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© 2020 Ipsos 1
Core Political Data
APRIL 8, 2020
Ipsos Poll Conducted for Thomson Reuters
© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written
consent of Ipsos.
© 2020 Ipsos 2
For the survey,
a sample of
1,116
Americans
including
480
Democratic
Registered
Voters
376
Republican
Registered
Voters
73
Independent
Registered
Voters
18+
ages
w e r e i n t e r v i e w e d o n l i n e
959
Registered
Voters
These are findings from an Ipsos poll conducted
for date
April 6-7, 2020
Core Political Data
IPSOS POLL CONDUCTED FOR REUTERS
© 2020 Ipsos 3
Core Political Data
IPSOS POLL CONDUCTED FOR REUTERS
The precision of the Reuters/Ipsos online polls is measured using a credibility interval.
In this case, the poll has a credibility interval of plus or minus the following percentage points
For more information about credibility intervals, please see the appendix.
3.3
All Adults
5.1
Democratic
Registered Voters
5.8
Republican
Registered Voters
13.1
Independent
Registered Voters
3.6
All Registered
Voters
© 2020 Ipsos 4
• The data were weighted to the U.S. current population data by:
– Gender
– Age
– Education
– Ethnicity
– Region
• Statistical margins of error are not applicable to online polls.
• All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement
error.
• Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent.
• Where figures do not sum to 100, this is due to the effects of rounding.
• To see more information on this and other Reuters/Ipsos polls, please visit: http://polling.reuters.com/
Core Political Data
IPSOS POLL CONDUCTED FOR REUTERS
© 2020 Ipsos 5
Right Direction/Wrong Track
ALL ADULT AMERICANS
Right Direction
Wrong Track
Don’t know
26%
62%
11%
All Adults
Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong
track?
28%
63%
9%
All
Registered
Voters
6%
86%
8%
Democratic
Registered
Voters
57%
33%
10%
Republican
Registered
Voters
20%
71%
9%
Independent
Registered
Voters
© 2020 Ipsos 6
Most Important Problem Facing America
ALL ADULT AMERICANS
All Adults All Registered Voters
Democratic
Registered Voters
Republican
Registered Voters
Independent
Registered Voters
Economy generally 17% 17% 13% 24% 16%
Unemployment / lack of jobs 9% 9% 10% 7% 14%
War / foreign conflicts 1% 1% 2% 0% 0%
Immigration 6% 6% 3% 11% 5%
Terrorism / terrorist attacks 3% 3% 1% 4% 6%
Healthcare 27% 28% 38% 17% 20%
Energy issues 0% 0% 0% 0% 2%
Morality 4% 5% 2% 8% 5%
Education 3% 3% 4% 3% 0%
Crime 2% 2% 2% 3% 0%
Environment 6% 6% 8% 1% 10%
Other 17% 18% 17% 19% 20%
Don’t know 5% 3% 2% 2% 3%
In your opinion, what is the most important problem facing the U.S. today?
© 2020 Ipsos 7
Most Important Problem Facing America
ALL ADULT AMERICANS
In your opinion, what is the most important problem facing the U.S. today?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Economy generally
Unemployment / jobs
Healthcare
Terrorism
Immigration
2012 2013 2014 2015 2016 2017 2018 2019 2020
© 2020 Ipsos 8
Donald Trump’s Approval
ALL ADULT AMERICANS
Overall, do you approve or disapprove of the way Donald Trump is handling his job as President?
Is that strongly (approve/disapprove) or somewhat (approve/disapprove)? (Asked of those who selected “approve” or “disapprove”)
Q2b. If you had to choose, do you lean more towards approve or disapprove? (Asked of those who selected “don’t know”)
All Adults Registered Voters
Democratic
Registered Voters
Republican
Registered Voters
Independent
Registered Voters
Strongly approve 21% 23% 4% 53% 7%
Somewhat approve 17% 16% 3% 29% 29%
Lean towards approve 2% 3% 1% 4% 3%
Lean towards disapprove 2% 2% 2% 1% 2%
Somewhat disapprove 12% 10% 12% 7% 16%
Strongly disapprove 41% 43% 76% 6% 37%
Not sure 5% 3% 2% 1% 6%
TOTAL APPROVE 40% 42% 9% 86% 39%
TOTAL DISAPPROVE 55% 55% 89% 13% 55%
© 2020 Ipsos 9
0%
10%
20%
30%
40%
50%
60%
70%
Jan20-24,2017
Feb10-14,2017
March3-7,2017
March24-28,2017
April21-25,2017
May12-16,2017
June2-6,2017
June21-27,2017
July14-18,2017
Aug4-8,2017
Aug25-29,2017
Sept15-19,2017
Oct6-10,2017
Oct27-31,2017
Nov17-21,2017
Dec8-12,2017
Dec29,2017-Jan2,…
Jan19-23,2018
Feb9-13,2018
March2-6,2018
March23-27,2018
April13-17,2018
May4-8,2018
May25-29,2018
June15-19,2018
July6-10,2018
July27-31,2018
August15-21
Sept5-11,2018
Sept26-Oct2,2018
October17-23,2018
November14-20,2018
December5-11,2018
December26,2018-…
January16-22,2019
February6-13,2019
March6-12,2019
March26-April1,2019
April17-23,2019
May10-14,2019
May29-June5,2019
June24-25,2019
July15-16,2019
August1-5,2019
August26-27,2019
Sept16-17,2019
Oct7-8,2019
Oct28-29,2019
Nov18-19,2019
Dec9-10,2019
January13-14,2020
February3-4,2020
March2-3,2020
March30-31,2020
Donald Trump’s Weekly Approval
ALL ADULT AMERICANS
Overall, do you approve or disapprove of the way Donald Trump is handling his job as President?
40%
55%
© 2020 Ipsos 10
Issue Approval
ALL ADULT AMERICANS
Do you approve or disapprove about the way Donald Trump is handling the following issues?
Strongly
approve
Somewhat
approve
Lean
towards
approve
Lean
towards
disapprove
Somewhat
disapprove
Strongly
disapprove
Don’t
know
TOTAL
APPROVE
TOTAL
DISAPPROVE
The U.S. economy 21% 15% 14% 10% 8% 26% 6% 50% 44%
Healthcare reform 11% 14% 11% 11% 9% 34% 9% 36% 55%
Employment and jobs 20% 17% 14% 9% 10% 23% 7% 51% 42%
Immigration 20% 13% 9% 8% 10% 34% 6% 42% 52%
Coronavirus/COVID-19 17% 13% 12% 9% 8% 36% 5% 42% 53%
© 2020 Ipsos 11
38% 39%
47% 49%
48%
42%
47% 49%
47% 44% 46%
53%
15% 12%
6% 7% 6% 5%
March 2-3, 2020 March 9-10, 2020 March 16-17, 2020 March 18-24, 2020 March 30-31, 2020 April 6-7, 2020
Response to the Coronavirus
ALL ADULT AMERICANS
Do you approve or disapprove of the way Donald Trump is handling the following issues? Coronavirus/COVID-19:
Total Approve
Total Disapprove
Don’t know
© 2020 Ipsos 12
Behavioral Response to Coronavirus/COVID-19
ALL ADULT AMERICANS
All Adults
All
Registered
Voters
Democratic
Registered
Voters
Republican
Registered
Voters
Independent
Registered
Voters
I have kept my children home from school 15% 16% 16% 17% 12%
I have worked from home 24% 27% 29% 23% 32%
I have canceled or altered upcoming travel plans 40% 44% 48% 40% 42%
I have recently purchased surgical masks... other items to shield
me from the virus
32% 33% 38% 30% 26%
I have avoided physical contact with others, such as handshakes 73% 74% 75% 78% 62%
I am washing my hands or using disinfectant more frequently 75% 77% 80% 77% 75%
I am avoiding large gatherings of people whenever possible 77% 80% 81% 78% 79%
I am avoiding public transportation 39% 40% 46% 35% 39%
I have lost my job and no longer go to work 12% 12% 13% 9% 12%
My work/business has been forced to close and I no longer go
to work, but I am still employed by them
18% 19% 21% 18% 17%
Other 4% 5% 5% 5% 3%
I have not altered my daily routine 4% 4% 1% 5% 4%
Don’t know 1% 0% 0% 0% 0%
Have you changed your daily routine in any way specifically because of the coronavirus/COVID-19? Select all that apply
© 2020 Ipsos 13
ALL ADULT AMERICANS
5%
16%
24% 22% 24%
18%
51%
61%
68% 73%
42%
60%
67%
75%
75%
49%
17%
11%
5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
March 2-3, 2020 March 16-17, 2020 March 18-24, 2020 March 30-31, 2020 April 6-7, 2020
Behavioral Response to Coronavirus/COVID-19
Have you changed your daily routine in any way specifically because of the coronavirus/COVID-19? Select all that apply
I am washing my hands or using disinfectant more frequently
I have avoided physical contact with others, such as handshakes
I have worked from home
I have not altered my routine
© 2020 Ipsos 14
Political Identity
12%
16%
16%
10%
13%
12%
12%
9%
28%
25%
44%
35%
12%
9%
Strong Democrat
Moderate Democrat
Lean Democrat
Lean Republican
Moderate Republican
Strong Republican
Independent
Other/Don't know/Refused
Democrat
Republican
Democrat
Republican
Independent
Other/None/Don't know
Party ID
Party ID w/ Lean
ALL ADULT AMERICANS
With which political party do you most identify?
© 2020 Ipsos 15
How to Calculate Bayesian Credibility Intervals
APPENDIX
The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the
parameter θ, i.E., Y|θ~bin(n,θ), where n is the size of our sample. In this setting, Y counts the number
of “yes”, or “1”, observed in the sample, so that the sample mean ( ത𝑌) is a natural estimate of the true
population proportion θ. This model is often called the likelihood function, and it is a standard concept
in both the bayesian and the classical framework. The bayesian 1 statistics combines both the prior
distribution and the likelihood function to create a posterior distribution.
The posterior distribution represents our opinion about which are the plausible values for θ adjusted
after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated
using the latest survey information. For the prior and likelihood functions specified here, the posterior
distribution is also a beta distribution (π(
𝜃
𝑦
)~β(y+a,n-y+b)), but with updated hyper-parameters.
Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals
represent our belief about which are the most plausible values for θ given our updated knowledge base.
There are different ways to calculate these intervals based on π (
𝜃
𝑦
). Since we want only one measure of
precision for all variables in the survey, analogous to what is done within the classical framework, we will
compute the largest possible credibility interval for any observed sample. The worst case occurs when
we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal
distribution, the 95% credibility interval is given by, approximately: ഥ𝑌 ∓
1
𝑛
© 2020 Ipsos 16
FOR THIS POLL
The Bayesian credibility interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex
weighting2
Examples of credibility intervals for different base sizes are below:
How to Calculate Bayesian Credibility Intervals
APPENDIX
SAMPLE SIZE
CREDIBILITY
INTERVALS
2,000 2.5
1,500 2.9
1,000 3.5
750 4.1
500 5.0
350 6.0
200 7.9
100 11.2
1 Bayesian Data Analysis, Second Edition, Andrew Gelman, John B. Carlin, Hal S. Stern, Donald B. Rubin, Chapman & Hall/CRC | ISBN: 158488388X | 2003
2 Kish, L. (1992). Weighting for unequal Pi . Journal of Official, Statistics, 8, 2, 183200.
Ipsos does not publish data
for base sizes
(sample sizes) below 100.
© 2020 Ipsos 17
ABOUT IPSOS
Ipsos ranks third in the global research industry. With a strong
presence in 87 countries, Ipsos employs more than 16,000 people
and has the ability to conduct research programs in more than 100
countries. Founded in France in 1975, Ipsos is controlled and
managed by research professionals. They have built a solid Group
around a multi-specialist positioning – Media and advertising
research; Marketing research; Client and employee relationship
management; Opinion & social research; Mobile, Online, Offline data
collection and delivery.
Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of
the SBF 120 and the Mid-60 index and is eligible for the Deferred
Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets, brands and
society. We deliver information and analysis
that makes our complex world easier and faster to navigate and inspires
our clients to make smarter decisions.
We believe that our work is important. Security, simplicity, speed and
substance applies to everything we do.
Through specialisation, we offer our clients a unique depth
of knowledge and expertise. Learning from different experiences gives
us perspective and inspires us to boldly
call things into question, to be creative.
By nurturing a culture of collaboration and curiosity, we attract the
highest calibre of people who have the ability
and desire to influence and shape the future.
“GAME CHANGERS” – our tagline – summarises our ambition.

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Ipsos Poll Shows Majority Disapprove of Trump's Coronavirus Response

  • 1. © 2020 Ipsos 1 Core Political Data APRIL 8, 2020 Ipsos Poll Conducted for Thomson Reuters © 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2. © 2020 Ipsos 2 For the survey, a sample of 1,116 Americans including 480 Democratic Registered Voters 376 Republican Registered Voters 73 Independent Registered Voters 18+ ages w e r e i n t e r v i e w e d o n l i n e 959 Registered Voters These are findings from an Ipsos poll conducted for date April 6-7, 2020 Core Political Data IPSOS POLL CONDUCTED FOR REUTERS
  • 3. © 2020 Ipsos 3 Core Political Data IPSOS POLL CONDUCTED FOR REUTERS The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus the following percentage points For more information about credibility intervals, please see the appendix. 3.3 All Adults 5.1 Democratic Registered Voters 5.8 Republican Registered Voters 13.1 Independent Registered Voters 3.6 All Registered Voters
  • 4. © 2020 Ipsos 4 • The data were weighted to the U.S. current population data by: – Gender – Age – Education – Ethnicity – Region • Statistical margins of error are not applicable to online polls. • All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. • Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. • Where figures do not sum to 100, this is due to the effects of rounding. • To see more information on this and other Reuters/Ipsos polls, please visit: http://polling.reuters.com/ Core Political Data IPSOS POLL CONDUCTED FOR REUTERS
  • 5. © 2020 Ipsos 5 Right Direction/Wrong Track ALL ADULT AMERICANS Right Direction Wrong Track Don’t know 26% 62% 11% All Adults Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? 28% 63% 9% All Registered Voters 6% 86% 8% Democratic Registered Voters 57% 33% 10% Republican Registered Voters 20% 71% 9% Independent Registered Voters
  • 6. © 2020 Ipsos 6 Most Important Problem Facing America ALL ADULT AMERICANS All Adults All Registered Voters Democratic Registered Voters Republican Registered Voters Independent Registered Voters Economy generally 17% 17% 13% 24% 16% Unemployment / lack of jobs 9% 9% 10% 7% 14% War / foreign conflicts 1% 1% 2% 0% 0% Immigration 6% 6% 3% 11% 5% Terrorism / terrorist attacks 3% 3% 1% 4% 6% Healthcare 27% 28% 38% 17% 20% Energy issues 0% 0% 0% 0% 2% Morality 4% 5% 2% 8% 5% Education 3% 3% 4% 3% 0% Crime 2% 2% 2% 3% 0% Environment 6% 6% 8% 1% 10% Other 17% 18% 17% 19% 20% Don’t know 5% 3% 2% 2% 3% In your opinion, what is the most important problem facing the U.S. today?
  • 7. © 2020 Ipsos 7 Most Important Problem Facing America ALL ADULT AMERICANS In your opinion, what is the most important problem facing the U.S. today? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Economy generally Unemployment / jobs Healthcare Terrorism Immigration 2012 2013 2014 2015 2016 2017 2018 2019 2020
  • 8. © 2020 Ipsos 8 Donald Trump’s Approval ALL ADULT AMERICANS Overall, do you approve or disapprove of the way Donald Trump is handling his job as President? Is that strongly (approve/disapprove) or somewhat (approve/disapprove)? (Asked of those who selected “approve” or “disapprove”) Q2b. If you had to choose, do you lean more towards approve or disapprove? (Asked of those who selected “don’t know”) All Adults Registered Voters Democratic Registered Voters Republican Registered Voters Independent Registered Voters Strongly approve 21% 23% 4% 53% 7% Somewhat approve 17% 16% 3% 29% 29% Lean towards approve 2% 3% 1% 4% 3% Lean towards disapprove 2% 2% 2% 1% 2% Somewhat disapprove 12% 10% 12% 7% 16% Strongly disapprove 41% 43% 76% 6% 37% Not sure 5% 3% 2% 1% 6% TOTAL APPROVE 40% 42% 9% 86% 39% TOTAL DISAPPROVE 55% 55% 89% 13% 55%
  • 9. © 2020 Ipsos 9 0% 10% 20% 30% 40% 50% 60% 70% Jan20-24,2017 Feb10-14,2017 March3-7,2017 March24-28,2017 April21-25,2017 May12-16,2017 June2-6,2017 June21-27,2017 July14-18,2017 Aug4-8,2017 Aug25-29,2017 Sept15-19,2017 Oct6-10,2017 Oct27-31,2017 Nov17-21,2017 Dec8-12,2017 Dec29,2017-Jan2,… Jan19-23,2018 Feb9-13,2018 March2-6,2018 March23-27,2018 April13-17,2018 May4-8,2018 May25-29,2018 June15-19,2018 July6-10,2018 July27-31,2018 August15-21 Sept5-11,2018 Sept26-Oct2,2018 October17-23,2018 November14-20,2018 December5-11,2018 December26,2018-… January16-22,2019 February6-13,2019 March6-12,2019 March26-April1,2019 April17-23,2019 May10-14,2019 May29-June5,2019 June24-25,2019 July15-16,2019 August1-5,2019 August26-27,2019 Sept16-17,2019 Oct7-8,2019 Oct28-29,2019 Nov18-19,2019 Dec9-10,2019 January13-14,2020 February3-4,2020 March2-3,2020 March30-31,2020 Donald Trump’s Weekly Approval ALL ADULT AMERICANS Overall, do you approve or disapprove of the way Donald Trump is handling his job as President? 40% 55%
  • 10. © 2020 Ipsos 10 Issue Approval ALL ADULT AMERICANS Do you approve or disapprove about the way Donald Trump is handling the following issues? Strongly approve Somewhat approve Lean towards approve Lean towards disapprove Somewhat disapprove Strongly disapprove Don’t know TOTAL APPROVE TOTAL DISAPPROVE The U.S. economy 21% 15% 14% 10% 8% 26% 6% 50% 44% Healthcare reform 11% 14% 11% 11% 9% 34% 9% 36% 55% Employment and jobs 20% 17% 14% 9% 10% 23% 7% 51% 42% Immigration 20% 13% 9% 8% 10% 34% 6% 42% 52% Coronavirus/COVID-19 17% 13% 12% 9% 8% 36% 5% 42% 53%
  • 11. © 2020 Ipsos 11 38% 39% 47% 49% 48% 42% 47% 49% 47% 44% 46% 53% 15% 12% 6% 7% 6% 5% March 2-3, 2020 March 9-10, 2020 March 16-17, 2020 March 18-24, 2020 March 30-31, 2020 April 6-7, 2020 Response to the Coronavirus ALL ADULT AMERICANS Do you approve or disapprove of the way Donald Trump is handling the following issues? Coronavirus/COVID-19: Total Approve Total Disapprove Don’t know
  • 12. © 2020 Ipsos 12 Behavioral Response to Coronavirus/COVID-19 ALL ADULT AMERICANS All Adults All Registered Voters Democratic Registered Voters Republican Registered Voters Independent Registered Voters I have kept my children home from school 15% 16% 16% 17% 12% I have worked from home 24% 27% 29% 23% 32% I have canceled or altered upcoming travel plans 40% 44% 48% 40% 42% I have recently purchased surgical masks... other items to shield me from the virus 32% 33% 38% 30% 26% I have avoided physical contact with others, such as handshakes 73% 74% 75% 78% 62% I am washing my hands or using disinfectant more frequently 75% 77% 80% 77% 75% I am avoiding large gatherings of people whenever possible 77% 80% 81% 78% 79% I am avoiding public transportation 39% 40% 46% 35% 39% I have lost my job and no longer go to work 12% 12% 13% 9% 12% My work/business has been forced to close and I no longer go to work, but I am still employed by them 18% 19% 21% 18% 17% Other 4% 5% 5% 5% 3% I have not altered my daily routine 4% 4% 1% 5% 4% Don’t know 1% 0% 0% 0% 0% Have you changed your daily routine in any way specifically because of the coronavirus/COVID-19? Select all that apply
  • 13. © 2020 Ipsos 13 ALL ADULT AMERICANS 5% 16% 24% 22% 24% 18% 51% 61% 68% 73% 42% 60% 67% 75% 75% 49% 17% 11% 5% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% March 2-3, 2020 March 16-17, 2020 March 18-24, 2020 March 30-31, 2020 April 6-7, 2020 Behavioral Response to Coronavirus/COVID-19 Have you changed your daily routine in any way specifically because of the coronavirus/COVID-19? Select all that apply I am washing my hands or using disinfectant more frequently I have avoided physical contact with others, such as handshakes I have worked from home I have not altered my routine
  • 14. © 2020 Ipsos 14 Political Identity 12% 16% 16% 10% 13% 12% 12% 9% 28% 25% 44% 35% 12% 9% Strong Democrat Moderate Democrat Lean Democrat Lean Republican Moderate Republican Strong Republican Independent Other/Don't know/Refused Democrat Republican Democrat Republican Independent Other/None/Don't know Party ID Party ID w/ Lean ALL ADULT AMERICANS With which political party do you most identify?
  • 15. © 2020 Ipsos 15 How to Calculate Bayesian Credibility Intervals APPENDIX The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the parameter θ, i.E., Y|θ~bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of “yes”, or “1”, observed in the sample, so that the sample mean ( ത𝑌) is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the bayesian and the classical framework. The bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π( 𝜃 𝑦 )~β(y+a,n-y+b)), but with updated hyper-parameters. Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π ( 𝜃 𝑦 ). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately: ഥ𝑌 ∓ 1 𝑛
  • 16. © 2020 Ipsos 16 FOR THIS POLL The Bayesian credibility interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting2 Examples of credibility intervals for different base sizes are below: How to Calculate Bayesian Credibility Intervals APPENDIX SAMPLE SIZE CREDIBILITY INTERVALS 2,000 2.5 1,500 2.9 1,000 3.5 750 4.1 500 5.0 350 6.0 200 7.9 100 11.2 1 Bayesian Data Analysis, Second Edition, Andrew Gelman, John B. Carlin, Hal S. Stern, Donald B. Rubin, Chapman & Hall/CRC | ISBN: 158488388X | 2003 2 Kish, L. (1992). Weighting for unequal Pi . Journal of Official, Statistics, 8, 2, 183200. Ipsos does not publish data for base sizes (sample sizes) below 100.
  • 17. © 2020 Ipsos 17 ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” – our tagline – summarises our ambition.