Research: Laura Mulveys Theory
•Download as PPTX, PDF•
1 like•616 views
Laura Mulvey developed the theory of the male gaze, which argues that women are typically represented in media as objects for male pleasure and the viewer adopts a male perspective. She cites the music videos for "Toxic" by Britney Spears and "Summer" by Calvin Harris as examples, where the women are dressed provocatively and shot from angles that sexualize their bodies for the male viewer. Mulvey suggests this representation reinforces patriarchal notions of gender inequality and the objectification of women in society.
Report
Share
Report
Share
Recommended
Analysing representation in a music video
The document analyzes the representation of gender in the Fifth Harmony music video "All in My Head". It finds that the video presents stereotypical views of women as sexual objects through close-up shots and high camera angles focused on their bodies and erotic dancing. However, it also notes one scene challenges stereotypes by placing some of the female band members in positions of dominance over others. Overall, the analysis explores how the video both conforms to and challenges dominant gender stereotypes commonly portrayed in media.
Laura mulvey theory
Laura Mulvey's theory suggests that music videos present the male gaze and objectify women. Specifically, it argues that women are portrayed as either virginal or promiscuous, and that music videos emphasize women's bodies through close-ups and tight clothing. The document discusses how Mulvey's theory is evident in the music videos for "Twerk" by J Spades, "Single Ladies" by Beyonce, and "Wiggle Wiggle" by Jason Derulo. It concludes by explaining how the creator will apply Mulvey's theory by including a female protagonist as a dancer to attract male viewers, while avoiding portraying her in a promiscuous way and instead focusing on the narrative.
Laura mulvey theory !
Laura Mulvey argued that male characters in films and music videos are typically portrayed as active protagonists who drive the narrative, while female characters are often depicted as passive and defined by their relationships to male characters. She believed that this reinforced the notion that society is patriarchal, with men in active roles and women in passive roles. Mulvey was critical of how females are frequently fetishized and objectified through techniques like the "male gaze," where the camera lingers on women's bodies. She analyzed music videos like "Superbass" by Nicki Minaj and "Blurred Lines" by Robin Thicke to show how they depict women as sexual objects through dismembering shots of their bodies and portray
Laura Mulvey's theory
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to the perspective through which women are viewed in visual media for the heterosexual male viewer's pleasure. The male gaze can be seen when camerawork focuses on and highlights a woman's body through techniques like slow motion and deliberate movements. Jennifer Lopez's music video for "I LuhYa Papi" aimed to challenge conventions of the male gaze by reversing gender roles - showing men as objects for the female gaze rather than women being objectified for male viewers. However, Lopez herself was still dressed provocatively, so the video only partially succeeded in challenging typical gender representations in music videos.
Theories For Music Coursework[1]
There are two main types of feminism: radical feminism and Marxist feminism. Radical feminists believe that women's oppression stems from gender roles and aim to dismantle the concept of gender. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document then analyzes several music videos and argues they portray harmful stereotypes of women through techniques like focusing on their sexuality and objectifying their bodies, reflecting Laura Mulvey's theory of the "male gaze."
Own music video analysis
The document discusses several theories that are represented in Beyoncé's music video for "Run the World". It analyzes the video through the lenses of narrative theory, representation theory, audience theory, and genre function theory. Key points include: the video links to Propp's character types by portraying Beyoncé as a rebellious villain figure; it follows Todorov's narrative structure by establishing equilibrium, disrupting it, and then resolving it; and it plays with stereotypes of masculinity and femininity discussed by Levi-Strauss and Dyer. Theories of the gaze, semiotics, and challenging expectations are also addressed.
Laura Mulvey theory
Laura Mulvey developed the theory that in media dominated by the male gaze, women are typically portrayed as passive and objectified for male pleasure, while men are depicted as active and dominant. The document discusses how Mulvey's theory applies to portrayals of gender in the music industry, with women often shown in revealing clothing and engaging in implicit behavior, and men generally portrayed as powerful heroes. It provides the example of Ne-Yo's "Miss Independent" music video to illustrate these contrasting representations of gender.
Task 7 part 4
This document summarizes and analyzes a music video using several different media theories:
- Laura Mulvey's Male Gaze Theory is evident through costuming that favors a heterosexual male audience and camerawork that objectifies and focuses on female bodies.
- Propp's character theory identifies the lead singer as the main hero. Todorov's equilibrium is lacking and there is no clear narrative flow.
- Andrew Goodwin's theory shows genre characteristics and stereotypes that help identify the band as indie. Voyeuristic treatment of women is also present.
- Brannon and hegemonic masculinity theories view the men as dominant and non-feminine while women are subordinate.
- Effects and uses &
Recommended
Analysing representation in a music video
The document analyzes the representation of gender in the Fifth Harmony music video "All in My Head". It finds that the video presents stereotypical views of women as sexual objects through close-up shots and high camera angles focused on their bodies and erotic dancing. However, it also notes one scene challenges stereotypes by placing some of the female band members in positions of dominance over others. Overall, the analysis explores how the video both conforms to and challenges dominant gender stereotypes commonly portrayed in media.
Laura mulvey theory
Laura Mulvey's theory suggests that music videos present the male gaze and objectify women. Specifically, it argues that women are portrayed as either virginal or promiscuous, and that music videos emphasize women's bodies through close-ups and tight clothing. The document discusses how Mulvey's theory is evident in the music videos for "Twerk" by J Spades, "Single Ladies" by Beyonce, and "Wiggle Wiggle" by Jason Derulo. It concludes by explaining how the creator will apply Mulvey's theory by including a female protagonist as a dancer to attract male viewers, while avoiding portraying her in a promiscuous way and instead focusing on the narrative.
Laura mulvey theory !
Laura Mulvey argued that male characters in films and music videos are typically portrayed as active protagonists who drive the narrative, while female characters are often depicted as passive and defined by their relationships to male characters. She believed that this reinforced the notion that society is patriarchal, with men in active roles and women in passive roles. Mulvey was critical of how females are frequently fetishized and objectified through techniques like the "male gaze," where the camera lingers on women's bodies. She analyzed music videos like "Superbass" by Nicki Minaj and "Blurred Lines" by Robin Thicke to show how they depict women as sexual objects through dismembering shots of their bodies and portray
Laura Mulvey's theory
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to the perspective through which women are viewed in visual media for the heterosexual male viewer's pleasure. The male gaze can be seen when camerawork focuses on and highlights a woman's body through techniques like slow motion and deliberate movements. Jennifer Lopez's music video for "I LuhYa Papi" aimed to challenge conventions of the male gaze by reversing gender roles - showing men as objects for the female gaze rather than women being objectified for male viewers. However, Lopez herself was still dressed provocatively, so the video only partially succeeded in challenging typical gender representations in music videos.
Theories For Music Coursework[1]
There are two main types of feminism: radical feminism and Marxist feminism. Radical feminists believe that women's oppression stems from gender roles and aim to dismantle the concept of gender. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document then analyzes several music videos and argues they portray harmful stereotypes of women through techniques like focusing on their sexuality and objectifying their bodies, reflecting Laura Mulvey's theory of the "male gaze."
Own music video analysis
The document discusses several theories that are represented in Beyoncé's music video for "Run the World". It analyzes the video through the lenses of narrative theory, representation theory, audience theory, and genre function theory. Key points include: the video links to Propp's character types by portraying Beyoncé as a rebellious villain figure; it follows Todorov's narrative structure by establishing equilibrium, disrupting it, and then resolving it; and it plays with stereotypes of masculinity and femininity discussed by Levi-Strauss and Dyer. Theories of the gaze, semiotics, and challenging expectations are also addressed.
Laura Mulvey theory
Laura Mulvey developed the theory that in media dominated by the male gaze, women are typically portrayed as passive and objectified for male pleasure, while men are depicted as active and dominant. The document discusses how Mulvey's theory applies to portrayals of gender in the music industry, with women often shown in revealing clothing and engaging in implicit behavior, and men generally portrayed as powerful heroes. It provides the example of Ne-Yo's "Miss Independent" music video to illustrate these contrasting representations of gender.
Task 7 part 4
This document summarizes and analyzes a music video using several different media theories:
- Laura Mulvey's Male Gaze Theory is evident through costuming that favors a heterosexual male audience and camerawork that objectifies and focuses on female bodies.
- Propp's character theory identifies the lead singer as the main hero. Todorov's equilibrium is lacking and there is no clear narrative flow.
- Andrew Goodwin's theory shows genre characteristics and stereotypes that help identify the band as indie. Voyeuristic treatment of women is also present.
- Brannon and hegemonic masculinity theories view the men as dominant and non-feminine while women are subordinate.
- Effects and uses &
Video analysis
The document analyzes gender roles, race, sexuality, materialism, and violence portrayed in various music videos. It describes characters' appearances, behaviors, relationships, and the messages conveyed. Key findings include women being overly sexualized, wealth being defined by possessions, and violence including kidnapping and shootings. The analyses provide insights but not definitive conclusions about the music videos and songs.
Music video analysis fys
The document analyzes gender roles, race, sexuality, materialism, and violence portrayed in various music videos. It describes characters' appearances, behaviors, relationships, and the messages conveyed. For the video "Boss Ass Bitch", only women are shown gyrating and acting tough. "Lollipop" solely features black people partying. "Blurred Lines" sexually objectifies scantily-clad women while men wear suits of authority. "If I Were A Rich Girl" emphasizes wealth through expensive goods. "Hold On We're Going Home" includes a violent kidnapping that ends in a shootout as Drake risks his life to save his love.
Analyse a music video in terms of femininity
This music video for "Blurred Lines" by Robin Thicke featuring Pharrell Williams portrays women as sexual objects for the male gaze. Throughout the video, the women are often nude or scantily clad and their bodies are dismembered to highlight different sexualized parts. Their positioning and interactions with the men suggest women as submissive objects under male control. The use of the color red and sexually provocative poses are meant to appeal to the male audience by portraying the women as flirtatious and desiring male attention, though some critics argue this portrayal promotes a rape culture.
Abida; Mulvey theory
Laura Mulvey's theory argues that in patriarchal societies, women are typically portrayed as passive objects of the male gaze. Men are the active viewers who project their fantasies onto women, whose images are styled accordingly. Music videos often depict women as dismembered objects, focusing on individual body parts like legs and chest, while portraying men as whole subjects. However, this depends on genre, as pop videos may be less likely to exemplify the male gaze than genres like R&B that emphasize attracting viewers.
Women in music videos
The document discusses the portrayal of women in various media over time. It argues that women have traditionally been portrayed as sexual objects meant to appeal to a male audience. While some modern portrayals show women gaining independence from men, other media still relies on displaying women in revealing or sexualized ways in order to seem "popular" or sell products, showing how engrained these perspectives remain. The document analyzes several music videos to illustrate its points about both traditional and evolving portrayals of women.
Representations (gender) as 21
This music video represents gender stereotypes with women portrayed as sexual objects for the male gaze through close up shots of their bodies in minimal clothing. Men are represented as dominant icons that women obsess over. Females have longer screen time to draw more attention to their sexualized representation, which may offend female viewers or feminists by objectifying women and judging them based solely on their bodies.
Representation
This document summarizes and discusses various aspects of representation in Beyoncé's "Formation" music video, including gender, race, age, and patriarchy. It finds that the video breaks from gender norms by portraying women as powerful and independent rather than objects for the male gaze. It also features an entirely Black cast of women and people of various ages, challenging norms. While a few shots could be seen through the lens of Laura Mulvey's "male gaze" theory, overall the video counters patriarchal objectification of women and portrays them as strong and self-confident.
Worth it presentation
The music video for "Worth It" by Fifth Harmony contradicts the group's feminist message by objectifying them through suggestive clothing, choreography, and camera shots that position the audience to view them as objects. While the lyrics and roles portrayed aim to show women's empowerment, the oversexualization undermines this and implies that women are valued for their looks and ability to please men. The video reinforces many gender stereotypes through its portrayals of women.
Conventions
There are several common conventions in hip-hop and rap music videos. Low camera angles are used to portray the artist as powerful by looking up at them. Status, wealth, and power are common narrative themes, especially for artists from poor backgrounds. Sex is also a frequent theme, using shots to convey sensuality and portray the artist's desirability. Women are often presented as sexual objects or empowered figures. References to wealth through props demonstrate status, and taboo subjects like drugs and sex are commonly explored.
Representations of women in the media deconstruction neyo, taylor swift, ect.
here I have analysed how females are represented within the media in order to have a clear analysis of representations in music videos, with reference to gender.
Narrative theories
Here I have analysed 'Taylor Swfit- Love Story' with reference to narrative theories for my A2 media coursework.
Representations in music videos
The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
Jay-Z Music Video
The music video for Jay-Z's "99 Problems" depicts representations of a gangster lifestyle in an urban setting through scenes of cruising in cars, dog fights, loitering, and being pulled over by police. The video illustrates the lyrics through visual imagery, showing a relationship between the music and visuals. It features many shots of Jay-Z but only long shots of scantily clad women who play a minor role.
Narrative case study
The music video for "Robbers" by The 1975 employs various narrative techniques. It tells the parallel stories of a couple robbing a store to fund their drug addiction, showing scenes that foreshadow their plans going wrong. While their love for each other is the central theme, the video also features elements like flashbacks, ambiguity, and symbolism that allow for multiple interpretations of the characters and plot. Fans enjoy piecing together the narrative codes and applying theories like Barthes' to understand the deeper meaning. Overall, the complex narrative styles used make the video a fascinating representation of the indie genre.
sexism in pop videos
Laura Mulvey's theory argues that in classical Hollywood cinema, women are typically portrayed as objects of the male gaze for erotic pleasure. The male gaze positions men as active and women as passive objects without agency who exist only to advance the male narrative or be visually admired. This reflects the patriarchal structure of society and denies women their humanity by reducing them to things to be looked at. Mulvey's theory suggests that mainstream media, through the perpetuation of the male gaze, promotes hegemonic ideologies that influence societal views of gender roles and relationships.
Catch Me If You Can
The band Walking on Cars had their debut single "Catch Me If You Can" in 2012, which reached #1 on the Irish iTunes charts and gained national attention. The band has a contemporary sound different from other Irish rock/pop bands. The music video for the single was directed by Jack Laurance and stars Steven Bush and Jessica Williams as a famous couple. It uses conceptual elements to portray the mental deterioration of the celebrity male character through his relationship struggles and suicide attempts, representing the sensitive issue of mental health.
Representation in Music Videos
The document provides information about representation in media. It discusses how media constructs meanings about the world through representations rather than reflecting reality directly. Representations become familiar through constant reuse and come to feel natural. Representation is unavoidably selective, foregrounding some things and backgrounding others. Theories of representation discussed include those of Laura Mulvey on media positioning the audience as male, Antonio Gramsci on hegemony and dominant ways of seeing the world, and Stuart Hall on media constructing rather than reflecting reality. Key terms in representation like signifier, denotation, connotation, and binary oppositions are also defined.
Music video analysis of arctic monkeys
This video analyzes the music video for "Snap Out of It" by Arctic Monkeys in terms of how it represents gender, social class, etc. It finds that the video portrays the female protagonist as emotionally unstable and an object of desire through sexualized camerawork and close-ups. In contrast, the male band members are shown smiling and in control. Scenes of the upper-class woman with expensive jewelry but also dirty mugs suggests the dichotomy of wealth and bad habits. Overall, the analysis finds stereotypical portrayals of women as weak and emotionally unstable compared to hard-working, powerful men.
Table (assignment 28)
The document contains several music video ideas proposed by different individuals. The ideas focus on narrative storylines that relate to the themes and messages of various songs. Some of the proposed narratives include:
- A man struggling with insecurities who learns to accept himself.
- A student who works hard to improve his grades over time.
- A wealthy student who loses his money and learns the importance of real friendship over wealth.
- A shy person who trains and competes to defeat opponents who had looked down on him.
- Two brothers who grow apart and take different paths in life.
- A person grieving the loss of a friend who is seen reminiscing through flashbacks.
C lass
This image shows a singer performing on stage with a guitarist in the background. The black and white photo captures the energy and emotion of their live performance, with the singer kneeling down and sweating as he engages the crowd. The central framing and lighting emphasizes the singer as the focal point and leader who holds power and control over the audience.
Theories For Music Coursework[1]
There are two main types of feminism: radical feminism and Marxist feminism. Radical feminists believe that women's oppression stems from gender roles and aim to dismantle the concept of gender superiority. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document then analyzes several music videos and argues they portray female stereotypes and objectification through imagery, clothing, and camerawork that appeals to the male gaze. It discusses Laura Mulvey's theory of the male gaze and how media often depicts women through a masculine perspective.
Theories For Music Coursework[1]
There are two main types of feminists: radical feminists and Marxist feminists. Radical feminists believe that women's oppression stems from gender roles that view women as inferior to men. They aim to destroy this gender-based hierarchy. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document analyzes several music videos through the lens of feminist film theory, discussing how they portray women through the "male gaze" and reinforce gender stereotypes. It also profiles the feminist theorist Laura Mulvey and her concept of the "male gaze."
More Related Content
What's hot
Video analysis
The document analyzes gender roles, race, sexuality, materialism, and violence portrayed in various music videos. It describes characters' appearances, behaviors, relationships, and the messages conveyed. Key findings include women being overly sexualized, wealth being defined by possessions, and violence including kidnapping and shootings. The analyses provide insights but not definitive conclusions about the music videos and songs.
Music video analysis fys
The document analyzes gender roles, race, sexuality, materialism, and violence portrayed in various music videos. It describes characters' appearances, behaviors, relationships, and the messages conveyed. For the video "Boss Ass Bitch", only women are shown gyrating and acting tough. "Lollipop" solely features black people partying. "Blurred Lines" sexually objectifies scantily-clad women while men wear suits of authority. "If I Were A Rich Girl" emphasizes wealth through expensive goods. "Hold On We're Going Home" includes a violent kidnapping that ends in a shootout as Drake risks his life to save his love.
Analyse a music video in terms of femininity
This music video for "Blurred Lines" by Robin Thicke featuring Pharrell Williams portrays women as sexual objects for the male gaze. Throughout the video, the women are often nude or scantily clad and their bodies are dismembered to highlight different sexualized parts. Their positioning and interactions with the men suggest women as submissive objects under male control. The use of the color red and sexually provocative poses are meant to appeal to the male audience by portraying the women as flirtatious and desiring male attention, though some critics argue this portrayal promotes a rape culture.
Abida; Mulvey theory
Laura Mulvey's theory argues that in patriarchal societies, women are typically portrayed as passive objects of the male gaze. Men are the active viewers who project their fantasies onto women, whose images are styled accordingly. Music videos often depict women as dismembered objects, focusing on individual body parts like legs and chest, while portraying men as whole subjects. However, this depends on genre, as pop videos may be less likely to exemplify the male gaze than genres like R&B that emphasize attracting viewers.
Women in music videos
The document discusses the portrayal of women in various media over time. It argues that women have traditionally been portrayed as sexual objects meant to appeal to a male audience. While some modern portrayals show women gaining independence from men, other media still relies on displaying women in revealing or sexualized ways in order to seem "popular" or sell products, showing how engrained these perspectives remain. The document analyzes several music videos to illustrate its points about both traditional and evolving portrayals of women.
Representations (gender) as 21
This music video represents gender stereotypes with women portrayed as sexual objects for the male gaze through close up shots of their bodies in minimal clothing. Men are represented as dominant icons that women obsess over. Females have longer screen time to draw more attention to their sexualized representation, which may offend female viewers or feminists by objectifying women and judging them based solely on their bodies.
Representation
This document summarizes and discusses various aspects of representation in Beyoncé's "Formation" music video, including gender, race, age, and patriarchy. It finds that the video breaks from gender norms by portraying women as powerful and independent rather than objects for the male gaze. It also features an entirely Black cast of women and people of various ages, challenging norms. While a few shots could be seen through the lens of Laura Mulvey's "male gaze" theory, overall the video counters patriarchal objectification of women and portrays them as strong and self-confident.
Worth it presentation
The music video for "Worth It" by Fifth Harmony contradicts the group's feminist message by objectifying them through suggestive clothing, choreography, and camera shots that position the audience to view them as objects. While the lyrics and roles portrayed aim to show women's empowerment, the oversexualization undermines this and implies that women are valued for their looks and ability to please men. The video reinforces many gender stereotypes through its portrayals of women.
Conventions
There are several common conventions in hip-hop and rap music videos. Low camera angles are used to portray the artist as powerful by looking up at them. Status, wealth, and power are common narrative themes, especially for artists from poor backgrounds. Sex is also a frequent theme, using shots to convey sensuality and portray the artist's desirability. Women are often presented as sexual objects or empowered figures. References to wealth through props demonstrate status, and taboo subjects like drugs and sex are commonly explored.
Representations of women in the media deconstruction neyo, taylor swift, ect.
here I have analysed how females are represented within the media in order to have a clear analysis of representations in music videos, with reference to gender.
Narrative theories
Here I have analysed 'Taylor Swfit- Love Story' with reference to narrative theories for my A2 media coursework.
Representations in music videos
The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
Jay-Z Music Video
The music video for Jay-Z's "99 Problems" depicts representations of a gangster lifestyle in an urban setting through scenes of cruising in cars, dog fights, loitering, and being pulled over by police. The video illustrates the lyrics through visual imagery, showing a relationship between the music and visuals. It features many shots of Jay-Z but only long shots of scantily clad women who play a minor role.
Narrative case study
The music video for "Robbers" by The 1975 employs various narrative techniques. It tells the parallel stories of a couple robbing a store to fund their drug addiction, showing scenes that foreshadow their plans going wrong. While their love for each other is the central theme, the video also features elements like flashbacks, ambiguity, and symbolism that allow for multiple interpretations of the characters and plot. Fans enjoy piecing together the narrative codes and applying theories like Barthes' to understand the deeper meaning. Overall, the complex narrative styles used make the video a fascinating representation of the indie genre.
sexism in pop videos
Laura Mulvey's theory argues that in classical Hollywood cinema, women are typically portrayed as objects of the male gaze for erotic pleasure. The male gaze positions men as active and women as passive objects without agency who exist only to advance the male narrative or be visually admired. This reflects the patriarchal structure of society and denies women their humanity by reducing them to things to be looked at. Mulvey's theory suggests that mainstream media, through the perpetuation of the male gaze, promotes hegemonic ideologies that influence societal views of gender roles and relationships.
Catch Me If You Can
The band Walking on Cars had their debut single "Catch Me If You Can" in 2012, which reached #1 on the Irish iTunes charts and gained national attention. The band has a contemporary sound different from other Irish rock/pop bands. The music video for the single was directed by Jack Laurance and stars Steven Bush and Jessica Williams as a famous couple. It uses conceptual elements to portray the mental deterioration of the celebrity male character through his relationship struggles and suicide attempts, representing the sensitive issue of mental health.
Representation in Music Videos
The document provides information about representation in media. It discusses how media constructs meanings about the world through representations rather than reflecting reality directly. Representations become familiar through constant reuse and come to feel natural. Representation is unavoidably selective, foregrounding some things and backgrounding others. Theories of representation discussed include those of Laura Mulvey on media positioning the audience as male, Antonio Gramsci on hegemony and dominant ways of seeing the world, and Stuart Hall on media constructing rather than reflecting reality. Key terms in representation like signifier, denotation, connotation, and binary oppositions are also defined.
Music video analysis of arctic monkeys
This video analyzes the music video for "Snap Out of It" by Arctic Monkeys in terms of how it represents gender, social class, etc. It finds that the video portrays the female protagonist as emotionally unstable and an object of desire through sexualized camerawork and close-ups. In contrast, the male band members are shown smiling and in control. Scenes of the upper-class woman with expensive jewelry but also dirty mugs suggests the dichotomy of wealth and bad habits. Overall, the analysis finds stereotypical portrayals of women as weak and emotionally unstable compared to hard-working, powerful men.
Table (assignment 28)
The document contains several music video ideas proposed by different individuals. The ideas focus on narrative storylines that relate to the themes and messages of various songs. Some of the proposed narratives include:
- A man struggling with insecurities who learns to accept himself.
- A student who works hard to improve his grades over time.
- A wealthy student who loses his money and learns the importance of real friendship over wealth.
- A shy person who trains and competes to defeat opponents who had looked down on him.
- Two brothers who grow apart and take different paths in life.
- A person grieving the loss of a friend who is seen reminiscing through flashbacks.
C lass
This image shows a singer performing on stage with a guitarist in the background. The black and white photo captures the energy and emotion of their live performance, with the singer kneeling down and sweating as he engages the crowd. The central framing and lighting emphasizes the singer as the focal point and leader who holds power and control over the audience.
What's hot (20)
Representations of women in the media deconstruction neyo, taylor swift, ect.
Representations of women in the media deconstruction neyo, taylor swift, ect.
Similar to Research: Laura Mulveys Theory
Theories For Music Coursework[1]
There are two main types of feminism: radical feminism and Marxist feminism. Radical feminists believe that women's oppression stems from gender roles and aim to dismantle the concept of gender superiority. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document then analyzes several music videos and argues they portray female stereotypes and objectification through imagery, clothing, and camerawork that appeals to the male gaze. It discusses Laura Mulvey's theory of the male gaze and how media often depicts women through a masculine perspective.
Theories For Music Coursework[1]
There are two main types of feminists: radical feminists and Marxist feminists. Radical feminists believe that women's oppression stems from gender roles that view women as inferior to men. They aim to destroy this gender-based hierarchy. Marxist feminists argue that women's oppression originates from capitalism and class structures. The document analyzes several music videos through the lens of feminist film theory, discussing how they portray women through the "male gaze" and reinforce gender stereotypes. It also profiles the feminist theorist Laura Mulvey and her concept of the "male gaze."
Laura mulvey
Laura Mulvey was a British feminist film theorist who argued that women are often portrayed in media to provide visual pleasure to men through the "male gaze." She believed that society is patriarchal, with men dominating and having higher status than women. Many music videos support Mulvey's theory by sexualizing women through techniques like focusing only on parts of their bodies or showing them wearing less clothing than men to attract the male audience. This illustrates Mulvey's view that media often depicts women as objects for the male gaze and reinforces a male-dominated society.
Laura mulvey
Laura Mulvey was a British feminist film theorist who argued that women are often represented in media to provide visual pleasure to men. She believed this objectifying "male gaze" places the viewer in a masculine position where women are viewed as objects of desire. Mulvey's theory was that patriarchal society portrays women as sexual objects for men's viewing pleasure and subordinates them below men. Analysis of music videos like "Whistle" by Flo Rida provided evidence supporting Mulvey's idea that women are frequently depicted as "sex objects" through techniques like focusing only on parts of their bodies and having them dress and act in sexually suggestive ways to attract the male audience.
Representation case study
Laura Mulvey developed the male gaze theory, which argues that there are three ways the male gaze operates: how men look at women, how women look at themselves, and how women compare themselves. Within music videos, females are often altered to attract male attention, and most genres assume a heterosexual male audience. For example, in Iyaz's "Replay" video the scantily clad female indicates sexual references and attraction from a stereotypical male perspective. Mulvey also argues this can lower women's self-esteem as they compare themselves to unrealistic ideals. The Greek term "scopophilia" refers to the objectification of females in films, where they have little agency and are viewed as objects for
The Male Gaze Theory
The male gaze theory proposed by Laura Mulvey refers to how visual arts are typically structured from a masculine perspective to appeal to and satisfy the male viewer. It describes how women are often depicted as objects for the male gaze through techniques like framing shots that sexualize women's bodies and positioning women as accessories or trophies for male characters. Music videos like "She's So Lovely" by Scouting for Girls and "Blurred Lines" by Robin Thicke exemplify the male gaze through their objectifying portrayals of women that center the viewing experience on the male artists and audience.
The male gaze theory
Mulvey analyzed how women are portrayed as objects of male gaze in media. She believed that women are presented to be looked at by men through the use of cameras that emphasize women's bodies and sexuality. Mulvey discussed how both men and women view other women based on their physical appearance and as sexual objects that conform to male desires rather than as people.
The MAle Gaze
This document discusses the concept of the "male gaze" and analyzes whether Miley Cyrus' music video confirms or subverts it. The male gaze refers to how women are viewed and presented in media from a heterosexual male perspective. Several shots in Miley's video support the male gaze through extended focus on her body and engagement in sexually suggestive acts. However, some shots counter the male gaze by showing Miley in a position of empowerment using masculine tools like work boots and a sledgehammer. Overall, the document analyzes how the video both confirms and subverts the typical objectification of women from a male perspective.
Theories for representation
This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres.
Male gaze Textual Analysis
The document analyzes Kesha's music video for "Timber" using Laura Mulvey's male gaze theory. It provides four examples from the video that portray women as objects of male pleasure. In the first example, Kesha is shown scantily clad in a barn, objectifying her. The other examples analyze shots that emphasize women's bodies through long shots, slow motion, zoom-ins, and grouping of many scantily clad women to attract the heterosexual male gaze. Throughout, the women are portrayed as passive objects for visual pleasure of male characters and spectators.
Laura Mulvey
Laura Mulvey's theory of the male gaze argues that in male-dominated media, women are portrayed as passive objects of pleasure for the male viewer's gaze. The document discusses how music videos employ techniques like dismembering the female body through selective camera shots that focus on body parts like the bum, legs, and chest. This sexualizes women and directs the viewer, including both men and other viewers, to see women as objects for the male gaze. The document provides examples from the music videos for "Man of the Year" by Schoolboy Q and "Sex Therapy" by Robin Thicke to illustrate how they employ these techniques and position women as passive objects for the male viewer's pleasure through revealing costumes
Laura Mulvey - The Male Gaze Theory Essay
The document discusses Laura Mulvey's Male Gaze theory from 1975. The theory proposes that most films and media are viewed from the perspective of a heterosexual male gaze, as men largely control cameras. This results in the objectification and sexualization of women for the male viewer's pleasure. Examples discussed include focusing only on a woman's body in films and using revealingly dressed women in music videos to appeal to male viewers. Some criticize that the theory ignores instances where women seek attention or the gaze is between members of the same sex.
Laura Mulvey's Theory
Laura Mulvey's theory discusses how women are typically portrayed in media through the "male gaze". According to Mulvey, media representation is usually from a patriarchal male point of view that depicts women as passive objects for male pleasure or consumption. However, more recent portrayals have shown women fighting back against these traditional stereotypes and taking on more active, empowered roles that challenge the male gaze.
Sexuality represented in TV dramas
This document discusses how sexuality, particularly homosexuality, is often portrayed through stereotypes in TV dramas. It provides the example of Kurt Hummel from "Glee" who fits the stereotype of an effeminate gay male through his flamboyant outfits, feminine mannerisms, and interest in fashion. The document also notes that lesbians are sometimes stereotyped as very masculine, while heterosexual women tend to be portrayed in a "girly" fashion. Lighting and costuming choices can also reinforce stereotypes about sexuality. In general, TV dramas tend to rely on conservative and stereotypical portrayals of sexuality rather than reflecting the wider diversity seen in society.
Representation presentation
This music video demonstrates several of Andrew Goodwin's six features of music videos. It includes references to other media like the Transformers franchise. It treats women as objects for the male gaze, such as only showing a woman's body from behind. It also amplifies the lyrics which reference transforming a woman. However, some artists reject these conventions, like Missy Elliott who is not objectified and does not conform to gender stereotypes.
Shes so lovely
The document discusses several theories that are represented in the music video for "She's So Lovely" by Scouting For Girls. It analyzes how the use of instruments, close-ups, and shots of the woman emphasize key concepts like the male gaze and how genres establish expectations for audiences. The unrealistic portrayal of the woman being "won" in a bowling match between men demonstrates hyper-reality and how she is objectified. Different readings of the video could view it as reinforcing or challenging social norms.
Evaluation question 1
This document analyzes the representation of gender in the media product and compares it to conventions in real media texts. It discusses how the media product conveys stereotypes of women as naïve and emotionally needy. This aligns with representations in songs by Little Mix and Taylor Swift. It also examines the portrayal of the rebellious male protagonist, which mirrors characters in songs by The Killers and The 1975. While some artists like Justin Bieber and Adele challenge stereotypes, most media continues to promote male superiority and the sexual objectification of women.
Evaluation question 1
This document analyzes the representation of gender in the media product and compares it to conventions in real media texts. It discusses how the media product conveys stereotypes of women as naïve and emotionally needy. This aligns with representations in songs by Little Mix and Taylor Swift. The male protagonist is presented as a rebel, similar to representations in songs by The Killers and The 1975. Some media texts like ones by Justin Bieber and Ed Sheeran also depict the manipulation and corruption of women. The document challenges these common representations, noting Adele's more conservative portrayal of women.
Laura Mulvey Male Gaze Theory
Laura Mulvey was a British feminist film theorist who developed the concept of the male gaze. The male gaze theory proposes that women in media are typically depicted from the perspective of the heterosexual male gaze. This includes camera shots that focus on women's bodies and close-ups of women's faces. Music videos often employ the male gaze theory by featuring attractive women to appeal to male audiences. However, some videos like Little Mix's "Salute" challenge this by depicting women in positions of power over men. Mulvey's research also found that the male perspective in media can cause women to view themselves as objects for the male gaze.
Sexism in Pop Videos
The document discusses Laura Mulvey's male gaze theory and its application to analyzing depictions of women in pop music videos. It argues that many pop videos exploit the male gaze by objectifying and commodifying women's bodies for the pleasure and perspective of the male viewer. This reinforcement of patriarchal ideals through media has negative societal effects, such as promoting unrealistic beauty standards and internalized surveillance of women by other women. The document analyzes several controversial pop videos through the lens of the male gaze theory to demonstrate both its exploitation of and empowerment of women.
Similar to Research: Laura Mulveys Theory (20)
More from Thaomy Le
Flappers by Thaomy Le
Flappers were a trend in the 1920s where young women adopted a rebellious lifestyle through their fashion and behavior. They wore short, form-fitting dresses and bobbed hair, and engaged in activities like drinking, smoking, and casual sex. This was a departure from previous generations of women, as flappers supported women's rights and chose to pursue pleasures instead of focusing on pleasing men. However, flappers were negatively stereotyped in the media as wild and dangerous due to their rejection of traditional social norms for women's behavior at the time.
Digipak mock up
The document discusses plans for designing an album cover that links to the band's music video. It will feature a levitating girl from the video set against a grunge-style background to match the brown filter effect in the video. The designer aims to emulate indie rock album covers that typically do not show the artist. A handmade font inspired by Bastille's logo will be created in Illustrator. An experimental mockup combines imagery and background to achieve the desired grunge look.
Colour correction explanation
The document discusses applying color correction to a music video to fit within the indie rock/pop genre. It analyzed example music videos to understand the genre's visual style and used YouTube tutorials to apply color correction uniformly across clips filmed on different days with varying sunlight. Color correction created a consistent atmosphere and impression and made the overall video appear more cold, with a brown tint, to match the song's lyrics.
Skills audit
Thaomy Le reflects on improvements to their researching skills since AS level. They have developed a better understanding of using technology on Blogger, learning about embed codes and adapting to regularly updating posts. Now in A2, Thaomy has expanded their knowledge of technology and applies it to Blogger, utilizing more video and presentations which they find time consuming but put significant effort into, such as changing layouts and creating online content with tools like emaze and slideshare.
Plan: Location and settings
This document outlines several locations to be used for filming different scenes of a musical project, including Kyoto Gardens for a violin introduction in front of a waterfall, outside the artist's house for jumps between singing, a canal for a character to act and tell a story while wearing a mask, Highgate woods for the artist to sing while walking through, and an abandoned area near the house to represent loneliness.
Technologies
The document discusses the use of various technologies in creating a blog and video project. It describes using Prezi to present ideas, Premiere Pro and Final Cut Pro for editing, After Effects for special effects like glitches and titles, Photoshop for title backgrounds, and websites like SoundCloud and MP3 Monkey for copyright-free music and sound effects. While After Effects was challenging to learn, the author was able to master it through tutorials. Multiple technologies were needed to combine different elements into a final product.
Genre and Conventions
Genre refers to the classification of media texts into categories based on common conventions or tropes. Teen dramas typically feature stereotyped teenagers categorized into types like jocks or nerds. The genre of teen films emerged in the 1950s as the postwar economy improved and society began shaping teenage culture through marketing of music, fashion, and lifestyle. While many portray negative stereotypes, teen films realistically reflect how the school lifestyle and perceptions of teenagers have changed over the decades. Teen drama is considered a genre comprised of various subgenres like horror, comedy, and romance that target niche audiences.
More from Thaomy Le (7)
Recently uploaded
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcDRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Recently uploaded (20)
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Research: Laura Mulveys Theory
- 1. Laura Mulvey’s Theory on Representation
- 2. Her Theory… According to Laura Mulvey’s theory, she implies that the representation of women in an unequal society is seen as a way for pleasure towards men. she came up with the term ‘male gaze’, This is described as women being objectified as a sexual object. Active men have more power over passive women as they dominate a patriarchal society. This is imprinted onto the media on how women should be represented.
- 3. Examples to backup her theory.. ‘Britney spears – Toxic’ In the music video ‘Toxic ‘ there is evidence to display how Women are betrayed as sexual objects. The beginning of the Music video has two divided rows in the plane between men and women. Women are dressed up very seductively with bright flashy colours to attract men, Whereas men are fully dressed in suits. There are more skin exposed with what the female is Wearing as Laura Mulvey implies ‘the male gaze’ . The plane is mainly dominated with men while women are there for pleasure. From the viewers perspective seeing jump cuts between the plane and Britney wearing a suit. The camera angle is viewed on the viewers level , we look Into the shoes as the male gaze where we observe what Men see.
- 4. ‘Calvin Harris – Summer ‘ In contrast to Britney Spear ‘ s – ‘toxic ‘ , The music video summer is portrayed in a Similar view towards representation of women. For example the first visual thing we notice is the female wearing tight lingerie as this exposes her figure. We can compare this to the main artist who is fully dressed. Laura Mulvey suggests about the inequality of representation between men and women of how are they dressed differently in the music video. Majority of the women are mainly nude to give the impression to girls in society that they are all the same.
- 5. Later on in the video we notice that The main artist is in ‘paradise’ full of women to Have pleasure with. Women in this video were Represented as thin and good looking, while this mainly focuses on parts of their body but not As women as a whole . Mulvey displays Evidence to how most video ‘s in certain genre ‘s (pop, R&B, Gryme) portrays a certain way to how this is seen as Ideal to attract men.