Augmented reality (AR) enhances real-world environments by overlaying digital content and information. This document discusses using AR technology in exhibitions to easily explain concepts, make the experience more interactive and interesting for attendees. It works by using displays and smartphones to blend virtual objects with the real world. Benefits include simplifying complex topics and increasing engagement while waiting. Issues include high costs, limited interaction areas, and the newness of the technology. The document recommends starting with low-cost applications, expanding interaction zones, and allowing the technology to develop further.

1. RAINTY COMPANY
Augmented Reality Technology
Good work on exhibition
Yuyang Zhao
3/3/2014
Figure 1 : Augmented Reality Technology(2013.Yuyang Zhao)

2. Executive Summary
Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's
environment in a computer. Augmented Reality it really good work for exhibition. Using AR
technology can Easy to explain some hard to explain things. It will make more interstation when
people was wait in exhibition or Concert.
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3. Contents
Executive Summary................................................................................................................................. 1
1.
Introduction..................................................................................................................................... 3
2.
Discussion ........................................................................................................................................ 4
2.1 Introduce AR Technology .......................................................................................................... 4
3.
The Working of Augmented Reality ................................................................................................ 5
3.1 Display with camera .................................................................................................................. 5
3.2 Smart phones ............................................................................................................................ 5
4.
Cast of the Augmented Reality........................................................................................................ 6
5.
The benefits ..................................................................................................................................... 7
5.1 Easy to explain .......................................................................................................................... 7
5.2 Funny......................................................................................................................................... 7
5.3 New cultures and attractive...................................................................................................... 8
6.
The problem associated with Augmented Reality Technology ....................................................... 9
6.1 Cast problem ............................................................................................................................. 9
6.2 Induction Area problem ............................................................................................................ 9
6.3 Limitations................................................................................................................................. 9
7.
Conclusions.................................................................................................................................... 10
8.
Recommendations ........................................................................................................................ 11
9.
References List .............................................................................................................................. 12
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4. 1.
Introduction
Rainty Company is a creative company, Rainty Company are involved in a variety of exhibition layout,
which includes among game exhibition, Comic party, stations and other kind of exhibitions.
UseAugmented Reality Technology in the exhibition people can take a photo with the game
character or some stay.And use, AR technology can projection a large mode, whichwill easy and clear
to explain and show some large item, allowing people to facilitate understanding. This report reach
by internet to Clearly Introduction Augmented Reality Technology Benefits and the how it work on
the Exhibition and each exhibitionor. Of course, AR is not perfect, it also has its limitations, need
space with and facilitate these bad points with the technical staff in this report will be introduced
one by one these ideas and propose solutions.
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5. 2.
Discussion
2.1 Introduce AR Technology
Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the
world's environment in a computer. The virtual scene generated by the computer is designed to
enhance the user's sensory perception of the virtual world they are seeing or interacting with. The
goal of Augmented Reality is to create a system in which the user cannot tell the difference between
the real world and the virtual augmentation of it. Today Augmented Reality is used in entertainment,
military training, engineering design, robotics, manufacturing and other industries.(n.d, 2014)
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6. 3.
The Working of Augmented Reality
Computer graphics have become much more sophisticated since then, and game graphics are
pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of
your television screen or computer display and integrating them into real-world environments. This
new technology, called augmented reality, blurs the line between what's real and what's
computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between
virtual reality, which creates immersive, computer-generated environments, and the real world,
augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic
feedback and smell to the natural world as it exists.(Bonsor, 2014)
Actually Augmented Reality can work on Head-mounted，Eyeglasses and Virtual retinal display. but
in exhibition we only use Display and Smart Phone
3.1 Display with camera
Various technologies are used in Augmented Reality rendering including optical projection systems,
monitors, hand held devices, and display systems worn on one's person. This is really useful in most
exhibition.ByIndication and system will showing some3D Character make people interact with those
virtual character.
3.2 Smart phones
On smart phones and tablets, Augmented Reality feels like a magic window. Hundreds of
Augmented Reality apps are available on iPhone, iPad and Android. Sometimepeople will use smart
phone to induction, people need download a app from the internet or exhibition, than can
Indicationall the Indicationarea.
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7. 4.
Cast of the Augmented Reality
Augmented Reality Technology is quiteexpensivetechnology. Of Crouse it also has some different
price.
People can choose which price they can accept.
 Level1:
Try some sample Augmented Reality Technology. This level only work for some
auto exhibition or some itemsexhibition. Do not need bring the real car or still people can
use Augmented Reality Technology display a 3D model.
 Level2: make a character in system, than people can take a photo with those 3D characters
 Level3:
this is will hard to make and Cast really much. those will make some 3D character
same with LV2 but , thosecharacter is intelligent, they can According to the peoples reflectto
do different action, will make people think those character are real.
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8. 5.
The benefits
5.1 Easy to explain
Using Augmented Reality Technology can Easy to explain some hard to explain things. For example,
when introducean airplane, but cannot move thereal airplane to the scene, with the use of
Augmented Reality Technology, can allow visitors to use the Smartphone to view detailed
information they want to know the part through the exhibition. Or a house, you can use your phone
to each parts of the inductive sensor settings, to see parts of the 3D model you want to know so as
to avoid a trial resulting in a large model of a lot of people do not see the model itself, or play style
introduction to miss cannot see it. People can use this part of what you want to watch again and
again to understand.
5.2 Funny
It will make more interesting when people were wait inexhibition or concert. For example, when
people lined up the concert or concert have not start. Than some time will have Augmented Reality
TechnologyInteractive area. Using Augmented Reality Technology to let people take a photo with
their favourite character or star. That will use the display and the camera. When people stand front
the camera, the camera willsInduction to someone here than will showing a star orcharacter in the
display. SomeIntelligent, Sometime 3D Model even can do some Action. Or people use smart phone
to download a program from the exhibition, than people use the smart phone to scan the all
Indicationarea, than people will see the 3D model come out from the wall.
Figure 2:
Augmented Reality Technology (2013.Yuyang Zhao)
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9. 5.3 New cultures and attractive
Augmented Reality Technology it is a new cultures and Attractive. Augmented Reality Technology
has not general in each exhibition. So it will give a lot of Novel when Augmented Reality area in the
exhibition. Because that is the new cultures so it will very attractive in this exhibition. People like to
try some new cultures, people will interest to how it worked and what is that Effect. That will made
this exhibition more Popular and more people will come the exhibition. ForExample, when people
come to the game exhibition there have a Augmented Reality Technology part, people can come to
here to try what is Augmented Reality Technology or take a photo with the game character, people
want to try that, and will make more people come to this Exhibition, That is the Exhibitors want to
see.
Figure 3: Augmented Reality Technology(2013.Yuyang Zhao)
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10. 6.
The problem associated with Augmented Reality Technology
6.1 Cast problem
UseAugmented Reality Technology will cast a little be high. That because If want the 3Dcharacterreal
and clear, that need really good inductordisplay and model. Inductor and display those are the
peripheral. Than make model clear beautiful and real. That needsprogrammer work very hard and
careful. Sopay for that programmer will cast more than buy aninductor and display. So if a one
exhibition want use a lot of AR technology part, will expanses. So that is why not that much
exhibition use Augmented Reality technology.
6.2 Induction Area problem
Use Augmented Reality Technology need FixedIndicationarea. When use Augmented Reality
Technology to than need Fixed that Induction Area at each part of exhibition, that means people
only can try that Augmented Reality technology at some fixed place. For example, in some art show.
People need stand front the picture; if leave the Induction Area will Augmented Reality
Inductionarea will not give people Feedback. So when people need walk around to inductor each
different part of Introduction.
6.3 Limitations
Augmented Reality Technology is not general now. Because it still have limitations. For Example
when have game exhibition people loved to try AR technology or that exhibition need that AR
technology to Attract more people come. But in some meeting, people do not need use Augmented
Reality Technology. Like some businessexhibition or some exhibition for old people. Theydo not
need or they do not interestingAugmented Reality. Also have some not exhibition, they do not have
that much
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11. 7.
Conclusions
In conclusions, Augmented Reality is a type of virtual reality that aims to duplicate the world's
environment in a computer. Computer graphics have become much more sophisticated since then,
and game graphics are pushing the barriers of photorealism. Augmented Reality Technology have 3
different level price give different level to choose, it really good work for exhibition. Using AR
technology can Easy to explain some hard to explain things. It will make more interstation when
people was wait in exhibition or Concert. But Augmented Reality still has some problem. Like use AR
technology will cast a little be high. Use AR technology need fixedIndications. Also Augmented
Reality Technology not general now. However, Augmented Reality Technology has really good
Future and chance.
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12. 8. Recommendations
Augmented Reality Technology still has a lot of problem. But that not mean cant surmount, every
can try to surmount.
 Firstly. Cast problem that is a really big problem, because in thistime is hard to Solve this
problem. If some small exhibition will try some Augmented Reality Technology can try some
insertinglikeLV1 cost. (Check 4.1) that will make simple and cheap.Another why is use smart
phone, now the smart hone is very popular, so 90% people have smart phone they only need
download the programthan can use the Augmented RealityTechnology that will reduce
capital expense.But in further it will change, this is new cultures so do not have that more
Technician.
 Secondly Induction Area, people need on the fixed are than can try Augmented Reality
Technology, so people need put more Induction area in each part, than people can use
smart phone scan the Induction area everywhere. or to fixed people sit or walk, that will
make induction Area not hard to find and scan.
 In the last, Augmented Reality Technology will havelimitations that because some show and
exhibition do not know and need Augmented Reality Technology,following the cost become
low and more technicalization, people will start try to use followingAugmented Reality
Technology, like some 3D model projection.But in the further, It will easy to help every kind
of show and exhibition.
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13. 9. References List
Bonsor, K. (2014, 1 18). How Augmented Reality Works. Retrieved 3 3, 2014, from howstuffworks:
http://www.howstuffworks.com/augmented-reality.htm
n.d. (2014, 03 03). Augmented reality. Retrieved 03 03, 2014, from wikipedia:
http://en.wikipedia.org/wiki/Augmented_reality#cite_note-15
Zhao, Y. Augmented Reality Technology. Augmented Reality Technology. Tencent, Shanghai.
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