Repositioning Assignment 1. All students are required to complete the below assignment on an individual basis (50 points). Think ‘big picture’ (cultural, environmental factors, etc.) when answering the question. The deadline for submission is April 18th through Turnitin. Paper should be at least 4 pages, double-spaced; more detailed answers are preferred so don’t feel limited by a page count. 2. Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past. Create a new strategy to revitalize the marketing of this product to the same target market or an alternative one. Elements of target marketing, repositioning, product management, promotion, distribution, and price need to be addressed. Cosmopolitan yogurt Bic underwear Diet Coke Plus BenGay aspirin Coors Rocky Mountain Spring water Cheetos lip balm Please make sure to use Critical Thinking Rubric below as a guide for your submission. Not Proficient Some Proficiency Proficient Highly Proficient Points Received Identified & Explained Issues Fails to identify, summarize, or explain the main problem or question, or represents the issues inaccurately or inappropriately. Identifies main issues but does not summarize or explain them clearly or sufficiently. Successfully identifies and summarizes the main issues, but does not explain why/how they are problems or create questions. Clearly identifies and summarizes main issues and successfully explains why/how they are problems or questions and identifies embedded or implicit issues, addressing their relationship to each other. Recognizes Stakeholders & Contexts Fails to accurately identify and explain any empirical or theoretical context for the issues or presents problems as having no connections to other conditions or contexts. Shows some general understanding of the influences of empirical and theoretical contexts on stakeholders, but does not identify any specific ones relevant to situation at hand. Correctly identified all the empirical and most of the theoretical contexts relevant to all the main stakeholders in the situation. Not only correctly identifies all the empirical and theoretical contexts relevant to all the main stakeholders, but also finds minor stakeholders and contexts and shows the tension or conflicts of interests among them. Takes Intellectual Risks Stays strictly within the guidelines of the assignment. Considers new directions or approaches without going beyond the guidelines of the assignment. Incorporates new directions or approaches to the assignment in the final product. Actively seeks out and follows through on untested and potentially risky directions or approaches to the assignment in the final product. Evaluates Assumptions Fails to identify and evaluate any of.