65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
Bloomberg Intelligence: US Consumer Goods Outlook 2015Bloomberg LP
The document summarizes trends expected in 2015 for the consumer goods sector, including packaged foods, beverages, tobacco, and alcoholic beverages. Some key points are:
1) North American packaged food sales are expected to rise only 1% annually through 2019 due to weak population growth and price increases taken by producers to offset commodity inflation.
2) Global beverage sales may increase 2-3% annually through 2018, led by growing demand in Asia-Pacific for beer and spirits, while carbonated beverages see weaker growth.
3) Tobacco sales, led by cigarettes, are projected to grow 6% annually through 2018, aided by rising consumer confidence in high-smoking regions like Europe and Indonesia.
Social Media Shakedown of Top Brands in February 2014Unmetric
February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels.
Check out this report for more insights into the top campaigns in February.
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The Bier Stein is a bottle shop and restaurant in Eugene, Oregon that promotes its food and drinks through social media like Facebook and Twitter. It posts daily pictures and updates about new beers and food specials. While it still has a Myspace page, it is not used much. The summary aims to increase engagement and sales by driving traffic to its social media pages, with a goal of 100 more Facebook likes within three months. Strategies include featuring beers of the day on Facebook with discounts and info, promoting events on Twitter, and asking customers to tag photos on Facebook for prizes. Progress will be evaluated by measuring increases in Facebook likes, tagged photos, and engagement with posts.
Social Media Shakedown of Top Brands in July 2014Unmetric
Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences.
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This report analyzes the social media presence and engagement of major fruit juice brands on Facebook, Twitter, Google+, YouTube, and Instagram over October 2015. It finds that Dole has the largest Facebook fan base at 1.8 million fans. Instagram saw the highest average fan growth across brands of over 18%. Engagement is highest on Instagram despite it having only 2% of the Facebook fan counts. The report analyzes fan counts, growth rates, engagement levels, and popular posting topics to benchmark the performance of juice brands online.
The document discusses factors that influence price volatility in the coffee market. On the demand side, key factors include growing demand in emerging nations as incomes rise, inelastic demand among coffee consumers, and speculative demand from coffee traders. On the supply side, important determinants of volatility are climatic conditions like El Nino events, the level of global coffee stocks, and the number of producing countries. Price changes are amplified when either demand or supply is inelastic in response to shifts in the other. The document also outlines economic issues related to price volatility and potential strategies to moderate it.
Bloomberg Intelligence: US Consumer Goods Outlook 2015Bloomberg LP
The document summarizes trends expected in 2015 for the consumer goods sector, including packaged foods, beverages, tobacco, and alcoholic beverages. Some key points are:
1) North American packaged food sales are expected to rise only 1% annually through 2019 due to weak population growth and price increases taken by producers to offset commodity inflation.
2) Global beverage sales may increase 2-3% annually through 2018, led by growing demand in Asia-Pacific for beer and spirits, while carbonated beverages see weaker growth.
3) Tobacco sales, led by cigarettes, are projected to grow 6% annually through 2018, aided by rising consumer confidence in high-smoking regions like Europe and Indonesia.
Social Media Shakedown of Top Brands in February 2014Unmetric
February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels.
Check out this report for more insights into the top campaigns in February.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
The Bier Stein is a bottle shop and restaurant in Eugene, Oregon that promotes its food and drinks through social media like Facebook and Twitter. It posts daily pictures and updates about new beers and food specials. While it still has a Myspace page, it is not used much. The summary aims to increase engagement and sales by driving traffic to its social media pages, with a goal of 100 more Facebook likes within three months. Strategies include featuring beers of the day on Facebook with discounts and info, promoting events on Twitter, and asking customers to tag photos on Facebook for prizes. Progress will be evaluated by measuring increases in Facebook likes, tagged photos, and engagement with posts.
Social Media Shakedown of Top Brands in July 2014Unmetric
Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences.
Social media benchmark and content trends for the fruit juice industry octo...Zuum
This report analyzes the social media presence and engagement of major fruit juice brands on Facebook, Twitter, Google+, YouTube, and Instagram over October 2015. It finds that Dole has the largest Facebook fan base at 1.8 million fans. Instagram saw the highest average fan growth across brands of over 18%. Engagement is highest on Instagram despite it having only 2% of the Facebook fan counts. The report analyzes fan counts, growth rates, engagement levels, and popular posting topics to benchmark the performance of juice brands online.
The document discusses factors that influence price volatility in the coffee market. On the demand side, key factors include growing demand in emerging nations as incomes rise, inelastic demand among coffee consumers, and speculative demand from coffee traders. On the supply side, important determinants of volatility are climatic conditions like El Nino events, the level of global coffee stocks, and the number of producing countries. Price changes are amplified when either demand or supply is inelastic in response to shifts in the other. The document also outlines economic issues related to price volatility and potential strategies to moderate it.
El poema habla sobre un amor no correspondido. La persona le pide a su amada que tome su mano para huir de la oscuridad y bailar juntos, aunque sabe que ella podría seguir pensando en alguien más. Le dice que encontrará el amor y el valor que necesita en su interior, y que él la amará para siempre a pesar de que ahora no esté interesada.
Zero Wait-State is an expert in implementing Oracle's Product Lifecycle Management (PLM) platform and tailoring it to support customers' business models and initiatives. They have experience implementing key PLM modules like Product Governance & Compliance, Engineering Collaboration, and tools that automate importing supplier and product information to streamline compliance. Their team of industry experts can help customers efficiently comply with regulations regarding conflict minerals, hazardous materials, and other issues.
Eliminate devastating medical errors with 10 high reliability safety toolsJohn Byrnes, MD
This document outlines 10 proven high reliability tools that can be used in healthcare to reduce medical errors and improve patient safety. It begins with an introduction by the presenters, Dr. John Byrnes and Sonja Beute, who have extensive experience in healthcare quality and safety. The document then discusses how medical errors are a leading cause of death in the US and how adopting high reliability principles from industries like aviation can help reduce errors. It proceeds to describe 10 specific high reliability tools used in aviation that can be applied to healthcare, including checklists, crew resource management, briefings, standardized processes, and engineering solutions like mistake proofing.
The document discusses various aspects of freedom, order, and equality in Cuba. It addresses national freedom, political freedom at both the national and individual level, economic freedom, and equality. It also discusses order and how the government maintains order. The document provides references from sources such as Wikipedia and reports from human rights organizations to support its discussion of these topics in Cuba.
The document summarizes a student's media evaluation project creating a magazine called "Stream" celebrating chart music. Some key points:
1) The student used conventions like consistent color schemes, layouts, and barcodes from real magazines. Fonts, image composition, language were also developed.
2) The magazine represents youth through its bright colors, complex language, and focus on chart music appealing to teenagers.
3) Bauer magazine would be a good distributor as it already publishes music magazines and offers advertising opportunities needed for the magazine to be unique and widely distributed.
4) The target audiences are 19-year old male student and 22-year old female retail worker interested in music, fashion, and
This document discusses how charities can use content to achieve their goals such as raising awareness, building advocacy, changing behavior, inspiring action, and fundraising. It provides examples of how different charities have used various types of content like videos, images, lists, and social media posts to engage audiences and encourage support or participation. The document argues that content is a powerful tool that can help charities address their major challenges when used strategically.
We have extensive experience in PLM data migrations, having successfully migrated major companies like John Deere, Dell, and Raytheon. Data migration is difficult due to unpredictable data quality issues that could disrupt operations. Thorough planning including testing and validating the data in increments is recommended over attempting a "big bang" approach. While full history migration is challenging, most companies do not need versions older than the latest.
Question 1. In what ways does your media product use, develop or challenge fo...Reece966
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The document outlines an agenda for a Sketch app workshop. It includes introductions, workshop goals of learning Sketch tools and designing a mobile interface, an explanation of why Sketch is a good tool, examples of Sketch designs, instructions to download Sketch, a walkthrough of Sketch tools and functions, a question period, a project example, and resources for further learning. Contact information is provided for the workshop leader.
This document introduces the Bianco Node, a modular air quality monitoring and control system. It discusses problems with existing technologies like lack of automation, awareness and security measures. The Bianco Node aims to address these issues through an intelligent, fault-tolerant and reliable system that allows adding sensor modules as needed. It promises benefits like improved work environments, productivity, costs, emergency response times and air quality through real-time monitoring and automation.
Not everybody is fond of drinking water. This is why even if the experts say that drinking eight glasses of water each day is good for our health, there are still some who fail to follow. Fortunately, there are foods with high water content to keep you refreshed and hydrated all throughout the day. Aside from that, it can also help in weight loss diets. To gain better results on your diet, try hcg injections. Visit their website at http://www.ihcginjections.com/
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
1) Snack food brands with the highest fan growth rates on Facebook also had the highest engagement rates on their posts and fan posts on their page.
2) The most engaging content for these brands were simple, fun status updates that did not focus on product features but rather integrated themes from their overall marketing.
3) Brands like Oreo that emphasized themes strongly associated with their brand, like Oreo's association with milk, tended to have higher engagement rates on posts featuring those themes.
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...Zuum
A benchmark and content analysis of how snack brands performed in 2015 on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
Social media benchmark and content trends for the fruit juice industryDoug Schumacher
A benchmark and content analysis of what fruit juice brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Dole, Capri Sun, Naked Juice, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8 and Langers Juice.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
The document analyzes a non-profit organization's social media performance over two months. It found that posts about inspirational stories and books performed best, while questions and movies received negative engagement. It recommends increasing high-performing content and decreasing lower-performing content. Key metrics like followers, reach, and engagement all increased substantially from January to February.
El poema habla sobre un amor no correspondido. La persona le pide a su amada que tome su mano para huir de la oscuridad y bailar juntos, aunque sabe que ella podría seguir pensando en alguien más. Le dice que encontrará el amor y el valor que necesita en su interior, y que él la amará para siempre a pesar de que ahora no esté interesada.
Zero Wait-State is an expert in implementing Oracle's Product Lifecycle Management (PLM) platform and tailoring it to support customers' business models and initiatives. They have experience implementing key PLM modules like Product Governance & Compliance, Engineering Collaboration, and tools that automate importing supplier and product information to streamline compliance. Their team of industry experts can help customers efficiently comply with regulations regarding conflict minerals, hazardous materials, and other issues.
Eliminate devastating medical errors with 10 high reliability safety toolsJohn Byrnes, MD
This document outlines 10 proven high reliability tools that can be used in healthcare to reduce medical errors and improve patient safety. It begins with an introduction by the presenters, Dr. John Byrnes and Sonja Beute, who have extensive experience in healthcare quality and safety. The document then discusses how medical errors are a leading cause of death in the US and how adopting high reliability principles from industries like aviation can help reduce errors. It proceeds to describe 10 specific high reliability tools used in aviation that can be applied to healthcare, including checklists, crew resource management, briefings, standardized processes, and engineering solutions like mistake proofing.
The document discusses various aspects of freedom, order, and equality in Cuba. It addresses national freedom, political freedom at both the national and individual level, economic freedom, and equality. It also discusses order and how the government maintains order. The document provides references from sources such as Wikipedia and reports from human rights organizations to support its discussion of these topics in Cuba.
The document summarizes a student's media evaluation project creating a magazine called "Stream" celebrating chart music. Some key points:
1) The student used conventions like consistent color schemes, layouts, and barcodes from real magazines. Fonts, image composition, language were also developed.
2) The magazine represents youth through its bright colors, complex language, and focus on chart music appealing to teenagers.
3) Bauer magazine would be a good distributor as it already publishes music magazines and offers advertising opportunities needed for the magazine to be unique and widely distributed.
4) The target audiences are 19-year old male student and 22-year old female retail worker interested in music, fashion, and
This document discusses how charities can use content to achieve their goals such as raising awareness, building advocacy, changing behavior, inspiring action, and fundraising. It provides examples of how different charities have used various types of content like videos, images, lists, and social media posts to engage audiences and encourage support or participation. The document argues that content is a powerful tool that can help charities address their major challenges when used strategically.
We have extensive experience in PLM data migrations, having successfully migrated major companies like John Deere, Dell, and Raytheon. Data migration is difficult due to unpredictable data quality issues that could disrupt operations. Thorough planning including testing and validating the data in increments is recommended over attempting a "big bang" approach. While full history migration is challenging, most companies do not need versions older than the latest.
Question 1. In what ways does your media product use, develop or challenge fo...Reece966
This document analyzes how the media product, a horror film trailer titled "Perplexed", uses, develops, and challenges conventions of real horror film trailers. The summary discusses how the trailer begins with distorted titles to set an unsettling tone, features an everyday victim to make the scenario feel realistic, and communicates threat through social media rather than a phone call. It also analyzes the trailer's use of lighting, music, sounds, editing techniques, and other conventions to develop suspense and scare the audience.
The document outlines an agenda for a Sketch app workshop. It includes introductions, workshop goals of learning Sketch tools and designing a mobile interface, an explanation of why Sketch is a good tool, examples of Sketch designs, instructions to download Sketch, a walkthrough of Sketch tools and functions, a question period, a project example, and resources for further learning. Contact information is provided for the workshop leader.
This document introduces the Bianco Node, a modular air quality monitoring and control system. It discusses problems with existing technologies like lack of automation, awareness and security measures. The Bianco Node aims to address these issues through an intelligent, fault-tolerant and reliable system that allows adding sensor modules as needed. It promises benefits like improved work environments, productivity, costs, emergency response times and air quality through real-time monitoring and automation.
Not everybody is fond of drinking water. This is why even if the experts say that drinking eight glasses of water each day is good for our health, there are still some who fail to follow. Fortunately, there are foods with high water content to keep you refreshed and hydrated all throughout the day. Aside from that, it can also help in weight loss diets. To gain better results on your diet, try hcg injections. Visit their website at http://www.ihcginjections.com/
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
1) Snack food brands with the highest fan growth rates on Facebook also had the highest engagement rates on their posts and fan posts on their page.
2) The most engaging content for these brands were simple, fun status updates that did not focus on product features but rather integrated themes from their overall marketing.
3) Brands like Oreo that emphasized themes strongly associated with their brand, like Oreo's association with milk, tended to have higher engagement rates on posts featuring those themes.
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...Zuum
A benchmark and content analysis of how snack brands performed in 2015 on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
Social media benchmark and content trends for the fruit juice industryDoug Schumacher
A benchmark and content analysis of what fruit juice brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Dole, Capri Sun, Naked Juice, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8 and Langers Juice.
DESIGN:RETAIL FORUM: In-Store Technology As Retailtainment: Bright Shiny Obje...Deborah Weinswig
Retailers have invested in a variety of digital store technologies ranging from interactive displays and virtual dressing rooms to in-store customization and smart shelves. As consumers increasingly turn to e-commerce, retailers must create a unique in-store experience to maintain footfall. This presentation will address the following questions: What will be the overall potential impact of implementing these technologies? What are the challenges of implementing such technologies? And what is the impact on customer experiences in both the short and long term?
The document analyzes a non-profit organization's social media performance over two months. It found that posts about inspirational stories and books performed best, while questions and movies received negative engagement. It recommends increasing high-performing content and decreasing lower-performing content. Key metrics like followers, reach, and engagement all increased substantially from January to February.
The document analyzes a non-profit organization's social media performance over the past two months. It finds that posts about inspirational stories and books performed best, while questions received the lowest engagement. It recommends increasing high-performing content types and decreasing lower-performing ones. Key metrics like followers, reach, and engagement all increased substantially from January to February.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
The Downward Giants and Upward New Brands—the volatile food industry东明 马
Recently, many brands in food and beverage industry have published their 2016 financial results. It can be seen that the developments of several traditional giants are declining or slowing down in different degrees in global or Chinese markets, and even some firms have experienced that for four years in succession. Most of them blame "the slow-down economy and insufficient consumption demand" or "the challenging macroeconomic environment" for this downward tendency. While in view of global and Chinese markets, there are some new brands with surging growth rate despite of the existing obstacles. And more importantly, they are grabbing the market share against those big ones. Confronted with this contrast, there are a lot of questions: What is the fundamental problem, the downward market or the giants themselves? And how can the emerging brands make it in this hard time?
Based on the data of global F&B industry, this article would analyze the overall market situation, point out the essential reasons for giants' declination, and reveal the secrets of new food brands and emerging brands' growth. It also aims at seeking out a right direction and motivation for the F&B industry.
Outline:
1) The declination of F&B giants
2) The consumption demand is weakened, yes or no?
3) In recession, who is grabbing market shares?
4) Innovation—the way of building to last
The document discusses current trends and challenges facing the global magazine industry. It notes that while magazine companies are generally profitable, growth has slowed in mature markets. The recession negatively impacted magazine advertising revenues, especially in countries with large ad volumes like the US. However, circulation was less affected. The future of magazines depends on successfully transitioning to digital platforms while maintaining their role as trusted content providers. Emerging markets still show growth potential. Organizational changes are needed for magazines to adapt to new technologies and consumer behaviors.
2015 in Review: A Social Media Benchmark & Content Summary for the Energy Dri...Zuum
A benchmark and content analysis of how energy drink brands performed in 2015 on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Red Bull, Monster Energy, Rockstar Energy Drink, Burn Energy Drink, and 5-Hour Energy.
This study examined why consumers follow brands online and what types of posts are most effective at encouraging engagement. The study found that people primarily follow brands to find offers, learn about new products, and show support. An analysis of posts on brand pages found that most fans posts praise brands and rarely complain. Brands that posted questions, images, and videos were most effective at generating comments and shares from fans.
The document provides an update on media relations and social media efforts for [CLIENT]. It summarizes key 2016 performance metrics and coverage secured. It also outlines social media tactics, platform overviews and top performing content. It proposes changes like developing timely posts, custom images and paid content to increase engagement. The changes are expected to boost key metrics like reach, engagement and growth over the next quarter within the current retainer plus additional hours and budget for images and promoted posts.
An analysis of how the social media communities for over 100 companies in 12 different industries are distributed across the major social media networks.
Industries analyzed: CPG - energy drinks, auto manufacturers, beauty, CPG - yogurt, CPG- snack foods, QSR burgers, supermarkets, CPG - fruit juices, clothing (mainstream), CPG - Italian foods, CPG - pet foods, and CPG - soft drinks.
- Nearly all (97%) of the top 100 global brands have a Facebook page, and the majority (95%) actively post on their page at least once per week.
- The top brands have amassed over 1.1 billion Facebook fans collectively, with the average brand having 12 million fans. However, the top 5 brands skew this average with nearly 80 million fans each.
- Photos are the most successful type of content, making up 62% of posts but 77% of all user engagement. Links are being used more frequently than in the past.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
This document discusses the rise of social shopping and how it is evolving through three phases. Social Shopping 1.0 involved the growth of social networks and user reviews. Social Shopping 2.0 saw the rise of user-generated content and crowdsourcing platforms like YouTube, blogs, and Yelp. Social Shopping 3.0 focuses on leveraging the crowd to drive revenue by putting the crowd to work, enabling social shopping with friends, creating influencers, using location data, and bringing products to social media sites.
This Credit Suisse Emerging Consumer Survey Databook provides granular detail of the market research that underpins the conclusions and themes highlighted in the Credit Suisse Emerging Consumer Survey 2014, a comprehensive and exclusive study of the consumption patterns and plans of individuals residing in nine key economies across the emerging world. Specifically, the markets we have incorporated in this survey are China, India, Brazil, Mexico, Russia, Saudi Arabia, Indonesia, South Africa and Turkey. In total, these markets account for over 3.5 billion people.
- Download the Emerging Consumer Survey Databook 2014 (PDF): http://bit.ly/1dQ2mGr
- Order the print version of the Global Wealth Report: http://bit.ly/1g3qJQX
Visit the Credit Suisse Research Institute website: http://bit.ly/18Cxa0p
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06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
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Report: Average Facebook page fan growth rates for 7 industries
1. REPORT PERIOD:
Average Facebook
page fan growth
rates for seven
industries
REPORT PERIOD: OCTOBER, 2016
ZuumSocial.com
65 Facebook pages across 7 industries.
Industries covered in this report are soft drinks,
consumer electronics, hospitals, luxury fashion,
snack foods, pet foods and tourism.
16 November, 2016
2. About
What’s in this report may surprise a few people.
Especially if you’ve been reading the headlines about
Facebook is still growing users globally.
But what you’ll see here is of the 65 pages in 7
industries we analyzed in this report, a significant
number of them are showing negative fan growth for
October of 2016.
The next page is a summary of report, followed by the
industry rankings, and then each of the industries
broken out page by page.
Charts for each industry show the brands, fan counts,
growth rate, and net change in fans.
We wrap up with a detailed view of some of the key
Facebook pages in the report, assessing their fan loss
curves and considerations for why that might be
happening.
Average Facebook page fan growth rates for 7 industries
Sections
❖ Summary
❖ Industry rankings
❖ Consumer Electronics
❖ Luxury Fashion
❖ Pet Foods
❖ Snack Foods
❖ Soft Drinks
❖ Hospitals
❖ Tourism
❖ Detailed views of pages dropping fans
3. Summary
❖ 19 of 65 Facebook pages in this report lost fans in October. That’s 29% of the
pages.
❖ Our previous report on social media fan growth in February 2016 showed earlier
indication of this drop in fan count trend.
❖ Our February 2015 report on social network fan growth shows a much more
positive fan growth rate for Facebook for virtually all industries.
❖ Facebook is still experiencing user growth. So it’s not like the network is falling
off the face of the earth.
❖ The number of brand pages with dropping fan counts could be something
Facebook noticed, and sensing fans were seeing too much of brands and their
content, scaled back the Facebook brand page impressions fans will see, as they
recently announced.
❖ Only 2 of the 7 industries we analyzed had negative average fan growth.
Average Facebook page fan growth rates for 7 industries
5. Industry Rankings
Average Facebook page fan growth rates for 7 industries
Overall growth is positive --
about ⅓ of a percent.
Two industries, however, are
in the red. Snack Foods and
Soft Drinks. Pet Foods is just
about flat.
Does this indicate a declining
interest in Facebook, or is
there some other factor.
We’ll look at each industry,
and then take a closer look at
some of the individual
brands.
Industry Avg Fans Avg Growth Rate Avg Change in Fans
Hospitals 361,464 1.53% 5,530
Luxury Fashion 11,037,260 0.58% 64,016
Consumer Electronics 3,349,772 0.47% 15,744
Average 5,645,305 0.34% 8,924
Tourism 862,866 0.07% 4,228
Pet Foods 670,634 0.01% 67
Snack Foods 15,478,891 -0.09% -13,931
Soft Drinks 7,756,251 -0.17% -13,186
6. Consumer Electronics
Average Facebook page fan growth rates for 7 industries
Only one account is losing
fans -- Nokia -- but it happens
to be the page with the
largest fan count, by a wide
margin.
Page Fans Fan Growth Rate Change in Fans
Pioneer Electronics (North America) 102,580 1.14% 1,169
HP 4,018,431 0.98% 39,381
Bose 1,660,983 0.80% 13,288
Average 3,349,772 0.47% 15,744
Vizio 245,179 0.45% 1,103
Canon 1,194,562 0.38% 4,539
Sony 7,430,730 0.32% 23,778
Panasonic 339,990 0.31% 1,054
Philips 416,473 0.26% 1,083
GoPro 4,864,302 0.15% 7,296
Nokia 13,224,494 -0.11% -14,547
7. Luxury Fashion
Average Facebook page fan growth rates for 7 industries
This industry is looking more
robust. No brands in the red,
and an average growth rate of
over ½ percent.
CHANEL leads the pack with
both the highest growth rate
and biggest increase in fans.
Page Fans Fan Growth Rate Change in Fans
CHANEL 14,567,617 1.68% 244,736
Versace 4,444,033 0.82% 36,441
Calvin Klein 8,690,142 0.72% 62,569
Marc Jacobs 1,835,632 0.71% 13,033
Average 11,037,260 0.58% 64,016
Dior 15,501,658 0.49% 75,958
Armani 6,800,393 0.46% 31,282
Dolce & Gabbana 10,777,817 0.33% 35,567
Louis Vuitton 18,798,911 0.26% 48,877
Gucci 13,366,906 0.25% 33,417
Burberry 15,589,491 0.04% 6,236
8. Pet Foods
Average Facebook page fan growth rates for 7 industries
Five of eight brands in the red
in growth.
This is an odd trend for an
industry that seems well-
suited to social media, as well
as fan counts that don’t feel
large enough to have hit their
max yet.
This industry group has the
second smallest average
page size.
Page Fans Fan Growth Rate Change in Fans
Purina ONE 779,492 0.23% 1,793
Wellness Natural Pet Food for Dogs and Cats 508,554 0.08% 407
Natural Balance Pet Foods 451,862 0.03% 136
Average 670,634 0.01% 67
ALPO 290,353 -0.01% -29
Eukanuba 288,428 -0.02% -58
IAMS 725,253 -0.04% -290
Pedigree 1,307,302 -0.05% -654
Beggin' 1,013,828 -0.11% -1,115
9. Snack Foods
Average Facebook page fan growth rates for 7 industries
The first industry with
negative overall fan growth.
These are very large pages,
and a large overall industry.
In additional exploration on
this later, we’ll see what these
lowering fan counts look like
on a line chart.
Skittles, in losing over 45
thousand fans, is the largest
single page drop of all pages
in this report.
Page Fans Fan Growth Rate Change in Fans
Oreo 42,480,492 0.04% 16,992
Butterfinger 1,980,374 0.03% 594
Snickers 10,605,860 -0.03% -3,182
Average 15,478,891 -0.09% -13,931
Reese's 10,733,609 -0.11% -11,807
Twix 7,630,848 -0.16% -12,209
Skittles 23,824,820 -0.19% -45,267
Starburst 11,096,231 -0.23% -25,521
10. Soft Drinks
Average Facebook page fan growth rates for 7 industries
Every page in this industry set
is in the red. And the highest
average negative fan growth
in this report.
The two bottom pages are the
largest percentage loss in fan
counts of all pages in this
report.
Page Fans Fan Growth Rate Change in Fans
Mountain Dew 8,505,488 -0.08% -6,804
Fanta 767,239 -0.14% -1,074
Dr Pepper 14,377,160 -0.17% -24,441
Pepsi (PepsiUS) 6,442,827 -0.17% -10,953
Average 7,756,251 -0.17% -13,186
Coca-Cola (CocaColaUnitedStates) 12,530,987 -0.24% -30,074
Sprite (spriteus) 3,913,803 -0.24% -9,393
11. Children’s Hospitals
Average Facebook page fan growth rates for 7 industries
This is more like what we’ve
been seeing in Facebook fan
page growth rates in the past.
A strong overall 1.5% growth
for the month.
The Fans column shows that
these pages are not anywhere
near as large as the other
industries. However, these
are also more local
businesses, which would
seemingly have a lower
ceiling on total fan counts.
It could be that this industry is
later to social media than the
others, and is still in a higher
growth phase.
Page Fans Fan Growth Rate Change in Fans
Akron Children's Hospital 37,234 4.91% 1,828
UH Rainbow Babies & Children's 24,045 2.98% 717
Cook Children's 51,341 1.60% 821
Average 361,464 1.53% 5,530
Nationwide Children's Hospital 197,936 1.36% 2,692
Children's Hospital of Pittsburgh of UPMC 57,500 1.31% 753
Children's Hospital of Philadelphia 112,514 1.00% 1,125
St. Jude Children's Research Hospital 1,975,225 0.29% 5,728
Dayton Children's Hospital 40,393 0.20% 81
Boston Children's Hospital 756,986 0.15% 1,135
12. Tourism
Average Facebook page fan growth rates for 7 industries
Another industry in which all
sample pages are moving in
an upward direction.
Average page size is still well
under a million, and while
these aren’t local pages,
because they’re state tourism
pages, they’re likely to have a
regional appeal.
Page Fans Fan Growth Rate Change in Fans
Pure Michigan 1,084,643 1.32% 14,317
VISIT FLORIDA 708,619 0.61% 4,323
Explore Georgia 372,577 0.59% 2,198
Visit Colorado 641,022 0.51% 3,269
I LOVE NEW YORK 1,367,283 0.49% 6,700
Average 862,866 0.49% 4,228
Texas Tourism 120,196 0.18% 216
Visit California 770,600 0.11% 848
Hawaii – gohawaii.com 1,837,989 0.07% 1,287
13. Page Details
A closer look at some of the key pages losing fans in this report.
Average Facebook page fan growth rates for 7 industries
14. Coca-Cola’s and Sprite’s drop for October
Average Facebook page fan growth rates for 7 industries
Below you can see each of these brands followed a similar long, gradual decline. If this was more of a sudden drop, it
might be attributed to new regional pages being carved off a larger global page, or perhaps Facebook purging obsolete
fan accounts.
15. Starburst. A history of dropping fan count.
Average Facebook page fan growth rates for 7 industries
Starburst was another relatively big drop in October 2016, of .23%. A loss of over 25,000 fans. The October fan trending
is in the top chart. The second chart shows Starburst since January 1, 2016. The fan drop trend line has been going on
for quite a while.
16. Skittles. Dropping trend except for the Super Bowl.
Average Facebook page fan growth rates for 7 industries
This is Skittles since January 1, 2016. Another long, dropping fan count curve. The slight uptick in fans is right around
the Super Bowl. They had a spot featuring Steven Tyler of Aerosmith. It ranked 25 out of 63 of all the Super Bowl spots.
17. Beggin’ Pet Food. Long decline after a bumpy 2015.
Average Facebook page fan growth rates for 7 industries
Beggin’ pet food seem to have started their long decline after the beginning of the year. However, the bottom chart
shows the brand’s 2015 daily fan count line. Clearly they must have had some strong campaigns going that year,
although overall fan count was still down quite a bit at the end of the year.
18. REPORT PERIOD:
Average Facebook
page fan growth
rates for seven
industries
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