels provides opportunities for citizens to interact through their preferred means.
Technology has transformed over the past century through innovations like the telephone, television, computer, and car. These devices started as large and basic but now offer countless capabilities through internet connectivity and apps. Social media also changed how people interact and get information by allowing users to easily connect and share content globally. Businesses now utilize social media for effective marketing to reach more consumers in multiple languages.
The document discusses moving paper processes to more cost-effective online usage. It notes that paper usage contributes significantly to greenhouse gas emissions and waste. It then discusses how digital communication and social media can help reduce paper usage and costs while improving engagement with citizens. Government services are now discussed online through social media rather than just websites.
1) The article discusses how media companies need to adapt to the digital age by embracing new technologies and data analytics. Journalists need to learn how to use analytics to better understand their audiences and compete against large tech companies like Facebook and Google.
2) It emphasizes that media outlets should experiment digitally by allocating resources to innovation and keeping digital priorities at the heart of decision making. They also need to produce original, relevant content that motivates audiences.
3) The BBC in particular is expanding its language services, planning to offer programs in 40 languages, while ensuring editorial independence. It trains journalists to think digitally and prioritize platforms like video and mobile.
This document discusses the need for news organizations to adopt a mobile-first strategy. It argues that organizations have been slow and reluctant to embrace digital strategies, focusing too much on print. It states news companies must now make mobile innovation their top priority by rethinking how content is created and delivered across departments to better serve mobile users. The document provides comments that emphasize mobile experiences must be easy to use and tailored to the specific needs of mobile users in order to be successful.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
- The document discusses how marketing ecosystems are shifting from brand-centric strategies to system-level strategies that leverage both internal and external assets. It emphasizes the importance of designing ecosystems with mutually-reinforcing effects and continually managing them for growth and innovation.
- Consumers' media consumption habits are rapidly changing as new technologies become ubiquitous. Marketers must learn to effectively leverage these new technologies as they have the old ones.
- An understanding of business, marketing, and digital strategies is needed to properly develop an integrated strategic approach across channels.
Better data, better services the role of the public in public sector dataExperian Data Quality UK
The document discusses the role of citizens in contributing to and using public sector data to improve services. It provides examples of how social media data helped document events like the Arab Spring and London riots, and how analyzing resulting demographic data from criminal convictions could help target community services. The document advocates combining open data sources like road gritting schedules with mapping data to build applications that help citizens, like finding gritted routes.
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
The document discusses social media and lessons that can be learned from how businesses have engaged with social media. It provides several case studies of both positive and negative experiences that businesses have had and key lessons that can be extracted, including listening to customers, responding authentically, allowing people to interact with your brand, and addressing myths directly. The document also discusses how schools can apply similar lessons by using social media to engage with parents and monitor discussions while also being open to feedback.
Independent Journalism: Doing good and doing well.Kevin Anderson
The document discusses the challenges facing independent journalism in the digital age. It notes that the amount of information created has exploded in recent years, making it difficult for news organizations to compete for readers' limited attention. Newspapers in particular are struggling to capture digital advertising dollars. The document advocates for multi-platform business models and argues that the mission of journalism need not be opposed to commercial sustainability through approaches like paid content and membership models.
The document provides an overview of the history of social networks from 2003 to 2017. It discusses the early social networks that focused on connecting existing friends and sharing information. Over time, social media evolved to encourage sharing of one's life through photos and video on platforms like Facebook, YouTube, and Instagram. Users began curating more polished online personas and social media became a way to gain influence and income through content creation and advertising.
What's Next in Social: Featuring Etsy & BirchboxOfferpop
Over 100 people joined us for the first Social Marketers NYC Meetup. The topic was "What's Next in Social?" Rachel Silver of Birchbox and Laura Chin of Etsy joined us to discuss the changes, challenges and opportunities taking place in the social marketing landscape. We put together the stats, news stories and advice collected from that night.
To join us at Social Marketers NYC, join our group here: http://www.meetup.com/Social-marketers-nyc/
To learn more about Offerpop and try out a free social campaign, visit us here: www.offerpop.com
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
Conversation Marketing: New Media Communication StrategyTunheim
The document discusses using traditional and new media for communication strategies. While traditional media still influences online conversations, a truly effective approach uses both traditional and social media synergistically. It provides tips for using various social media platforms like blogs, videos, social networks, and wikis to engage audiences, spread messages virally, and measure online performance.
The document discusses the role of gatekeepers in posting breaking news online for newspapers. It finds that while formal policies are not common, gatekeepers have informal routines to help decide what gets posted. Posting breaking news online is important for driving traffic to the website and newspaper. Larger newspapers can post more consistently due to staff size. The competitive landscape has shifted from breaking news in print to breaking news online. The gatekeeper's role has expanded to constantly update the website with new information.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
This document discusses the shifting media landscape as consumption moves increasingly online and onto mobile devices. It notes the aging demographics of social media users and how brands can leverage social networks like Facebook and Twitter to build awareness, create buzz, respond to crises, and develop customer evangelism. Specific strategies and examples are provided, showing how brands from O2 to Best Buy to Vodafone have successfully used social media to increase fan numbers, drive sales, and gain significant returns on marketing investments.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.
Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.
J408 Journalism Today Understanding Digital Disruption (April 2016)Damian Radcliffe
- Mobile devices are increasingly the main way people consume content, with growing importance of video and social media platforms. Traditional media companies face challenges to old business models from digital disruptors.
- While print media still generates most stories and TV remains an important news source, audiences are fragmenting across more platforms. Younger audiences especially favor mobile and social media for news.
- The lines are blurring as digital natives expand into traditional spaces and legacy outlets adopt startup approaches. Innovation and adapting to new audience habits will be key for all players moving forward.
This research proposal examines how the transition from print to digital formats may impact magazines. It will analyze the potential effects on content quality and reader consumption behavior. The proposal discusses key concepts around the rise of new media like the internet and how it has changed from static to dynamic user-generated content. This has implications for traditional industries like print media, which must adapt to shifting consumer behaviors and preferences. The research aims to understand how moving magazines to an e-zine format may influence content, such as through peer production models on the internet. It also seeks to determine the proposal's effects on metrics like readership and sales. The study methodology and costs are outlined to address the central research question of how this transition may impact both content and readers
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
The document discusses moving paper processes to more cost-effective online usage. It notes that paper usage contributes significantly to greenhouse gas emissions and waste. It then discusses how digital communication and social media can help reduce paper usage and costs while improving engagement with citizens. Government services are now discussed online through social media rather than just websites.
1) The article discusses how media companies need to adapt to the digital age by embracing new technologies and data analytics. Journalists need to learn how to use analytics to better understand their audiences and compete against large tech companies like Facebook and Google.
2) It emphasizes that media outlets should experiment digitally by allocating resources to innovation and keeping digital priorities at the heart of decision making. They also need to produce original, relevant content that motivates audiences.
3) The BBC in particular is expanding its language services, planning to offer programs in 40 languages, while ensuring editorial independence. It trains journalists to think digitally and prioritize platforms like video and mobile.
This document discusses the need for news organizations to adopt a mobile-first strategy. It argues that organizations have been slow and reluctant to embrace digital strategies, focusing too much on print. It states news companies must now make mobile innovation their top priority by rethinking how content is created and delivered across departments to better serve mobile users. The document provides comments that emphasize mobile experiences must be easy to use and tailored to the specific needs of mobile users in order to be successful.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
- The document discusses how marketing ecosystems are shifting from brand-centric strategies to system-level strategies that leverage both internal and external assets. It emphasizes the importance of designing ecosystems with mutually-reinforcing effects and continually managing them for growth and innovation.
- Consumers' media consumption habits are rapidly changing as new technologies become ubiquitous. Marketers must learn to effectively leverage these new technologies as they have the old ones.
- An understanding of business, marketing, and digital strategies is needed to properly develop an integrated strategic approach across channels.
Better data, better services the role of the public in public sector dataExperian Data Quality UK
The document discusses the role of citizens in contributing to and using public sector data to improve services. It provides examples of how social media data helped document events like the Arab Spring and London riots, and how analyzing resulting demographic data from criminal convictions could help target community services. The document advocates combining open data sources like road gritting schedules with mapping data to build applications that help citizens, like finding gritted routes.
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
The document discusses social media and lessons that can be learned from how businesses have engaged with social media. It provides several case studies of both positive and negative experiences that businesses have had and key lessons that can be extracted, including listening to customers, responding authentically, allowing people to interact with your brand, and addressing myths directly. The document also discusses how schools can apply similar lessons by using social media to engage with parents and monitor discussions while also being open to feedback.
Independent Journalism: Doing good and doing well.Kevin Anderson
The document discusses the challenges facing independent journalism in the digital age. It notes that the amount of information created has exploded in recent years, making it difficult for news organizations to compete for readers' limited attention. Newspapers in particular are struggling to capture digital advertising dollars. The document advocates for multi-platform business models and argues that the mission of journalism need not be opposed to commercial sustainability through approaches like paid content and membership models.
The document provides an overview of the history of social networks from 2003 to 2017. It discusses the early social networks that focused on connecting existing friends and sharing information. Over time, social media evolved to encourage sharing of one's life through photos and video on platforms like Facebook, YouTube, and Instagram. Users began curating more polished online personas and social media became a way to gain influence and income through content creation and advertising.
What's Next in Social: Featuring Etsy & BirchboxOfferpop
Over 100 people joined us for the first Social Marketers NYC Meetup. The topic was "What's Next in Social?" Rachel Silver of Birchbox and Laura Chin of Etsy joined us to discuss the changes, challenges and opportunities taking place in the social marketing landscape. We put together the stats, news stories and advice collected from that night.
To join us at Social Marketers NYC, join our group here: http://www.meetup.com/Social-marketers-nyc/
To learn more about Offerpop and try out a free social campaign, visit us here: www.offerpop.com
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
Conversation Marketing: New Media Communication StrategyTunheim
The document discusses using traditional and new media for communication strategies. While traditional media still influences online conversations, a truly effective approach uses both traditional and social media synergistically. It provides tips for using various social media platforms like blogs, videos, social networks, and wikis to engage audiences, spread messages virally, and measure online performance.
The document discusses the role of gatekeepers in posting breaking news online for newspapers. It finds that while formal policies are not common, gatekeepers have informal routines to help decide what gets posted. Posting breaking news online is important for driving traffic to the website and newspaper. Larger newspapers can post more consistently due to staff size. The competitive landscape has shifted from breaking news in print to breaking news online. The gatekeeper's role has expanded to constantly update the website with new information.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
This document discusses the shifting media landscape as consumption moves increasingly online and onto mobile devices. It notes the aging demographics of social media users and how brands can leverage social networks like Facebook and Twitter to build awareness, create buzz, respond to crises, and develop customer evangelism. Specific strategies and examples are provided, showing how brands from O2 to Best Buy to Vodafone have successfully used social media to increase fan numbers, drive sales, and gain significant returns on marketing investments.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. Mobile connectivity is doing a revolution so many industries.
Presentation from a lesson I gave at Digital Accademia that shows an overview of how everything is changing and how it is growing.
J408 Journalism Today Understanding Digital Disruption (April 2016)Damian Radcliffe
- Mobile devices are increasingly the main way people consume content, with growing importance of video and social media platforms. Traditional media companies face challenges to old business models from digital disruptors.
- While print media still generates most stories and TV remains an important news source, audiences are fragmenting across more platforms. Younger audiences especially favor mobile and social media for news.
- The lines are blurring as digital natives expand into traditional spaces and legacy outlets adopt startup approaches. Innovation and adapting to new audience habits will be key for all players moving forward.
This research proposal examines how the transition from print to digital formats may impact magazines. It will analyze the potential effects on content quality and reader consumption behavior. The proposal discusses key concepts around the rise of new media like the internet and how it has changed from static to dynamic user-generated content. This has implications for traditional industries like print media, which must adapt to shifting consumer behaviors and preferences. The research aims to understand how moving magazines to an e-zine format may influence content, such as through peer production models on the internet. It also seeks to determine the proposal's effects on metrics like readership and sales. The study methodology and costs are outlined to address the central research question of how this transition may impact both content and readers
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
The magazine industry has seen a 10% decline in the number of print titles since 2011 due to the rise of digital media like tablets. However, magazines can remain profitable by adapting to digital formats and providing content viewers want across multiple platforms. For example, Empire magazine offers subscriptions that allow both digital and print access. Magazines must also exploit revenue streams like mobile apps, paywalls, and subscriptions. Paywalls have proven effective for some newspapers by generating significant online revenue and boosting other sales. To thrive financially, magazines need an omnichannel approach that links print and digital content while understanding readers' habits across various devices.
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
New media platforms like social networks, mobile apps, and digital outlets are changing how people consume information and advertising. As people spend more time on their mobile devices, brands are developing new ways to reach consumers through these channels. Tesco's Homeplus case study shows how creating a mobile app allowed customers to purchase items on subway displays using QR codes, leading to increased online sales and membership. As the average smartphone user spends over 10 hours per month using apps, the mobile app market is growing exponentially and becoming a crucial new advertising platform. These shifts demonstrate how new media are transforming advertising from traditional one-way broadcast messaging to personalized interactions between brands and connected consumers.
The document provides an instructor's manual for a chapter on online content and media. It outlines the chapter's teaching objectives, key terms, and brief chapter outline. The chapter will explain trends in online content consumption, revenue models, and the impact on industries like publishing and entertainment. It will also discuss how convergence of technology, content and industries is affecting profitability of online content. The instructor's manual provides teaching suggestions, key points from the chapter, and end of chapter questions to help students understand the challenges of monetizing online content.
Final Paper Trends&Strategies Sanne Jansen January2010 1sannejansen1982
This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
The document discusses 9 digital trends that may occur in 2010, according to experts Jørgen Dalen and Kristian Pålshaugen. The trends include: 1) social media fatigue as networks mature, 2) growth of real-time search and social search, and 3) intranets becoming more open knowledge networks beyond just employees. Tablets are also predicted to emerge as a new interface between phones and laptops. Competition from phones using Google's Android platform may challenge the iPhone's dominance.
The document summarizes 9 digital trends for 2010 as predicted by two user experience specialists from Halogen AS, a Norwegian consultancy company. The trends include: 1) social media fatigue as networks mature, 2) growth of real-time search and social search, 3) intranets opening up to external partners and customers, 4) content spreading across different platforms, 5) augmented reality services providing additional information, 6) on-demand streaming replacing illegal file sharing, 7) simpler collaboration tools lowering barriers to participation, 8) new portable devices filling the gap between phones and laptops, and 9) improved smartphones challenging the iPhone's dominance.
This document discusses the advantages of digital magazines over print magazines. Some key advantages mentioned include lower production and distribution costs for digital magazines, the ability to reach a global audience instantly, interactive elements like hyperlinks, and the ability to track user engagement and measure advertising effectiveness. Digital magazines are also more environmentally friendly by reducing paper usage and waste. Overall, digital magazines provide publishers and readers greater flexibility and opportunities compared to traditional print formats.
This document discusses the impacts and challenges of e-publishing. It begins with an introduction to e-publishing and how it has developed over three phases from converting printed books to digital formats to now outselling print. While e-publishing provides advantages like lower costs and global accessibility, it also faces challenges related to copyright issues, piracy, and ensuring compatibility across devices. The document recommends strategies for publishers to address these challenges, such as partnerships with local publishers to navigate regulations, digital rights management systems to prevent piracy, and cooperation across the industry on standards.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
This document provides an overview of trends in the newspaper industry and how newspapers are adapting to changes brought about by digital media and the Internet. It discusses how newspaper formats, content, and business models have evolved from traditional broadsheet styles to incorporate more color, images, abbreviated articles, and magazine-like elements to attract younger readers. It also describes how some newspapers are experimenting with hybrid print-digital models and relying more on advertising revenue rather than subscription or single-copy sales. The challenges newspapers face in a fast-moving digital landscape are also summarized.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
- The document discusses the future of magazines and analyzes magazine readership, subscriptions, and challenges. While 54 magazines closed in 2008, magazine subscriptions increased between 2007-2008. However, smaller magazine companies may struggle as people increasingly access magazines online through apps and websites. Major magazine companies that invest in different media platforms will likely remain successful in the future despite challenges.
The document discusses Flipboard, a social magazine application that aggregates content from various online sources based on a user's interests. It organizes news articles, blog posts, photos, tweets and other content into a personalized digital magazine. The document compares Flipboard to other social magazine applications and notes benefits for advertisers, who can create targeted ads and better understand user interactions. It concludes that aggregation apps are a lucrative market and Flipboard offers advertisers an improved way to reach their target audiences.
1. Research Proposal
Glossy Magazines
Sanoma Uitgevers
Cosmopolitan
Sofie Spindler
How to survive in the digital age?
1
Written by: Lisa van Winden
Student Number: 319101
1
http://www.basvlugt.nl/index.php?PageID=34
2. Management Summary
In this research proposal it is researched what is the current position of glossy
magazines in this digital age.
People are shifting from printed tot digital media, but it seems that a large part of the
population is still reading the printed version.
It is shown that the interest of the population is shifting with the rise of internet. They
tend to spent more time on the internet and less time on other media. The time spend
on printed media has decreased to, but not as much as other ways to spent your
leisure time on.
Beside the rise of the internet, there are also other changes, like the development of
the E-paper and the Mag+ on which magazines can be readed digital, with the
reading quality of a magazine.
The Cosmopolitan should see the digital changes as an extend of their content. It can
be used to gain more advertisement income, and to attract new readers. Digital
devices can be used in the future to read magazines, but it is not likely that it will
mean the end of the paper magazine.
2
3. Contents
Introduction to the subject...........................................................P. 4
The Present.................................................................................. P. 5
The Future.................................................................................... P. 7
The Proposal................................................................................ P. 11
Empirical Research…………………………………………………. P. 12
Financial Proposal………………………………………………….. P. 13
Literature…………………………………………………………… P. 14
3
4. Introduction
In this research proposal a suggestion is given about how glossy magazines, in this
case, the cosmopolitan, can change their policy to better adapt to the changes in the
digital era. The question that it is focussed on is:
In this digital era should the structure of the classic magazine format change along
the digital developments?
The answer to this question will be answered in two parts; the present and the
future. In the past it is shown how magazines used to react to changes in
technology. In the present it is shown how the sales react to changes in
technology. And in the end it is shown what are the recent developments, and
what that will bring to the future. Also now there are new techniques but they
can’t be used already.
Also internet had a big influence on the glossies. Information is now much better
available to everyone, and mostly for free. This influence is also spoken about.
At the end I will give a recommendation for research or policy changes, also it shows
an idea of the costs it will bring with it.
We first start with the current position of magazines.
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5. The present
To have a clear view of the current state of the sells of magazines, we will first look at
some numbers. It is important to see where people give their leisure time to. With the
better reach of internet it is almost easier to just look it up there. But with prited media
you can’t just accept that assumption. The way people react is different at every age,
gender and nationality (The Medium is the Message, PWC 2008).
In this time of economic and technological developments (the current state of the
economy can’t be looked as good) it is impossible that the society will not be
influenced. The use of internet made a huge change in the world. Also political
changes influenced the the economy and thereby the internet, and the importance of
this (Lister, 2003: 165-176). ‘In other words the Internet came into existence as the
result of numerous factors, accidents, passions, collisions and tensions’ (Lister, 2003:
163).
If we look at how people spent their time it is good to look at the graph below. It
shows how people spent their time between the computer (and with this the internet),
Printed media, radio and television.
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6. It is shown that the internet is increasing after 1990, and keeps doing that.
Television is increasing until the year 2000 and printed media stays quite the same,
with a little bit of decrease.
The rise of internet does mean that magazines gain more advertisment income. The
Europe magazines estimated that they will gain 10% of there advertising income
through internet (The Medium is the Message, PWC 2008).
Internet Danger
Not only the fact that people have a new way to spent their time on internet is a
problem, also the content is important. On the internet you can find many blogs about
cosmetics, fashion, trends and so on. It is written by ordinary people and it fits into
the budget of the costumer. On the other hand, glossy magazines portray celebrities
with endless resources (C. Lauw, 2009). This information can also be found in the
content of glossies, but the huge advantage of the blogs is that it’s more up-to-date, it
can be changed at any time. The disadvantage is that it isn’t most of the time wrote
by professionals. So the quantity increases while the quality decreases.
What is Cosmopolitan doing about this?
Cosmopolitan is active around the internet. They keep up a Hyves with more than
1400 members (http://cosmoofficial.hyves.nl/). Hyves is a good way to represent the
company, it is for young people, it is easy to change and you can adress many
people with it. With this the disadvantage of not being the first with news is now of
less importance, because it is easy to update. With this kind of sites it is great to build
a brand image for a company (Jody Nimetz, 2007). But if you take a quick look at the
site it is shown that the messages from ‘readers’ are most of all advertisements to
other sites. Cosmopolitan also keeps a Twitter account. Each country has their own
accounts (http://twitter.com/CosmopolitanNL 2010).
The official website is filled with interesting content (http://www.cosmopolitan.nl
2010). On the ‘Home’ site it is shown various articles which are also printed in the
magazine. But only a part of it is available, so if you want to read the whole article,
you need to buy the magazine. This is a very smart way of using the internet as an
extend of the printed version. It is also possible to react to stories of other readers,
this makes the magazine very interactive.
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7. The Future
With the digital developments it seems almost impossible that the format of the
magazines are not going to be influenced by this changes. The earlier rise of internet
is often seen by a threat to the original magazine format, but as showed earlier, this
doesn’t have to be the case, it could be an extend of the format.
Mag +
But there are other developments in technology. A great example is the research
project from the company Bonnier (www.bonnier.com). They invented the Mag +.
This is a digital device to read magazines. It almost looks like an e-reader but for
magazines. It shows high quality writing and the images are of an amazing quality.
But the question is if the world is ready for this device. It is likely that the price of the
Mag + will be rather high, especially in the beginning. But because they only made a
prototype it is not possible to give a good price prediction. Magazines are popular
because it is cheap, you can buy you favorite magazine for approximately 3 euros, so
are the costumers willing to pay a high first price? It can be assumed that the price
they then need to pay for their magazines will be lower.
The Mag+ looks like this:
http://www.flickr.com/photos/bonnier_rd/
It is important that magazines are ready for this development. If this will be a succes,
it is of significance that they will adapt to the changes. It will be also important that
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8. the original format keeps excisting, many people find it more nice to read a
magazine on paper than on a digital device.
E-Paper
Another development is the E-paper. This is a storage
divice and display medium. It can be repeatedly writen
on and re-used. You can download de information
through an internet or mobile phone connection. The
unusual aspect about this is, is that the E-paper really
looks like paper and act like this. This makes It easy to
read. This device is still in development. There was a
device on the market, but it is not yet available for
everyone (The Medium is the Message, PWC 2008).
The company LG has introduced their version on the E-
paper. It is about the size of a tabloid newspaper,
www.koreatimes.co.kr and it is made with the best new techniques. It is also a
bendable screen, which is only 0.3 millimeters think. With this new development, and
with the wide range of possibility to buy, it is espected that other companies will folow
with this product. The big advantage of this product is that it is up to date, and it can
be strengthened by video and other multi media features. This new E-paper will
however be more applicable for news papers, due to the size and the fact that it
gives the latest news (www.koreatimes.co.kr 2010).
Willingness To Pay
It is all thought out well with the new developments. But what are the consumers
willing to pay for the kinds of digital devices, or for the printed magazines.
PriceWaterHouse Coopers investigated this. In the figure on the next page is shown
the percentage of the cost of a printed or digital magazine, which male and female
people who responded to the survey are willing to pay. It is asked for digital content
and combinations between digital and printed magazines. It is shown that when
people only have a digital version of the magazine they would pay less than 50% of
the costs for the magazine and with only a version on a mobile device less that 30%.
But when there is a combination of a digital and paper version (on E-paper or a
mobile device) they are willing to pay almost 60%.
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9. PWC The Medium is the Message
It seems like the printed magazine are still of big value to the readers. But this is
dependent on the age of the user. Another research shows how with the digital
devices the young people start high and with getting older it lower, except with
electronic papers, which can be clarified by the fact tat newspapers are more read by
older people, and with hardcopies.
PWC The Medium is the Message
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10. It is also important to look at the differend between male and females. In the
graph below it is showed that a huge percent of the females (71%) are not willing to
pay at all for content which is only available on the internet. It seems not smart for
Cosmopolitan to stop with the printed version, because they would lose a lot of
costumers then.
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11. The Proposal
As shown in the research before, the magazines are influenced by the digital
developments. This is normal, due to the great impact this change has on the whole
of society. It is shown that the degree of impact is depends on different variables, like
gender, age and nationality. It is shown that 71% of the females aren’t willing to pay if
the content is only published on the internet. It doesn’t seem like the solution to stop
with the printed version of the cosmopolitan, because at that moment they will lose a
lot of costumers. With the content on the internet, Cosmopolitan is on a good way. It
is interactive, there are a lot of media they use, they give free content from the
magazine, but not all so viewers will get interested.
It is important that the Cosmopolitan invests money to investigate the new devices
that are big and booming, like the Mag+ and E-paper. If this new development turns
out te be good, it is important that they can provide the magazine to that costumers.
Because it is likely, when they have a digital device to read magazines on, they will
not buy the magazine on paper because it is not available yet.
So Cosmopolitan should keep improving their website, by checking the latest trends
on the media area. On the other hand they should keep investigating the new
technologies to read the magazine.
The printed version is still very important, if you lose this, you will lose a lot of
costumers. So it isn’t the solution to switch over to the digital version, it is important
that internet is an extend of the paper version, not a substitute.
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12. Empirical Research
I suggest that investigation will be lead by PriceWaterHouse Coopers. In 2008 they
did a big investigation about the future of magazines, and how people were thinking
about the digitalization. It is important that this research not get dated. So in 2010
there will be a new survey the same way they did the research in 2008.
There also have to be a individual research about the technological changes. This is
a market investigation about the changes in technology and when, and with what
qualitiy it is presented.
When the results are positive it is important that the Cosmopolitan adapts to this
changes and make sure they are ready to be more digital available.
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13. Financial Proposal
PriceWaterHouse Coopers will lead the empirical survey. The average salarie per
FTE per employee at PWC is € 67100,-. This is not the costs for the research. The
estimated costs for the empirical research are at an hourly rate:
Senior Researcher € 90,00
To assume he will spent an estimated 90 hours on the investigation, the total cost wil
be: € 8100 ,-.
For the technological research, these are the estimated hourly rates:
Junior Researcher € 50,-
Medior Researcher € 70,-
Senior Researcher €120,-
They will spent an estimated time of 180 hours on the research.
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14. Literature
Lister, M., J. Dovey, S. Giddings, I. Grant & K. Kelly. 2009. New Media. A critical
Introduction. Second Edition . London, Routledge, 2009.
Nimetz, Jody. "Jody Nimetz on Emerging Trends in B2B Social Networking".
Marketing Jive, November 18, 2007.
Investigation by PriceWaterHouse Coopers: Is the Medium Still the Message? The
Future of Magazine Publishing
http://www.pwc.com/nl_NL/nl/assets/documents/pwc-future-of-magazine-
publishing.pdf
The news about a new E-Paper, released by LG
http://www.koreatimes.co.kr/www/news/biz/2010/01/123_59034.html
Checked on january 14, 2010.
Research about how people use their leisure time, investigated by Sociaal Cultural
Planbureau
http://www.tijdbesteding.nl/hoelangvaak/vrijetijd/media/algemeen/20061018.html
The company Bonnier researched the posibility to read magazines on a digital
device, the mag+.
www.bonnier.com
The website from Cosmopolitan and for readers
http://www.cosmopolitan.nl
http://cosmoofficial.hyves.nl/
http://twitter.com/CosmopolitanNL
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15. Reflection
I think the research proposal has a good lay-out, which is simple but does fit with the
style of Glossy Magazines, in this case the Cosmopolitan.
It was hard to give real tips, because of the good internet use of Cosmopolitan. The
investigation from PriceWaterhouse Coopers was a big help because of the great
graphs and the applicability of the research to this proposal. It was propably better if
there were a bit more sources about this subject, but these were hard to find.
At my opinion the financial and empirical proposal could be a little bit longer.
But I think I gave a good summary of the current and future changes in the world of
magazine publising.
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