The document discusses different elements that are commonly used in film posters to attract audiences and promote the film. It notes that posters typically include images from the film that hint at the plot without giving too much away, as well as ratings from critics which indicate the film's quality. It also mentions that famous actors and directors can increase interest if their names are featured. Finally, it states that catchy slogans related to the film's content are often used to help audiences remember the movie. The document provides advice on incorporating these standard poster elements to effectively promote a low-budget, local film.