Fanpage Trends UK by Sotrender
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Fanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.
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Fanpage Trends UK by Sotrender
- 2. About Fanpage Trends UK Fanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook. The report consists of 11 categories: All UK Brands, Alcohol, Banks, IT/ Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, & Telecommunications
- 3. • The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola • The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa, Cadbury Creme Egg and Amazon.co.uk • The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury Creme Egg • The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS and boohoo.com • The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC and Britain First All UK Brands
- 4. The biggest facebook pages All UK Brands
- 5. The most engaging pages All UK Brands
- 6. Customer service All UK Brands
- 7. The most engaging posts All UK Brands
- 8. • The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum • The biggest relative fan number increase was observed on the following pages: Jägermeister, Jack Daniel’s UK and Echo Falls • The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister and Echo Falls • The most engaging fanpages, in terms of number of engaged fans, were Jack Daniel’s UK, Malibu Rum and Captain Morgan • The most engaging fanpages in terms of percent of engaged fans were Old Pulteney, Kumala Wine and Aberlour Alcohol
- 9. The biggest facebook pages Alcohol
- 10. The most engaging pages Alcohol
- 12. The most engaging posts Alcohol
- 13. • The biggest pages: Barclays UK, Barclaycard and NatWest • The highest percent of new fans was gained by Santander UK, Barclaycard and NatWest • The biggest fan number increase was observed on Santander UK, Barclaycard and Barclays UK • The highest number of engaged fans was observed on Santander UK, M&S Bank and HSBC UK • The highest percent of fans was engaged on the following pages: M&S Bank, Clydesdale Bank and HSBC UK Banks
- 14. The biggest facebook pages Banks
- 15. The most engaging pages Banks
- 17. The most engaging posts Banks
- 18. • The biggest pages: Stella Artois, Budweiser and Foster’s • The following pages had the highest relative (%) increase in number of fans: Kronenbourg 1664, Carling and Corona • The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and Carling • The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s and Stella Artois • The most engaging fanpages in terms of percent of engaged fans were Kronenbourg 1664, Sharp’s Brewery and Thatchers Cider Beer
- 19. The biggest facebook pages Beer
- 20. The most engaging pages Beer
- 22. The most engaging posts Beer
- 23. • The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP) • The biggest relative fan number increase was observed on the following pages: Britain First, The Labour Party and 10 Downing Street • The highest fan base growth happened on Britain First, The Labour Party and 10 Downing Street • The most engaging fanpages, in terms of number of engaged fans, were Britain First, Jeremy Corbyn and UK Independence Party (UKIP) • The most engaging fanpages in terms of percent of engaged fans were Jeremy Corbyn, Britain First and Occupy London Politics
- 24. The biggest facebook pages Politics
- 25. The most engaging pages Politics
- 27. The most engaging posts Politics
- 28. • The biggest fanpages in this group were O2, EE and Vodafone UK • The highest percent of new fans was gained by Lebara, Sky and TalkTalk • The biggest fan number increase was observed on Lebara, Sky and O2 • The highest number of engaged fans was observed on giffgaff, Virgin Media and TalkTalk • The highest percent of fans was engaged on the following pages: giffgaff, BT UK and TalkTalk Telecommunications
- 29. The biggest facebook pages Telecommunications
- 30. The most engaging pages Telecommunications
- 32. The most engaging posts Telecommunications
- 33. If you haven’t found the results of a category that interests you in this presentation, don’t worry! Go to Sotrender’s page and read the full report where you can find 6 more categories! Fanpage Trends UK Read the full report
- 34. Major social media platforms: FB, YT, Tw & Insta Compare own profiles as well as competitors & benchmarks Facebook global profiles ready Automated interpretation of data - data-driven tips Human touch - we care! Historical data for any brand available (up to 3 yrs back) Sotrender is a SaaS platform that helps agencies and brands with reporting and strategic analysis Find out more at www.sotrender.com
- 35. Thank you! Aleksandra Prejs, Marketing and Communications Manager ola@sotrender.com www.sotrender.com Let’s connect on Linkedin