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صلاة حاتم الأصم
هو حاتم بن عنوان ابن يوسف، ويقال حاتم بن يوسف، كنيته أبو عبد الرحمن، من أهل بلخ، صحب شقيق بن إبراهيم البلخي وأسند الحديث عنه وعن شداد بن حكيم البلخي. وكان أستاذ أحمد بن خضرويه. وروى عنه أناس مثل حمدان بن ذي النون ومحمد بن فارس البلخيان. توفي سنة 237 للهجرة.
وأما عن سبب تسميته الأصم فقد أورد ابن خلكان في وفيات الأعيان أن امرأة جاءته لتسأله مسألة، فاتفق أن خرج منها في تلك الحالة صوت فاحمر وجهها خجلًا، فصارت كلما سألته جعل يوهمها أنه أصَمُّ ويقول لها: ارفعي صوتك، فقالت في نفسها: لم يسمع الصوت، فسمي لذلك الأصَمَّ.
Fraud cases presentation
These are 5 Fraud Cases Discovered by means of "Data Trends". All 5 were identified by analysis of Data simply. Pursuing to confirm the Fraud required more effort and which required in some cases to review system reports and interviews.
I conclude that Audit Trails in ERP applications can be a vital starting point when investigating suspicious activities by End Users
Women + Self Worth.pdf
Women share their insights on what self-worth means to them and how it impacts their happiness and their lives.
Women's State of Mind 2022 Survey.pdf
The top emotion women are feeling today is, “Tired,” according to the SheSpeaks Spring Women’s State of Mind Survey that polled women across the U.S. SheSpeaks, the largest and most diverse community of female consumers and influencers in the U.S., has been conducting these surveys quarterly since March 2020.
By comparison, in the Winter Women’s State of Mind survey, fielded in December 2021, the emotions, “Grateful” and “Hopeful” were tied for the top response at 41% followed by Tired (36%), and then Anxious/Worried (30%). That’s a 25% increase from December of those who chose “Tired.”
“This sharp turnaround from a positive to a negative emotion in just a few short months is concerning,” says Aliza Freud, CEO, SheSpeaks. “It’s especially revealing that the top response was,‘Tired.’ By comparison, when we fielded the survey in October 2020, the negative emotion, ‘Uncertain,’ garnered the most responses. After more than 2 years of the pandemic, women are feeling worn out,” she adds. That same percentage of women, 45%, also feel neutral to negative about their mental health.
Highlights from the survey:
• Asked to pick up to 4 emotions, ‘Tired’ was chosen by almost half (45%) of those surveyed followed by Grateful at 40%. Hopeful dropped to 37%, then Overwhelmed (31%).
• Just 20% of women say that their life is what they imagined it would be 5 years ago.
• Half of women (49%) said they have experienced burn out since the pandemic began while only 38% say that they have not, and 13% say they are not sure.
• The pandemic has had the most significant negative impact on women’s social lives (53%) and mental health (49%) followed by physical health (38%) and personal financial situation (37%).
“From these results we can clearly see what women feel has been lost and the challenges we face moving forward,” says Freud. “Given the impact the pandemic has had, it would be logical to think that physical health would be number 1, but it’s not. A wide swath of women from all over the country, representing 4 generations, admit that their social lives and mental health have suffered the most. They are tired, burned out and left wondering what’s going to be the long-term ramifications,” she adds.
SheSpeaks fielded the "Women's State of Mind" Study from May 2nd to May 8th, 2022. 1,100 women from across the US ages 18+ completed the study.
REPORT: How Women Shop
Over the last two years, there is no question that shopping habits have evolved. In fact, Adobe estimates that the pandemic has added a whopping $218.53 billion dollars to ecommerce since March 2020. US ecommerce grew 14.2% in 2021.
Consumers now spend an average of $6.7 billion online each month for groceries, up from $3.1 billion pre-pandemic. Adobe expects the category to top $85 billion in 2022.
But, according to a study that SheSpeaks just completed with 1,200 respondents, women still buy the majority of their groceries in store.
The SheSpeaks “How Shopping Is Evolving” study is chock full of important shopper insights!
SheSpeaks January Community Survey
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Women Predict 2022
The time of year is here. With 1,266 respondents on this survey, we have some great data to share! We are excited to present our annual Women’s Predictions from our SheSpeaks community for 2022. If your main target audience is women, this data is a must-see!
Wave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
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On May 1-5, 2020 and 1,458 respondents completed the survey
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صلاة حاتم الأصم
هو حاتم بن عنوان ابن يوسف، ويقال حاتم بن يوسف، كنيته أبو عبد الرحمن، من أهل بلخ، صحب شقيق بن إبراهيم البلخي وأسند الحديث عنه وعن شداد بن حكيم البلخي. وكان أستاذ أحمد بن خضرويه. وروى عنه أناس مثل حمدان بن ذي النون ومحمد بن فارس البلخيان. توفي سنة 237 للهجرة.
وأما عن سبب تسميته الأصم فقد أورد ابن خلكان في وفيات الأعيان أن امرأة جاءته لتسأله مسألة، فاتفق أن خرج منها في تلك الحالة صوت فاحمر وجهها خجلًا، فصارت كلما سألته جعل يوهمها أنه أصَمُّ ويقول لها: ارفعي صوتك، فقالت في نفسها: لم يسمع الصوت، فسمي لذلك الأصَمَّ.
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Women's State of Mind 2022 Survey.pdf
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By comparison, in the Winter Women’s State of Mind survey, fielded in December 2021, the emotions, “Grateful” and “Hopeful” were tied for the top response at 41% followed by Tired (36%), and then Anxious/Worried (30%). That’s a 25% increase from December of those who chose “Tired.”
“This sharp turnaround from a positive to a negative emotion in just a few short months is concerning,” says Aliza Freud, CEO, SheSpeaks. “It’s especially revealing that the top response was,‘Tired.’ By comparison, when we fielded the survey in October 2020, the negative emotion, ‘Uncertain,’ garnered the most responses. After more than 2 years of the pandemic, women are feeling worn out,” she adds. That same percentage of women, 45%, also feel neutral to negative about their mental health.
Highlights from the survey:
• Asked to pick up to 4 emotions, ‘Tired’ was chosen by almost half (45%) of those surveyed followed by Grateful at 40%. Hopeful dropped to 37%, then Overwhelmed (31%).
• Just 20% of women say that their life is what they imagined it would be 5 years ago.
• Half of women (49%) said they have experienced burn out since the pandemic began while only 38% say that they have not, and 13% say they are not sure.
• The pandemic has had the most significant negative impact on women’s social lives (53%) and mental health (49%) followed by physical health (38%) and personal financial situation (37%).
“From these results we can clearly see what women feel has been lost and the challenges we face moving forward,” says Freud. “Given the impact the pandemic has had, it would be logical to think that physical health would be number 1, but it’s not. A wide swath of women from all over the country, representing 4 generations, admit that their social lives and mental health have suffered the most. They are tired, burned out and left wondering what’s going to be the long-term ramifications,” she adds.
SheSpeaks fielded the "Women's State of Mind" Study from May 2nd to May 8th, 2022. 1,100 women from across the US ages 18+ completed the study.
REPORT: How Women Shop
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On May 1-5, 2020 and 1,458 respondents completed the survey
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REPORT: Women React to Coronavirus Crisis 4-17-20
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
COVID19 REPORT: Consumer Consumption Changes
In an effort to better understand how women are reacting to and feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
This is the 3rd survey that we have conducted on Coronavirus and was fielded between March 31st- April 4th 2020. 1,629 respondents completed this survey.
As Americans acclimate to Shelter in Place orders, their use of social media, online and cable news as well as online shopping have all increased.
Respondents are experiencing an overwhelming sense of Uncertainty which is driving perceptions.
Our findings are included.
For questions or more information, please contact carol@shespeaks.com
REPORT: Women React to COVID-19
In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
Two separate surveys were fielded:
On March 9th-11th 2020 and 1,369 respondents completed the survey
On March 13th-15th 2020 and 1,357 respondents completed the survey.
The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.
For questions or more information, please contact carol@shespeaks.com
Coronavirus Women React Survey 3.11.20
SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
The survey was fielded on March 9th and 10th 2020 and 1,369 women completed the survey.
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Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
In February of 2019, Hershey's charged SheSpeaks with a executing a Valentine's Day campaign designed to drive interest and purchase of Hershey's Lava Cake Kisses and Pot of Gold Chocolate at Walmart.
The campaign surpassed goals and delivered sales and a strong ROI.
Here's the skinny on the "Sweet" Campaign Results:
- 94 MM impressions
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- What is the role of dads in today's decision-making processes
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
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