This document summarizes key steps in formulating a research topic from a textbook on research methods. It discusses generating ideas, identifying attributes of good topics, and turning ideas into clear research questions and objectives. Specific techniques are presented for coming up with ideas like examining strengths/interests, literature reviews, and brainstorming. Good topics are feasible within time/resource constraints and address issues linked to theory. The document provides examples of turning broad topics into focused research questions.
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Luận văn thạc sĩ ngành luật: Áp dụng tập quán giải quyết các tranh chấp thương mại ở Việt Nam, cho các bạn tham khảo
This document provides an overview of Chapter 1 from the book "Research Methods for Business Students" by Saunders, Lewis and Thornhill. The chapter discusses the nature of business and management research, highlighting that it is transdisciplinary, engages with both theory and practice, and involves systematic research. It also outlines the research process and different types of research. The book is intended to guide the reader through the research process by providing examples, checklists, and questions to help students develop their research projects.
The document discusses the process of formulating and clarifying a research topic. It identifies important steps such as generating ideas, selecting a suitable topic, developing clear research questions and objectives, and writing a research proposal. Various techniques for generating ideas are presented, including rational thinking, creative thinking, and searching literature. Attributes of a good research topic like feasibility and appropriateness are also examined. The document provides guidance on turning ideas into research projects by developing focus questions and objectives, and emphasizes the importance of relating the research to existing theory. It concludes by outlining the typical contents of a research proposal.
Chapter 04 Managing in a Global EnvironmentRayman Soe
Richard L. Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management!
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Địa vị pháp lý của Đại hội đồng cổ đông trong công ty cổ phần theo Luật Doanh nghiệp 2014, cho các bạn làm luận văn tham khảo
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Tham khảo bảng giá dịch vụ viết bài tại: vietbaocaothuctap.net
Luận văn thạc sĩ ngành luật: Áp dụng tập quán giải quyết các tranh chấp thương mại ở Việt Nam, cho các bạn tham khảo
This document provides an overview of Chapter 1 from the book "Research Methods for Business Students" by Saunders, Lewis and Thornhill. The chapter discusses the nature of business and management research, highlighting that it is transdisciplinary, engages with both theory and practice, and involves systematic research. It also outlines the research process and different types of research. The book is intended to guide the reader through the research process by providing examples, checklists, and questions to help students develop their research projects.
The document discusses the process of formulating and clarifying a research topic. It identifies important steps such as generating ideas, selecting a suitable topic, developing clear research questions and objectives, and writing a research proposal. Various techniques for generating ideas are presented, including rational thinking, creative thinking, and searching literature. Attributes of a good research topic like feasibility and appropriateness are also examined. The document provides guidance on turning ideas into research projects by developing focus questions and objectives, and emphasizes the importance of relating the research to existing theory. It concludes by outlining the typical contents of a research proposal.
Chapter 04 Managing in a Global EnvironmentRayman Soe
Richard L. Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management!
Research Methods For Business Students-Pearson Education (2019).pdfMuhammadSabirAfridi1
This document summarizes the 8th edition of the textbook "Research Methods for Business Students" by Mark N.K. Saunders, Philip Lewis, and Adrian Thornhill. The book provides guidance for business and management students conducting research projects or dissertations, covering topics such as choosing a research topic, reviewing literature, research design, data collection and analysis. The 8th edition includes updated chapters, case studies, and exercises to help readers understand and apply the knowledge. It aims to answer key questions about how to conduct research and will be an invaluable guide for students.
Tiểu Luận Phân Tích Chiến Lược Kinh Doanh Công Ty VINAMILK
“Trở thành biểu tượng niềm tin hàng đầu Việt Nam về sản phẩm dinh dưỡng và sức khoẻ phục vụ cuộc sống con người”.
Với tầm nhìn như trên công ty trong những năm qua đã dồn toàn bộ nguồn lực để trở thành tập đoàn sữa hàng đầu Việt Nam, đem lại lợi ích về sức khoẻ cho người tiêu dùng và đem lợi ích cho xã hội bằng casch xây dựng những chiền lược phát triển sản phẩm bền vững chất lượng và canh tranh với các đối thủ trong dài hạn.
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Luận văn thạc sĩ ngành luật: Pháp luật về tên thương mại của doanh nghiệp ở Việt Nam hiện nay, cho các bạn có thể tham khảo
BÀI 2. ĐÀM PHÁN TRONG KINH DOANH TS. BÙI QUANG XUÂNMinh Chanh
Những vấn đề lý luận cơ bản về đàm phán
Kỹ năng đàm phán trong kinh doanh.
Đàm phán kinh doanh quốc tế giữa các nền văn hoá khác nhau
Rút ra những bài học kinh nghiệm về đàm phán trong kinh doanh.
This document provides an overview of a research methods module. It defines research as the investigation of an idea, subject, or topic for a purpose to extend knowledge or explore theory. The module objectives are to define the research process, understand qualitative and quantitative methods, deploy these methods in business contexts, and report findings. Students will complete a research project in groups and write reflections on their research practice. There will also be an examination with multiple choice and short answer questions. Key dates are provided for assignments and presentations.
Tổng Hợp 201 Đề Tài Tiểu Luận Môn Đàm Phán Trong Kinh Doanh, Điểm Cao. Một số đề tài tiểu luận môn, các bạn tham khảo. DỊCH VỤ VIẾT THUÊ TIỂU LUẬN, ZALO/TELEGRAM 0917 193 864
Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Bảo hộ tên thương mại theo pháp luật Việt Nam hiện nay, cho các bạn có thể làm luận văn tham khảo
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Giải Pháp Hoàn Thiện Hoạt Động Marketing Tại Công Ty Kfc. Trong bối cảnh thị trường thức ăn nhanh Việt Nam hiện nay đang ngày càng đa dạng, cạnh tranh và bão hòa, thì việc phân tích và đưa ra các giải pháp nhằm hoàn thiện hoạt động marketing tại Công ty liên doanh TNHH KFC Việt Nam luôn có ý nghĩa quan trọng không chỉ trong việc nâng cao hiệu quả kinh doanh mà còn nhắm đến yếu tố duy trì sự phát triển bền vững của công ty trong thị trường.
Nhận viết luận văn Đại học , thạc sĩ - Zalo: 0917.193.864
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Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Hợp đồng nhượng quyền thương mại trong thực tiễn áp dụng tại các doanh nghiệp vừa và nhỏ (“SMEs”) ở Việt Nam, cho các bạn tham khảo
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Đề tài báo cáo thực tập quản trị kinh doanh chiến lược giá mới nhất 2017 đạt điểm số cao bài viết hay các bạn hãy Download miễn phí để tham khảo cho bài viết của mình nhé
Tiểu luận Công ty Cổ phần sữa Việt Nam _ VINAMILK. Niêm yết chứng khoán là thủ tục cho phép một chứng khoán được phép giao dịch trên SGDCK sau khi đã đáp ứng đủ tiêu chuẩn. Cụ thể đây là quá trình SGDCK chấp nhận cho công ty phát hành có chứng khoán được phép niêm yết và giao dịch trên SGDCK nếu công ty đó đáp ứng được đầy đủ các tiêu chuẩn về định lượng cũng như định tính do SGDCK đề ra.
The document discusses the development of a theoretical framework and hypotheses in research. It explains that after conducting preliminary research like interviews and a literature review, the next step is to develop a theoretical framework. This involves identifying relevant variables, developing a conceptual model of relationships between variables, and providing explanations for these relationships. Hypotheses are then generated based on the theoretical framework. Hypotheses should be testable statements about expected relationships between variables. Null and alternative hypotheses are also discussed.
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Các bạn sinh viên vào tải mẫu chuyên đề tốt nghiệp chuyên ngành QTKD đề tài Đề tài Chiến lược phân phối của cà phê Trung Nguyên tại thị trường Việt Nam.
This document provides an overview of research methods and processes. It discusses:
1) Three ways to understand the world - experience, reasoning, and research. Research involves forming hypotheses, testing theories, and problem solving.
2) Types of reasoning - deductive, inductive, and inductive-deductive. Inductive reasoning leads to hypothesis formation while deductive reasoning moves from general to specific.
3) The research process which involves defining the problem, objectives, hypotheses, methodology, data collection and analysis, and reporting results.
The document discusses research philosophies and approaches. It defines key terms like ontology, epistemology, and research paradigms. It explains philosophies like positivism, realism, and interpretivism. It also distinguishes between deductive and inductive research approaches and how to choose the right approach based on factors like the research topic and time available.
This document provides guidance on conducting a literature review, including defining parameters, generating keywords, searching literature sources, evaluating literature, and citing sources using APA style. It discusses planning the review by defining the topic, language, subject area, and time period. Keywords are identified to represent the research question. Literature is searched using tertiary sources like databases, journals, and books as well as scanning and browsing sources. The document provides tips for evaluating relevance and determining when sufficient literature has been reviewed. Finally, it outlines how to cite sources in-text and in a reference list according to APA style guidelines.
Research Methods For Business Students-Pearson Education (2019).pdfMuhammadSabirAfridi1
This document summarizes the 8th edition of the textbook "Research Methods for Business Students" by Mark N.K. Saunders, Philip Lewis, and Adrian Thornhill. The book provides guidance for business and management students conducting research projects or dissertations, covering topics such as choosing a research topic, reviewing literature, research design, data collection and analysis. The 8th edition includes updated chapters, case studies, and exercises to help readers understand and apply the knowledge. It aims to answer key questions about how to conduct research and will be an invaluable guide for students.
Tiểu Luận Phân Tích Chiến Lược Kinh Doanh Công Ty VINAMILK
“Trở thành biểu tượng niềm tin hàng đầu Việt Nam về sản phẩm dinh dưỡng và sức khoẻ phục vụ cuộc sống con người”.
Với tầm nhìn như trên công ty trong những năm qua đã dồn toàn bộ nguồn lực để trở thành tập đoàn sữa hàng đầu Việt Nam, đem lại lợi ích về sức khoẻ cho người tiêu dùng và đem lợi ích cho xã hội bằng casch xây dựng những chiền lược phát triển sản phẩm bền vững chất lượng và canh tranh với các đối thủ trong dài hạn.
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Luận văn thạc sĩ ngành luật: Pháp luật về tên thương mại của doanh nghiệp ở Việt Nam hiện nay, cho các bạn có thể tham khảo
BÀI 2. ĐÀM PHÁN TRONG KINH DOANH TS. BÙI QUANG XUÂNMinh Chanh
Những vấn đề lý luận cơ bản về đàm phán
Kỹ năng đàm phán trong kinh doanh.
Đàm phán kinh doanh quốc tế giữa các nền văn hoá khác nhau
Rút ra những bài học kinh nghiệm về đàm phán trong kinh doanh.
This document provides an overview of a research methods module. It defines research as the investigation of an idea, subject, or topic for a purpose to extend knowledge or explore theory. The module objectives are to define the research process, understand qualitative and quantitative methods, deploy these methods in business contexts, and report findings. Students will complete a research project in groups and write reflections on their research practice. There will also be an examination with multiple choice and short answer questions. Key dates are provided for assignments and presentations.
Tổng Hợp 201 Đề Tài Tiểu Luận Môn Đàm Phán Trong Kinh Doanh, Điểm Cao. Một số đề tài tiểu luận môn, các bạn tham khảo. DỊCH VỤ VIẾT THUÊ TIỂU LUẬN, ZALO/TELEGRAM 0917 193 864
Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Bảo hộ tên thương mại theo pháp luật Việt Nam hiện nay, cho các bạn có thể làm luận văn tham khảo
Nhận viết luận văn Đại học , thạc sĩ - Zalo: 0917.193.864
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Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Hợp đồng nhượng quyền thương mại trong lĩnh vực dịch vụ ăn uống ở Việt Nam hiện nay, cho các bạn tham khảo
Giải Pháp Hoàn Thiện Hoạt Động Marketing Tại Công Ty Kfc. Trong bối cảnh thị trường thức ăn nhanh Việt Nam hiện nay đang ngày càng đa dạng, cạnh tranh và bão hòa, thì việc phân tích và đưa ra các giải pháp nhằm hoàn thiện hoạt động marketing tại Công ty liên doanh TNHH KFC Việt Nam luôn có ý nghĩa quan trọng không chỉ trong việc nâng cao hiệu quả kinh doanh mà còn nhắm đến yếu tố duy trì sự phát triển bền vững của công ty trong thị trường.
Nhận viết luận văn Đại học , thạc sĩ - Zalo: 0917.193.864
Tham khảo bảng giá dịch vụ viết bài tại: vietbaocaothuctap.net
Download luận văn thạc sĩ ngành luật kinh tế với đề tài: Hợp đồng nhượng quyền thương mại trong thực tiễn áp dụng tại các doanh nghiệp vừa và nhỏ (“SMEs”) ở Việt Nam, cho các bạn tham khảo
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://baocaothuctap.net/
Đề tài báo cáo thực tập quản trị kinh doanh chiến lược giá mới nhất 2017 đạt điểm số cao bài viết hay các bạn hãy Download miễn phí để tham khảo cho bài viết của mình nhé
Tiểu luận Công ty Cổ phần sữa Việt Nam _ VINAMILK. Niêm yết chứng khoán là thủ tục cho phép một chứng khoán được phép giao dịch trên SGDCK sau khi đã đáp ứng đủ tiêu chuẩn. Cụ thể đây là quá trình SGDCK chấp nhận cho công ty phát hành có chứng khoán được phép niêm yết và giao dịch trên SGDCK nếu công ty đó đáp ứng được đầy đủ các tiêu chuẩn về định lượng cũng như định tính do SGDCK đề ra.
The document discusses the development of a theoretical framework and hypotheses in research. It explains that after conducting preliminary research like interviews and a literature review, the next step is to develop a theoretical framework. This involves identifying relevant variables, developing a conceptual model of relationships between variables, and providing explanations for these relationships. Hypotheses are then generated based on the theoretical framework. Hypotheses should be testable statements about expected relationships between variables. Null and alternative hypotheses are also discussed.
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Các bạn sinh viên vào tải mẫu chuyên đề tốt nghiệp chuyên ngành QTKD đề tài Đề tài Chiến lược phân phối của cà phê Trung Nguyên tại thị trường Việt Nam.
This document provides an overview of research methods and processes. It discusses:
1) Three ways to understand the world - experience, reasoning, and research. Research involves forming hypotheses, testing theories, and problem solving.
2) Types of reasoning - deductive, inductive, and inductive-deductive. Inductive reasoning leads to hypothesis formation while deductive reasoning moves from general to specific.
3) The research process which involves defining the problem, objectives, hypotheses, methodology, data collection and analysis, and reporting results.
The document discusses research philosophies and approaches. It defines key terms like ontology, epistemology, and research paradigms. It explains philosophies like positivism, realism, and interpretivism. It also distinguishes between deductive and inductive research approaches and how to choose the right approach based on factors like the research topic and time available.
This document provides guidance on conducting a literature review, including defining parameters, generating keywords, searching literature sources, evaluating literature, and citing sources using APA style. It discusses planning the review by defining the topic, language, subject area, and time period. Keywords are identified to represent the research question. Literature is searched using tertiary sources like databases, journals, and books as well as scanning and browsing sources. The document provides tips for evaluating relevance and determining when sufficient literature has been reviewed. Finally, it outlines how to cite sources in-text and in a reference list according to APA style guidelines.
This document provides an overview of research methodologies. It defines research as a systematic investigation to discover and revise facts. The objectives of research are to gain new insights, accurately describe phenomena, determine relationships between variables, and test hypotheses. Research can be descriptive, analytical, applied, fundamental, quantitative, qualitative, conceptual, or empirical. The significance of research is that it leads to progress, promotes logical thinking, and helps address business, economic, social and policy issues.
Affording College Module 1 why Go To College Floyd Saunders
Is College part of your future? Can you Afford College? Should you even consider college?
In Module One of this workshop, we explore why going to college is a great idea for your future and then some alternatives to starting college right away. Materials are based on my book, "College Without Ramen Noodles, A Guide to Affording College Now." Schedule a workshop now or ask for seminar materials including a leader's guide.
04 decidingontheresearchappraochandstrategyFraz Ali
This document discusses research philosophy and approaches. It describes the research onion model which contains layers relating to research philosophy assumptions about knowledge. Positivism and interpretivism are discussed as different philosophical approaches. Deduction and induction are presented as the two main research approaches - deduction tests theory while induction builds theory from data. The document emphasizes that the right choice of approach helps with research design decisions and adapting to constraints. It also notes that approaches can be combined and lists some common research strategies like experiments, surveys and case studies. Finally, it provides instructions for a literature review assignment and SPSS analysis group activity.
The document discusses the structure and content of a business research methods course. It includes an overview of the course schedule, structure, assignments, and requirements. Key topics to be covered include research fundamentals, statistics, data collection and analysis, writing reports, and exam requirements. The last part defines what research is, including that it is a systematic, logical, and methodical process to increase knowledge through discovery of non-trivial facts and insights.
This document defines a proposal/offer and outlines the essential elements and legal rules regarding valid offers. It states that a proposal/offer is when one person indicates their willingness to do or refrain from doing something to another person with the aim of getting their assent. The key elements are the expression of willingness, communication to another person, and intent to get their assent. It provides examples to distinguish offers from non-offers and describes 7 legal rules for valid offers, such as the terms must be certain, offers can be revoked before acceptance, and cross-offers do not constitute acceptance.
This document discusses the process of disseminating research findings, including developing a research report and communicating results through presentations and publications. It covers the typical sections of a research report such as the introduction, methods, results, and discussion. It also discusses strategies for targeting different audiences and outlets for sharing results, such as publishing in journals, presenting at conferences, or communicating to consumers. The goal is to share findings with others in order to advance science and nursing practice.
This document outlines the legal rules regarding a valid acceptance in contract law. It discusses that acceptance must come from the person the offer was made to, must be absolute and unqualified, and must be communicated to the offeror. It also notes that acceptance must be within a reasonable time period and before the offer is revoked, must follow the offer, and rejected offers require renewal to be accepted. The document concludes by explaining the communication requirements for offers, acceptances, and revocations under contract law sections 4 and 5.
Collecting Primary Data Using Semi StructuredASAD ALI
This document discusses different types of interviews used in research: semi-structured interviews, in-depth interviews, and group interviews. It explains that semi-structured interviews involve a list of themes and questions that can vary, while in-depth interviews explore a topic in an open-ended way without predetermined questions. Group interviews involve asking questions to and facilitating discussion among multiple participants. The document also outlines how different types of interviews are suited for exploratory, descriptive, and explanatory research purposes.
Marketing Management Book kotler(summary)Kavery Gupta
The document provides an overview of key marketing concepts including the marketing mix, segmentation, product life cycle, pricing strategies, distribution channels, integrated marketing communications, sales management, and international marketing. It also outlines the steps in developing an effective marketing plan, including performing a situation analysis, defining objectives and strategies, developing financial projections, and establishing controls for implementation and evaluation.
This document provides an overview of key marketing concepts including defining marketing, the marketing mix, the marketing environment, marketing research, customer value and satisfaction, and analyzing consumer markets.
It defines marketing as meeting human and social needs profitably and involves identifying target markets and growing customers. The marketing mix consists of the 4 P's - product, price, place and promotion. Understanding the macro environment through trends, forces and research is important. Marketing research involves defining problems and objectives, developing a research plan, collecting and analyzing information. Creating customer value and satisfaction is key to retaining customers. Analyzing factors like culture, social groups, and roles that influence consumer buying behavior is also discussed.
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This document provides an overview of marketing concepts and approaches. It discusses five concepts that guide a business's marketing activities: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The marketing concept views customers as central and focuses on satisfying customer needs. The document also defines key marketing terms like needs, wants, demands, products, value, exchange, and markets. It emphasizes that the most effective approach is to understand customer needs and wants.
This document discusses different research philosophies and approaches. It defines key characteristics of research paradigms such as ontology, epistemology, and axiology. It presents the "research onion" as a model of the layers within research philosophy. The main research philosophies discussed are positivism, realism, interpretivism, and pragmatism. Positivism is defined as trying to uncover objective truths about how the world works through logical deduction and empirical observation in order to predict and control outcomes.
This document outlines the key concepts and components of research. It defines research as the systematic study of trends or events through careful data collection, analysis, and interpretation. Some key points discussed include:
- The characteristics of good research, which include being empirical, logical, analytical, critical, and methodical.
- The qualities of a good researcher, such as being resourceful, creative, honest, and religious.
- The values of research to humanity, such as improving quality of life, instruction, and satisfying needs through new discoveries and applications.
- The different types of research like basic, applied, and developmental research.
- How research classifications include library, field, and laboratory research.
CLASSIFICATION OF RESEARCH BY PURPOSE & METHODDr.Shazia Zamir
This document classifies research by purpose and method. For purpose, it discusses basic vs applied research, research and development, and evaluative research. For method, it discusses historical research which describes past conditions, descriptive research which describes present data and characteristics, and experimental research which manipulates variables to discern effects.
Summary of kotler's marketing management bookSasquatch S
This document provides an overview of Philip Kotler's book on marketing management. It discusses 1) the scope and tasks of marketing, including the different types of markets and decisions that marketers face, 2) core marketing concepts like segmentation, targeting, and positioning, and 3) marketing tools such as the marketing mix and relationship marketing. The summary covers the key topics addressed in Kotler's work on developing customer value and managing the total marketing effort.
This document summarizes key aspects of research methodology. It defines research and discusses the differences between thesis, dissertation, and different categories and types of research studies. It also outlines the procedural steps in research including problem selection, literature review, study design, data collection and analysis. Different research strategies and types of epidemiologic studies such as descriptive, analytical, case-control and cohort studies are described. Ethics in research are also briefly mentioned.
The document outlines key aspects of research methodology including:
1. The objectives of research such as defining problems, formulating hypotheses, collecting and evaluating data, making deductions, and testing conclusions.
2. The different types of research including descriptive, applied, quantitative, conceptual, empirical, qualitative, fundamental, and analytical research.
3. The methods of collecting data including primary methods like questionnaires, observations, interviews, and schedules and secondary methods of collecting published and unpublished data from various sources.
BRM 2-Formulating and clarifying Research Topic Lecture 3.pptMaryamLaraib
This document discusses formulating and clarifying the research topic as the starting point of a research project. It covers identifying attributes of a good research topic such as feasibility and appropriateness. Methods for generating and refining research ideas are presented, including examining own strengths and interests, literature searches, and brainstorming. The document emphasizes turning ideas into clear research questions and objectives and writing a research proposal. Selecting topics that can be studied within the available time and resources and will provide useful insights is important for a successful research project.
This document discusses selecting and developing a strong research topic and proposal. It identifies important steps like determining if a topic is feasible and worthwhile, generating ideas through various techniques, refining topics into clear research questions and objectives based on literature, and writing a proposal that convinces reviewers and organizes the research plan. A good proposal demonstrates how the project fits existing theories and will achieve its goals within the available resources and timeframe.
A1 BPMN6073 NATURE OF BUSINESS SAUNDERS.pptMonoPod2
This document summarizes Chapter 1 of the book "Research Methods for Business Students" by Saunders, Lewis and Thornhill. The chapter introduces business and management research, noting that it is transdisciplinary and engages with both theory and practice. It also discusses the research process, which involves stages like formulating topics, reviewing literature, collecting and analyzing data, and writing findings. The chapter serves as a guide for students by providing research examples, checklists, and questions to help them learn and undertake rigorous systematic research.
This document outlines the process of conducting a critical literature review. It discusses:
- The importance of critically reviewing literature for a research project.
- Sources of literature including primary, secondary and tertiary sources.
- Steps for conducting an effective literature review including developing search strategies, identifying keywords, evaluating sources and structuring the review.
- Key elements of a critical literature review such as demonstrating knowledge of the topic, linking ideas to form an argument, and relating the review to research objectives.
The document provides guidance on how to effectively search for and evaluate literature to inform a research project and critical literature review.
The document defines research and different types of research. It discusses business research as seeking to predict and explain phenomena in the ever-changing business environment to improve business performance and lives. Applied research aims to solve practical problems, while basic research acquires knowledge. Pedantic, popularist, puerile and pragmatic science are discussed in terms of their rigor and relevance. Learning outcomes include identifying good research topics and generating ideas, expressing topics as questions and aims/objectives, and understanding the role of theory.
This document discusses research philosophies and approaches. It introduces the "research onion" model and explores aspects of philosophy like ontology, epistemology, and axiology. Deduction and induction are presented as the two main research approaches, with deduction starting with a theory and hypothesis while induction develops a theory from data analysis. The chapter emphasizes that understanding research philosophy helps with research design choices and adapting to constraints.
3week Literature Review Saunders et al.pptSaleemBhatti5
This document discusses conducting and writing a critical literature review. It describes the key purposes of reviewing literature as organizing ideas, identifying related research, and generating research ideas. The critical review process involves both deductive and inductive approaches. An effective literature review demonstrates knowledge of theories, acknowledges other research, and makes clear connections to the objectives and empirical material. It provides context for the research and introduces related sections.
This document discusses conducting and writing a critical literature review. It outlines the key reasons for reviewing literature such as identifying existing research and generating new ideas. The critical review process involves both deductive and inductive approaches. An effective literature review demonstrates knowledge of key theories, acknowledges other research, and makes clear connections to the objectives of the researcher's own study. It provides guidance on developing search strategies, evaluating sources, and recording information from the literature in a way that avoids plagiarism.
The document provides guidance on developing a research topic through several steps:
1) Formulate a broad research theme by considering topics of interest and relevance to your field of study. Possible sources of inspiration include literature, current issues, and subject guides.
2) Develop a specific research question by refining your theme using techniques like the "5W method" and organizing concepts visually in diagrams. The research question should allow for elaboration rather than a simple yes/no answer.
3) Further narrow or expand your research topic if needed by taking notes on viewpoints, developments, keywords and evaluating questions based on interest level and scope. The goal is to define a clear topic that can be studied in depth.
1. The document provides guidance on selecting and narrowing down a research topic. It emphasizes that the topic should be of interest to the researcher so their enthusiasm comes through.
2. Several criteria are listed for evaluating potential topics, such as whether it will appeal to readers, offer a new perspective, and be of lasting significance.
3. The process of narrowing a topic involves considering its aspects, components, relationships, and types to focus the scope in a manageable way. Outlining the topic in stages and justifying its importance helps define the direction of the research.
This document outlines 8 steps for choosing a dissertation topic: 1) Check program requirements, 2) Choose a broad field of interest, 3) Research recent literature, 4) Find a niche topic within the broad field, 5) Consider your research approach, 6) Ensure the topic is relevant, 7) Confirm the topic is feasible within time/resource constraints, and 8) Get the topic approved. Following these steps helps choose a topic that fits requirements and allows in-depth research within the dissertation timeframe.
This document provides information about the fourth edition of the textbook "Research Methods for Business Students" by Mark Saunders, Philip Lewis, and Adrian Thornhill. It includes endorsements from professors on the usefulness of the book for students conducting research projects. The book guides students through all aspects of the research process, provides examples and checklists, and refers students to additional online resources on the publisher's website.
This document discusses various aspects of choosing a research topic, including:
- It is important to choose a topic you are interested in that is complex yet compelling. The topic should set the stage for your future research career.
- Generating ideas from course materials, news, the internet, advisors and literature. Attributes of a good topic include being feasible within the given resources and timeframe, and being worthwhile and providing new insights.
- Narrowing a topic by asking questions to refine the focus. Choosing a researchable question that is fact-based, relevant and action-oriented to provide direction for the research process.
This document outlines a course on business research methodology. The course aims to provide students with basic knowledge of research concepts and theories and enable them to acquire skills for conducting practical business research exercises. Key learning objectives include understanding scientific research methods in a business context, planning and conducting a business research project by making decisions on elements of the research process, analytical techniques, and presenting results. The course covers topics such as research design, measurement, sampling, data collection and analysis, and report writing to equip students with the ability to apply research methodology knowledge and skills after graduation.
ENC 1102 Writing and Rhetoric IIProfessor McCormickSpring 201.docxchristinemaritza
This document outlines the requirements for a research proposal assignment in an ENC 1102 writing course. Students must write a proposal with four sections: a research question on what determines success for FIU students in writing courses, a literature review of 3-4 sources, research methods for collecting primary data through surveys/interviews, and a references list. The proposal asks permission to begin a research project whose results will be reported in an informative essay. The proposal must include a clearly defined research question, literature on the topic, and a feasible plan for primary and secondary research.
This document provides guidelines for writing a thesis or dissertation. It discusses defining research and the difference between a thesis and dissertation. Key parts of a thesis are described such as the introduction, literature review, materials and methods, results, discussion, and conclusion sections. The document emphasizes following university guidelines and formatting standards. It also provides advice on choosing a topic, conducting research, acknowledging help, and submitting the final thesis. Overall, the document serves as a comprehensive guide outlining the essential components and process for writing a successful thesis or dissertation.
Research is an important process that involves investigation and discovery. It aims to find new information, test theories, and solve problems. There are several steps to effective research:
1. Choose a topic that interests you and is relevant to your field of study. Consider problems in your community that could be addressed.
2. Brainstorm potential research questions and ideas. Make sure the topic is original and significant. It should be focused enough to study within the given time frame.
3. Prepare for research by understanding the problem and designing a plan to study it. Consider the availability of data, methods, and financial resources needed to conduct the research.
This document summarizes a workshop on demystifying the research process. The workshop covered various topics related to conducting research on teaching and learning, including reflective practice, action research, publishing research findings, and the academic writing process. Participants engaged in exercises to identify a research question related to their teaching and potential ways to collect evidence to address that question. The workshop aimed to provide tools and frameworks to help participants undertake the scholarship of teaching and learning.
This document provides guidance on conducting a literature review. It discusses what a literature review is, the purpose of writing one, and how it differs from an academic research paper. It offers tips on organizing a literature review, including using a table of contents or outline to structure it. The document also discusses searching the literature, taking notes, and addressing ethics around plagiarism. Overall, it aims to equip readers with the necessary skills and knowledge for successfully completing a literature review.
Here are the steps to analyze the data:
1. Descriptive statistics:
(a) Click 'Analyze' > 'Descriptive Statistics' > 'Frequencies'
(b) This will produce a frequency table showing the count and percentage for each value of the variables Gender and Education.
2. Cross tabulation:
(a) Click 'Analyze' > 'Descriptive Statistics' > 'Crosstabs'
(b) Drag Gender to the Rows box and Education to the Columns box, then click OK
(c) This will produce a cross tabulation table showing the frequency count for each combination of Gender and Education values.
Let me know if you need any clarification or
The document discusses research methods and SPSS. It begins by defining scientific research and outlining the research process. It describes the different types of research including exploratory, descriptive, explanatory/causal research. It also discusses quantitative and qualitative research approaches. Finally, it provides instructions on using SPSS including entering sample data on price (P), sales (S), and distance (D) and changing the variable names.
Principlesof marketing 06 [compatibility mode]Fraz Ali
This document provides an overview of business markets and business buying behavior. It discusses key topics like business markets, business buyer behavior, the business buying process, e-procurement, and institutional and government markets. The business buying process involves problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order routine specifications, and performance review. Business buyers are influenced by economic, personal, organizational, and interpersonal factors.
Principlesof marketing 05 [compatibility mode]Fraz Ali
This document provides an overview of consumer buyer behavior and the consumer decision-making process. It discusses key topics like the model of consumer behavior, characteristics that influence consumer decisions including cultural, social, personal, and psychological factors. It also outlines the stages in the buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Finally, it covers the adoption process for new products.
Principlesof marketing 04 [compatibility mode]Fraz Ali
This document provides an overview of managing marketing information and gaining customer insights. It discusses assessing marketing information needs, developing marketing information through internal data, marketing intelligence, and marketing research. Marketing research involves defining problems, developing a research plan, collecting and analyzing data, and reporting results. The document also covers analyzing and using marketing information through customer relationship management, as well as distributing and using the information.
Principlesof marketing 03 [compatibility mode]Fraz Ali
This document summarizes key topics from Chapter 3 on analyzing a company's marketing environment. It discusses the microenvironment which includes internal groups like management, suppliers, and competitors. It also analyzes the macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside a company's control. Finally, it discusses different ways for companies to respond to changes in the marketing environment, including proactively shaping forces, reacting and adapting, or taking a watchful, reactive approach.
Principlesof marketing 02 [compatibility mode]Fraz Ali
This document covers topics in strategic planning and marketing. It discusses defining a market-oriented mission and setting company objectives and goals. It also discusses analyzing the current business portfolio using tools like the product/market expansion grid. Various growth strategies like market penetration, market development, product development, and diversification are explained. The marketing process, marketing mix, market segmentation, targeting, and positioning are defined. Managing the marketing effort through tools like SWOT analysis and marketing plans is also outlined. Finally, return on marketing investment is discussed.
Principlesof marketing 01 [compatibility mode]Fraz Ali
The document outlines the key topics and concepts covered in an introductory marketing course, including defining marketing and understanding customer needs and wants, designing a customer-driven marketing strategy through market segmentation and value propositions, developing an integrated marketing program using the marketing mix, building customer relationships through relationship management, and capturing value from customers. It also discusses recent developments in marketing such as digital technologies, globalization, and the importance of ethics.
Upstream partners such as suppliers provide raw materials and expertise to create products and services. Downstream partners include marketing channels that distribute products to customers. A value delivery network includes suppliers, distributors, and customers who work together to improve performance. Marketing channels consist of firms that partner to play specialized roles in delivering value to customers. Marketing logistics involves planning and controlling the flow of goods and information from origin to consumption to meet customer needs profitably.
This document outlines different pricing strategies and concepts discussed in Chapter 11. It covers new product pricing strategies like market-skimming and market-penetration pricing. It also discusses product mix pricing strategies that take into account related products. Additionally, it summarizes price adjustment strategies such as discounts, segmented pricing, and geographical pricing. The document concludes with an overview of how companies initiate price changes and respond to competitor price changes.
The document discusses factors to consider when setting prices, including customer perceptions of value and company and product costs. It explains that price is determined by customer perceived value and production costs. Companies must also consider competition and pricing strategies. There are several approaches to pricing such as value-based pricing, which focuses on customer value over production costs, and cost-based pricing, which sets prices based on production and distribution costs plus profit.
This document outlines chapter nine of a marketing textbook which discusses new product development strategies and managing a product's life cycle. It begins with an overview of new product development strategies including internal development, acquisitions, and reasons for new product failures. The major stages of new product development are then explained including idea generation, screening, concept development and testing, marketing strategy development, and test marketing. Finally, it covers product life cycle strategies and managing products in the introduction, growth, maturity and decline stages.
This document provides an overview of key concepts from Chapter 8 regarding products, services, and branding strategies for building customer value. It discusses what constitutes a product versus a service and how they are classified. It also outlines different types of product decisions companies must make, including individual product decisions, product line decisions, and product mix decisions. Additionally, it covers branding strategies for developing and positioning strong brands, as well as specific marketing strategies that are important for service firms to consider.
Principlesof marketing 07 [compatibility mode]Fraz Ali
This document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning. It covers how companies segment markets based on geographic, demographic, psychographic and behavioral factors to identify target customer segments. Companies must evaluate segments to select the most attractive targets. Targeting strategies include undifferentiated, differentiated, concentrated, and micromarketing. Effective positioning requires identifying competitive advantages to build an important, distinctive, and superior position relative to competitors. Communicating and delivering the chosen position is critical to implementing the marketing strategy.