This document discusses techniques for analyzing magazine layouts and covers. It mentions analyzing the rule of thirds composition, images used, text style, intended audience, representation, unique selling points, language and tone. Specific techniques mentioned include examining the masthead placement, use of secondary images, tag lines, mise-en-scene elements like costumes and props, and iconography in the photos. The overall goal is to understand how different design and imagery choices impact the messages and impressions conveyed to the intended audience.

1. Rosie Scott Media AS 06/10/11
Flash/Button
Skyline/
selling line
Masthead
Pull quote
Main cover line
Explanatory text
Genre of language
Rule of thirds

2. Rosie Scott Media AS 06/10/11
Media As:
Layout – rule of thirds – how they are portrayed to audience
Image direct pose? Sexual, seductive, aggressive
Text – style of text and impact of this
Audience profile who is the audience and how do we know
Ideology
Representation
This doesn’t have a route of the eye, but I think this is because he is big and well known
enough not to have one
If the photo covers the masthead it’s because the pictures draw them in, and the
magazine is well established enough to have the masthead covered.
If there is any other images on the magazines then they are called secondary photos to
also draw the audience
Tag lines
Remember use of costume and set and props Mise en scene
USP – unique selling point – ‘Eminem comes clean’
Language and register: it used in within the magazine and can be genre specific: slang,
informal language, gives a sense of “friend”
The register is the tone which the magazine is talking to the audience, this can be informal
chatty etc...
Iconography – the way the photo is presented in different ways:
What messages do the pictures give?
What impression is the audience meant to have?
What is the camera angles and how does this create meaning?
What is the facial expression?
How does the costume add the meaning which is created?