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RESEARCH INTOTHE
MUSICVIDEO INDUSTRY
ByTegan Free
How are music videos made?
■ All music videos are made differently, depending upon the genre.The genre or type of
music videos being: Narrative, Performance based, concept based or artistic
(Animated). But they all have the same production process.
The Production Process:
■ The artist or group will release a song to the public and later on their record company will
give them funding and resources to make a music video.
■ The producers gather a team and work on research before shooting, this means
storyboarding, looking at lyrics, shots, locations, lighting, costume, props and possibly a
theme for the video.
■ Then after they’ve planned all of this they will go to the location(s) and shoot for a few days
until they get all the shots and footage they need.
■ After they have all of the raw footage, they watch all of it over and do reshoots if they really
have to and then they take it and spend days or even weeks with different people editing
different parts together then making it into a whole video.
■ Finally in post production, they create some sort of build up to releasing it. Posting teasers
on social media, the artist or group might releasing the date the music video will be posted
etc.
■ Then they release the music video to the world after lots of anticipation and promotion for
it.The artist/group will then post the link to it all over different social media platforms to
get the most coverage and the most views. Gaining popularity as the more people watch it.
What is the purpose of a music video?
■ Artists and companies make music videos to gain popularity for a song or for the
artists themselves. It’s good to have a song on the radio but now-a-days generation
see or hear everything online so if an artist or company is to gain popularity through
social media then they make a music video for their target audience or people who
enjoy the song.
■ This way it can be shown onTV channels like MTV to gain popularity and then there’s
posting it to places likeYouTube throughVevo, this makes it easy to share on social
media. A music video is there to provide entertainment for people, and give a message
to the audience but it is mainly to promote a song.
Successful MusicVideo Directors:
■ HypeWilliams: Famous for many music videos, one of the most well known
being, “No Scrubs” byTLC in 1999, which he won an MTV best group video
award for. A signature style used byWilliams throughout the vast majority of
his videos (shot mostly with cinematographer John Perez) was the Fisheye
lens which distorted the camera view around the central focus. However, it
was dropped by 2003, when he experienced his lowest level of production
activity since the beginning of his career as a music video director. Made his
name through R&B and Hip-Hop music videos.
■ Floria Sigismondi is another, she is an Italian-Canadian photographer and
director. She has directed for such names as, JustinTimberlake, Rihanna,The
White Stripes, David Bowie, Pink, Marilyn Manson, Katy Perry and Björk, just
to name a few. Initially, Sigismondi was affiliated with the fashion industry as a
photographer. Later, whenThe Revolver Films approached her, she started to
direct music videos, which is how she rose to being successful and famous.
How much does it cost to make a music
video?
■ The total cost to produce a professional music video can range from $20,000 (£15,200)
to $500,000 (£380,000) and up.There are a handful of music videos each year in the
seven-figure budget range, but those are exceptions in the overall market.
Can you make a music video for nothing?
■ The answer is yes. Lil Dicky - $ave Dat Money feat. Fetty Wap and Rich Homie Quan
(Official MusicVideo) https://www.youtube.com/watch?v=yvHYWD29ZNY
■ The music video premiered on September 17, 2015 on Lil Dicky'sYouTube account.The
video describes Dicky wanting to make the best rap video ever without spending any
money. All of the houses, boats, and cars were used without spending any money.
Fetty Wap also appears performing onstage with Dicky in the video. [2]Throughout
the video, he goes door-to-door through the mansions of Beverly Hills, asking owners
if he can use their homes for a quick fifteen minutes to film it.The video shows one
lady agreeing, allowing them to use her home in the video. He asked a Lamborghini
dealership to borrow a car, and a boater to borrow his boat and models. As the title
suggests, he didn't spend a dime. In fact, he earned $600 because of the product
placement he exchanged everything for.
What is the most expensive music video
ever made?
■ At the moment it’sTaylor Swift’s “LookWhatYou Made Me Do”, with her diamond
bath alone costing over 13 million dollars, this excludes the production costs as they
used real diamond’s. https://www.youtube.com/watch?v=3tmd-ClpJxA
■ Which tops the original which was Michael Jackson and Janet Jackson’s "Scream“
which cost $7,000,000 to make. https://www.youtube.com/watch?v=0P4A1K4lXDo
How can audiences access music videos?
■ The main places to watch music videos are:
■ Music video channels – MTV being the biggest one.
■ YouTube
■ Vevo
■ These are the top places audiences can go to watch music videos. Before thatTop of
the Pops was the main place for everyone to go and watch music videos which started
on January 1st 1964 and broadcast weekly until 30th July 2006.Coincidentally,YouTube
came along in the same year after being bought by google in October. As online
viewing started to go upVevo started up in 2009 which meant record labels could earn
by getting their videos streamed which was a win-win situation.As the online age has
grown MTV is less popular and majority of people watch music videos onYouTube.

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Research into the Music Video Industry.docx

  • 2. How are music videos made? ■ All music videos are made differently, depending upon the genre.The genre or type of music videos being: Narrative, Performance based, concept based or artistic (Animated). But they all have the same production process.
  • 3. The Production Process: ■ The artist or group will release a song to the public and later on their record company will give them funding and resources to make a music video. ■ The producers gather a team and work on research before shooting, this means storyboarding, looking at lyrics, shots, locations, lighting, costume, props and possibly a theme for the video. ■ Then after they’ve planned all of this they will go to the location(s) and shoot for a few days until they get all the shots and footage they need. ■ After they have all of the raw footage, they watch all of it over and do reshoots if they really have to and then they take it and spend days or even weeks with different people editing different parts together then making it into a whole video. ■ Finally in post production, they create some sort of build up to releasing it. Posting teasers on social media, the artist or group might releasing the date the music video will be posted etc. ■ Then they release the music video to the world after lots of anticipation and promotion for it.The artist/group will then post the link to it all over different social media platforms to get the most coverage and the most views. Gaining popularity as the more people watch it.
  • 4. What is the purpose of a music video? ■ Artists and companies make music videos to gain popularity for a song or for the artists themselves. It’s good to have a song on the radio but now-a-days generation see or hear everything online so if an artist or company is to gain popularity through social media then they make a music video for their target audience or people who enjoy the song. ■ This way it can be shown onTV channels like MTV to gain popularity and then there’s posting it to places likeYouTube throughVevo, this makes it easy to share on social media. A music video is there to provide entertainment for people, and give a message to the audience but it is mainly to promote a song.
  • 5. Successful MusicVideo Directors: ■ HypeWilliams: Famous for many music videos, one of the most well known being, “No Scrubs” byTLC in 1999, which he won an MTV best group video award for. A signature style used byWilliams throughout the vast majority of his videos (shot mostly with cinematographer John Perez) was the Fisheye lens which distorted the camera view around the central focus. However, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director. Made his name through R&B and Hip-Hop music videos. ■ Floria Sigismondi is another, she is an Italian-Canadian photographer and director. She has directed for such names as, JustinTimberlake, Rihanna,The White Stripes, David Bowie, Pink, Marilyn Manson, Katy Perry and Björk, just to name a few. Initially, Sigismondi was affiliated with the fashion industry as a photographer. Later, whenThe Revolver Films approached her, she started to direct music videos, which is how she rose to being successful and famous.
  • 6. How much does it cost to make a music video? ■ The total cost to produce a professional music video can range from $20,000 (£15,200) to $500,000 (£380,000) and up.There are a handful of music videos each year in the seven-figure budget range, but those are exceptions in the overall market.
  • 7. Can you make a music video for nothing? ■ The answer is yes. Lil Dicky - $ave Dat Money feat. Fetty Wap and Rich Homie Quan (Official MusicVideo) https://www.youtube.com/watch?v=yvHYWD29ZNY ■ The music video premiered on September 17, 2015 on Lil Dicky'sYouTube account.The video describes Dicky wanting to make the best rap video ever without spending any money. All of the houses, boats, and cars were used without spending any money. Fetty Wap also appears performing onstage with Dicky in the video. [2]Throughout the video, he goes door-to-door through the mansions of Beverly Hills, asking owners if he can use their homes for a quick fifteen minutes to film it.The video shows one lady agreeing, allowing them to use her home in the video. He asked a Lamborghini dealership to borrow a car, and a boater to borrow his boat and models. As the title suggests, he didn't spend a dime. In fact, he earned $600 because of the product placement he exchanged everything for.
  • 8. What is the most expensive music video ever made? ■ At the moment it’sTaylor Swift’s “LookWhatYou Made Me Do”, with her diamond bath alone costing over 13 million dollars, this excludes the production costs as they used real diamond’s. https://www.youtube.com/watch?v=3tmd-ClpJxA ■ Which tops the original which was Michael Jackson and Janet Jackson’s "Scream“ which cost $7,000,000 to make. https://www.youtube.com/watch?v=0P4A1K4lXDo
  • 9. How can audiences access music videos? ■ The main places to watch music videos are: ■ Music video channels – MTV being the biggest one. ■ YouTube ■ Vevo ■ These are the top places audiences can go to watch music videos. Before thatTop of the Pops was the main place for everyone to go and watch music videos which started on January 1st 1964 and broadcast weekly until 30th July 2006.Coincidentally,YouTube came along in the same year after being bought by google in October. As online viewing started to go upVevo started up in 2009 which meant record labels could earn by getting their videos streamed which was a win-win situation.As the online age has grown MTV is less popular and majority of people watch music videos onYouTube.